1. The document reports on the performance of an online advertisement campaign run from July 20th to August 7th for Shan Foods. It included website banners, pre-roll videos, and page branding impressions across Hum TV and Masala TV totaling over 2 million impressions. 2. Subtle branded recipe pages were created and shared on the Masala TV website and Hum Network's social media pages, receiving over 20,000 pageviews and nearly 2,000 users. 3. The Facebook campaign promoting the recipes received over 250,000 reaches and around 31,000 clicks with engagement rates between 8-9% across the three recipe posts.

1. 1
ONLINE ADVERTISEMENT REPORT
20Jul2014 – 07Aug2014

2. 2
APPROVED MEDIA PLAN
FEATURES DESCRIPTION IMPRESSIONS
Subtle Branded Recipes
Website Banner Static / Flash 500,000
Pre Roll Max 15 sec video 500,000
Page Branding 1,200,000
IMPRESSIONS 2,200,000
VALUE ADDED SERVICE
Ramadan 10 Recipes from Shan Foods Fanpage will share on Hum Network Social Media

3. 3
WEBSITE BANNER AD PERFORMANCE
20 JUL – 07 AUG

4. 4
HUM TV
20Jul – 27Jul 28Jul – 07Aug

5. 5
MASALA TV
20Jul – 27Jul 28Jul – 07Aug

6. 6
CAMPAIGN PERFORMANCE
Site Name Booked Impressions Served Impressions Clicks CTR
Shan-FoodsHUM-728X90 150,000 164,249 508 0.31%
Shan-FoodsHUM-300X250 50,000 180,129 451 0.25%
Shan-Foods-masala-728X90 200,000 241,062 1,112 0.46%
Shan-Food-masala-300X250 100,000 140,633 300 0.23%
500,000 775,347 2,325
WEB BANNER

7. 7
PRE-ROLL PERFORMANCE
20 JUL – 07 AUG

8. 8
HUM TV20Jul – 25Jul
03Aug – 07Aug
26Jul – 02Aug

9. 9
MASALA TV
20Jul – 25Jul
03Aug – 07Aug
26Jul – 02Aug

10. 10
CAMPAIGN PERFORMANCE
Site Name Booked Impressions Served Impressions Clicks CTR
HUM – ShanFoods (Channa Chat)
250,000
90,000 10,800 12%
HUM – ShanFoods (Biryani Masala) 95,000 13,300 14%
HUM – ShanFoods (Delve) 120,000 10,800 9%
MASALA – ShanFoods (Channa Chat)
250,000
95,000 15,200 16%
MASALA – ShanFoods (Biryani Masala) 110,000 15,400 14%
MASALA – ShanFoods (Delve) 135,000 10,800 8%
500,000 645,000 76,300 12%
PRE-ROLL

11. 11
SUBTLE BRANDED RECEIPES
20 JUL – 07 AUG

12. 12
MASALA TV
http://www.masala.tv/ma/shan-dhai-bara-papri-chaat/
http://www.masala.tv/ma/shan-chana-chaat/
http://www.masala.tv/ma/shan-fruit-chaat/
WEBSITE

13. 13
MASALA TV
http://www.masala.tv/ma/shan-dhai-bara-papri-chaat/
Country / Territory New Users Pageviews Avg. Time on Page Pages / Session
Pakistan 543 5,679 0:00:52 4.51
United States 93 1,067 0:00:52 4.1
Saudi Arabia 80 586 0:00:44 3.31
United Kingdom 61 658 0:00:37 4.54
U.A.E 30 467 0:00:43 4.32
India 30 519 0:00:48 7.52
(not set) 28 229 0:00:31 3.52
Canada 24 320 0:00:38 4.1
Australia 17 164 0:01:28 4.21
Bahrain 13 78 0:00:22 3.25
1,000 11,137 0:00:49 4.35
Date Visitors
8/15/2014 649
8/16/2014 175
8/17/2014 24
SHAN DHAI BARA PAPRI CHAAT

14. 14
MASALA TV
http://www.masala.tv/ma/shan-chana-chaat/ Country / Territory New Users Pageviews Avg. Time on Page Pages / Session
Pakistan 316 3,436 0:00:33 6.06
United States 37 571 0:00:24 5.6
United Kingdom 26 424 0:00:32 5.73
U.A.E 24 294 0:00:28 4.26
Saudi Arabia 19 275 0:00:27 5.73
(not set) 13 143 0:00:21 3.67
Canada 9 151 0:00:26 5.39
India 9 273 0:00:55 9.75
Germany 6 54 0:00:44 4.91
Australia 4 80 0:00:36 8.89
491 6,280 0:00:33 5.95
Date Visitors
8/12/2014 80
8/13/2014 316
8/14/2014 63
SHAN CHANA CHAAT

15. 15
MASALA TV
http://www.masala.tv/ma/shan-fruit-chaat/ Country / Territory New Users Pageviews Avg. Time on Page Pages / Session
Pakistan 134 2,069 0:00:35 5.61
United States 26 229 0:00:32 3.95
U.A.E 13 121 0:00:16 4.65
United Kingdom 11 194 0:00:31 6.06
Saudi Arabia 11 155 0:00:30 5.17
Canada 6 73 0:00:24 4.29
Bangladesh 4 30 0:01:31 7.5
Denmark 4 13 0:00:00 3.25
India 4 130 0:00:40 11.82
(not set) 4 82 0:00:40 5.47
233 3,422 0:00:35 5.64
Date Visitors
8/14/2014 22
8/15/2014 151
8/16/2014 28
SHAN FRUIT CHAAT

16. 16
SUBTLE BRANDED RECEIPES
Site Name
New Users Pageviews Avg. Time on Page Pages / Session
SHAN DAHI BARA PAPRI
CHAAT
1,000 11,137 0:00:49 4.35
SHAN CHANA CHAAT 491 6,280 0:00:33 5.95
SHAN FRUIT CHAAT 233 3,422 0:00:35 5.64
1,724 20,839 0:00:39 5.31
WEBSITE SUMMARY
CAMPAIGN PERFORMANCE

17. 17
MASALA TV
http://www.masala.tv/ma/shan-dhai-bara-papri-chaat/
http://www.masala.tv/ma/shan-chana-chaat/
http://www.masala.tv/ma/shan-fruit-chaat/
Facebook Post

18. 18
SHAN
CHANA CHAAT

19. 19
SHAN
DAHI BARA
PAPRI CHAAT

20. 20
SHAN
FRUIT CHAAT

21. 21
CAMPAIGN PERFORMANCE
Site Name Reach Clicks CTR Likes Comments Shares
SHAN CHANA CHAAT 156,416 14,577 9.13% 7,604 182 354
SHAN DAHI BARA PAPRI
CHAAT
111,392 9,297 8.35% 4,542 95 220
SHAN FRUIT CHAAT 86,368 7,082 8.20% 3,186 46 116
253,923 30,956 8.56% 15,332 326 690
SUBTLE BRANDED RECEIPES
MASALA FANPAGE SUMMARY

22. 22
THANKS
FOR YOUR
ATTENTION