This document discusses driving engagement on social media through travel blogging in Indonesia. It notes that there are over 19.5 million blogs in Indonesia and that national events like Batik Day and the SEA Games were trending topics on timelines. These events met three criteria to become trending topics: critical mass, singular topic and timing, and media exposure. Religious festivals also often become trending topics and provide tourism opportunities. The growth of the middle class in Indonesia means tourism is becoming a need and is distributing money locally and promoting infrastructure development.

1. Driving Engagement and add value on social media through
travel blog
study case in Indonesia
Iman Brotoseno @imanbr
blogger, passionate underwater photography & social media activist
http://blog.imanbrotoseno.com http://dunialaut.com
Friday, May 4, 2012

2. How many blogs are there in Indonesia ?
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7. sample community blogging
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8. blog integration
with other social
networks
Indonesia
19,500,000
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9. Pie of Information source in
Internet
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10. komodo & orangutan cases
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11. trending topic in time line
BATIK & SEA GAMES
National
days
such
as
National
Batik
Day,
held
each
October
2
was
greeted
by
the
XXVI
SEA
Games
held
in
Jakarta
and
public.
Festivities
marking
the
day
when
Palembang
in
last
November
2011
batik
is
recognized
as
a
UNESCO
world
was
also
one
example
of
a
successful
heritage
is
celebrated
with
a
crowd
sporting
event
in
both
the
Eield
and
wearing
batik
shirts,
both
formal
and
timeline.
In
timeline,
SEA
Games
casual.
This
excitement
was
spreading
in
being
the
key
word
number
one
tineline,
where
people
invite
friends
to
during
the
month
of
November
2011
come
celebrate
the
Day
of
Batik,
which
raises
the
trend
"Batik
Day"
as
the
number
24
most
popular
keywords
in
the
month
of
October
2011.
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12. trending topic in time line
Both
Pulau
Komodo
or
the
SEA
Games
can
be
a
trending
topic
because
it
meets
three
conditions:
critical
mass,
singularity
of
topic
and
time,
and
mass
media
exposure.
Religious
festivals
such
as
Lunar,
Galungan,
Brass,
and
the
Birth
of
the
Prophet
Muhammad
is
also
often
ride
a
trending
topic.
Thus
the
festival
has
a
tourism
opportunity,
which
can
be
promoted
by
local
governments
as
a
tourism
magnet.
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13. PATTERNS OF THE PEOPLE HAVING CONVERSATION ON INTERNET
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15. GROWTH OF MIDDLE CLASS
TOURISM IS NOT JUST A LIFE STYLE, IT BECOME NEEDS OF THE MIDDLE
CLASS
TRAVELLING ACROSS THE COUNTRY
DISTRIBUTING MONEY TO LOCAL ECONOMIES AND PROMOTE INFRASTRUCTURE DEVELOPMENT
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16. CONCLUSION
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17. THANK YOU
Iman brotoseno - @imanbr http://blog.imanbrotoseno.com http://dunialaut.com
Friday, May 4, 2012