Content
Entrepreneurship



          © Anuradha Goyal 2012
Mass Media



                                 Newspaper
                    Television


            Radio



Magazines




                                             2
Social Media



 family         friends




Colleagues    Neighbors




                          3
Digital Social Media




                   4
Landscape

                Social Media
                Entrepreneurs




    Travel
Entrepreneurs



                                5
Travel Entrepreneurs




First & Biggest online

                         6
Content Entrepreneurs
Static         Dynamic




                             7
Connecting Platform




                  8
Perfect Story Has…


               You
Audience



           Place




 Travel Story

                      9
Place
         Characters
             &
         Dialogues




                  Descriptive
                   Narrative
  Factual
Information



                  Anecdotes



                          10
Audience




Past   Future


                11
You

   See
   Hear
   Smell
   Taste
   Touch




              12
Motivations to travel
            Engage with the World




Cautious                               Adventurous




           Switch off from the World

                                                13
What is your comfort Zone
                No
    Think
             thinking




                        14
Quality Content




   First Hand – Go, See, Note, Click, Shoot,
    Observe, Feel, Internalize - Write
   Author’s Voice

                                                15
Say it regularly




Choose your frequency
                         16
Influence
            Frequency Vs Influence




                Frequency


                                 17
Appealing

        Pictures




Links
        Engage      Words
        Senses



         Videos



                            18
Engage senses




            19
Sincerity




   Regular readers can gauge you
   Disclose
   Respect your readers & their opinion
                                           20
Keep Learning




   Read and interact with Other Blogs
   Sharpen your Niche
   Have a long term view
   Read, Read, Read
                                         21
Success




What It Looks Like   What it actually is

                                           22
Thank You



Anuradha Goyal
anuradhagoyal@gmail.com


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Anuradha goyal