Tourism Malaysia has successfully increased tourist arrivals and tourism revenue over the past decades through strategic marketing and promotion. Arrivals grew from 7.9 million in 1998 to over 24 million in 2011, while revenue increased from RM8.6 billion to RM58.3 billion over the same period. Tourism Malaysia aims to further boost arrivals, length of stay, and domestic tourism through initiatives such as the "Cuti-Cuti 1Malaysia" campaign. It utilizes an integrated marketing approach including global, regional, and local campaigns on both traditional and new digital platforms such as search, online banners, ad networks and social media like Facebook.
The JWT AnxietyIndex was launched in February 2003 during the run-up to the war in Iraq. It tracks the level and intensity of consumer anxiety and the drivers of that anxiety. It examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime—as well as economic worries, such as the cost of health care, the cost of living and job security. The AnxietyIndex is also designed to discover consumer insights that will help marketers formulate strategies during times of high or low anxiety.
In January 2010 we conducted a quantitative survey using JWT's SONAR, our proprietary online research tool. The survey included 296 adults aged 18-59 living in Mexico, and the data was weighted by age and gender.
Castrol Activ - A social media marketing case studyJatinder Dhir
A social media case study of how castrol activ made use of its digital marketing campaign during the Fifa world cup 2014 and bring a unique experience to all the young football fans in India through new and innovative technologies.
The JWT AnxietyIndex was launched in February 2003 during the run-up to the war in Iraq. It tracks the level and intensity of consumer anxiety and the drivers of that anxiety. It examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime—as well as economic worries, such as the cost of health care, the cost of living and job security. The AnxietyIndex is also designed to discover consumer insights that will help marketers formulate strategies during times of high or low anxiety.
In January 2010 we conducted a quantitative survey using JWT's SONAR, our proprietary online research tool. The survey included 296 adults aged 18-59 living in Mexico, and the data was weighted by age and gender.
Castrol Activ - A social media marketing case studyJatinder Dhir
A social media case study of how castrol activ made use of its digital marketing campaign during the Fifa world cup 2014 and bring a unique experience to all the young football fans in India through new and innovative technologies.
Lustor System - Lubrication Storage SystemStefan Cent
Lustor System improves lubricant quality, improves machine reliability and decreases maintenance costs. It complies with lubrication reliability and offers best practice in lubrication storage
Social Media Marketing Proposal for Volvo - New Media Drivers License Course ...Lexie Liang
This is my final presentation for my New Media Drivers License Course at Michigan State University. The project is to develop a digital marketing proposal for a brand of your choice. I chose Volvo as my brand because I love cars and I consistently pay attention to auto industry. This presentation is listed as one of the top ten proposals among 150 peers.
Find detailed proposal on the website of New Media Drivers License (Under the tag "Example Work").
http://newmediadl.com/homework/0/365
This course provides comprehensive strategies, tactics, examples and tips for everybody involved in marketing and selling lubricants. It gives managers, planners, marketers, salespeople, product developers and support staff the skills required to achieve significant competitive advantages and improved profits. It will also help operational and technical staff understands why their roles are so important. All the trends and future key issues for marketing and selling lubricants will be presented and discussed, on both a global and regional basis.
Designed presentation for final internship project as a Summer Intern at Ogilvy & Mather in New York City (2012). Challenged with developing a digitally-focused advertising campaign for client Castrol EDGE.
During my internship with Graham Oleson, I was tasked with coming up with a social media plan. Here is a snapshot of the presentation I came up with, including best practices, tools research, and recommendations.
Social Media Proposal with Steps for producing and publishing content. Content Marketing on social outlets adds value to potential customers so they start to know, like and trust you.
Fundamental Analysis and Analyst Recommendations - China RailwayBCV
Fundamental Analysis & Analyst Recommendations - China Railway
Thematic Investments: China Railway
Rapid & Efficient Transportation Supports China's Ascent
INVESTMENT RATIONALE
* The length of China’s rail network is planned to reach a total track length of 120'000 km under the current five-year plan, from 20'000 km in 1949.
o The People’s Republic of China boasts the world’s third-longest railway network behind the USA and Russia.
o China is the only country in the world that has significantly expanded its railway infrastructure in recent years and is poised to build it out further in the future.
* Rapid & efficient transportation systems underpin China’s social and economic development.
o By the end of 2011, the People's Republic of China had a total urban population of 700 million or 53% of total population, rising from 26% in 1990.
+ The train is China's main means of transportation. With a population of just under 1.34 billion and a population density of 140/km², China is facing ever-growing transportation needs.
+ The massive ongoing rural exodus is a major challenge for China’s intercity transportation system.
o Rapid economic growth requires efficient transportation systems.
+ The expansion and rationalization of railways (dedicated freight lines) will boost China’s productivity by enabling raw materials and manufactured goods to reach their destination faster and more economically.
* Expanding and upgrading its railway system allows China to address many of its transportation problems, as the rail offers speed, reliability, and cost efficiency (low per-unit transportation costs) on the largest scale possible.
o Despite a temporary halt caused by the 2011 train wreck, the great railroad expansion will resume chugging forward as the social and economic significance of an efficient railway system is key for China's future
o The government's goal is to dramatically increase the speed and efficiency of intercity links, while expanding the current railway network inland to Western countries, therefore creating new efficient trade routes.
o The expansion and building of railroad infrastructure is likely to give companies operating in the railway industry full order books in the years ahead.
o Alongside rail construction companies, rolling stock manufacturers and maintenance, transport and technology firms can also partake in the government’s expansion plans.
Lustor System - Lubrication Storage SystemStefan Cent
Lustor System improves lubricant quality, improves machine reliability and decreases maintenance costs. It complies with lubrication reliability and offers best practice in lubrication storage
Social Media Marketing Proposal for Volvo - New Media Drivers License Course ...Lexie Liang
This is my final presentation for my New Media Drivers License Course at Michigan State University. The project is to develop a digital marketing proposal for a brand of your choice. I chose Volvo as my brand because I love cars and I consistently pay attention to auto industry. This presentation is listed as one of the top ten proposals among 150 peers.
Find detailed proposal on the website of New Media Drivers License (Under the tag "Example Work").
http://newmediadl.com/homework/0/365
This course provides comprehensive strategies, tactics, examples and tips for everybody involved in marketing and selling lubricants. It gives managers, planners, marketers, salespeople, product developers and support staff the skills required to achieve significant competitive advantages and improved profits. It will also help operational and technical staff understands why their roles are so important. All the trends and future key issues for marketing and selling lubricants will be presented and discussed, on both a global and regional basis.
Designed presentation for final internship project as a Summer Intern at Ogilvy & Mather in New York City (2012). Challenged with developing a digitally-focused advertising campaign for client Castrol EDGE.
During my internship with Graham Oleson, I was tasked with coming up with a social media plan. Here is a snapshot of the presentation I came up with, including best practices, tools research, and recommendations.
Social Media Proposal with Steps for producing and publishing content. Content Marketing on social outlets adds value to potential customers so they start to know, like and trust you.
Fundamental Analysis and Analyst Recommendations - China RailwayBCV
Fundamental Analysis & Analyst Recommendations - China Railway
Thematic Investments: China Railway
Rapid & Efficient Transportation Supports China's Ascent
INVESTMENT RATIONALE
* The length of China’s rail network is planned to reach a total track length of 120'000 km under the current five-year plan, from 20'000 km in 1949.
o The People’s Republic of China boasts the world’s third-longest railway network behind the USA and Russia.
o China is the only country in the world that has significantly expanded its railway infrastructure in recent years and is poised to build it out further in the future.
* Rapid & efficient transportation systems underpin China’s social and economic development.
o By the end of 2011, the People's Republic of China had a total urban population of 700 million or 53% of total population, rising from 26% in 1990.
+ The train is China's main means of transportation. With a population of just under 1.34 billion and a population density of 140/km², China is facing ever-growing transportation needs.
+ The massive ongoing rural exodus is a major challenge for China’s intercity transportation system.
o Rapid economic growth requires efficient transportation systems.
+ The expansion and rationalization of railways (dedicated freight lines) will boost China’s productivity by enabling raw materials and manufactured goods to reach their destination faster and more economically.
* Expanding and upgrading its railway system allows China to address many of its transportation problems, as the rail offers speed, reliability, and cost efficiency (low per-unit transportation costs) on the largest scale possible.
o Despite a temporary halt caused by the 2011 train wreck, the great railroad expansion will resume chugging forward as the social and economic significance of an efficient railway system is key for China's future
o The government's goal is to dramatically increase the speed and efficiency of intercity links, while expanding the current railway network inland to Western countries, therefore creating new efficient trade routes.
o The expansion and building of railroad infrastructure is likely to give companies operating in the railway industry full order books in the years ahead.
o Alongside rail construction companies, rolling stock manufacturers and maintenance, transport and technology firms can also partake in the government’s expansion plans.
Updated Talk delivered to AmCham and MICA in Singapore, Nov 09. New examples include Queenstown, New Zealand and Obolo's blogger relations fiasco. Also, you find new data on ICT ranking in Asia. Enjoy!
UNWTO presents the latest global travel trends including excerpts from the landmark report 'Tourism Towards 2030'.
Highlights from the 'Global Report on LGBT Tourism' are also featured here, the first report from UNWTO examining LGBT Tourism from a social, economic and political perspective.
Contents copyright UNWTO
SERI 2011 Korea Economic Forum
External risks continue to threaten the global economy but Korea’s economic growth will likely improve in the second half of 2011 and free trade agreements are poised to increase expansion substantially. Those were among the points made at the Korean Economic Forum, co-hosted by Samsung Economic Research Institute and the Korea JoongAng Daily at the Hotel Shilla on May 25. Among the many distinguished guests were ambassadors, CEOs and foreign correspondents.
External risks continue to threaten the global economy but Korea’s economic growth will likely improve in the second half of 2011 and free trade agreements are poised to increase expansion substantially. Those were among the points made at the Korean Economic Forum, co-hosted by Samsung Economic Research Institute and the Korea JoongAng Daily at the Hotel Shilla on May 25. Among the many distinguished guests were ambassadors, CEOs and foreign correspondents.
For more information contact: emailus@marcusevans.com
Christian Menegatti who is the MD & Head of Global Economic Research at Roubini Global Economics shared her presentation entitled "Bracing for Balance Sheet Repair Mode: Pinpointing Growth Drivers amidst a Global Deleveraging Landscape" at the marcus evans Elite Summit.
Join the November 2014 Summit along with leading European family offices and global asset managers in an intimate environment for a focused discussion of key new drivers shaping wealth management strategies today.
For more information contact: emailus@marcusevans.com
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
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How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
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The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
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In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
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3. S t e a d y v i s i to r g r o w t h ra t e t h r o u g h g l o b a l
issues and crises
Arrivals (mil) 30
351% growth from 1998 to 2011
25
24.6 24.7
23.6
22
20.9
20
17.4
16.4
15.7
15
12.7 13.2
10.2 10.5
10
7.9
5.5
5
0
'98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11
JE 9/11 SARS/Iraq War H1N1
MTA launch Bali Bombing Tsunami VMY 2007
4. M a l ays i a i s n i n t h m o s t v i s i te d c o u n t r y i n t h e
world
5. I n c r e a s i n g go ve r n m e nt i nve st m e nt s a n d r i s e
i n t o u r i st a r r i va l s b r o u g ht i n R M 5 8 . 3 b i l l i o n
i n t o u r i s m r e ve n u e
Receipts (RM bil)
70
578% growth from 1998 to 2011
60 58.3
56.5
53.4
49.6
50
46.1
40
36.3
32
29.7
30
25.8
24.2
21.3
20 17.3
12.3
10 8.6
0
'98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 11
6. A S E A N c o n t i n u e s t o d o m i n ate w i t h > 7 0 % o f
t o t a l a r r i va l s
Malaysia Tourist Arrivals 2011
3% 3%
4% 5%
9%
ASEAN
NORTH & EAST ASIA
WEST & SOUTH ASIA
ASEAN, 76% OCEANIA
AMERICAS, EUROPE, SOUTH AFRICA
OTHERS
7. S i n ga p o re c o n t r i b u te d > 5 0 % o f t o t a l a r r i va l s
t o M a l ays i a .
Malaysia Tourist Arrivals 2011: Top 10 Markets
Rank Country 2011 Arrivals
1 Singapore 13,372,647
2 Indonesia 2,134,381
3 Thailand 1,442,048
4 China 1,250,536
5 Brunei 1,239,404
6 India 693,056
7 Australia 558,411
8 United Kingdom 403,940
9 Japan 386,974
10 Philippines 362,101
9. M a r ke t i n g O b j e c t i ve s
1 2 3
Extend the average Stimulate the growth of
Increase foreign length of stay of domestic tourism
tourist arrivals visitors to increase per and encourage planned
capita expenditure holiday culture
Year Arrivals Receipts Year ALOS Per Capita Year Total (mil)
(mil) (RM bil) (nights) (RM)
2005 16.4 32.0 2005 6.1 1,944 2005 29.9
2006 17.5 36.3 2006 6.2 2,067 2006 32.5
2007 20.1 46.1 2007 6.3 2,196 2007 35.1
2008 21.5 49.6 2008 6.4 2,247 2008 37.7
2009 23.6 53.4 2009 6.7 2,256 2009 40.3
2010 24.6 56.5 2010 6.9 2,250 2010 42.9
2011 24.7 58.3
10. I n t e r n at i o n a l M a r ke t i n g Z o n e s
1
NORTH ASIA &
EAST ASIA
2
4 ASEAN
EUROPE,
AMERICAS &
OCEANIA
3
SOUTH ASIA,
WEST ASIA &
SOUTH
AFRICA
11. Primary
I n t e r n at i o n a l Ta r ge t M a r ke t s Secondary
EUROPE EAST ASIA NORTH ASIA ASEAN
UK China Japan Singapore
Ireland Taiwan South Korea
Germany Hong Kong Indonesia
Switzerland Macau Thailand
Netherlands Brunei
France Philippines
Italy
Vietnam
Sweden
Russia Cambodia
Turkey Laos
Belgium Myanmar
Austria
Czech Republic
Poland
Luxembourg AFRICA WEST ASIA SOUTH ASIA
Spain South Africa
Portugal Saudi Arabia India
Greece UAE Sri Lanka
Norway Iran Pakistan
Denmark Syria Bangladesh
Finland Oman Nepal
CIS Kuwait
Qatar
AMERICAS OCEANIA Egypt
USA Australia Yemen
Canada New Zealand Lebanon
Argentina Jordan
Bahrain
12. Ta r ge t S e g m e nt s
Family with Young or Teenage
Young Adults Retiree / Senior Citizen
Children
Youth / Student Honeymooner Luxury Traveller / Elite
Special Interest Group – Sports,
Expat Health Tourist
Golf, Eco-tourism, Diving, Religious
13. I n t e r n at i o n a l M a r ke t i n g S t ra t e g i e s
Continue to promote Malaysia as a top tourism
destination using the 'Malaysia Truly Asia' campaign
Adopt a destination-focused approach
Develop dual-destination marketing strategy
Enhance tactical promotions
Dedicated efforts to convert day-trippers to overnight-
staying tourists
Promote new packages and products
14. D o m e st i c To u r i s m P r o m o t i o n S t rate g i e s
Encourage a planned holiday culture by developing and
selling the ‘Cuti-Cuti 1Malaysia’ packages
Promote domestic tourism exhibitions and events
alongside CC1M roadshows
Strengthen smart partnerships between local cultural
programs and sports events with TV and radio stations
Upgrade information dissemination system
15. A d ve r t i s i n g S t rate g i e s
Multiple campaigns approach where:
• Each campaign addresses a specific objective
• In-market situation determines the campaign weight
The campaign module consists 4 types of
advertisements:
1. Global Thematic
2. In-market Thematic
3. In-market Tactical
4. Ad-hoc Advertising
16. A d ve r t i s i n g S t rate g i e s – C a m p a i g n M o d u l e
1 2 3 4
Global In-market In-market
Ad-hoc
Thematic Thematic Tactical
Campaign
Campaign Campaign Campaign
17. Global Thematic Campaign:
To i n c r e a s e a w a r e n e s s a n d p r e f e r e n c e f o r M a l a y s i a .
Communication focuses on overall brand
proposition.
18. I n - m a r ke t T h e m a t i c C a m p a i g n :
D e d i c a t e d m a r ke t - s p e c i f i c c a m p a i g n s b a s e d o n
l o c a l m a r ke t s ’ n e e d s a n d i n s i g h t s .
To c r e a t e i n t e r e s t a n d d e s i r e t o v i s i t M a l a y s i a .
ASEAN East Asia North Asia
Europe/Americas/Oceania South Asia West Asia
19. I n - m a r ke t Ta c t i c a l C a m p a i g n :
To s t i m u l a t e b o o k i n g a c t i o n a n d d r i v e c o n s u m e r s
to travel agents and/or internet sites.
Includes co-op campaigns with strategic partners
such as Malaysia Airlines and AirAsia.
Travel packages
20. Ad-hoc Campaign
To c a p i t a l i s e o n o p p o r t u n i t i e s t h a t m a y a r i s e o r
crisis management due to unforeseen
circumstances.
I n c l u d e s s p o n s o r s h i p s a n d e v e n t m a r ke t i n g .
Japan Recovery Programme
post Tsunami
22. More trips, higher average spending per trip
but average shorter trips
Asians spend the most per trip,
Americans take the longest trips while
ahead of Americans and followed by
Asians take the shortest trips.
the Europeans.
Implication:
Implication:
Encourage more frequent trips as
Opportunity to drive luxury
opposed to longer stays among
segment among Asians
Asians
Source: ITB World Travel Trends Report 2011/2012
23. Europeans and Americans take more and
cheaper short-haul trips or ‘staycations’
Due to economic situations, crises and catastrophes in
destinations around the world, Europeans and Americans
are taking shorter and cheaper short-haul trips or even
‘staycations’ i.e. ‘holidaying’ at home.
Source: ITB World Travel Trends Report 2011/2012
24. Asian travel soars with the rise of well-off
middle classes
Low-cost airlines open Asia’s sophisticated urban life Apart from China and
up markets with more creates demand for more India, Indonesia,
and more new routes. specialised products – heritage Vietnam and
Intra-Asian air travel & culture, ‘edutainment’ Philippineshould be
became the largest theme parks, soft adventure, watched as major
regional market in the luxury holidays and sports outbound markets.
world. tourism.
Implication:
Prioritise marketing effort to focus on attracting short-haul tourists
from Asia region.
Source: ITB World Travel Trends Report 2011/2012 24
25. Rise and rise of the Internet!
Online bookings now account
for nearly half of travel
bookings.
Consumers are using
online media extensively
for travel planning and
information gathering.
After their trips they
heavily use social
media and other online
platform to communicate
their experiences.
Source: ITB World Travel Trends Report 2011/2012
26. The phenomenal growth of the tourism industry
online, has intensified the battle for the consumers’
time and attention.
31. E - M a r ke t i n g a d o p te d b y To u r i s m M a l ays i a
1 2 3 4
Search Engine Online Banners Ad Network Facebook
Campaign
Drive to website: www.tourismmalaysia.gov.my
32. S e a rc h
Presence in Search Engines to
consistently drive high click-
throughs to the Tourism
Malaysia website.
Drove excellent brand
awareness and huge traffic to
the TM website.
33. O n l i n e B a n n e rs
Blanket coverage across all
major markets through leading
regional portals to achieve high
levels of awareness.
Buying into high traffic lifestyle
and social portals such as
Yahoo and Facebook, as well as
high affinity travel portals such
as Trip Advisor and Yahoo
Travel.
34. Ad Network
Audience were targeted on the basis
of their online behaviours, custom
channel and context.
Users who have already engaged with
the brand (Tourism Malaysia)
previously at some point were also
targeted.
Execution:
Optimised the campaign on
regular basis by shifting budgets to
the best performing geos and
placements.
Use an interesting mix of
international and local sites to
further campaign reach.
Utilise rich media banners for
better visibility and impact.
Supported by standard banners to
maintain cost efficiency.
35. Fa c e b o o k C a m p a i g n
Launched in June 2011 to promote 6 event-based campaigns:
1. Colours of 1Malaysia
2. 1Malaysia Malaysia Mega Sale / Malaysia Year End Sale
3. Cuti-Cuti 1Malaysia
4. 1Malaysia Contemporary Art Tourism contest
5. 1Malaysia Green and Clean Campaign
6. Fabulous Food 1Malaysia
Have garnered 495,628 fans so far
37. S o c i a l C r e a t i v i t y i s t h e f u t u re
Moving from reach and awareness to more engagement.
Design social marketing campaigns that allow 3Ps – Play, Participate,
Pass On.
Build a credible online infrastructure to facilitate travellers in travel
planning and booking, as well as a platform to share their
experiences before, during and after a trip.
38. PHILIPPINES
• In 2011 Philippines launched new
campaign “It’s more fun in the
Philippines” and went heavy on
social media.
• Authority said this campaign is
“everybody's campaign” and
the images used in the ads
were shot by regular Filipinos,
depicting variations of the “It’s
more fun in the Philippines”
slogan.
• Campaign went
international when its
TV ads debut in CNN on
30 April 2012.
38
39. P h i l i p p i n e s S o c i a l M e d i a B o o st
“ I t ’s m o r e f u n i n t h e P h i l i p p i n e s ” n e w s
c o ve ra ge o n C N N
40. I n t e r n at i o n a l t o u r i s m i s fo r e c a ste d t o g r o w
a s m u c h a s 7 0 % i n t h e n ex t 1 0 ye a r s t o h i t
1 . 6 b i l l i o n a r r i va l s b y 2 0 2 0
41. To u r i s m M a l ays i a a i m s t o a t t ra c t 3 6 m i l l i o n
t o u r i st s b y 2 0 2 0 w i t h a n a n n u a l r e ve n u e o f
RM168 billion
36 millions RM168 billion
in tourist arrivals in tourist receipts
(46% increase from 2011) (200% increase from 2011)
Target growth rate is below forecasted Indicates the need to
category growth (70%) attract high-yield tourists