A general introduction to social media in tourism including a series of quick win tips to get new tourism businesses on the ladder. Presentation delivered to the Churc Tourism Network in Wales in Cardiff St Hilary's College
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
Let the visuals do the talking: social media storytellingRachel Aldighieri
With Instagram introducing video and facebook continuing to baffle brands with where imagery fits into EdgeRank there’s no better time to attend the DMA’s annual social media breakfast.
Join us at Getty Images' London gallery on Wednesday 18 September for a masterclass on visual storytelling using social media.
Focusing on visual storytelling in social media, this event is perfect for brands and agencies alike and will include insightful presentations, debate and time for a panel Q&A.
Prepare to be amazed and entertained:
Facebook's creative strategist Yutaro Kojima talks big data, the power of Feed, why images matter on Facebook and reveals how some of the most innovative brands win on Facebook.
Starbucks UK's digital and social marketing manager, Jamie McQuary reveals 10 non-fashion or footwear brand Instagram accounts to follow for inspiration.
Guy Merrill, art director at Getty Images will be painting a picture of the impact of social media on brands’ use of photography and how social and mobile advances are influencing advertising and marketing. It’ll include examples of how brands are using photography socially and how they are harnessing their customers’ ability to take photos.
Richard Norton, senior copywriter at Indicia examines the cult of the selfie and explores the potential it offers your brand to engage ever deeper with your audience in a lively interactive session.
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
FMS2010 Go Global Masterclass - Social MediaGo Global
The document discusses the benefits of using social media for businesses and franchises. It provides an overview of common social media platforms like blogs, forums, podcasts, wikis, microblogs, virtual worlds, social bookmarking, and video/photo sharing. The presentation emphasizes using social media to boost brands, engage in social learning, and provide value. It offers tips on developing social media policies, listening to customers, experimenting appropriately, and maintaining transparency online.
Cassie Delaney is a social media expert who has studied journalism and interned with publications. She is currently working on developing TheWayWeLive.ie. Her interests include travel, photography, design, documentaries, using social media to advance social causes, and new technologies. The presentation discusses what social media is, how to form an effective social media campaign by understanding your audience and their habits on platforms like Facebook and Twitter, strategies that worked well in 2012, and new technologies worth trying in 2013 like Trello, Thinglink, and Pinterest.
Content to Convert - TMI Tourism Presentation | Cheltenham May 14e-Strategy
The document provides guidance on developing an effective content strategy and plan. It recommends understanding your audiences, mapping content to the customer journey, creating buyer personas, identifying content types for each stage, setting up an editorial calendar, optimizing content for search engines, measuring effectiveness, and sharing and listening to conversations to improve content over time. The key steps are to have a plan, understand your audience, create the right mix of content, and continuously optimize and improve content based on data and feedback.
Make Me A Viral: The Art & Science Of Video ViralsMindshare
"Make me a viral" is often the cry of clients looking for magic-bullet marketing. But can you actually 'make' a viral? And how do videos end up going vioral? This presentation looks at some of the great viral successes.
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
The Personal Brand Era: Growing Your Agency From the Inside Out
With new technologies that enable individuals to create their own media enterprises, branding is going personal and many organizations are struggling to adapt. While personal brands can be disruptive to the status quo of many companies, they can create accidental spokespeople within an organization and contribute to profitability.
But what does this new branding landscape look like? How do you balance productivity and billable work with growing your reach and influence online as an army of one?
http://www.aafamarillo.org/the-personal-brand-era1
Let the visuals do the talking: social media storytellingRachel Aldighieri
With Instagram introducing video and facebook continuing to baffle brands with where imagery fits into EdgeRank there’s no better time to attend the DMA’s annual social media breakfast.
Join us at Getty Images' London gallery on Wednesday 18 September for a masterclass on visual storytelling using social media.
Focusing on visual storytelling in social media, this event is perfect for brands and agencies alike and will include insightful presentations, debate and time for a panel Q&A.
Prepare to be amazed and entertained:
Facebook's creative strategist Yutaro Kojima talks big data, the power of Feed, why images matter on Facebook and reveals how some of the most innovative brands win on Facebook.
Starbucks UK's digital and social marketing manager, Jamie McQuary reveals 10 non-fashion or footwear brand Instagram accounts to follow for inspiration.
Guy Merrill, art director at Getty Images will be painting a picture of the impact of social media on brands’ use of photography and how social and mobile advances are influencing advertising and marketing. It’ll include examples of how brands are using photography socially and how they are harnessing their customers’ ability to take photos.
Richard Norton, senior copywriter at Indicia examines the cult of the selfie and explores the potential it offers your brand to engage ever deeper with your audience in a lively interactive session.
Presenting "Digital Revolution in Tourism Marketing" at Small Hotels Association of Turkey Meeting on January 29th, 2014
- Welcome to Digital Revolution in Internet and Social Media
- New Digital Marketing Trends in Tourism
- New Technologically Empowered Traveler / Consumer
- Power of Word-Of-Mouth and Viral Effect in Digital
- Change is Inavitable
- Increasing Traveler Expectations
- eTourism Innovation
- New Tourism
- Increasing Resources for Travel Ispirations and Travel Planning
- Internet's Effect in Inspiring New Travel
- Change in Travel Habits and Behaviors
- Comparison Travel Shopping
- Use of Multi-Devices in Research, Booking and Check-in
- Power of User Reviews and Comments
- Loyalty Programs Effect in Tourism
- New Demographics of Affluent Travelers
- Interest in Untraditional Methods of Lodging and Transportation
- Effect of Quality Travel Content, Stunning Visuals and Videos
- Social Media Usage of European Travel Market
- Local Online Micro-Platforms for Increasing Tourism
- Cross-Integration of Social Media Channels
- Responsive Platforms Accross all Devices
- Instant Mobile Accessibility
- Providing Attractive Local Offers, Deals and Experiences
- Power of Personal and Friendly Interaction Methods
- Hight Effect of 360 Degree Creative Travel Campaigns
- Continuous SEO & SEM
- User Registrations and Subscriptions for Periodical Newsletters and Instant Travel Deals
- Collecting, Storing and Using Traveler / Visitor Data
- Additional Consumer Oriented Functionality: Online Visitor Assistance, Online Chats, Online / Mobile Check-Ins
- Extensive Use of Maps and Search
- Use of QR Codes
- Top Citation Sources for Hotels
- Digital Marketing Options for Small Businesses based on Cost and Effort Level
- Pop Quiz #1: What Are You Selling / Marketing?
- Pop Quiz #2: What is the Next Big Thing in New Tourism?
- Source Credits for Data Used
FMS2010 Go Global Masterclass - Social MediaGo Global
The document discusses the benefits of using social media for businesses and franchises. It provides an overview of common social media platforms like blogs, forums, podcasts, wikis, microblogs, virtual worlds, social bookmarking, and video/photo sharing. The presentation emphasizes using social media to boost brands, engage in social learning, and provide value. It offers tips on developing social media policies, listening to customers, experimenting appropriately, and maintaining transparency online.
Cassie Delaney is a social media expert who has studied journalism and interned with publications. She is currently working on developing TheWayWeLive.ie. Her interests include travel, photography, design, documentaries, using social media to advance social causes, and new technologies. The presentation discusses what social media is, how to form an effective social media campaign by understanding your audience and their habits on platforms like Facebook and Twitter, strategies that worked well in 2012, and new technologies worth trying in 2013 like Trello, Thinglink, and Pinterest.
Content to Convert - TMI Tourism Presentation | Cheltenham May 14e-Strategy
The document provides guidance on developing an effective content strategy and plan. It recommends understanding your audiences, mapping content to the customer journey, creating buyer personas, identifying content types for each stage, setting up an editorial calendar, optimizing content for search engines, measuring effectiveness, and sharing and listening to conversations to improve content over time. The key steps are to have a plan, understand your audience, create the right mix of content, and continuously optimize and improve content based on data and feedback.
Make Me A Viral: The Art & Science Of Video ViralsMindshare
"Make me a viral" is often the cry of clients looking for magic-bullet marketing. But can you actually 'make' a viral? And how do videos end up going vioral? This presentation looks at some of the great viral successes.
Chrystie Corns from Thirteen Thirty Marketing (http://thirteenthirty.com/) presented on how to establish your personal brand online and why it is important. More presentations and inform about Social Media Breakfast Maine: http://www.socialmediabreakfastmaine.com
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This is the first 10things presentation. It was held on a conference on october 2009. It gives 10 things to know about the internet. Due to the huge response, I updated the list and created a 2010 version.
Marketing has changed significantly in recent years. Brands must now act as participants in online communities rather than controlling messages and audiences. People are seeking good experiences, so brands should focus on creating useful, creative, and relevant experiences for customers. If brands can improve their products and services based on customer feedback, people will recommend them positively through word-of-mouth, which is the most effective advertising.
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This document discusses how brands can use social media to listen to consumers. It explains that social media allows anyone to publish content globally, creating a vast pool of opinions and perspectives for brands to learn from. It then outlines different social media tools brands can use to listen, including Twitter, and profiles some influential social media users that brands may want to follow to understand conversations. The document stresses the importance of listening to better understand customers and promote products at the right time. It also provides an example of how not listening can backfire for brands if they do not understand public sentiment.
How To Build A Business with Periscope.tv and Fullscope.tv Csz Corporation
Have you been wanting to use Live streaming to launch your products and services. This presentation was done live at the #amazing.com/summit where Casey Zeman talked all about Launching your business using Periscope. He also talked about using Fullscope.tv which can track your stats and allow you to track who attends your broadcasts, how many hearts they send, how long they stay and more. Not to mention that it allows you to run engagement and heart contests to build a bigger audience.
You can learn more at http://fullscope.tv where you can sign up for a free account.
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This document discusses using social media for business purposes. It begins by outlining the purpose and agenda of the session, which is to explain what social media is, how businesses can use it, key social media tools and services, organizational issues, and how to grow social media engagement. The document then covers terms and definitions, examples of social media use, profiles of key platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for setting up and measuring social media strategies. It emphasizes that social media is about building communities and conversations rather than just sales.
This document discusses using social media for tourism marketing. It covers major platforms like Facebook, Twitter, YouTube, blogging and Pinterest. It provides examples of how businesses can create pages/accounts and engage audiences on each channel. Case studies show how social media campaigns increased tourism in areas. The document also discusses monitoring analytics, integrating social across marketing and creating a content calendar to engage audiences.
Linda Davis presented information on understanding social media. Some key points included: engaging in social media takes time, with 30 minutes a day recommended to start; knowing your audience is important; popular social networks include Facebook, Twitter, LinkedIn and YouTube; creating lists, pages and groups on networks can help engage your audience; and blogging can provide opportunities but requires regular posting. The presentation emphasized using social media as a conversation to become a resource and help others.
This document provides an overview of social media and how individuals and businesses can engage with various social media platforms. It defines key terms like blogs, wikis, microblogging and discusses major platforms. These include Facebook, Twitter, Flickr, YouTube, and others. The document also provides statistics on internet and social media usage worldwide. It then outlines various levels of engagement individuals can have, from passive to active participation. Finally, it provides recommendations on initial steps users can take to begin utilizing social media.
Presentation from a lecture on Groundswell Chatter - how to listen to and talk with the groundswell.
The students are working on a case involving and NGO, and their task is to come with suggestions for using the groundswell as an NGO.
Post digital manifesto by Thom Kennon VP StrategyOlga Bass
The document describes how advertising has changed in the post-digital era. It notes that advertising is now half dead as consumers control their media experiences through mashups. The new principles are that the mashup is the new interface, engageability is the new key performance indicator, and advertising must listen first. It provides lessons on applied listening, using search and social media, mobile and social, social media as direct response, the post-digital mashup, and social customer relationship management.
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Conferencia presentada por Christian Palau Sanz, director de Anuntis Inmobiliaria -Fotocasa, Inmogeo, Rexia- en la Online Marketing Expo Barcelona, 29 de octubre de 2009.
The document discusses various digital marketing and social media strategies and platforms. It describes what websites, blogs, social media, SEO, SEM, and various digital marketing tactics are. It provides examples of how several individuals and companies have successfully used blogs, social media, and other online strategies to grow their business and brand awareness.
The document discusses the concept of "whuffie", which refers to social capital or reputation within online communities. It provides 5 keys to building whuffie: 1) focus conversations inward to understand community needs; 2) become an active member of the communities served; 3) create amazing customer experiences; 4) embrace unpredictable changes within communities; and 5) find a higher purpose beyond individual goals. Following these principles can help increase credibility and influence while benefiting the communities.
The document discusses trends in digital marketing and fashion platforms. It notes that brands often adopt new platforms without understanding their full reach and impact. It emphasizes the importance of creating useful, branded content and having a creative social media strategy beyond just profiles. Examples are given of successful integrations between online and offline experiences like geo-located scavenger hunts. The conclusion advocates for making digital content useful, being creative on social media, leveraging offline events, and providing opportunities for online consumer interaction.
Ultimate Social Media Workshop for Barcelona Internet Startups Meetup. June 1...Internet Advisory Corp
This presentation has been created for the Barcelona Internet Startup Meetup Group.
The event is being held June 11, 2014 at 7:45 PM.
The workshop duration is 2 hours.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
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This is the first 10things presentation. It was held on a conference on october 2009. It gives 10 things to know about the internet. Due to the huge response, I updated the list and created a 2010 version.
Marketing has changed significantly in recent years. Brands must now act as participants in online communities rather than controlling messages and audiences. People are seeking good experiences, so brands should focus on creating useful, creative, and relevant experiences for customers. If brands can improve their products and services based on customer feedback, people will recommend them positively through word-of-mouth, which is the most effective advertising.
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This document discusses using social media for business purposes. It begins by outlining the purpose and agenda of the session, which is to explain what social media is, how businesses can use it, key social media tools and services, organizational issues, and how to grow social media engagement. The document then covers terms and definitions, examples of social media use, profiles of key platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for setting up and measuring social media strategies. It emphasizes that social media is about building communities and conversations rather than just sales.
This document discusses using social media for tourism marketing. It covers major platforms like Facebook, Twitter, YouTube, blogging and Pinterest. It provides examples of how businesses can create pages/accounts and engage audiences on each channel. Case studies show how social media campaigns increased tourism in areas. The document also discusses monitoring analytics, integrating social across marketing and creating a content calendar to engage audiences.
Linda Davis presented information on understanding social media. Some key points included: engaging in social media takes time, with 30 minutes a day recommended to start; knowing your audience is important; popular social networks include Facebook, Twitter, LinkedIn and YouTube; creating lists, pages and groups on networks can help engage your audience; and blogging can provide opportunities but requires regular posting. The presentation emphasized using social media as a conversation to become a resource and help others.
This document provides an overview of social media and how individuals and businesses can engage with various social media platforms. It defines key terms like blogs, wikis, microblogging and discusses major platforms. These include Facebook, Twitter, Flickr, YouTube, and others. The document also provides statistics on internet and social media usage worldwide. It then outlines various levels of engagement individuals can have, from passive to active participation. Finally, it provides recommendations on initial steps users can take to begin utilizing social media.
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The document discusses various digital marketing and social media strategies and platforms. It describes what websites, blogs, social media, SEO, SEM, and various digital marketing tactics are. It provides examples of how several individuals and companies have successfully used blogs, social media, and other online strategies to grow their business and brand awareness.
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The document discusses trends in digital marketing and fashion platforms. It notes that brands often adopt new platforms without understanding their full reach and impact. It emphasizes the importance of creating useful, branded content and having a creative social media strategy beyond just profiles. Examples are given of successful integrations between online and offline experiences like geo-located scavenger hunts. The conclusion advocates for making digital content useful, being creative on social media, leveraging offline events, and providing opportunities for online consumer interaction.
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Twitter: https://x.com/albumentations
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Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
4. So what is social media? A category of websites Based on user participation Which people use to share..... Opinions, insights, experiences and perspectives with each other
6. Why should we get involved? There’s been a fundamental shift Our customers are playing elsewhere We need to play there too We need to be where they want us to be
7. Why should we get involved? 85% consumers trust recos from other consumers It’s BIG! ....and getting bigger! Search engine benefits
8. Why should we get involved? 85% consumers trust recos from other consumers It’s BIG! ....and getting bigger! Search engine benefits It will take 550 years to watch all the videos on YouTube 750m people viewed Wikipedia last year 77% of all active internet users read blogs Twitter has generated over 6 trillion tweets to date By the time I finish, over 1000 more hours of video added to You Tube 190 million people planned holidays on TripAdvisor this week!
12. I think... ...can change how people see you ...meets the demands of the market ...can give you a greatly enhanced presence online ...is free and effective! “ a traditional website is no longer enough” Social media....