6. • CIOs
get
it,
but
other
board
members
may
not
understand
it
yet
• Big
Data
is
rarely
viewed
as
being
part
of
a
CEOs
agenda
• Value
of
Big
Data
won’t
be
understood
by
CEOs
un?l
it’s
mone?zed
• Big
Data
is
oAen
misunderstood
by
CFOs
as
a
risk
or
cost
• Mone?ze
Data
by
puFng
it
on
the
balance
sheet
as
an
Asset
• Why?
Because
the
value
of
Big
Data
is
rarely
expressed
as
a
Asset
• Value
you
Big
Data
as
an
Asset
and
treat
it
as
a
perishable
commodity
Putting a value on Big Data
7. • We’re all familiar with Physical Assets & Cash
• We’ve begrudgingly learned to manage Human Capital
• We’re still catching up with Intellectual Property
• Most of us of us have a handle on Customer Records
• Databases, Log-files, and Metadata are now on the radar
• But too few businesses value their Data as an Asset
• Yet they know information is valuable, and information is Data !!
Data is often allowed to be a Lazy Asset
8. • ROI estimations on the value in Big Data isn’t trivial
• Distinguishing cost of gathering & managing Data from cost of doing
business is difficult
• Data does not have a physical presence & can have an infinite life
• Value of Data can quickly depreciate if is able to be readily outdated
• Some Data naturally depreciates in business value over time
• Other Data gains value by being put to unforeseen commercial use
Data is a difficult Asset to classify & value
11. • Worlds largest taxi company owns no taxis ( Uber )
• Largest accommodation provider owns no real estate ( Airbnb )
• Largest phone companies own no telco infra ( Skype, WeChat )
• Worlds most valuable retailer has no inventory ( Alibaba )
• Most popular media owner creates no content ( Facebook )
• Fastest growing banks have no actual money ( SocietyOne )
• Worlds largest movie house owns no cinemas ( NetFlix )
• Largest software vendors don’t write the apps ( Apple & Google)
The Digital Disruption Has Already Happened
12. • Don’t wait for governments or law to catch up
• A legal precedent wasn’t a precedent until someone created it
• Data governance & Data policies are a fireable offence
• Data retention laws VS Right to be forgotten
• Delete My Account does not actually mean Delete My Data
• Who owns the data & who does or should have access to it
• Data Harmonization and what it means to business & consumers
Looking the other way won’t make it go away
13. • Everybody has an A.I. in their hands
• Facial recognition is now enabled by default
• Facebook Moments / Apple iPhone / Google Photos
• Enterprise Search is something old people talk about
• Internet of Things has happened and 99% of it is not secure
• Modern aircraft have 6,000 to 10,000 IoT sensors in each wing
• 18,700 daily domestic flights in USA airspace = 43.5 PB per day
Why is Digital Disruption so different
14. A recent survey of over 700 information managers found:
• 95% don’t understanding of what big data actually is
• 50% had no
idea
how
to
prepare
for
big
data
• 20% admitted they weren’t even going to try !!
• < 5% actually had a plan ready to act on
• < 1% were actually doing something
Doing nothing is not a viable strategy
16. ACCESS TO AND
VISIBILITY OF DATA
DATA ASSETS IS NOW
PAR FOR THE COURSE,
BOTH INSIDE AND
OUTSIDE THE FIREWALL
17. • StuxNet
• The Interview “movie”, Sony, X-Box live, Adobe.. OMG !!
• IRC Bots, Viruses, Trojans and your clients data
• Botnets can be rented by the hour and have modern API’s
• Even Siri can in fact find you in all of the following and more:
• Phone contacts, Email messages, Photos, SMS, iMessage,
Calendars, The Internet, and App data of various forms
If you can dream it up we can code it
18. • If eDiscovery & Data Management of Social Media & Emails are keeping
you awake at night, consider the following landscape challenges:
• Paper, Photos, Files, Faxes, Emails, Web Pages & PDF’s
• Windows, Mac OS X, Linux, Unix, Solaris, OS400, Mainframe
• Fat client apps, Cloud apps, PaaS & SaaS apps, data & logfiles
• Phone & Tablet platforms:
• iOS, Android, Firefox OS, Canonical, Blackbery, Sailfish, Open
Alliance, Microsoft 10 Phone OS
The landscape is shifting faster than you are
19. • Hadoop distributions & the “big data in a box” Big iron game
• Tiny hadoop appliance iTnews “lunch bet”
• Big Data on your laptop is now the norm
• Software vendors are building Big Data into their tools & platforms, from Excel
hadoop IAP’s to SAP HANA
• Bursting into public clouds for instant super computers
• One size does not fit all, and Failure is the new Black
• Big Data is what you make it, i.e. Social, Cloud, Email, Fileservers, Intranets,
Websites, The Internet, SMS’s, Bank Records, Phone logs, Human movement
Ecosystems, Clouds & Platform Computing
20. • Occams Razor is not a safe bet
• The simplest answer is not always the correct answer
• Deep Learning / Machine Learning & Big Data can now give us the tools to dive
so much deeper and look far more broadly
• 600+ public data sources and counting !!
• Platforms like Anomaly42 have changed the game for court cases
• Spreadsheets found EU$74m in fraud with manual audits
• A42 tools found EU$2.4b using big data eDiscovery
• Predicted 5 year value of EU$15b if left to manual discovery with spreadsheets
The answers are often staring you in the face
21. • If you torture data enough, it will talk, when do you stop torturing it
• You can’t have everything, where would you put it
• Just because you can’t access it, don’t assume someone else can’t
• The “dark web” isn’t just an Internet issue, Enterprise networks are a minefield
• CIA flipped their 80/20 investment rule - Spooks VS data now Data vs Spooks
• Social media has been used in anger - the USA just killed terrorists based on
data sourced in real time from social media !!
• Mettadata is a waste of time, we can now auto-classify data if we can reach it
Life, the universe and everything = 42