A talk from the Inspire Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018. Ana Serrano (CFC): What Should Matter to VR Part 2 Ana Serrano, Chief Digital Office at the Canadian Film Council, gives a keynote presentation on the main stage at AWE USA 2018. Yes, more platforms are paying close attention to issues of access, inclusion and diversity (e.g. Oculus Lanchpad, Vive’s VR for Impact, and more). But, And we can certainly do more. To hear how, come see Ana Serrano’s next installation of What Should Matter to VR Part 2. http://AugmentedWorldExpo.com

1. Ana Serrano
Chief Digital Officer, CFC
Managing Director, IDEABOOST
@acserrano #AWE18 @cfcmedialab
What should matter
to VR

2. Let’s talk context first.

3. Publication that documents the proceedings of a two-day seminar held at
the Banff Centre for the Arts, October 28-29, 1991
Seminar Leaders: Catherine Richards and Nell Tenhaaf

6. Book includes commissioned essays and documents the work done during
the Art and Virtual Environments Project at the Banff Centre.
Authors: Mary Anne Moser and Douglas Mcleod

9. Cybersecurity
- Blockchain
Immersive
Media
- AR, MR, XR
AI
- Machine Learning,
(Big data)
IOT
- Smart everything
- Voice interfaces
How do we manage this fast moving
cycle of innovation which may result in
solidifying infrastructures w/
unintended consequences

11. 11
So what now?

12. 1. Be vigilant about privacy…
Photo: https://i.redd.it/mtwlqsjpxs011.png

13. Photo: https://i.redd.it/mtwlqsjpxs011.png

14. Photo: https://i.redd.it/mtwlqsjpxs011.png

15. 2. …but also aware of “data justice”
Photo: https://www.cardiff.ac.uk/news/view/663809-data-justice-lab-launched

16. Data Justice Lab
Cardiff University’s School of Journalism, Media and Cultural Studies
Directors: Dr Lina Dencik, Dr Arne Hintz, and Dr Joanna Redden
“In the Data Justice Lab we carry out research that engages with
data analytics from a social justice perspective. Areas of
research may include (but are not limited to): Data
discrimination, Data colonialism, Digital labour, Prediction and
Preemption, Data ethics, Algorithmic governance, Social justice-
informed design, Uses of data by social justice groups, and Data-
related activism and advocacy…”

19. 3. Signal the right things
Photo: Mark Zuckerberg demoing Facebook Spaces in Puerto Rico

20. 4. Understand what it means to be diverse & integrated
Photo: Hushahu on the bridge between the physical and spiritual worlds. Production still from “Awavena." By Lynette Wallworth http://www.awavenavr.com/press-materials

21. Char Davies, artist
The medium of 'immersive virtual space,' or
virtual reality—as it is generally known—has
intriguing potential as an arena for constructing
metaphors about our existential being-in-the-
world and for exploring consciousness as it is
experienced subjectively, as it is felt.”

22. Photo: https://www.mirror.co.uk/tech/mark-zuckerberg-launches-wireless-oculus-8997227
5. Drive towards values-based models
NyMag. March 7, 2017.
http://nymag.com/selectall/2017/03/dramatic-history-ride-hailing-app-uber-and-ceo-

23. Difference in hourly wages between Top 1% and Bottom 1%
Image: International Labour Organization, Global Wage Report 2016

25. Marianna Mazucatto
Capitalism’s Greatest Weakness,
The Guardian, May 24, 2018
“Price-equals-value thinking encourages companies to put
financial markets and shareholders first, and to offer as little
as possible to other stakeholders. This ignores the reality of
value creation – as collective processes.”

26. Michael Porter and Mark Kramer
Creating Shared Value,
Harvard Business Review, 2011
“Shared value is not social responsibility, philanthropy, or
even sustainability, but a new way to achieve economic
success.”

27. Photo: https://coincentral.com/decentraland-mana-beginners-guide/
6. Build toward open standards + user-owned platforms

28. Photo: https://uploadvr.com/money-strategies-vr/
7. Be resolute about Payment

29. Farhad Manjoo, “How the Internet is Saving Culture Not Killing It,”
New York Times, March 15, 2017
“More than 20 years after it first caught mainstream attention and
began to destroy everything about how we finance culture, the
digital economy is finally beginning to coalesce around a
sustainable way of supporting content. If subscriptions keep
taking off, it won’t just mean that some of your favorite creators
will survive the internet. It could also make for a profound shift in
the way we find and support new cultural talent.”

30. Photo: https://coincentral.com/decentraland-mana-beginners-guide/
FlipsideXR lets you make your own VR shows and monetize them
directly from consumers.

31. Experience: 2007 eCloud by Dan Goods, Nik Hafermaas, and Aaron Koblin. http://www.ecloudproject.com/
8. Be network aware

32. “Where Thoughts Go” - a social VR narrative by
Lucas Rizzotto

33. Photo: https://www.buzzfeed.com/craigsilverman/viral-fake-election-news-outperformed-real-news-on-facebook
9. But be sensitive to network effects

36. 10. Restore the public commons
Photo:

37. 11. Commit to an ethical framework
Photo: The stack from Netflix’s Altered Carbon. http://tvafterdark.com/altered-carbon-roundtable-1x01-out-of-the-past/

38. Ana Serrano
Chief Digital Officer, CFC
Managing Director, IDEABOOST
@acserrano #AWE18 @cfcmedialab
What should matter
to VR