Comparaison
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The document summarizes and compares the websites of two Parisian hotels, Le Quartier Bercy Square Hotel and Le Meurice. It finds that both websites are easy to find and use, but that Le Meurice provides more detailed room information and engagement tools. While Le Quartier Bercy reflects the style of a 3-star hotel, Le Meurice, as a palace hotel, does not fully reflect its 5-star rating through its website. The document recommends that both hotels improve social media presence and customer engagement, and that Le Meurice more clearly defines its target customers.
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This document provides an overview and action plan for managing an online reputation across various review sites. It summarizes ratings from Booking.com, Trivago, and Facebook and identifies key issues like enhancing customer engagement, capitalizing on positive reviews, and correcting negative comments. The document offers suggestions such as focusing on retention, giving loyal customers incentives to share reviews, thanking people for positive feedback, and showing sensitivity when addressing negative comments.
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1) E-reputation management and how it shapes a brand's digital identity.
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The document compares search results for a hotel website on Google and Bing. On Google, the hotel website appears in the first position with name, location, and type displayed. On Bing, the hotel website appears fourth without location or type information. The document then analyzes third-party listings for the hotel on Booking.com and Only-Recommended.com and concludes that Booking.com best represents the hotel with photos, descriptions, rooms, services, and reviews. It recommends the hotel maximize third-party listings to attract more customers.
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2. While measurement is important for management, models based solely on historical loss data have limitations given constant changes in technology and organizations. Overreliance on quantitative models can distract from effective operational risk management.
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The document discusses plans to open a French gastronomic restaurant called "Le Gourmand" in Hong Kong's Lan Kwai Fong district. It will be a small, 35-seat restaurant open 5 days a week for lunch and dinner. The restaurant will require various licenses from Hong Kong authorities. Financial forecasts are provided for the first 3 years, anticipating recognition, profitability, and potential expansion to other cities while spreading French culinary culture.
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The document summarizes reviews from multiple travel websites for the Sublim Eiffel Hotel. Most reviews praised the hotel's environment, decor, location and friendly staff. However, some negative comments mentioned lack of information about nightly activities, rooms being too small, and the breakfast not being original enough. The document recommends the hotel communicate more about nightlife, update room photos to reflect accurate sizes, and review their breakfast menu.
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Comparaison
- 1. Le Quartier Bercy Square Hotel & Le Meurice
- 2. Le Quartier Bercy Square Hotel
- 9. Le Meurice