This document provides tips on how hotels can improve their ranking on TripAdvisor by earning more positive reviews. It states that 87% of hoteliers view TripAdvisor as very or extremely important to their success. The top ways for hotels to generate more positive reviews are to deliver excellent guest service so customers have a positive experience and feel it was good value, train staff well and reward them for positive feedback, and use proactive methods like asking for reviews at departure or sending post-stay emails with review links. Hotels that actively solicit and respond to reviews tend to earn higher scores and rankings on TripAdvisor.

1. How to improve your hotel ranking on TripAdvisor

2. How important is TripAdvisor to the
success of your hotel or brand?
We asked hoteliers how important
TripAdvisor is to them. 87% said
that TripAdvisor is either very or
extremely important to the
success of their brand.

3. 60% of hotels invest in managing online
reviews
In the 2015 TripBarometer Survey
of over 10,000 hospitality
businesses worldwide, online
reputation management was
identified as the top investment

4. Tips for Earning
Positive Reviews

5. The review cycle
More new reviews, better score, higher ranking and more booking
TripAdvisor loves new
reviews and if you have
more reviews on your
hotel’s page than your
competitors then the
customer will choose you.
The hotels that respond to
customers comments will
have a higher score than
the hotels that do not
respond
High number of reviews
and the rating score will
boost your hotel ‘s ranking
on TripAdvisor
Hotels that use the review
management will have
higher chance up to 60% to
get more bookings than
the hotel that do not use
any solution
New Reviews Better Score Higher Rank More Bookings

6. How can you generate more positive
reviews?
Happy guest
Higher scoreHigher rank
More reviews
Proactive
● Ask at
departure
● Hand out
cards
● Add link on the
website
● Send post stay
email
Organic
● Keep the
standard high
● Empower the
staff

7. Keep the standard high and offer the
best services to all guests
Guest will leave you a positive review if the
experience was above the expectation and the
guest felt it was good value of money.
Hotel has to train the staff well and giving the
reward to the staff for the positive comment.
‘’Help your guests then guests will help you’’
More reviews
Happy guests
Empower staff for
better service
The organic approach by offering positive
experience

8. The proactive approach to earn more
reviews
1. Ask at departure
Provide the reception a
script to ask guest
feedback : not every
effective
2. Hand out cards
Prepare the review card
where guests can fill in
information in their
room : very hard to
analyze the data
3. Add link on the
website
Add TripAdvisor’s logo
and the link at your
hotel website
reminding the guest to
write a review : guest
will need to log in and
fill in a very long
questionnaire
4. Send post stay
email
Send automated post
stay email and a direct
link to TripAdvisor will
motivate guest to write
review on TripAdvisor:
The benefits are
Easy for guest
Trackable
No manual work
Best result
Highly recommended

9. How it works with post stay email
Step1
Guest receives email
Step 2
Guest rates the service
Step 3
Guest submit the review

10. Learn how easy you can get more
reviews by using GuestJoy

11. Guest gets email

12. Guest gets email

13. Guest gets email

14. She emphasized that online reviews are a
great way to reflect guest satisfaction.
She points out further more that usually every third customer will
write a review on multiple booking channels and her mission is to
reply to all guest reviews. It is obviously that is never easy to
provide each guest with custom service so she uses GuestJoy
software to personalize guest data and collect guest review.
Happy guests
Success story: Salvator Boutique
Hotel****
Stana Dobra
Sales manager at Salvator Hotels & Apartment It tooks less than six months for Salvator
Boutique Hotel to improve Tripadvisor
ranking from 301 to 155

15. GuestJoy is different
We focus on upsell and review management

16. GuestJoy is TripAdvisor review
collection partner
Guests will receive a shorter survey form and
able to submit the review faster than normal.
After the guest submitted the review, hotel will
get an alert and able to react fast
‘’Hotels that use the review collection tool
are 21% more likely to receive more booking
than the hotels that do not use any tool ’’
80% of guest prefers
The shorter form

17. Start using
GuestJoy review
tool is easy
Sign up
Edit message
Get review

18. Q&A
Thank you