How to harness the world's largest travel site for maximum benefit and returns.

1. TripAdvisor®
TIPS & TRICKS
How to harness the world’s largest travel
site for
precor.com/hospitality
maximum benefit and returns.

2. TripAdvisor®
has transformed
the way people research and
select hotels...
So what does this mean for your property? One thing is for sure - TripAdvisor isn’t
going anywhere, and neither are the reviews that your guests leave. So how can you use
TripAdvisor to your advantage? How can it attract both new guests and return business?
And how can you maximise the number of positive reviews?
Here are a few tips and tricks that’ll increase your reviews
and occupancy rates in no time…
®
®
Studies show that more than 75% of hotel guests usually or always check TripAdvisor
reviews, before making a hotel booking . The site’s influence has now extended to include
holiday rental properties, restaurants, destinations, flight operators and attractions.
Currently, there are more than 225 million reviews on TripAdvisor , 84 million members
and 340 million unique visitors per month . In a recent survey, more than two thirds of
respondents said they check TripAdvisor ‘a few times a month or more’ .
®
®
®
1
2
1
75% OF HOTEL GUESTS USUALLY
OR ALWAYS CHECK TRIPADVISOR
REVIEWS, BEFORE MAKING A
HOTEL BOOKING.
®
- Tips & TricksTripAdvisor®

3. 225 MILLION REVIEWS ON
TRIPADVISOR , 84 MILLION
MEMBERS AND 340 MILLION
UNIQUE VISITORS PER MONTH.
®
The first step is to engage with TripAdvisor as a business, and register your property
on their Management Centre. If you don’t do this, guests will still be able to review your
hotel, but you’ll have no ‘voice’ with which to replay, nor any official presence on the site.
Only one listing per business is allowed, so check if your hotel is already on TripAdvisor
first. If it is, then you can ‘claim’ it as the owner, and set up your free Management Centre
account. With this you’ll be able to:
1. Use the Management Centre
®
®
Manage your listing’s details - the number of rooms, and any facilities that set you
apart like pools and fitness centers.
Upload photos and videos - and keep them updated whenever you upgrade something.
Manage and respond to reviews - the core purpose of TripAdvisor .®
Get ‘widgets’ - to promote your listing elsewhere online
Track performance - using reporting features
- Tips & TricksTripAdvisor®

4. - Tips & TricksTripAdvisor®
2. Respond, respond, respond!
Always respond promptly - agree as a business who will be responsible for responding
to reviews, and commit to a time frame for all responses (such as 24-48 hours).
Be polite and professional - don’t let emotions get in the way when responding to a
negative review. Aim to resolve issues raised, ahead of offering any sort of compensation.
Investigate where necessary - sometimes you’ll notice a common theme, so don’t only
apologise, but investigate and take action to resolve the issue.
It’s important to check your listing regularly, and respond to EVERY review that’s
posted about your property - good AND bad. 87% of TripAdvisor users agree that an
appropriate management response to a bad review ‘improves their impression of the
hotel’ , so it’s worth responding to even the most negative reviews.1
87% OF TRIPADVISOR USERS
AGREE THAT AN APPROPRIATE
MANAGEMENT RESPONSE TO A
BAD REVIEW ‘IMPROVE THEIR
IMPRESSION OF RTHE HOTEL’
®

5. JUST REMEMBER THAT
TRIPADVISOR DOES NOT ALLOW
YOU TO INCENTIVISE REVIEWS.
®
Once your hotel is starting to receive reviews, why not ask for more? Research shows
that having more reviews lead to more bookings, higher ratings and can also help your
business to evolve . You’d be surprised how much the simple act of asking can lead to big
increases in the number of reviews.
3. Ask for more
3
Personalised comment cards - are available for free from TripAdvisor (for your first 250)
that simply ask your guests to leave a review. Leave a neat pile on the front desk, gym
reception, or towel basket.
®
In-workout messages - with Precor’s 880 Line cardio, you can display TripAdvisor
messages on the equipment screens that remind guests to leave a review afterwards.
It’s also a handy way to cross-promote other amenities and special offers too.
®
Review Express - is also free and provides a template for requesting reviews via email.
You can set it up using your existing customer database, and even link it to a more
sophisticated Property Management System (PMS) if you have one. This way, guests
are prompted in a timely way to review their experience at your hotel. Just remember
that TripAdvisor does not allow you to incentivise reviews.®
- Tips & TricksTripAdvisor®

6. 4. Work with Widgets
Widgets allow you to add TripAdvisor content to your own website. Widgets can display
your latest reviews and awards, link to your TripAdvisor page, or encourage customers to
leave reviews.
They’re an ideal way to integrate TripAdvisor into your property’s website. This not only
showcases your great reviews and awards, but also sends a message to prospective
guests that you’re connected to the world’s largest review site, and you welcome reviews
and feedback.
®
®
®
5. Transact using TripConnect™
TripConnect enables guests to book their stay directly with you, from the TripAdvisor
website. A ‘Book on TripAdvisor ’ button is added to your listing page, so when guests
research your rates and availability, they are directed straight to your site (cutting out any
third party fees).
®
®
™
6. Use TripAdvisor on Facebook
4
®
®
With one billion daily active users , Facebook continues to dominate the social media
landscape. By adding the free TripAdvisor app onto your hotel’s Facebook page, you can
leverage content such as reviews, ratings, awards, and photos. Travellers can also post
reviews of your hotel directly from Facebook, making it even easier for them to provide
feedback.
- Tips & TricksTripAdvisor®

7. THERE’S NO SUBSTITUTE FOR
TRULY REMARKABLE SERVICE.
TripAdvisor isn’t just a great way to measure how your own hotel or property is tracking.
Why not check out the competition to understand what else you could be doing better?
The ‘Review Performance Report’ includes a ‘Competitor Details’ tab, where you can identify
groups of properties you’d like to track. You can then compare your performance against
these competitors on numerous key metrics over time.
7. Check out the competition
®
8. Share your successes
So you’ve won a TripAdvisor award - now shout it from the rooftops! Did you know that
you can request free stickers and certificates to promote awards you have won?
Display them in prominent areas, where people have time to absorb and appreciate them.
Near the reception desk, lobby seating or in the fitness center, are all ideal locations.
Whichever tips you put to use, remember that there’s no substitute for truly remarkable
service. A hotel that provides an experience that exceeds expectations, will receive
nothing but glowing guest reviews. And that’s the quickest way to shoot to the top of the
TripAdvisor ratings!
®
®
- Tips & TricksTripAdvisor®
http://hotelmarketing.com/index.php/content/article/hotel_guests_read_6_12_reviews_before_booking_says_tripadvisor_survey
www.tripadvisor.com
https://www.tripadvisor.com.au/TripAdvisorInsights/n2150/how-reviews-help-your-business
http://newsroom.fb.com/company-info/
1
2
3
4