This document discusses guest blogging as a link building strategy. It recommends finding blogs in your niche that accept guest posts, then pitching blog post ideas to those sites. The key steps are researching sites, checking their page rank and content quality, drafting a compelling post proposal, writing a high-quality guest post, and following up to ensure your link is included. The goals are to build relevant backlinks, improve search engine results and referral traffic, and grow your brand over the long term. Tools recommended include blog and guest post search, Chrome extensions, and author search.