SlideShare a Scribd company logo
“Go where profits and growth are
and where the competition isn’t”
• BOS is the result of a decade-long study of 150 strategic
moves spanning more than 30 industries over 100 years
(1880-2000).

•BOS is the simultaneous pursuit of differentiation and low
cost.

•The aim of BOS is not to out-perform the competition in the
existing industry, but to create new market space or a blue
ocean, thereby making the competition irrelevant.

•BOS covers both strategy formulation and strategy execution.
•The three key conceptual building blocks of BOS are: value
innovation, tipping point leadership, and fair process.
Compete in existing market space    Create uncontested market space

Beat the competition               Make competition irrelevant

Exploit existing demand            Create and capture new demand

Make the cost-trade-off             Break the cost-trade-off

Align the whole system of a        Align the whole system of a
company’s activities with its      company’s activities in pursuit of
strategic choice of                differentiation and low cost
differentiation or low cost
For blue ocean strategy formulation
•The Strategy Canvas
•The initial litmus test for BOS: focus,
•divergence, compelling tagline
•The Four Actions Framework
•Eliminate-Reduce-Raise-Create Grid
•The Six Paths Framework
•Buyer Utility Map
•Buyer Experience Cycle
•Price Corridor of the Mass model
•Four Steps of Visualizing Strategy
•Process Pioneer-Migrator-Settler Map
•Three Tiers of Noncustomers Framework
•The Sequence of Blue Ocean Strategy
•Overcome key organizational hurdles.
•Build execution into strategy
Blue ocean strategy
Blue ocean strategy
Blue ocean strategy
Blue ocean strategy

More Related Content

Similar to Blue ocean strategy

Blue ocean strategy
Blue ocean strategyBlue ocean strategy
Blue ocean strategy
Deependra Singh
 
march-10-09-finalforposting-with-speakernotesblue-ocean-strategy-presentation...
march-10-09-finalforposting-with-speakernotesblue-ocean-strategy-presentation...march-10-09-finalforposting-with-speakernotesblue-ocean-strategy-presentation...
march-10-09-finalforposting-with-speakernotesblue-ocean-strategy-presentation...
alanmark
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
Hussain Shaheen
 
Blue ocean strategy
Blue ocean strategyBlue ocean strategy
Blue ocean strategy
John Ndukwe Ibebunjo
 
Blue ocean strategy by shubham
Blue ocean strategy by shubhamBlue ocean strategy by shubham
Blue ocean strategy by shubham
Avinash Pandhare
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
Hriday Bora
 
Bos web
Bos webBos web
Blue Ocean Strategy Presentation
Blue Ocean Strategy PresentationBlue Ocean Strategy Presentation
Blue Ocean Strategy Presentation
Matthew Barsing
 
Blue Ocean
Blue OceanBlue Ocean
Blue Ocean
mrmuaz
 
BLUE OCEAN
BLUE OCEANBLUE OCEAN
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
Nor Fadzleen
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
Nor Fadzleen
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
Sreekanth Jayanti
 
L 10 red, blue and purple ocean strategies
L 10 red, blue and purple ocean strategiesL 10 red, blue and purple ocean strategies
L 10 red, blue and purple ocean strategies
Sudhir Upadhyay
 
What is blue ocean strategy
What is blue ocean strategyWhat is blue ocean strategy
What is blue ocean strategy
rifat_555
 
Blue ocean strategy
Blue ocean strategyBlue ocean strategy
Blue ocean strategy
Muhammad Saad
 
Growth Strategy
Growth StrategyGrowth Strategy
Growth Strategy
Flevy.com Best Practices
 
Blue ocean strategy (bos) (2)
Blue ocean strategy (bos) (2)Blue ocean strategy (bos) (2)
Blue ocean strategy (bos) (2)
Kenneth Maier
 
Blue green red and purple ocean strategy
Blue green red and purple ocean strategyBlue green red and purple ocean strategy
Blue green red and purple ocean strategy
Sajna Fathima
 
Blue ocean strategy by farooq
Blue ocean strategy by farooqBlue ocean strategy by farooq
Blue ocean strategy by farooq
Farooq Omar
 

Similar to Blue ocean strategy (20)

Blue ocean strategy
Blue ocean strategyBlue ocean strategy
Blue ocean strategy
 
march-10-09-finalforposting-with-speakernotesblue-ocean-strategy-presentation...
march-10-09-finalforposting-with-speakernotesblue-ocean-strategy-presentation...march-10-09-finalforposting-with-speakernotesblue-ocean-strategy-presentation...
march-10-09-finalforposting-with-speakernotesblue-ocean-strategy-presentation...
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
 
Blue ocean strategy
Blue ocean strategyBlue ocean strategy
Blue ocean strategy
 
Blue ocean strategy by shubham
Blue ocean strategy by shubhamBlue ocean strategy by shubham
Blue ocean strategy by shubham
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
 
Bos web
Bos webBos web
Bos web
 
Blue Ocean Strategy Presentation
Blue Ocean Strategy PresentationBlue Ocean Strategy Presentation
Blue Ocean Strategy Presentation
 
Blue Ocean
Blue OceanBlue Ocean
Blue Ocean
 
BLUE OCEAN
BLUE OCEANBLUE OCEAN
BLUE OCEAN
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
 
Blue Ocean Strategy
Blue Ocean StrategyBlue Ocean Strategy
Blue Ocean Strategy
 
L 10 red, blue and purple ocean strategies
L 10 red, blue and purple ocean strategiesL 10 red, blue and purple ocean strategies
L 10 red, blue and purple ocean strategies
 
What is blue ocean strategy
What is blue ocean strategyWhat is blue ocean strategy
What is blue ocean strategy
 
Blue ocean strategy
Blue ocean strategyBlue ocean strategy
Blue ocean strategy
 
Growth Strategy
Growth StrategyGrowth Strategy
Growth Strategy
 
Blue ocean strategy (bos) (2)
Blue ocean strategy (bos) (2)Blue ocean strategy (bos) (2)
Blue ocean strategy (bos) (2)
 
Blue green red and purple ocean strategy
Blue green red and purple ocean strategyBlue green red and purple ocean strategy
Blue green red and purple ocean strategy
 
Blue ocean strategy by farooq
Blue ocean strategy by farooqBlue ocean strategy by farooq
Blue ocean strategy by farooq
 

More from Ruturaj Baber

Session iv-U1
Session iv-U1Session iv-U1
Session iv-U1
Ruturaj Baber
 
Session iii-U1
Session iii-U1Session iii-U1
Session iii-U1
Ruturaj Baber
 
Session ii-U1
Session ii-U1Session ii-U1
Session ii-U1
Ruturaj Baber
 
Session i-U1
Session i-U1Session i-U1
Session i-U1
Ruturaj Baber
 
Session ii
Session iiSession ii
Session ii
Ruturaj Baber
 
Session ii
Session iiSession ii
Session ii
Ruturaj Baber
 
Session i
Session iSession i
Session i
Ruturaj Baber
 
Session I-International Marketing
Session I-International MarketingSession I-International Marketing
Session I-International Marketing
Ruturaj Baber
 
Session I-Business Environment
Session I-Business EnvironmentSession I-Business Environment
Session I-Business Environment
Ruturaj Baber
 

More from Ruturaj Baber (9)

Session iv-U1
Session iv-U1Session iv-U1
Session iv-U1
 
Session iii-U1
Session iii-U1Session iii-U1
Session iii-U1
 
Session ii-U1
Session ii-U1Session ii-U1
Session ii-U1
 
Session i-U1
Session i-U1Session i-U1
Session i-U1
 
Session ii
Session iiSession ii
Session ii
 
Session ii
Session iiSession ii
Session ii
 
Session i
Session iSession i
Session i
 
Session I-International Marketing
Session I-International MarketingSession I-International Marketing
Session I-International Marketing
 
Session I-Business Environment
Session I-Business EnvironmentSession I-Business Environment
Session I-Business Environment
 

Recently uploaded

NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
Harwinder Singh
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
Ksquare Energy Pvt. Ltd.
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
valvereliz227
 
Virtual Leadership and the managing work
Virtual Leadership and the managing workVirtual Leadership and the managing work
Virtual Leadership and the managing work
IruniUshara1
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Niswey
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
dpbossdpboss69
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
Eternity Paralegal Services
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
➑➌➋➑➒➎➑➑➊➍
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 

Recently uploaded (20)

NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
 
Virtual Leadership and the managing work
Virtual Leadership and the managing workVirtual Leadership and the managing work
Virtual Leadership and the managing work
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 

Blue ocean strategy

  • 1. “Go where profits and growth are and where the competition isn’t”
  • 2.
  • 3. • BOS is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000). •BOS is the simultaneous pursuit of differentiation and low cost. •The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. •BOS covers both strategy formulation and strategy execution. •The three key conceptual building blocks of BOS are: value innovation, tipping point leadership, and fair process.
  • 4.
  • 5. Compete in existing market space Create uncontested market space Beat the competition Make competition irrelevant Exploit existing demand Create and capture new demand Make the cost-trade-off Break the cost-trade-off Align the whole system of a Align the whole system of a company’s activities with its company’s activities in pursuit of strategic choice of differentiation and low cost differentiation or low cost
  • 6.
  • 7. For blue ocean strategy formulation •The Strategy Canvas •The initial litmus test for BOS: focus, •divergence, compelling tagline •The Four Actions Framework •Eliminate-Reduce-Raise-Create Grid •The Six Paths Framework •Buyer Utility Map •Buyer Experience Cycle •Price Corridor of the Mass model •Four Steps of Visualizing Strategy •Process Pioneer-Migrator-Settler Map •Three Tiers of Noncustomers Framework •The Sequence of Blue Ocean Strategy
  • 8. •Overcome key organizational hurdles. •Build execution into strategy