Will the concept of Goodwill go well 
with national accounting? 
Itsuo Sakuma (Senshu University, Japan) 
Paper prepared for the IARIW 33rd General Conference 
Rotterdam, the Netherlands, August 24 – 30, 2014 
Presented by Erich Oltmanns 
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices
Assessment 
Very interesting paper 
Worth to read it 
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 
30-08-14 slide 2
The framework 
Goodwill 
n Premium above the net value of individually identified and 
valued assets and liabilities of an enterprise 
n A concept of business accounting 
n Incorporated into the SNA in its 1993 version 
Central question: “Necessary for national accounts?” 
The answer 
n No! 
n Goodwill = – Net worth 
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 3
Goodwill = - Net worth 
Net worth (NA) = Assets – Liabilities (BA) – Equity 
Goodwill = Equity – (Assets – Liabilities (BA)) 
= (-1) (Assets – Liabilities (BA) – Equity) 
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 
30-08-14 slide 4
Structure of the paper 
Goodwill as a concept of business accounting 
Goodwill in the SNA 
Rationale of the business accounting concept of 
goodwill in the national accounting framework 
Conclusions and proposals 
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 5
Goodwill in business accounting 
Historical perspective 
n Intangibles theory 
n Superprofit theory 
n Residuals theory 
n Synergy theory 
Today 
n Legal definitions 
n International Financial Reporting Standards 
n European Union Regulation 
n US / Canada: Generally Accepted Accounting Principles 
n Synergy theory 
n Also: badwill 
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 6
Goodwill in the SNA 
So far 
n 1968 SNA: No concept of goodwill 
n 1993 SNA: Introduction 
2008 SNA 
n Composite category: goodwill and marketing assets. 
n “… is defined as the difference between the value paid for an 
enterprise as a going concern and the sum of its assets less 
the sum of its liabilities, each item of which has been 
separately identified and valued.“ (para. 10.199) 
n Compatible to synergy theory 
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 7
Concept of goodwill: necessary for 
national accounts? 
Over time 
n Purchased goodwill 
n New synergies 
n Internally generated goodwill? 
Sale of purchased enterprise 
Goodwill = - Net worth 
Proposal to quit the concept of goodwill 
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 8
Conclusions and proposals 
Theory of synergy may be most persuasive. 
Concept of goodwill not necessary for national accounts 
Using market capitalisation and net worth sufficient 
Relationship between net worth and Tobin’s Q 
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 
30-08-14 slide 9
Comments/Hints to the author 
Clear structure 
Clear message 
Historical context (of business concepts) 
n Very useful 
n Maybe overweighted in the paper 
Additionally: Tobin’s Q 
Meaning of Superprofit theory of Goodwill? 
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 10
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 11
Read this paper! 
Erich Oltmanns 
Telephone: +49 611 752087 
erich.oltmanns@destatis.de 
www.destatis.de 
© Federal Statistical Office of Germany, National Accounts, Labour Market, Prices

Session 7 d sakuma discussion

  • 1.
    Will the conceptof Goodwill go well with national accounting? Itsuo Sakuma (Senshu University, Japan) Paper prepared for the IARIW 33rd General Conference Rotterdam, the Netherlands, August 24 – 30, 2014 Presented by Erich Oltmanns © Federal Statistical Office of Germany, National Accounts, Labour Market, Prices
  • 2.
    Assessment Very interestingpaper Worth to read it © Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 2
  • 3.
    The framework Goodwill n Premium above the net value of individually identified and valued assets and liabilities of an enterprise n A concept of business accounting n Incorporated into the SNA in its 1993 version Central question: “Necessary for national accounts?” The answer n No! n Goodwill = – Net worth © Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 3
  • 4.
    Goodwill = -Net worth Net worth (NA) = Assets – Liabilities (BA) – Equity Goodwill = Equity – (Assets – Liabilities (BA)) = (-1) (Assets – Liabilities (BA) – Equity) © Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 4
  • 5.
    Structure of thepaper Goodwill as a concept of business accounting Goodwill in the SNA Rationale of the business accounting concept of goodwill in the national accounting framework Conclusions and proposals © Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 5
  • 6.
    Goodwill in businessaccounting Historical perspective n Intangibles theory n Superprofit theory n Residuals theory n Synergy theory Today n Legal definitions n International Financial Reporting Standards n European Union Regulation n US / Canada: Generally Accepted Accounting Principles n Synergy theory n Also: badwill © Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 6
  • 7.
    Goodwill in theSNA So far n 1968 SNA: No concept of goodwill n 1993 SNA: Introduction 2008 SNA n Composite category: goodwill and marketing assets. n “… is defined as the difference between the value paid for an enterprise as a going concern and the sum of its assets less the sum of its liabilities, each item of which has been separately identified and valued.“ (para. 10.199) n Compatible to synergy theory © Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 7
  • 8.
    Concept of goodwill:necessary for national accounts? Over time n Purchased goodwill n New synergies n Internally generated goodwill? Sale of purchased enterprise Goodwill = - Net worth Proposal to quit the concept of goodwill © Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 8
  • 9.
    Conclusions and proposals Theory of synergy may be most persuasive. Concept of goodwill not necessary for national accounts Using market capitalisation and net worth sufficient Relationship between net worth and Tobin’s Q © Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 9
  • 10.
    Comments/Hints to theauthor Clear structure Clear message Historical context (of business concepts) n Very useful n Maybe overweighted in the paper Additionally: Tobin’s Q Meaning of Superprofit theory of Goodwill? © Federal Statistical Office of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 10
  • 11.
    © Federal StatisticalOffice of Germany, National Accounts, Labour Market, Prices 30-08-14 slide 11
  • 12.
    Read this paper! Erich Oltmanns Telephone: +49 611 752087 erich.oltmanns@destatis.de www.destatis.de © Federal Statistical Office of Germany, National Accounts, Labour Market, Prices