This document discusses the importance of vision and mission statements for organizational growth. It defines vision as outlining where an organization wants to be, while the mission explains how it will get there. Employee awareness of the vision and mission improves engagement, accountability, learning, decision-making and retention. The document provides examples of vision and mission statements from companies like Microsoft, Nike, McDonald's and Unilever. It analyzes the vision and mission of Jet Airways and Indigo Airlines, and concludes that defining purpose, aligning resources, and providing guidance facilitates organizational evaluation and improvement.

1. IMPORTANCE OF VISION & MISSION
FOR ORGANISATION GROWTH
Kalyanee. B - 201704
Dakshata.K - 201717
Amol.M - 201723
Manvendra.S - 201740
Sudhir.U - 201745
Minal.R - 201771
Presented By Roll No.

2. Introduction
Vision Statement
A Vision statement outlines ‘WHERE’ you want to be.
Mission Statement
• A Mission statement talks about HOW you will get to where
you want to be.
Characteristics:
• Make it as succinct as possible.
• Make it realistic.
• Be clear.
• Be consistent.

3. Why employees should be aware of
vision & mission?
• Employee Engagement.
• Employer Accountability Build Trust.
• Improves learning and development.
• Aids Business Decision Making.
• Improves Employee Retention.

4. Business Vision Statement
A guiding philosophy.
Consistent with organizational value.
A future-oriented declaration of the,
organization’s purpose and aspirations.

5. Components of a Vision Statement
1. Define your customers.
2. Define your customer’s needs.
3. Define your product or service.
4. Define your company’s values.

6. Examples Vision Statements Of
Different Companies
Microsoft Corporation
“To help people and businesses throughout the world realize
their full potential.”
Nike
“To bring inspiration and innovation to every athlete in the
world.”

7. Mission Statements
 Communicates the organization’s reason for
being, and how it aims to serve its key
stakeholders.
 Often integrates a summation of the firm’s
values.
 Mission statements tend to be longer than
vision statements.

8. Components of a Mission Statement
 Customers
 Products or services
 Markets
 Technology
 Concern for survival, growth, and profitability
 Philosophy
 Self-concept
 Concern for public image
 Concern for employees

9. Examples Mission Statements Of
Different Companies
McDonalds
"To provide the fast food customer food prepared in the same high-
quality
manner world-wide that is tasty, reasonably-priced
consistently in a low-key décor and friendly atmosphere.“
Key Market: Provide fast food to customer world-wide.
& delivered
Contribution: tasty and reasonably-priced food prepared in a high-
quality manner.
Distinction: delivered consistently (world-wide) in a low-key décor and
friendly atmosphere.

10. Our mission is to add Vitality to life. We meet everyday needs for
nutrition, hygiene and personal care with brands that help people
look good, feel good and get more out of life.
Purpose: to add Vitality to life.
Business: nutrition, hygiene and personal care.
Values: look good, feel good and get more out of life.
Unilever

11. Analysis of Vision and Mission of
Jet Airways
Corporate Vision
To be amongst the most innovative and admired brands,
renowned for service excellence.
Corporate Mission
•Jet Airways will be renowned for reaching out to all our
guests with a heart-warming spirit that is our unique Indian
hospitality.
•We will delight our guests with genuine care and
personalized quality service, along with consistent, reliable
and efficient operations.
•We will innovate and deliver service excellence, setting
standards for competition to emulate.
•Jet Airways will be the most sought after place to work.
•Jet Airways will achieve these objectives whilst
simultaneously ensuring sustainable profitability for all
stakeholders.

12. Analysis of Vision and Mission of
Indigo Airlines
Corporate Vision
To give a hassle free travel experience, on time flights
with affordable fares.
Corporate Mission
Indigo is very price conscious airlines and passenger
safety is paramount to our company mission.

13. Vision Mission in Organization
growth
• Define the purpose of the organization.
• Help to properly align the resources.
• Clear and effective guide for making decisions.
• It shapes strategy.
• It Facilitates evaluation and improvement.

14. Conclusion

15. References
• https://www.diycommitteeguide.org/resource/vision-
mission-and-values
• https://hilo.hawaii.edu/strategicplan/documents/SPC18_10_
Mission_and_Vision.pdf
• https://open.lib.umn.edu/principlesmanagement/chapter/4-
3-the-roles-of-mission-vision-and-values
• https://www.auroraconsult.com/mission-and-vision-
examples
• https://businesscasestudies.co.uk/national-express/vision
• http://www.growthengineering.co.uk/benefits-
communicating-business-mission