Session 12 plans and pitches
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This document outlines the curriculum for a course on starting, running, and growing a business. It covers topics such as the fundamentals of business planning, developing the core elements of a business plan including identity, strategy, target market and strategic focus. It also discusses fleshing out the business plan with details like action plans, milestones, sales forecasts, expense budgets, cash flow projections, and start-up plans. The document emphasizes that planning is an ongoing process that helps manage the business as it changes and grows over time.
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This document discusses various myths and truths about ideas and business opportunities. It explains that you don't need to be the first or unique with an idea, and ideas themselves have no legal protection. It provides an overview of patents, copyrights, and trademarks. The document emphasizes that the value in an idea comes from executing on it and turning it into a business, rather than just thinking of the idea. It provides tips for generating business ideas such as looking inward and addressing needs, and discusses factors like polarization and making a meaningful impact.
Session 11 cash and taxes
The document discusses topics related to managing finances for a new business, including cash and taxes, keeping records, tracking money, bookkeeping software, distinguishing between cash and profits, and predicting cash flow. It notes that slide decks created by Tim Berry for instructing the Start, Run & Grow Your Business curriculum can be shared, remixed and used commercially under a Creative Commons license as long as proper attribution is given to Berry as the curriculum author.
Session 10 the web
This document discusses strategies for establishing an online presence for a business. It outlines common types of web presences like listings, collateral, product stores, and information stores. It also discusses using reviews, social media, blogging, and web applications as part of an online strategy. The document provides guidance on building a website, driving traffic to it, keeping visitors engaged, and aligning digital efforts with overall business goals.
Session 09 building a team
This document discusses building a team for a business. It covers topics like matching job needs with personnel, defining job descriptions, recruiting employees, screening candidates, estimating payroll, and creating a personnel plan. It also discusses alternatives to full-time employees, company culture, benefits, legal requirements, and creating workplace policies. The overall document provides guidance on assembling and managing a business team.
Session 08.2 getting financed
The document discusses various options for financing a new business, including venture capital, angel investors, friends and family, and bootstrapping. It notes that venture capital involves larger funding amounts of $1 million or more, angel investors provide $250,000, and friends and family or bootstrapping can provide initial funding of $50,000. The document also covers what investors look for in deciding whether to provide funding and considerations for valuing a business.
Session 08.1 starting costs
The document discusses the costs and assets required to start a business. It notes that slide decks created by Tim Berry for the Start, Run & Grow Your Business curriculum can be shared, remixed and used commercially with proper attribution. The document then lists common startup expenses like legal fees, insurance, rent, computer equipment and stationery that need funding, as well as startup assets like cash, inventory and long-term assets that are required.
Session 06.1 basic financials
This document contains slides from a curriculum on starting, running, and growing a business. The slides cover basic accounting and financial concepts such as income statements, balance sheets, expenses, assets, costs of sales, liabilities, capital, and cash flow. They explain key terms, the differences between assets and expenses, and how accounting classifications impact taxes and business profits and cash flow. The slides are licensed under a Creative Commons license allowing for sharing and commercial use with proper attribution to the author, Tim Berry.
Essentials of marketing
The document provides information on key marketing concepts including the marketing mix, market segmentation, product planning and development, and promotion strategies. It discusses topics such as the 4Ps of marketing (product, price, place, promotion), types of market segmentation, the product lifecycle, new product development process, and different promotional tools including advertising, publicity, personal selling, and sales promotion. Examples and diagrams are used throughout to illustrate different marketing strategies and frameworks.
CAPBuilder marketing plan development survey
This document contains a survey for businesses to provide information about developing a marketing plan through CAPBuilder Network. It asks questions about the business's products/services, target customers including demographics and location, competitors, pricing, customer service, strengths/weaknesses, sales and advertising channels, and potential networking organizations. The survey aims to gather key details about the business to help create an effective marketing strategy.
Developing your business idea
The document provides guidance on developing and evaluating a business idea. It outlines key steps such as considering personal strengths and weaknesses to identify solutions, looking for problems in existing industries, applying skills to new fields, deciding on a product or service, conducting market research, brainstorming ideas, and capturing the business model in a one-page diagram addressing the problem, customer, solution, unique selling proposition, costs, price, marketing, and revenue projections. The overall process focuses on identifying problems for customers to solve, determining why customers would buy from the business, and how the business will reach and make money from customers.
Financial management participant guide
The document is a participant guide for a financial management training. It contains information on key financial management topics like budgeting, bookkeeping, financial statements, and business financing. The balance sheet section explains that a balance sheet is a snapshot of a business's financial position at a point in time, listing assets, liabilities, and owner's equity. It provides an example balance sheet to demonstrate how assets are equal to liabilities plus owner's equity.
Required loan documents
This document lists required documents for a business loan application, including personal documents like tax returns, bank statements, and proof of income for business principals owning 20% or more. It also requires business documents like tax returns, bank statements, proof of ownership, a business plan, balance sheet, and collateral description for the small business concern. Additionally, it provides contact information for a loan officer to schedule an in-person interview once all documents have been collected.
The elevator pitch handout
This document provides guidance on creating an effective elevator pitch in 4 steps:
1. Personalize the pitch by identifying a specific person or problem your product or service helps.
2. Explain why you and your skills, experience, ideas and approach are well-suited to solve the problem.
3. Describe your offering and how it specifically addresses the problem or need identified in step 1.
4. Finish strongly with a clear call to action that asks the listener to take a next step, such as providing funding or becoming a customer.
Marketing your brand on the internet
The document discusses digital media marketing strategies. It covers topics like building your brand, using social media effectively, and the importance of visuals online. Specific advice includes synchronizing your brand's image across social platforms, using photos and videos to engage audiences, and focusing on creating shareable content to drive traffic to your website and conversions.
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Session 12 plans and pitches
- 1. Start, Run & Grow Your Business Plans and Pitches The slide decks provided to instructors as part of the Start, Run & Grow Your Business curriculum, created by Tim Berry, are licensed under a Creative Commons Attribution 4.0 Unported License. This license gives instructors the right to share, remix and make commercial use of the slide decks, with proper attribution to Tim Berry, the curriculum author.
- 2. Start, Run & Grow Your Business Plans and Pitches ■ Fundamentals ■ The Heart of the Plan ■ Flesh and Bones ■ Dressing and Growing
- 3. Start, Run & Grow Your Business 5 Planning Fundamentals 1. It’s About Results 2. Form Follows Function 3. Planning is Management 4. Planning Manages Change 5. Planning Is Not Accounting
- 4. Start, Run & Grow Your Business Putting It Together ■ You’ve done your plan in assignments – Overview and summary – Market analysis – Sales forecast – Personnel and Expenses – Start-up costs and funding ■ Now pull it together ■ Tell your story
- 5. Start, Run & Grow Your Business Plans and Pitches ■ Fundamentals ■ The Heart of the Plan ■ Flesh and Bones ■ Dressing and Growing
- 6. Start, Run & Grow Your Business The Heart of the Plan IDENTITY STRATEGY TARGET MARKET STRATEGIC FOCUS
- 7. Start, Run & Grow Your Business Plans and Pitches ■ Fundamentals ■ The Heart of the Plan ■ Flesh and Bones ■ Dressing and Growing
- 8. Start, Run & Grow Your Business Action Plan: What? When?
- 9. Start, Run & Grow Your Business Milestones Make a Plan Real
- 10. Start, Run & Grow Your Business Forecast Your Sales
- 11. Start, Run & Grow Your Business Expense Budget
- 12. Start, Run & Grow Your Business start-up Plan
- 13. Start, Run & Grow Your Business Cash Traps
- 14. Start, Run & Grow Your Business Plans and Pitches ■ Fundamentals ■ The Heart of the Plan ■ Flesh and Bones ■ Dressing and Growing
- 15. Start, Run & Grow Your Business Form Follows Function
- 16. Start, Run & Grow Your Business Plan Cash Flow Cash Profit Or Loss Balance Sheet Starting Balance Personnel Plan Sales Forecast
- 17. Start, Run & Grow Your Business Dress It As Needed
- 18. Start, Run & Grow Your Business The Formal Plan
- 19. Start, Run & Grow Your Business The Formal Plan Document
- 20. Start, Run & Grow Your Business Plan vs. Actual
- 21. Start, Run & Grow Your Business Next Steps Make it Happen