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Start, Run & Grow Your Business
The Web
The slide decks provided to instructors as part of the Start, Run & Grow Your
Business curriculum, created by Tim Berry, are licensed under a Creative
Commons Attribution 4.0 Unported License.
This license gives instructors the right to share, remix and make commercial use
of the slide decks, with proper attribution to Tim Berry, the curriculum author.
Start, Run & Grow Your Business
Setting Web Strategy
Pexels.com
Start, Run & Grow Your Business
Common Web Presences
■ Listings
■ Collateral
■ Product store
■ Info store
■ Prospecting
■ Web applications
Start, Run & Grow Your Business
If Nothing Else, Get Listed
Start, Run & Grow Your Business
Dealing With Reviews
Start, Run & Grow Your Business
Reviews, and More Reviews
Start, Run & Grow Your Business
Simple Business Collateral
Start, Run & Grow Your Business
Web Store Selling Products
Start, Run & Grow Your Business
Web Store Selling Information
Start, Run & Grow Your Business
Prospecting through Expertise
Start, Run & Grow Your Business
Web Applications
Start, Run & Grow Your Business
Freemium
Start, Run & Grow Your Business
Social Media and Business
Start, Run & Grow Your Business
Company-based social media
Start, Run & Grow Your Business
Person-based social media
Start, Run & Grow Your Business
Blogging
Start, Run & Grow Your Business
Building a Website
Increasing scope and complexity
Increasingtimeandmoney
Simple
blogging
platform
Simple
collateral
site
Serious,
extensive
site
Downloads,
store
Major
business
site
Start, Run & Grow Your Business
Building a Website
Start, Run & Grow Your Business
Building Traffic
Website
Analytics
Search Engine
Optimization
Start, Run & Grow Your Business
Keeping Visitors at Your Site
Start, Run & Grow Your Business
Final Reminder: Business Goals

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Session 10 the web

  • 1. Start, Run & Grow Your Business The Web The slide decks provided to instructors as part of the Start, Run & Grow Your Business curriculum, created by Tim Berry, are licensed under a Creative Commons Attribution 4.0 Unported License. This license gives instructors the right to share, remix and make commercial use of the slide decks, with proper attribution to Tim Berry, the curriculum author.
  • 2. Start, Run & Grow Your Business Setting Web Strategy Pexels.com
  • 3. Start, Run & Grow Your Business Common Web Presences ■ Listings ■ Collateral ■ Product store ■ Info store ■ Prospecting ■ Web applications
  • 4. Start, Run & Grow Your Business If Nothing Else, Get Listed
  • 5. Start, Run & Grow Your Business Dealing With Reviews
  • 6. Start, Run & Grow Your Business Reviews, and More Reviews
  • 7. Start, Run & Grow Your Business Simple Business Collateral
  • 8. Start, Run & Grow Your Business Web Store Selling Products
  • 9. Start, Run & Grow Your Business Web Store Selling Information
  • 10. Start, Run & Grow Your Business Prospecting through Expertise
  • 11. Start, Run & Grow Your Business Web Applications
  • 12. Start, Run & Grow Your Business Freemium
  • 13. Start, Run & Grow Your Business Social Media and Business
  • 14. Start, Run & Grow Your Business Company-based social media
  • 15. Start, Run & Grow Your Business Person-based social media
  • 16. Start, Run & Grow Your Business Blogging
  • 17. Start, Run & Grow Your Business Building a Website Increasing scope and complexity Increasingtimeandmoney Simple blogging platform Simple collateral site Serious, extensive site Downloads, store Major business site
  • 18. Start, Run & Grow Your Business Building a Website
  • 19. Start, Run & Grow Your Business Building Traffic Website Analytics Search Engine Optimization
  • 20. Start, Run & Grow Your Business Keeping Visitors at Your Site
  • 21. Start, Run & Grow Your Business Final Reminder: Business Goals