The CMO Survey - Highlights and Insights Report - Spring 2024
Session 10 the web
1. Start, Run & Grow Your Business
The Web
The slide decks provided to instructors as part of the Start, Run & Grow Your
Business curriculum, created by Tim Berry, are licensed under a Creative
Commons Attribution 4.0 Unported License.
This license gives instructors the right to share, remix and make commercial use
of the slide decks, with proper attribution to Tim Berry, the curriculum author.
2. Start, Run & Grow Your Business
Setting Web Strategy
Pexels.com
3. Start, Run & Grow Your Business
Common Web Presences
■ Listings
■ Collateral
■ Product store
■ Info store
■ Prospecting
■ Web applications
4. Start, Run & Grow Your Business
If Nothing Else, Get Listed
5. Start, Run & Grow Your Business
Dealing With Reviews
6. Start, Run & Grow Your Business
Reviews, and More Reviews
7. Start, Run & Grow Your Business
Simple Business Collateral
8. Start, Run & Grow Your Business
Web Store Selling Products
9. Start, Run & Grow Your Business
Web Store Selling Information
10. Start, Run & Grow Your Business
Prospecting through Expertise
11. Start, Run & Grow Your Business
Web Applications
17. Start, Run & Grow Your Business
Building a Website
Increasing scope and complexity
Increasingtimeandmoney
Simple
blogging
platform
Simple
collateral
site
Serious,
extensive
site
Downloads,
store
Major
business
site
18. Start, Run & Grow Your Business
Building a Website
19. Start, Run & Grow Your Business
Building Traffic
Website
Analytics
Search Engine
Optimization
20. Start, Run & Grow Your Business
Keeping Visitors at Your Site
21. Start, Run & Grow Your Business
Final Reminder: Business Goals