This document discusses how to start, run, and grow a business by first understanding the market through market segmentation, identifying customer problems and solutions, testing ideas before launching, profiling ideal customers, researching competition, and determining the potential market size and sales. Images are included to illustrate some points.

1. Start, Run & Grow Your Business
Know Your Market
Start, Run & Grow Your Business

2. Start, Run & Grow Your Business
Test Before You Jump

3. Start, Run & Grow Your Business
What’s the Problem?
Image: Decorstock.com

4. Start, Run & Grow Your Business
And What’s Your Solution?
Image: Hohana

5. Start, Run & Grow Your Business
Potential Market vs. Sales
Image:JoeShlabotnik/Flickr

6. Start, Run & Grow Your Business
Market Segmentation

7. Start, Run & Grow Your Business
Geographic Segmentation

8. Start, Run & Grow Your Business
Demographic Segmentation

9. Start, Run & Grow Your Business
Psychographic Segmentation

10. Start, Run & Grow Your Business
What, Who, and How Many
Image: Pixtabay.com

11. Start, Run & Grow Your Business
Profile Your Ideal Customer

12. Start, Run & Grow Your Business
Know Your Competition

13. Start, Run & Grow Your Business
Simple Potential Market