The elevator pitch handout

1. THE ELEVATOR PITCH
STEP 1 - Personalize Your Pitch
A clear, compelling business pitch starts with a person and a problem. Who are you going to
help?
STEP 2 - Sell Yourself
Why you and not the other guy? What is it about your skills, experience, ideas, and approach
that will make it all work?
STEP 3 - Sell Your Offering
This is the heart of your pitch: what do you offer, how does it solve the problem or address the
need?
STEP 4 - Finish Strong
Seal the deal with a strong finish and a compelling call to action. This is standard sales work: it’s
time to ask for the order.

2. THE PITCH
 THE INTRODUCTION: My name is
____________________________[YOURNAME] and this is my
pitch or from ___________________________ [COMPANY
NAME]
 YOUR VISION: I founded ___________________________
[COMPANY, PRODUCT, SERVICE] a
___________________________ [WHAT TYPE OR WHAT IS IT]
 THE PROBLEM: The issues ___________________________
[COMPANY/PRODUCT NAME] addresses is
___________________________ [PROBLEM]
 THE SOLUTION: The solution___________________________
[COMPANY/PRODUCT] provides
is___________________________ [SOLUTION/PRODUCT]
 THE MARKET: The target customer for this
___________________________ [SOLUTION/PRODUCT] is
___________________________ [CUSTOMER DESCRIPTION]
 THE BUSINESS MODEL: My company will earn revenue via
___________________________ [DESCRIBE HOW YOU WILL
MAKE MONEY]
 CALL TO ACTION: I am asking you
to___________________________ [WHAT IS YOUR CALL TO
ACTION]