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Session 05 marketing strategy
This document discusses various marketing strategies and tactics for starting, running, and growing a business. It provides examples of companies that successfully utilized strategies like demand-driven marketing, maintaining a consistent message and partnerships, and competing on strengths. The document also covers the marketing mix, positioning, pricing, advertising, public relations, trade shows, branding, and target marketing as key elements of a marketing strategy. Images and diagrams are included to illustrate some of the concepts.
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Session 05 marketing strategy
- 1. Start, Run &Grow Your BusinessStart, Run & Grow Your Business Marketing Your Business
- 2. Start, Run &Grow Your Business Know, Like, and Trust
- 3. Start, Run &Grow Your Business Example: Borland International Millions Demand-Driven Marketing
- 4. Start, Run &Grow Your Business Example: Challenge ‘95 Consistent Message and Partnerships Millions
- 5. Start, Run &Grow Your Business Example: Palo Alto Software Competed on Strengths: Reviews and Internet
- 6. Start, Run &Grow Your Business The Sales and Marketing Funnel Image source: Target.com Image: Wikimedia Commons
- 7. Start, Run &Grow Your Business Marketing Mix as Strategy
- 8. Start, Run &Grow Your Business Basic Positioning Image by Kotler: Marketing Management
- 9. Start, Run &Grow Your Business It’s All Positioning Image: Wikimedia CommonsImage: SenseAlan, Flickr
- 10. Start, Run &Grow Your Business Pricing is Magic
- 11. Start, Run &Grow Your Business Don’t Price Too Low ■ Low price ≠ high volume ■ High price = high quality ■ Price premium
- 12. Start, Run &Grow Your Business Premium Pricing, Quality, Service Image: Simon Pielow/Flickr Image: Wikimedia Commons
- 13. Start, Run &Grow Your Business Advertising
- 14. Start, Run &Grow Your Business Direct Communications
- 15. Start, Run &Grow Your Business Channels of Distribution
- 16. Start, Run &Grow Your Business Public Relations CONTEST SPONSOR Cups of Kindness Campaign
- 17. Start, Run &Grow Your Business Trade Shows Image: Wikimedia Commons
- 18. Start, Run &Grow Your Business Branding Image by Nigel Lamb via Flikckr-cc
- 19. Start, Run &Grow Your Business Target Marketing Image: Wikimedia Commons