This document discusses tools and resources for startups. It outlines that startups require innovation, ideas, goals, business plans, funding, and teams. The main objectives for startups are company growth, increasing sales and income while reducing costs. Marketing strategies include reviewing existing plans, research, defining value propositions, goals, and the marketing mix. Challenges for startups include cash flow management, hiring employees, time management, financial management, and competition. Solutions provided include proper budgeting, requiring down payments, interview processes, goal setting, and self-funding.

1. TOOLS FOR STARTUP

2. Getting Resources Ready
 A startup is a company that's in the initial stages
of business. Until the business gets off the ground,
a startup is often financed by its founders and may attempt
to attract outside investment. Startups must also consider
where they'll do business and their legal structure.
It Includes :-
 Innovation
 Idea
 Goals
 Business Plan
 Money
 Team

3. OBJECTIVES & GOALS
❑ The main business objective is to focus on
company growth.
❑ Increase sales and income.
❑ Reduce business cost and expenses.
❑ Motivate employees by giving them incentives
and bonus.
❑ Giving first priority to customer and solve there
problems.

4. MARKETING STRATIGIES
❑ Go through your existing marketing plan.
❑ Perform marketing research.
❑ Develop value proposition.
❑ Set marketing goals.
❑ Define Marketing Mix (4ps of marketing).
❑ Define marketing strategies.

5. What challenges faced while starting a business ?
 Challenges faced by
startups :
1. Cash Flow Management :
Cash flow is essential to
small business survival,
yet many entrepreneurs
struggle to pay the bills
while they’re waiting for
checks to arrive. Part of
the problem stems from
delayed invoicing, which
is common in the
entrepreneurial world.

6.  2. Hiring Employees :
Do you know who dreads job interviews the most? It’s not
prospective candidates – it’s entrepreneurs. The hiring process
can take several days of your time: reviewing resumes, sitting
through interviews, sifting through so many unqualified
candidates to find the diamonds in the rough.
 3. Time Management :
Time management might be the biggest problem faced by
entrepreneurs, who wear many hats. If you only had more
time, you could accomplish so much more.

7.  4. Financial Management :
Remember the fact that when income increases, the
expenditures also increase. There is no doubt about it. One of
the biggest challenges that startup face today relates to
financial management.
 5. Competition :
There is a lot of competition in today’s market which affects
while starting a business. Competition poses one of the biggest
challenges for the survival of startup businesses.

8. SOLUTIONS
 Solutions for the problems :
1. Cash flow management :
Proper budgeting and
planning are critical to
maintain cash flow. One way
to improve cash flow is to
require a down payment for
your products and services.
Your down payment should
cover all expenses associated
with a given project or sale
as well as some profit for
you

9.  2. Hiring Employees :
Once you have a pool of prospects, arrange for a “walking
interview” in which you take candidates on a tour of their
working environments. Ask questions relevant to the job and to
candidates’ experiences, expectations, dedication, and long-term
goals.
 3. Time Management :
Make time. Like money, Here’s How:
➢ Create goal list: Your should a list of Lifetime goals.
➢ If any tasks do not mesh with your goals, eliminate it.
➢ Consistently ask yourself: “Is what I’m doing right now the
absolute best use of my time?”

10.  4. Capital :
There are many ways to earn funding, from traditional bank
loans to family and friends to Kick starter campaigns. You can
choose these routes, certainly, but I prefer the self-fueled
growth model in which you fund your own business endeavors.