SlideShare a Scribd company logo
2019 VisibleThread Users
Conference
Reston, VA Mar 13th 2018.
WELCOME
VisibleThread
Words Matter
Our 2019 Update in 2
parts
Progress
during 2018
Q&A
Vision for
2019
Driving more
Value
Open ForumHow did 2018 go?
Progress
during 2018
Q&A
Vision for
2019
How did 2018 go?
1.
A little Self Reflection…
VisibleThread has great products
And clear use cases for users
1. Where do we play best?
2. What do we stand for?
Mainstrea
m
assistance
Hard for
humans Faceless
1. Where do we play best?
Simple tasks made
easier for everyone
Things we can do
manually, but badly
Things we could
never do
Consumer
applications Pro Solutions Enterprise back office
Mainstrea
m
assistance
Hard for
humans Faceless
MS Word VisibleThread ECMs
We operate at the “hard for humans” scale
hings people *can* do, but that are slow, painful and error-inducin
This is our ‘sweet spot’
Mainstrea
m
assistance
Hard for
humans Faceless
MS Word VisibleThread ECMs
We operate at the “hard for humans” scale
hings people *can* do, but that are slow, painful and error-inducin
This is our ‘sweet spot’
2. What we stand for
Understanding
Vs.
Misunderstanding
Understanding
- Control
- Action
- Connection
- Trust
- Progress
- Empowerment
Misunderstanding
- Inaction
- Confusion
- Distrust
- Passive
- Excluded
- Loss
At Visible Thread we build software
solutions
that enable organizations to extract and
deliver instant understanding from large
scale documentation, textual content and
websites.
At Visible Thread we build software
solutions
that enable organizations to extract and
deliver instant understanding from large
scale documentation, textual content and
websites.
We do this with utter simplicity and utter
clarity.
At Visible Thread we build software
solutions
that enable organisations to extract and
deliver instant understanding from large
scale documentation, textual content and
websites.
We do this with utter simplicity and utter
clarity.
Because we believe understanding
2.
Financial & Sales Update in
2018
Financials - 2018
Revenue in 2018 +56% YoY Growth
vs. 41% YoY Growth in 2017
Financials - 2018
Revenue in 2018 +56% YoY Growth
vs. 41% YoY Growth in 2017
EBITDA Profitable
Throwing off cash in 2018
Financials - 2018
Revenue in 2018 +56% YoY Growth
vs. 41% YoY Growth in 2017
EBITDA Profitable
Throwing off cash in 2018
Accelerating Raised Finance
Growing the team in US and Ireland
Enterprise Deals - Example
Signed up a Forbes Global 2000 Financial
Services provider for Enterprise Plain Language
>$700k contract for VisibleThread solutions for
Nth America, follow on global rollout planned for
2019
Comprising VT Insights Platform:
- VT Insights,
- VT Readability, VT Readability Email Server
- VT Docs,
2.
Product Evolution in 2018/19
VisibleThread Docs 3.1
 Admin Privileges Extensions
 Red Hat Support for On-premise deployments
 Readability Enhancements
 Export customization
using Excel Macros
 Bug Fixes
http://www.visiblethread.com/products/visiblethread-marketing-suite/
VisibleThread Solutions – Supporting the publication Lifecycle
 VT Readability
– Lightweight,
readability
scoring for a
single doc, URL
or text snippet
For Content
Managers
For Content Creators
 VT Readability
Email Server –
Submit PDF or
Word doc by mail
for score. No
friction
 VT Readability
Usage Monitor
– Support
organization
adoption/usage
 VT Docs – Audit thousands
of docs for readability & brand
consistency
 VT Web – Audit thousands of
webpages for readability & brand
consistency
http://www.visiblethread.com/products/visiblethread-marketing-suite/
VisibleThread Solutions – Supporting the publication Lifecycle
 VT Readability
– Lightweight,
readability
scoring for a
single doc, URL
or text snippet
For Content
Managers
For Content Creators
 VT Readability
Email Server –
Submit PDF or
Word doc by mail
for score. No
friction
 VT Readability
Usage Monitor
– Support
organization
adoption/usage
 VT Docs – Audit thousands
of docs for readability & brand
consistency
 VT Web – Audit thousands of
webpages for readability & brand
consistency
Multiple Incremental Releases of all components
- To support Enterprise Level rollouts
Product Research in 2018
– ready for 2019 and
beyond
 Enterprise Foundations Laid for VT
Insights Platform
 Research into Red Hat support,
 Active Directory support etc.
Progress
during 2018
Q&A
Vision for
2019
Driving more
Value
1. Positioning
Plain Language for the
Enterprise
Raising Awareness -
VisbleThread Research
Raising Awareness -
VisbleThread Research
How Clear is your Industry?
Business Case
for Plain
Language
There is a push for
Plain Language in
Commercial and Public
Sector:
• Build Trust
• Increase
Engagement
• Reduce Call Centre
Burden
• Increase Compliance
• Drive More Business
Why you must measure Content?
Manu Singh
Treasury Board Secretariat Canada
Journey to Value
Maximization
Time
Value/Impact
READABILITY
COMMUNICATION
SUITE
READABILITY
SERVER
Learning
PERFORMANCE
DASHBOARDS
ORGANISATION
20-50%
Productivity
gain
80%
Productivity
gain
Automate
Get Insights
Transform
Communications & Language Transformation
Central Content Team
Publishing Project
Content Contributors,
Portfolio Managers,
Financial Advisers
Business Users, External
Advisers, Brokers
2. Product Evolution
VT Insights Platform
VT Insights
Measure Tone of Voice
in ‘real-time’ across your
organization
VT Web / VT Docs
Audit thousands of
webpages & docs
VT Readability
Content Creators test their
Content at Source
Program Oversight
Audit Content Creation
VisibleThread Insights
Platform
https://www.visiblethread.com/products/visiblethread-communications-suite/
VisibleThread Insights Platform – Program Oversight
with VT Insights Measure Tone of Voice in ‘real-time’ across your
organization
https://www.visiblethread.com/products/visiblethread-communications-suite/
VisibleThread Insights Platform – Content Creation
with VT Readability Test at source - Test a single doc, URL or text snippet
3.
Greetings from the Engine
Room 
Enjoy the
Conference…
From all in Dublin
… and finally,
we need your help
Honest Reviews Welcome
www.capterra.com/ www.trustradius.com www.g2crowd.com
Please Rate us
Progress
during 2018
Q&A
Vision for
2019
Open Forum
Thanks

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Session 1: 2019 VisibleThread Users Conference - Welcome