This document provides an overview of entrepreneurship and growing a startup business. It discusses identifying markets by examining potential customers and their needs. Successful entrepreneurs should research their skills and structure their business accordingly. The document then discusses growing a startup, noting that only 30% grow to full companies in Cameroon. It recommends asking if demand is growing and if you can meet customer demands while maintaining quality. It suggests diversifying products/services, winning government contracts, and expanding online as ways to grow. Networking is said to be the fastest way to success by meeting people who can help with fundraising and results.

1. ENTREPRENEURSHIP
BY DJEUMO E. CYRILLE
Help Hospitality services is at the quest of customers satisfaction and profit maximization
THURSDAY 13TH OCTOBER 2016
WELCOME
NADEV ENTREPRENEURSHIP ACADEMY

2. BY DJEUMO E. CYRILLE
MODULE - 8
Our vision is to be the highest experience leading partner in hospitality and tourism services.
IDENTIFYING
YOUR MARKETS

3. Birds of the same feathers
flog together.

4. Being able to identify and develop a
product based on the needs of
potential customers is the key
determinant in the success of any
business or service. In order to know
what will sell (and what won’t!),
entrepreneurs need to examine the
market in which they want to operate.
Lesson Description

5. They need to know where their
potential customers are and what they
are willing to pay for the product or
service. Successful entrepreneurs also
need to examine their own strengths
and weaknesses and structure their
business accordingly.
Lesson Description

6. At the end of this training participants should
be able to;
1. How to identify markets.
2. How to research your idea.
3. How to determine your skill set.
Learning Objectives

7. 1. Looking at your community, identify the
key groups of consumers and your
assumptions about their income levels and
buying habits. What trends do you see?
What products or services have you
observed that are missing or inadequate? Is
there an opportunity there?
Discussion Questions

8. 2. Discuss how you can perform market
research in your community. What
information will you need to collect? Identify
the optimal methods for collecting market
data.
3. Think about what role you find most
interesting as an entrepreneur. Identify the
skills you bring to that task. What other
jobs/roles would need to be filled to launch
your idea?
Discussion Questions

9. Design a market research plan and
questionnaire for a product, service or idea
that you have. Create a schedule for
performing the research and implement it.
2. Write a pitch to a potential investor
identifying your idea, justifying your
presumptions with the market research
you’ve collected. Identify what role you would
play in the company based on your interests,
strengths and weaknesses
Developmental Actions

10. Did you Know
• Claude Grunitzky is the founder of TRACE
TV, the first multinational media company
focused exclusively on producing,
aggregating, distributing and promoting urban
music and culture via digital media and
special events around the world. He is also
co-founder and chairman of TRUE, a new
MIT-incubated media venture.

11. Did you Know
•An MIT Sloan Fellow and a French-
American Foundation Young Leader,
Grunitzky sits on the board of Humanity in
Action, a foundation that works
internationally to build global leadership,
defend democracy, protect minorities and
improve human rights.

12. Did you Know
•The recipient of many distinctions, he was
named a finalist for the Ernst & Young
“Entrepreneur of the Year” award in 2007.
Grunitzky was raised between Lomé,
Togo; Washington, D.C.; Paris; and
London and speaks six languages

13. BY DJEUMO E. CYRILLE
MODULE - 9
Our mission is to empower people to improve on customer service and know that
through training and sensitization.
GROWING YOUR
STARTUP

14. Only 30% of startups grow up to full flesh
company in Cameroon

15. At the end of this training participants should
be able to;
1. Learn the key to growing your startup and
getting to the next level.
2. How to raise additional funds.
3. How to move beyond your comfort zone.
Learning Objectives

16. Introduction
•In this lesson you will learn the key to
growing your startup and getting to the
next level. You will also learn how to raise
additional funds, and how to move
beyond your comfort zone

17. •Many small businesses struggle to achieve
growth, and more than a third of all startups
fail within two years. For those of you who
have built a successful small business, you
want to know how to grow your business and
when to grow beyond its current level
Research

18. •When Is the Right Time to Expand Your
Business?
•Growth is key to the success of any startup,
but the best type of growth is one that is
carefully thought through and planned out.
Sometimes growing too fast without proper
planning can harm and even destroy a
business. So before you undertake any major
growth initiatives, like launching a new product
or opening a new store, you must first
understand the future of the industry.
Definition

19. How to Start Growing
•Ask yourself whether demand for your
products or services are growing, what your
competitors are doing, and whether you can
continue to meet your customers’ demands at
the same level of service. Quality of service
often drops when businesses start expanding
too fast, which can impact your brand’s
reputation

20. How to Start Growing
•Sometimes you need to spend money to
make money. Before expanding your
business, you should evaluate whether you
can raise enough capital to make the jump

21. How to Start Growing
•Finally, never forget what got you started in
your business: your entrepreneurial dream.
This is a new challenge for you, so it's
important to believe in yourself. Trust your
good judgment for when to seize
opportunities and grow.

22. Methodology
•Now, how do you grow your business?
Here are four quick ideas to help you with
your business expansion.
•One: Open another location. This will allow
you to reach a new demographic and give
you exposure in an area that did not know
you existed, but needs your product and
services.

23. Methodology
•Two: Diversify. Diversifying your product or
service line is an excellent growth strategy
because it allows you to have multiple
streams of income. When I started my
organization, we were focused exclusively
on delivering water services. We have
since diversified to include sanitation and
hygiene promotion services, which
provides different opportunities for us to
raise funds.

24. Methodology
•Three: Win a government contract. One of
the best ways to grow your business is to
have the government as a customer. In
most countries, the government is the
largest buyer of goods and services, and
some even require their various agencies
to allocate a certain percentage of their
purchase to local businesses.

25. Methodology
•Four: Expand to the Internet. Having a Web
presence is an integral part in today’s
business environment. It also serves as an
online storefront and acts as the conveyer
of your business’ brand and message to
the world. Expanding your business to the
Internet allows you to indirectly go global
with your products and services.

26. How to Raise Funds to Grow Your
Business.
•Getting your business to the next stage is
never easy, and you will more than likely
need some capital. It is important not to
limit yourself and get creative. In addition to
angel investors and traditional bank loans,
there are many potential sources of funds
such as crowdfunding, business
incubators, competitions and small
business grants.

27. Moving Beyond Your Comfort Zone.
•No matter which sector you are in,
networking is the fastest track to success
and puts you in a position to meet the right
people who can help you fundraise and
deliver results. It is important to expand
your horizon and move beyond your
immediate network of friends and
acquaintances and build a wider, global
network of supporters and funders.

28. Summary
•Taking a small business to the next level
requires hard work, perseverance, risk and
a good product or service – they are all key
to growing your startup.

29. Exercise #1
According to Business Operation Training,
Being able to identify and develop a product
based on the needs of potential customers is
the key determinant in the success of any
business or service.
A. I have not Understood
B. I Disagreed
C. The Trainer was not Clear.
D. I Agreed

30. Exercise #2
1. According to Business Operation Training,
Successful entrepreneurs do not need to
examine their own strengths and
weaknesses and structure their business
accordingly.
2.
A. I Disagreed
B. I have not Understood
C. I Agreed
D. The Trainer was not Clear.

31. Exercise #3
1. Before you undertake any major growth
initiatives, like launching a new product or
opening a new store, you must first
understand the future of the industry. This is
According to Business Operation Training.
A. I Disagreed
B. I Agreed
C. The Trainer was not Clear.
D. I have not Understood

32. Exercise #4
•According to Business Model Training.
Diversifying your product or service line is an
excellent growth strategy because it allows
you to have multiple streams of income. Is
one of the four ideas to help you with your
business expansion.
A. The Trainer was not Clear.
B. I Disagreed
C. I Agreed
D. I have not Understood

33. Exercise #5
•According to Business Operation Training.
_____________is the fastest track to
success and puts you in a position to meet
the right people who can help you
___________and deliver results.
A. Networking
B. Social.
C. fundraise
D. Attract

35. Contacts
MALINGO JUNCTION , LADY L STREET,
MARC
LYNN BUILDING MOLYKO, BUEA.
hhs412103@gmail.com
www.facebook.com/helphosptalityservices
P.O BOX 1505,BUEA.
TEL +237 6342030, 233322046

36. THANK YOU