Dr.C.Muthuraja's ENTREPRENEURSHIP REPORT : Preparation – Presentation - Publication
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Presentation on 'ENTREPRENEURSHIP REPORT : Preparation – Presentation - Publication' in Faculty Development Program organised by Entrepreneurship Development Cell, Anna University, Regional Campus, Madurai sponsored by Entrepreneurship Development Institute, Ahmedabad
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Dr.C.Muthuraja's ENTREPRENEURSHIP REPORT : Preparation – Presentation - Publication
- 1. ENTREPRENEURSHIP REPORT Preparation – Presentation - Publication Dr.C.Muthuraja, M.A, M.Phil, PhD Head, Post Graduate & Research Department of Economics The American College, Madurai - 625 002, TAMIL NADU (cmuthuraja@gmail.com) - (M-09486373765) (Presented @ Faculty Development Program organized by Entrepreneurship Development Cell, Anna University, Regional Campus, Madurai sponsored by Entrepreneurship Development Institute- Ahmadabad) SINCE 1881
- 2. CONTENTS ♦Introduction ♦The 2017 Entrepreneurship Report ♦Research Report/Proposal ♦Report Preparation ♦Report Presentation ♦Report Publications ♦Appeal SINCE 1881
- 3. The 2017 Entrepreneurship Report https://www.drip.com/entrepreneurship What Will Entrepreneurial Success (and Struggle) Look Like in 2017? Survey address three main topics: ♦ Growth: What approaches are U.S. entrepreneurs taking to grow their businesses today? ♦ Challenges: Where are entrepreneurs struggling, and how can they overcome the barriers they face? ♦ Motivations: What underlying goals and values drive entrepreneurs to keep going in the face of those challenges? SINCE 1881
- 4. How Will Entrepreneurs Achieve Growth ? Half of today's entrepreneurs still rely on their customers, not their marketing, to grow How do you get the majority of new customers? Digital marketing & automation are still secret weapons for entrepreneurs How important is digital marketing to business? Substantial majority (71.6%) of entrepreneurs do use some form of digital marketing How important is automation to operations & marketing? Slight majority of entrepreneurs reported using at least minimal automation to run their operations SINCE 1881
- 5. What's your favorite marketing tool or tactic? SINCE 1881
- 6. Where Do Today's Entrepreneurs Struggle? Today's entrepreneurs see room for growth in cutting business costs, finding more time, and getting more customers What's the biggest barrier to growth for your business? 28.8% didn't see business costs, lack of time, customer acquisition or retention, or marketing as a major barrier. As for the rest, business costs topped the list, followed closely by time and getting enough new customers How long did it take you to feel like your business was a success? Year 1 is a tough time for most entrepreneurs. while 20.4% are confident or lucky enough to feel successful almost immediately after launching their business, almost no one else reaching their benchmark for success in under a yearSINCE 1881
- 7. SINCE 1881 What Motivates Entrepreneurs to Keep Going? Entrepreneurs today are focused on building wealth, delivering excellent products and services—and the future What goal most motivates you to keep going with your business? More abstract concerns—making a difference in the world and making a name for oneself—were chosen significantly less often, while helping customers fell in the middle Which contributes most to your customers' happiness? Today's entrepreneurs seem to strongly believe that there's no substitute for quality What would you do differently if you were starting your business all over again? Nothing
- 8. Opportunities for Entrepreneurs in 2017 & Beyond Choose marketing channels with trackable metrics Traditional offline advertising is not a highly effective - most entrepreneurs are jumping into digital marketing - best served by choosing channels—such as email marketing, paid media, and landing pages Recognize that faster growth often requires better marketing If you have a marketing problem, it may require a slight mindset shift to move from the spontaneous, organic growth to the accelerated growth that's possible with strategic marketing campaigns Explore email marketing automation to convert and retain more customers without significant budget or staffing changes With always-on email campaigns that respond to what contacts are doing online- can close more leads and support more customers SINCE 1881
- 11. Report Presentation SINCE 1881 ♦ Start with something to get your audience’s attention ♦ Tell your audience what your argument will be ♦ Tell your audience how you are going to develop that argument ♦ Presentation Outline : Research Report ♦ Getting started and planning ♦ Sections of a typical report ♦ Presentation of text, maps, and illustrations ♦ Referencing Presenting Your Research ♦ Strategies for presentation ♦ Designing visuals for your presentation
- 12. Report Publications SINCE 1881 ♦ Project ♦ Dissertation ♦ Conference/Workshop/Seminar Proceedings ♦ Article ♦ Book ♦ Report ♦ Magazine & Journals ♦ Sharing with Institutions – Local/National/Global ♦ Report in Mass Media ♦ Report in Social Media ♦ Theatre Arts ♦ Film/Movie Making ♦ e Presentations- www.slideshare.com +++
- 13. Know about the Publishing Process SINCE 1881 ♦ Getting a paper published is a collaboration ♦ Tell a story ♦ Sell your story ♦ Avoid “overloading.” ♦ Keep it simple ♦ Don’t obsess about Impact Factor ♦ Spend time crafting your cover letter ♦ What happens once your paper is received? ♦ Who are the reviewers, and what do they do? ♦ What goes into the decision letter? (Source:Dr. Boyana Konforti - The Editor , Cell Reports)