Digital Marketing Career Path & Certification Program Overview
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Digital Marketing Career Path & Certification Program Overview
- 1. The Institute of iBusiness (IIB) & Computer Pride Ltd
- 4. The Talent Gap Source: State of Digital Marketing Talent 2014 Report Online Marketing Institute
- 6. Digital Marketing Building eCommerce Websites Search Engine Optimization Search Engine Advertising Web Analytics Email Marketing Mobile Marketing Social Media Video Marketing Affiliate Marketing Podcast Advertising Blog Advertising Lead Generation Certified Internet Marketing Practitioner (CIMP)
- 7. Digital Marketing Career Path 1. CIMP (Certified Internet Marketing Practitioner) 2. CDM (Certified Digital Marketer)
- 8. Programme Structure Core Concepts Key Methodologies Tools Application Real–Life Case Studies Best Practices
- 9. CIMP SAMPLE SLIDES Module 4 – SEO (180 slides)
- 12. Industry Validation IIB CyberMarketing Advisory Board EC-Council Stephen Murphy Katrina Klier Rajnish Narayanan Steve Robinson Ryan CoreyGlobal Managing Director, Digital Marketing & Communications Accenture Vice President, Marketing & Sales TrainACE CIMP Master Trainer EC-Council Digital Marketing Strategist WSI Canada Founder/ Marketing Automation & Digital Consultant Bamboo Interactive Digital-First Marketing Consultant /Founder Brilliant Metrics
- 13. The Paradigm Shift to Digital Marketing
- 20. Digital Marketing – the best way of attracting, acquiring and retaining leads
- 22. * Kenyans have been recognized as the highest Internet user in Africa
- 25. Source: The CMO Survey Org, Feb 2014 Traditional Advertising vs Digital Marketing Spend
- 26. Source: Marketingcharts.com Marketing Spending Plans for 2014
- 27. Job Demand - Malaysia
- 28. Job Demand - Singapore
- 29. Job Demand - Philippines
- 30. Job Demand - UK
- 31. Job Demand - Middle East
- 32. Job Demand - Mexico
- 33. Job Demand – USA (Linkedin)
- 35. THANK YOU!! ANY QUESTIONS?? Murtaza Esmailjee emurtaza@computer-pride.co.ke