Service shose pakistan ad presentation
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The document describes an advertisement for service shoes that features people from all walks of life wearing the shoes. It shows characters like dancers at a mehndi function, office workers, musicians, models, and more who are united by wearing the affordable, high-quality service shoes. The ad uses a rap song and depicts the shoes as crossing class divides by being accessible to people in different financial situations. It aims to generate sales by positioning the shoes as a universally practical product.
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For help you can whatsapp me 03015822364
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2. Concepts and meanings that underlie language are based on a person's general knowledge and concepts. Understanding language relies on shared knowledge between speakers and listeners.
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Grammaticality refers to whether a sentence conforms to the rules of grammar, but language is constantly changing so strict adherence to past rules is not always appropriate. A sentence is now considered grammatical if it is consistently used and understood by most native speakers of that language. Acceptability refers to the appropriate use of language in a given context - a sentence can be grammatically correct but unacceptable based on social norms or the situation. For example, casually greeting a principal with "Hi!" would be unacceptable even if grammatically correct.
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This document discusses multimodal discourse analysis, which examines how meaning is made through the combination of words, images, sound, and other modes of communication. It provides background on how this approach draws from Halliday's social semiotics view of language. Examples are given of how visual elements like eye contact, perspective, and layout contribute to meaning-making. Genres like advertisements, news stories, and film trailers are discussed in terms of their illocutionary and perlocutionary acts. Limitations of multimodal discourse analysis are noted.
Language and context
This presentation is about language and context prepared from "Sociolinguistics: An introduction to language and society" by Peter Trudgil.
Translation
Through this presentation , you'll come to know:-
1. WHAT IS TRANSLATION ?
2. WHY TRANSLATION ?
3. WHAT IS GOOD TRANSLATION ?
4. KINDS OF TRANSLATION
5. CHALLENGES OF TRANSLATION
Introduction to Systemic Functional Linguistics
Systemic Functional Linguistics (SFL) is an approach to linguistics developed by Michael Halliday that views language as a social semiotic system. In SFL, grammar is seen as a meaning-making resource that evolved to serve social functions. Halliday proposed that languages involve three metafunctions: using language to construe experience, enact social relations, and create coherent texts. SFL analyzes language from both a general semantic perspective as a system of options and a specific perspective as socially constructed texts.
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This document discusses various types of neologisms, or new words, that pose challenges for translation. It identifies the main types as old words with new senses, new coinages derived from other words, collocations, eponyms, abbreviations, acronyms, phrasal words, and pseudo-neologisms. For each type, it provides brief examples and notes that translators must find equivalent terms in the target language or transfer words directly when no equivalent exists. Neologisms constitute a major problem area in translation due to the need to interpret and convey new terminology accurately across languages.
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This document discusses the limits of translation. It begins by defining translation as the process of transferring text from one language to another. Some key limits mentioned include difficulty translating certain words or concepts that don't directly translate between languages, such as idioms, metaphors, rhythmic structures, and cultural references. The conclusion acknowledges that while translation aims for perfection, it can only reach near perfection due to differences in language, style, and cultural context between the original work and translation.
Origin of pidgin and creole
Origin of Pidgin and Creole , Theories of origin i.e. Baby Talk Theory, Nautical Jorgan Theory, Independent Parallel Development Theory, Monogenetic/Relaxification theory ,Universalist Theory.
Also the development stages are discussed here:
For help you can whatsapp me 03015822364
the relevance theory- pragmatics
The document summarizes the key ideas of relevance theory, proposed by Dan Sperber and Deirdre Wilson. It argues that communication relies on implicit inferences rather than encoding of messages. There are two methods of communication - coded, where messages are encoded and decoded, and ostensive-inferential, where the communicator provides just enough information relying on the audience to infer the intended meaning based on context. Relevance theory explains ostensive-inferential communication, where new information is relevant if it has contextual implications, strengthens existing assumptions, or contradicts assumptions. Every act of communication implicitly presumes to be optimally relevant to the audience.
Transformational Generative Grammar
Transformational generative grammar is a theory of language developed by Noam Chomsky that uses rules called transformations to relate the deep structure and surface structure of sentences. The deep structure represents the core semantic relations, while the surface structure follows phonological form. Transformations map the deep structure onto the surface structure. There are different types of transformations like subject-verb inversion and subject-operator inversion. Transformational generative grammar analyzes language syntactically and semantically and can result in paraphrases or resolve ambiguities.
Word meaning
This document discusses dictionary meaning and the differences between dictionaries and encyclopedias. It covers the history of dictionaries, how they define words, and the different types of information included in definitions. It also discusses sense relations between words and how dictionaries represent word meanings. While dictionaries define words, encyclopedias provide factual information about topics. The line between dictionary definitions and encyclopedic facts can sometimes be blurred.
Phonological and Graphological level
Phonological and Graphological level examines the sound system and written form of language. The phonological level studies how sounds are organized into tone groups, feet, syllables and phonemes. The graphological level looks at how writers use punctuation, capitalization, spacing and other written elements to convey meaning and achieve stylistic effects. It identifies the basic written units of a language, such as the paragraph, sentence, word and letters in English.
Language, culture and thought
This document discusses the relationship between language, culture, and thought. It makes three key points:
1. Culture can be defined as the knowledge that is learned from other people, either through direct instruction or observation. Since language is learned from others, it is closely connected to culture.
2. Concepts and meanings that underlie language are based on a person's general knowledge and concepts. Understanding language relies on shared knowledge between speakers and listeners.
3. Some concepts and categories may be organized differently in different languages due to cultural differences. While core meanings of words are often shared across languages and cultures, there can be variation, especially in more peripheral concepts. Prototypes provide a framework for analyzing these differences
Systemic functional grammar
Systemic functional grammar (SFG) is a form of grammatical description developed by Michael Halliday that views language as a network of systems used to make meaning. It is influenced by the work of linguists such as Saussure, Firth, and Whorf. SFG analyzes language according to three metafunctions - the ideational for construing experience, the interpersonal for enacting social relations, and the textual for organizing coherent texts. Grammatical systems like mood and process types play a role in construing different types of meanings associated with these metafunctions. SFG differs from theories like Chomsky's generative grammar by focusing on language use and meaning rather than grammatical rules.
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Brand essence of Servis Shoes
Hamid is a sales coordinator who lives with his family including his sports-loving son and daughter. He enjoys shopping with his family for important events. He wants to find a shoe brand where his whole family can get shoes from the same place for convenience. The shoe brand focuses on high quality leather and comfort. It aims to provide fascinating and durable shoes. The brand targets businessmen, sports people, men, women, school children and colorful shoe-loving kids. Its competitors include Bata shoes, Urbansole, Starlet shoes and Aerosoft shoes.
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Servis Shoes HRD Project
Service Industries Limited is a large Pakistani company that manufactures footwear, tires, and provides pharmacy services, with the human resources department playing an important role in training and developing employees through programs focused on areas like communication, leadership, and technical skills for different job roles. The company utilizes a career management model and socialization process to enhance employee engagement and retention.
Bata
Bata is a large, family-owned shoe company with over 50,000 employees operating 5000 retail stores in 70 countries. It has six research centers and produces shoes using various departments like design, production, and distribution. Bata has a casual culture and sells various shoe brands. It focuses on customer satisfaction, supports local economies and charities, and won several brand of the year awards.
Bata
Bata has historically positioned itself as a family footwear brand catering to middle class consumers in India. It dominated the organized footwear market until the 1980s. However, Bata now faces competition from national and international brands. To address this, Bata is repositioning itself from a manufacturing focused company to an affordable, market-driven lifestyle brand. It is overhauling store designs, expanding into malls, and launching new brands like Dr. Scholl's, Hush Puppies, and Marie Claire to target fashion-conscious consumers. Bata aims to change its image from an old-fashioned shoe seller to a modern retailer of trendy, high-quality footwear.
Servis
This document discusses feedback from people on the Servis shoes brand and advertising. It covers preferences for shoe types and brands. Ad recall for Servis is low without prompting, though the jingle is catchy. The ad grabs attention but clarity on what Servis is could be improved. While some aspects of the ad are liked, others dislike the makeup and lack of shoes shown. Most would not visit Servis stores due to past experiences and better alternatives.
PROJECT ON BATA
The document provides a history of shoe making from primitive times to modern day. It discusses the evolution of shoe styles in different regions and eras, from sandals worn by early Egyptians to pointed shoes in medieval Europe. It then focuses on the history of Bata, beginning in 1894 in Czechoslovakia and expanding globally over the 20th century. Today, Bata is the world's largest shoe retailer and manufacturer, with operations in over 70 countries.
Presentation Bata
Bata India Ltd is the largest manufacturer and marketer of footwear in India. It has over 100 years of experience in footwear design and production. It operates multiple factories across India and employs over 40,000 people. Bata offers a wide range of footwear from work boots to children's shoes. It has established strong brand recognition in India through its retail stores and products catering to all segments of the population.
Bata Case Study
Bata is a global footwear company founded in 1894 in Czechoslovakia. The document discusses Bata's international operations and interactions with foreign political systems in various countries over time, including Czechoslovakia, Canada, Uganda, Chile, and South Africa. It provides details on the economies and political situations in these countries that impacted Bata's business. The challenges Bata faced in South Africa due to apartheid and calls to nationalize industry are highlighted.
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Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
In celebrity mysteries and urban legends. Few narratives capture the imagination as the hypothesis that Morgan Freeman is Jimi Hendrix. This fascinating theory posits that the iconic actor and the legendary guitarist are, in fact, the same person. While this might seem like a far-fetched notion at first glance. a deeper exploration reveals a rich tapestry of coincidences, speculative connections. and a surprising alignment of life events fueling this captivating hypothesis.
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Introduction to the Hypothesis: Morgan Freeman is Jimi Hendrix
The idea that Morgan Freeman is Jimi Hendrix stems from a mix of historical anomalies, physical resemblances. and a penchant for myth-making that surrounds celebrities. While Jimi Hendrix's official death in 1970 is well-documented. some theorists suggest that Hendrix did not die but instead reinvented himself as Morgan Freeman. a man who would become one of Hollywood's most revered actors. This article aims to delve into the various aspects of this hypothesis. examining its origins, the supporting arguments. and the cultural impact of such a theory.
The Genesis of the Theory
Early Life Parallels
The hypothesis that Morgan Freeman is Jimi Hendrix begins by comparing their early lives. Jimi Hendrix, born Johnny Allen Hendrix in Seattle, Washington, on November 27, 1942. and Morgan Freeman, born on June 1, 1937, in Memphis, Tennessee, have lived very different lives. But, proponents of the theory suggest that the five-year age difference is negligible and point to Freeman's late start in his acting career as evidence of a life lived before under a different identity.
The Disappearance and Reappearance
Jimi Hendrix's death in 1970 at the age of 27 is a well-documented event. But, theorists argue that Hendrix's death staged. and he reemerged as Morgan Freeman. They highlight Freeman's rise to prominence in the early 1970s. coinciding with Hendrix's supposed death. Freeman's first significant acting role came in 1971 on the children's television show "The Electric Company," a mere year after Hendrix's passing.
Physical Resemblances
Facial Structure and Features
One of the most compelling arguments for the hypothesis that Morgan Freeman is Jimi Hendrix lies in the physical resemblance between the two men. Analyzing photographs, proponents point out similarities in facial structure. particularly the cheekbones and jawline. Both men have a distinctive gap between their front teeth. which is rare and often highlighted as a critical point of similarity.
Voice and Mannerisms
Supporters of the theory also draw attention to the similarities in their voices. Jimi Hendrix known for his smooth, distinctive speaking voice. which, according to some, resembles Morgan Freeman's iconic, deep, and soothing voice. Additionally, both men share certain mannerisms. such as their calm demeanor and eloquent speech patterns.
Artistic Parallels
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Jimi Hendrix was regarded as one of t
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From country star to global phenomenon, delve into Taylor Swift's incredible journey. Explore chart-topping hits, feuds, & her rise to billionaire status!
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Tom Cruise Daughter: An Insight into the Life of Suri Cruise
Tom Cruise is a name that resonates with global audiences for his iconic roles in blockbuster films and his dynamic presence in Hollywood. But, beyond his illustrious career, Tom Cruise's personal life. especially his relationship with his daughter has been a subject of public fascination and media scrutiny. This article delves deep into the life of Tom Cruise daughter, Suri Cruise. Exploring her upbringing, the influence of her parents, and her current life.
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Introduction: The Fame Surrounding Tom Cruise Daughter
Suri Cruise, the daughter of Tom Cruise and Katie Holmes, has been in the public eye since her birth on April 18, 2006. Thanks to the media's relentless coverage, the world watched her grow up. As the daughter of one of Hollywood's most renowned actors. Suri has had a unique upbringing marked by privilege and scrutiny. This article aims to provide a comprehensive overview of Suri Cruise's life. Her relationship with her parents, and her journey so far.
Early Life of Tom Cruise Daughter
Birth and Immediate Fame
Suri Cruise was born in Santa Monica, California. and from the moment she came into the world, she was thrust into the limelight. Her parents, Tom Cruise and Katie Holmes. Were one of Hollywood's most talked-about couples at the time. The birth of their daughter was a anticipated event. and Suri's first public appearance in Vanity Fair magazine set the tone for her life in the public eye.
The Impact of Celebrity Parents
Having celebrity parents like Tom Cruise and Katie Holmes comes with its own set of challenges and privileges. Suri Cruise's early life marked by a whirlwind of media attention. paparazzi, and public interest. Despite the constant spotlight. Her parents tried to provide her with an upbringing that was as normal as possible.
The Influence of Tom Cruise and Katie Holmes
Tom Cruise's Parenting Style
Tom Cruise known for his dedication and passion in both his professional and personal life. As a father, Cruise has described as loving and protective. His involvement in the Church of Scientology, but, has been a point of contention and has influenced his relationship with Suri. Cruise's commitment to Scientology has reported to be a significant factor in his and Holmes' divorce and his limited public interactions with Suri.
Katie Holmes' Role in Suri's Life
Katie Holmes has been Suri's primary caregiver since her separation from Tom Cruise in 2012. Holmes has provided a stable and grounded environment for her daughter. She moved to New York City with Suri to start a new chapter in their lives away from the intense scrutiny of Hollywood.
Suri Cruise: Growing Up in the Spotlight
Media Attention and Public Interest
From stylish outfits to everyday activities. Suri Cruise has been a favorite subject for tabloids and entertainment news. The constant media attention has shaped her childhood. Despite this, Suri has managed to maintain a level of normalcy, thanks to her mother's efforts.
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Enhance Your Viewing Experience with Gold IPTV- Tips and Tricks for 2024.pdf
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Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdf
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Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
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- 7. Excellent face expressions of everyone. Nice movement and gestures of all participants.
- 8. Very charming girls dances at mehndi function wearing service shoes Good looking and charming Aunty Praveen also presents at mehndi function wearing Service shoes. The young and hardworking guy Faheem in his cabin of office wearing service shoes. The dull and careless peon Kareem who is always sleeping in his duty hours also wearing service shoes.
- 9. The young rock stars Usman, Adnan and Arslan singing a song very aggressively wearing a service shoes. The housewife Ghazal who is a kitchen Expert and his daughter Kanwal who helps her mother in Kitchen and Ghazal’s Husband Akmal wearing service shoes.
- 10. Rana Sahab and his driver Wahab who looks like a very angry man wearing service shoes. Photographer Abid Saleem and a very young, gorgeous and beautiful model Jabeen wearing a service shoes. Make up artist wearing a service shoes.
- 11. Kami and Shani very naughty boys of collage wearing a service shoes. Shahbaz and Faraz a very good cricketers wearing a service shoes. Three school friends wearing a service shoes.
- 12. Almost, all Characters are Shown in this Figure.
- 13. High Angel
- 14. Low Angel
- 15. Eye Level
- 16. Parameters of music Pitch Range Tonality Instrumentation Rap Music
- 17. There is no class difference means every can purchase this product. Very unique idea and very well executed. Culture related
- 18. The most striking element of this ad is its format because, everyone looks very happy which has a good effect on audience.
- 20. Type of Ad Designed to Generate Sales Product Service Shoes Ad Music Urdu Rap Song Singer Mustafa Pervez Duration of ad 51 seconds
- 21. Ad provides evidences for that there is no financial issue to purchase this product because, it is very low-priced and based on quality of shoes and anyone can afford it. Very creative. Everything is in complete synergy.