This document discusses the challenges of research communication and visibility in today's information-overloaded world. It proposes that researchers should play a more active role in promoting their own work through tools that help explain and share their research. The document introduces KUDOS, a web-based service that aims to put researchers in control of increasing the impact of their published articles. KUDOS would provide tools for researchers to add plain English descriptions and link their articles to related materials to improve discoverability. It would also help researchers share their articles through their networks and measure the effects on article usage and citations. KUDOS dashboards would give researchers and institutions visibility into these outreach activities.
Difference Between Search & Browse Methods in Odoo 17
Changing roles in research communication
1. Whose job is it anyway?
Changing roles and responsibilities for research communication
Melinda Kenneway, Executive Director, KUDOS
@melindakenneway
@growkudos
4. The visibility challenge
In the world today there are
50 million
published research articles1
2 million
more published every year
1 Annual Reviews white paper - The Role of the Critical Review Article
in Alleviating INFORMATION OVERLOAD, 2011
5. Publisher
communications
Distribution
- print and mail
- online platforms
Discoverability
- metadata
- SEO
Direct marketing
- SEM
- email
- events
- eTOCs
- display advertising
- social media marketing
- influencer marketing
Media relations
8. Content
marketing
“Content marketing is all
that marketing’s got left.”
Seth Godin
From interruption
to persuasion
• Entertainment
• Storytelling
• Advocacy
• Infographics
• Video
• White papers
Rich ideas that can be reused
9. Content
marketing
“Content marketing is all
that marketing’s got left.”
Seth Godin
The 5 Ss of
marketable
content
• Searchable
• Shareable
• Supportive
• Specialist
• Sustainable
10. Who is best placed to do
‘content marketing’ for research?
11. 51%
33%
6%
10%
Could be somewhat
improved
Could be significantly
improved
Could not be improved
I don’t know
How do researcher feel about current levels of
visibility, usage and impact?
11
n = 3,669
84% of authors
think there is room
for improvement
To what extent do you think more could be done to
increase the visibility, usage or impact of your articles
on or after publication?
12. No – there are no staff
specifically responsible for this
at my institution
I don't know
Yes – press office
Yes – other dedicated staff at
a central level
Yes – staff at a central level,
but not exclusively dedicated
to this
Yes – dedicated staff at a
faculty level
Yes – staff at a faculty level,
but not exclusively dedicated
to this
Do researchers get support from their institutions?
12
Does your institution have staff specifically responsible for helping
researchers increase and/or demonstrate the impact of their research?
NO
YES
n = 3,630
13. 0%
20%
40%
60%
80%
100%
Me Publisher /
society
My co-
authors
Institution's
PR team
Research
support
staff
Library /
repository
staff
Funder
1 (least responsibility)
2
3
4
5
6
7 (most responsibility)
Who should have responsibility for increasing
levels of visibility, usage and impact?
13
Authors want
more of a role
in promoting
their work
n = 3,410
Please rate the following for how much responsibility you think they should have
for ensuring your articles are as widely read and cited as possible:
14. A web-based service that helps
increase the impact of research
and build academic reputations
researchers universities publishers funders
17. Author expertise
Step one: leveraging authors’ expertise
Kudos enables authors to ‘supercharge’ published articles
Adding plain English descriptions of their work
Linking to related digital objects: videos, data, images
To make articles more discoverable
(more keywords, more interconnected with wider web)
To make articles easier to appraise and interpret
Linking back to the publisher site to increase usage and citations
18. Author networks
Step two: leveraging authors’ networks
Kudos provides authors with templates and trackable links
to share articles via social media and email
(increasing discoverability)
and measure resulting article performance improvement with article
level metrics
(incentivising ongoing usage of the tools)
Linking back to the publisher site to increase usage and citations
19. How it works: researcher tools
Step 3: measure
Step 1: explain
Step 2: share
KUDOS PUBLICATION PROFILE PAGE
21. Aggregating effort
Step three: leveraging institutional relationships
Kudos gives visibility to publishers, societies, universities and funders of
researcher outreach activities and tools to amplify this.
Kudos will work with publishers, societies, funders and institutions to help
strengthen relationships with their research communities.
23. Mark Thorley
Chair, RCUK Research Outputs Network
We have to recognize that
dissemination of research
results is not an add-on …
it is core to the process of
research.
Red Bull has the sort of budgets and production values that many pure-play publishers can only dream of. As Mashable’s James O’Brien puts it:
‘Red Bull is a publishing empire that also happens to sell a beverage.’
Searchable: Search engines reward sites that deliver regularly refreshed content of a high editorial quality. Whether it’s for education or entertainment, your content needs to deliver both quality and impact.
Shareable: As well as the benefits of gaining peer approval for your content, the social shares it attracts will also boost its search rankings.
Supportive: You can project yourself as an authoritative brand that’s generous with its expertise by anticipating users’ questions and telling them things they didn’t know. But first, you have to make sure you understand your users’ information needs.
Specialist: Your content must come from within your information niche – the intersection between your domain expertise and your users’ content needs and interests.
Sustainable: You need a publishing process in place that allows you to generate ideas, populate an editorial calendar, and create relevant, effective content on a sustainable basis.
Kudos is a web-based toolset that increases the impact of research publications,
with a longer-term vision of helping academics and their institutions manage and build reputation
We launched in April this year and already have an active, growing and importantly – PAYING customer-base
But we believe we can grow much faster, with your support
So this Kudos gives them that control
We put researchers in the driving seat
We help them increase the visibility and impact of their work directly
Uniquely bringing all the information they need to do this, together in one place
But researchers aren’t the only ones to benefit from their publications getting more exposure
The organizations that they work for, publish with, and who fund them all benefit too
So Kudos also provides tools to all these groups to help them
get behind researchers in building readership and impact for their work
This is another unique feature of Kudos that rather than working against the current system of publishing
We’re working with it, to unite a variety of stakeholders around shared goals
Here’s a quick overview of how it works
Kudos provides a framework through which researches can
create a profile page for each of their articles, books or book chapters
The first step is for a researcher to explain what their article is about in plain English
They add this simple text to the page and then link up other related resources such as images, datasets and videos
Step 2 is to share a coded link to this page by email, blog or through their social networks
In step 3, the coded link means we can track the result of that sharing activity
This appears on a personal dashboard
That uniquely brings together all the researcher’s publications, regardless of where they’ve published
There’s nowhere else they can get this breadth of data across all their publications
We show them views, downloads, citations, media coverage and policy impact
A detailed drill down option then shows the author the specific actions they took and the subsequent impact
On this example you see the author’s sharing activities generated over 75 views of their work on our site
Every Kudos publication page links directly to the publisher site
So more traffic to these pages means more readers being directed towards the publisher’s site too
We’re seeing significant views of these pages – over 5 million in the past year alone