Learn from someone who has already created and launch an app. In the slideshow you will see Remo Uherek's biggest learnings from when he created his app ZenFriend.
The slideshow was created in cooperation with Shortcut www.shortcut.sc. With Shortcut’s growth hacks you turn your app into a growth engine. Shortcut helps you get sticky and grow virally.
The wise man behind the quotes is Remo Uherek. Remo is the founder and creator of the app meditation app, ZenFriend. ZenFriend partners with Shortcut to boost growth and app retention.
Opticon 2015 - Getting Started with the Optimizely Developer PlatformOptimizely
Speakers:
Jon Gaulding, Senior Software Engineer, Optimizely
Josiah Gaskin, Senior Software Engineer, Optimizely
Together we’ll walk through the Optimizely Developer Platform and use it to build a fully functional integration. We'll demonstrate how easy it is to bring any first or third party data source into Optimizely and use it for targeting and segmentation. Learn how to expose custom data in the native Optimizely interface for a truly simple user experience. Following the session, both speakers will be available in the developer’s sandbox area to help you write your own integration!
This document summarizes Joost de Valk's presentation on SEO and building brands online in 2020. Some of the main points discussed include:
- Google's search engine dominates online discovery and influences 70% of purchases. Quality content that is a good fit for audiences is important.
- Structured data through schemas is crucial for voice assistants and personalization. WordPress makes this easier through blocks and inherent structuring.
- Sites need to have great performance, accessibility, and work across devices through progressive web apps.
- Analytics tools like Site Kit help understand user behavior and make improvements.
- Yoast integrations help with search engine optimization, content optimization, and reporting.
Now, get flexible and compatible website designs through responsive web designing techniques. These web designing and development approach is practiced in order to attain maximum viewing experience.
Adopting Project Management 2 Say It RightJoseph Andrade
This case study describes how a marketing company improved collaboration and productivity by implementing a web-based project management software integrated with email. Previously, the company struggled with poor visibility into projects, disconnected data, and overload from routine work. The new software allows tasks to be created and assigned within a shared workspace. It provides notifications to keep the entire team informed. As a result, the company has completed more projects, saved money on software, and increased its customer base while streamlining workflows.
MAU Vegas 2016 — Taking AIM: Top 10 App Install Marketing TrendsGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 11:20am - 11:40am
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
Bryan Buskas, Chief Customer Officer @ Adcolony
Learn from someone who has already created and launch an app. In the slideshow you will see Remo Uherek's biggest learnings from when he created his app ZenFriend.
The slideshow was created in cooperation with Shortcut www.shortcut.sc. With Shortcut’s growth hacks you turn your app into a growth engine. Shortcut helps you get sticky and grow virally.
The wise man behind the quotes is Remo Uherek. Remo is the founder and creator of the app meditation app, ZenFriend. ZenFriend partners with Shortcut to boost growth and app retention.
Opticon 2015 - Getting Started with the Optimizely Developer PlatformOptimizely
Speakers:
Jon Gaulding, Senior Software Engineer, Optimizely
Josiah Gaskin, Senior Software Engineer, Optimizely
Together we’ll walk through the Optimizely Developer Platform and use it to build a fully functional integration. We'll demonstrate how easy it is to bring any first or third party data source into Optimizely and use it for targeting and segmentation. Learn how to expose custom data in the native Optimizely interface for a truly simple user experience. Following the session, both speakers will be available in the developer’s sandbox area to help you write your own integration!
This document summarizes Joost de Valk's presentation on SEO and building brands online in 2020. Some of the main points discussed include:
- Google's search engine dominates online discovery and influences 70% of purchases. Quality content that is a good fit for audiences is important.
- Structured data through schemas is crucial for voice assistants and personalization. WordPress makes this easier through blocks and inherent structuring.
- Sites need to have great performance, accessibility, and work across devices through progressive web apps.
- Analytics tools like Site Kit help understand user behavior and make improvements.
- Yoast integrations help with search engine optimization, content optimization, and reporting.
Now, get flexible and compatible website designs through responsive web designing techniques. These web designing and development approach is practiced in order to attain maximum viewing experience.
Adopting Project Management 2 Say It RightJoseph Andrade
This case study describes how a marketing company improved collaboration and productivity by implementing a web-based project management software integrated with email. Previously, the company struggled with poor visibility into projects, disconnected data, and overload from routine work. The new software allows tasks to be created and assigned within a shared workspace. It provides notifications to keep the entire team informed. As a result, the company has completed more projects, saved money on software, and increased its customer base while streamlining workflows.
MAU Vegas 2016 — Taking AIM: Top 10 App Install Marketing TrendsGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 11:20am - 11:40am
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
Bryan Buskas, Chief Customer Officer @ Adcolony
Video Priming – How to Give Your Acquisition Campaigns an Unfair AdvantageGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 10:20am - 10:40am
Let’s get down to brass tacks: If you want more users then your acquisition costs will increase. This creates a shift from a low average cost to a potentially high marginal cost. Historically, there’s been no way around it. However, If we start to change our thinking from only focusing on today’s results to thinking about the users of tomorrow, then we can create scale without experiencing the same efficiency tradeoff. Our data has shown us that users exposed to rich, engaging content (such as video) makes them easier to acquire through other sources down the line. In this session, Fetch will share exclusive learnings from our data dashboard, Fetchme, and explain how to use data to prime behaviors in mobile video and TV to drive tomorrow’s users, while also hitting today’s targets.
Tim Villanueva, Head of Media Partnerships @ Fetch
Dan Wilson, Head of Data @ Fetch
Option 2015- Getting Started with Optimizely for MobileOptimizely
This document provides an overview of Optimizely for mobile apps. It discusses how mobile usage is growing rapidly and time spent on mobile devices now exceeds desktop. It then shares customer stories from French Girls and Secret Escapes who significantly improved key metrics like activation and signups through mobile A/B testing. The document demonstrates Optimizely's visual editor and code capabilities. It proposes a framework to test across acquisition, engagement, retention and monetization. Specific mobile testing ideas are outlined for each area like layouts, feature placement, checkout flows, permissions and reviews. Best practices are shared around integrating Optimizely, planning a testing roadmap, and verifying experiments.
This document discusses prioritizing tasks for a startup based on their impact and complexity. It recommends focusing on tasks that are high impact and easy to medium complexity, while avoiding low impact tasks that are hard or medium complexity. An effective prioritization balances delivering value to users and progress on key metrics, while learning quickly and avoiding low-value work. Check-ins should evaluate progress on goals and the primary key performance indicator, the biggest obstacles, tasks completed, and key learnings.
Why Things Go Off the Rails and How to Prevent Product-Engineering AngstOptimizely
Join us to hear from Claire Vo, Chief Product Officer, and Bill Press, SVP of Engineering, discuss how to better align and collaborate with their teams.
This document discusses building a website using a partnership model. It outlines the website development process, including discovery, wireframing, content development, and testing before launch. It also discusses building a partner network to provide ongoing website design, sales and marketing support, education, and assistance scaling and expanding businesses. Costs include one-time fees for themes, design, and development as well as recurring costs for domains, hosting, and content updates. The development process is broken into phases, starting with discussing goals, then developing a plan and prototype, refining the product, and finally launching and providing ongoing support.
IxDA Helsinki meet-up at Smartly.io, Thu, 25th August 2016Pekka Hartikainen
Topics in the meet-up
A Practical Approach to Icon Taxonomy
Teemu Korpilahti, Lead Designer at Crasman
Accept the Imperfectness
Sami Vuori, Visual / UX / UI Designer at Gapps
Losing Control: Design Systems for Complex User Interfaces
Pekka Hartikainen, Design Lead at Smartly.io
GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by FacebookGrow.co
With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebook’s mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, we’ll give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend.
Michael Man, Software Engineer @ Facebook
Andy Ni, Software Engineer @ Facebook
This is the slide deck from my webinar this morning discussing infographic marketing as a strategy to build strong social signals and backlinks to a website.
MAU Vegas 2016 — Tackling Retention During ActivationGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
5 tips for choosing the right software development firmEitBiz
The document provides 5 tips for choosing the right software development firm:
1. Consider the proposed timeline and development roadmap to ensure the project can be completed on schedule.
2. Evaluate the development options and platforms recommended by the firm to meet your specific software needs.
3. Review the firm's working process and development methodology to ensure your timelines and requirements can be met.
Mark Recio wrote this letter to recommend Scott Zabinsky for employment. During his time at ITT/ESI, Scott architected, developed, tested, and managed websites and applications that received over 54 million annual visitors and supported $300 million in annual advertising. The sites and apps provided various functions like lead generation and multimedia presentations. Scott consistently delivered projects on time or early and maintained 99.99% uptime over five years. He also optimized existing apps. Scott understood how technical solutions fit into the overall user experience. Mr. Recio believes Scott would be an excellent addition to any team based on his work.
The document outlines five steps to connect across all screens presented in a webinar by Act-On Software and Impact Mobil. The steps are: 1) understand that using multiple screens is like "digital velcro" and each additional screen increases customer reach; 2) keep cross-screen messaging simple; 3) embrace revolutionary changes in technology rather than gradual evolution; 4) understand how customers use mobile to inform messaging, not just new technologies; and 5) have innovation leaders at companies to drive disruption. The webinar also provided guidelines for effective mobile marketing and resources on Act-On's site.
Opticon 2017 Day in the Life of a Modern ExperimenterOptimizely
The document outlines challenges experimenters face in scaling experimentation programs and building experiments on dynamic content. It then summarizes upcoming innovations in Optimizely's product including tools to manage the experimentation process, run multiple experiments simultaneously without interaction effects, extend experiments through custom features, measure important business metrics, develop experiments more flexibly on desktop and single page apps, gain insights into program performance, and accelerate results with artificial intelligence.
Agile and data driven product development oleh Dhiku VP Product KMK OnlineRein Mahatma
Di webinar ini Dhiku akan membawakan materi seputar tips product management, bagaimana proses membangun product digital dengan agile dan data driven. Dimulai dari memahami kebutuhan user, melakukan usability testing, menganalisa data, melakukan prioritas fitur dan perencanaan product roadmap, incremental deployment ke user, sampai evaluasi data untuk pengembangan product yang lebih baik.
Oleh http://www.startupbisnis.com dan http://www.codepolitan.com
How to utilize technology as a financial advisor is explained. An established web presence, mobile responsive websites, social media and call to actions are come described.
The Content Marketing Deluge: Making it Suck LessDigiday
The advertising world is rampant with claims of content marketing expertise. In reality, creating great, engaging content is still emerging as a key skill in marketing. Most of it sucks. The global CEO and chief storyteller at Story Worldwide outlined the power of stories worth sharing and how to get there, including the importance of creating a process to locate the story on behalf of a brand that consumers will engage with. Kirk presented a case study about Story's work evolving the Green Giant mascot with stories that differentiate the Green Giant brand to show his point, and was joined onstage by Digiday reporter John McDermott afterwards for a discussion.
The AppExchange is full of apps and components that you can install in your Salesforce org to add specific functionality. Join us to learn how to create a strategy for using the AppExchange that will make you look like a rockstar and add real value for your company.
This document provides guidance on determining if an agency is needed to build a tech product, how to search for an agency, and how to evaluate different agency options. It recommends starting by asking friends for agency referrals, searching websites like CSS Mania and Dribbble for portfolio work, and considering factors like location, capabilities, and client reviews. The document outlines steps for getting bids from 2-3 agencies and setting a timeline for selecting one to work with.
The document discusses the benefits of adding videos to a website. It notes that 52% of web traffic is video and videos that are under 4 minutes are often watched. Adding videos can help convey information in a more compelling way than plain text. Videos provide a personal touch and face to a website. They are also an excellent way to present information that is difficult to explain with words alone. Videos can improve click through rates and return on investment for marketing. The document provides examples of types of videos a company could create, such as testimonials, CEO greetings, tutorials, and FAQs.
Piloting & Scaling Successfully With Microsoft VivaRichard Harbridge
Getting The Most Out Of Microsoft 365 Employee Experience: Today & Tomorrow
There has never been a time where improving the employee experience has been more critical. Organizations need new and innovative approaches and solutions as work and the workforce change. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees. The question often hard to answer is, what is the best way to meet that growing need, especially in a way that meets it faster, with less cost and risk?Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee communication, employee collaboration, and employee management, how Microsoft 365 is changing these digital employee experiences and perhaps more importantly, what organizations are doing today to prepare for it.
This document discusses social media tactics for branding and SEO. It outlines four unique ways to do social media: online PR/community management which is best for branding, and social news optimization (SNO) and widgets which are best for SEO. SNO involves regularly creating compelling content and promoting it on social news sites, while widgets involve creating a valuable widget and promoting it on other websites. Key factors and KPIs for SNO include quality content, popular platform/categories, submitter popularity, traffic and inbound links. Key factors and KPIs for widgets include usefulness, ease of installation, valuable rewards, reach, traffic and inbound links. Examples of successful SNO and widget implementations are provided.
Video Priming – How to Give Your Acquisition Campaigns an Unfair AdvantageGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 10:20am - 10:40am
Let’s get down to brass tacks: If you want more users then your acquisition costs will increase. This creates a shift from a low average cost to a potentially high marginal cost. Historically, there’s been no way around it. However, If we start to change our thinking from only focusing on today’s results to thinking about the users of tomorrow, then we can create scale without experiencing the same efficiency tradeoff. Our data has shown us that users exposed to rich, engaging content (such as video) makes them easier to acquire through other sources down the line. In this session, Fetch will share exclusive learnings from our data dashboard, Fetchme, and explain how to use data to prime behaviors in mobile video and TV to drive tomorrow’s users, while also hitting today’s targets.
Tim Villanueva, Head of Media Partnerships @ Fetch
Dan Wilson, Head of Data @ Fetch
Option 2015- Getting Started with Optimizely for MobileOptimizely
This document provides an overview of Optimizely for mobile apps. It discusses how mobile usage is growing rapidly and time spent on mobile devices now exceeds desktop. It then shares customer stories from French Girls and Secret Escapes who significantly improved key metrics like activation and signups through mobile A/B testing. The document demonstrates Optimizely's visual editor and code capabilities. It proposes a framework to test across acquisition, engagement, retention and monetization. Specific mobile testing ideas are outlined for each area like layouts, feature placement, checkout flows, permissions and reviews. Best practices are shared around integrating Optimizely, planning a testing roadmap, and verifying experiments.
This document discusses prioritizing tasks for a startup based on their impact and complexity. It recommends focusing on tasks that are high impact and easy to medium complexity, while avoiding low impact tasks that are hard or medium complexity. An effective prioritization balances delivering value to users and progress on key metrics, while learning quickly and avoiding low-value work. Check-ins should evaluate progress on goals and the primary key performance indicator, the biggest obstacles, tasks completed, and key learnings.
Why Things Go Off the Rails and How to Prevent Product-Engineering AngstOptimizely
Join us to hear from Claire Vo, Chief Product Officer, and Bill Press, SVP of Engineering, discuss how to better align and collaborate with their teams.
This document discusses building a website using a partnership model. It outlines the website development process, including discovery, wireframing, content development, and testing before launch. It also discusses building a partner network to provide ongoing website design, sales and marketing support, education, and assistance scaling and expanding businesses. Costs include one-time fees for themes, design, and development as well as recurring costs for domains, hosting, and content updates. The development process is broken into phases, starting with discussing goals, then developing a plan and prototype, refining the product, and finally launching and providing ongoing support.
IxDA Helsinki meet-up at Smartly.io, Thu, 25th August 2016Pekka Hartikainen
Topics in the meet-up
A Practical Approach to Icon Taxonomy
Teemu Korpilahti, Lead Designer at Crasman
Accept the Imperfectness
Sami Vuori, Visual / UX / UI Designer at Gapps
Losing Control: Design Systems for Complex User Interfaces
Pekka Hartikainen, Design Lead at Smartly.io
GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by FacebookGrow.co
With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebook’s mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, we’ll give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend.
Michael Man, Software Engineer @ Facebook
Andy Ni, Software Engineer @ Facebook
This is the slide deck from my webinar this morning discussing infographic marketing as a strategy to build strong social signals and backlinks to a website.
MAU Vegas 2016 — Tackling Retention During ActivationGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
5 tips for choosing the right software development firmEitBiz
The document provides 5 tips for choosing the right software development firm:
1. Consider the proposed timeline and development roadmap to ensure the project can be completed on schedule.
2. Evaluate the development options and platforms recommended by the firm to meet your specific software needs.
3. Review the firm's working process and development methodology to ensure your timelines and requirements can be met.
Mark Recio wrote this letter to recommend Scott Zabinsky for employment. During his time at ITT/ESI, Scott architected, developed, tested, and managed websites and applications that received over 54 million annual visitors and supported $300 million in annual advertising. The sites and apps provided various functions like lead generation and multimedia presentations. Scott consistently delivered projects on time or early and maintained 99.99% uptime over five years. He also optimized existing apps. Scott understood how technical solutions fit into the overall user experience. Mr. Recio believes Scott would be an excellent addition to any team based on his work.
The document outlines five steps to connect across all screens presented in a webinar by Act-On Software and Impact Mobil. The steps are: 1) understand that using multiple screens is like "digital velcro" and each additional screen increases customer reach; 2) keep cross-screen messaging simple; 3) embrace revolutionary changes in technology rather than gradual evolution; 4) understand how customers use mobile to inform messaging, not just new technologies; and 5) have innovation leaders at companies to drive disruption. The webinar also provided guidelines for effective mobile marketing and resources on Act-On's site.
Opticon 2017 Day in the Life of a Modern ExperimenterOptimizely
The document outlines challenges experimenters face in scaling experimentation programs and building experiments on dynamic content. It then summarizes upcoming innovations in Optimizely's product including tools to manage the experimentation process, run multiple experiments simultaneously without interaction effects, extend experiments through custom features, measure important business metrics, develop experiments more flexibly on desktop and single page apps, gain insights into program performance, and accelerate results with artificial intelligence.
Agile and data driven product development oleh Dhiku VP Product KMK OnlineRein Mahatma
Di webinar ini Dhiku akan membawakan materi seputar tips product management, bagaimana proses membangun product digital dengan agile dan data driven. Dimulai dari memahami kebutuhan user, melakukan usability testing, menganalisa data, melakukan prioritas fitur dan perencanaan product roadmap, incremental deployment ke user, sampai evaluasi data untuk pengembangan product yang lebih baik.
Oleh http://www.startupbisnis.com dan http://www.codepolitan.com
How to utilize technology as a financial advisor is explained. An established web presence, mobile responsive websites, social media and call to actions are come described.
The Content Marketing Deluge: Making it Suck LessDigiday
The advertising world is rampant with claims of content marketing expertise. In reality, creating great, engaging content is still emerging as a key skill in marketing. Most of it sucks. The global CEO and chief storyteller at Story Worldwide outlined the power of stories worth sharing and how to get there, including the importance of creating a process to locate the story on behalf of a brand that consumers will engage with. Kirk presented a case study about Story's work evolving the Green Giant mascot with stories that differentiate the Green Giant brand to show his point, and was joined onstage by Digiday reporter John McDermott afterwards for a discussion.
The AppExchange is full of apps and components that you can install in your Salesforce org to add specific functionality. Join us to learn how to create a strategy for using the AppExchange that will make you look like a rockstar and add real value for your company.
This document provides guidance on determining if an agency is needed to build a tech product, how to search for an agency, and how to evaluate different agency options. It recommends starting by asking friends for agency referrals, searching websites like CSS Mania and Dribbble for portfolio work, and considering factors like location, capabilities, and client reviews. The document outlines steps for getting bids from 2-3 agencies and setting a timeline for selecting one to work with.
The document discusses the benefits of adding videos to a website. It notes that 52% of web traffic is video and videos that are under 4 minutes are often watched. Adding videos can help convey information in a more compelling way than plain text. Videos provide a personal touch and face to a website. They are also an excellent way to present information that is difficult to explain with words alone. Videos can improve click through rates and return on investment for marketing. The document provides examples of types of videos a company could create, such as testimonials, CEO greetings, tutorials, and FAQs.
Piloting & Scaling Successfully With Microsoft VivaRichard Harbridge
Getting The Most Out Of Microsoft 365 Employee Experience: Today & Tomorrow
There has never been a time where improving the employee experience has been more critical. Organizations need new and innovative approaches and solutions as work and the workforce change. Today, every organization shares a need to enhance how we communicate and engage, collaborate and connect, and manage and develop employees. The question often hard to answer is, what is the best way to meet that growing need, especially in a way that meets it faster, with less cost and risk?Join internationally recognized industry expert and Microsoft MVP Richard Harbridge as he shares insight into the future of employee communication, employee collaboration, and employee management, how Microsoft 365 is changing these digital employee experiences and perhaps more importantly, what organizations are doing today to prepare for it.
This document discusses social media tactics for branding and SEO. It outlines four unique ways to do social media: online PR/community management which is best for branding, and social news optimization (SNO) and widgets which are best for SEO. SNO involves regularly creating compelling content and promoting it on social news sites, while widgets involve creating a valuable widget and promoting it on other websites. Key factors and KPIs for SNO include quality content, popular platform/categories, submitter popularity, traffic and inbound links. Key factors and KPIs for widgets include usefulness, ease of installation, valuable rewards, reach, traffic and inbound links. Examples of successful SNO and widget implementations are provided.
Five Digital Marketing ingredients for 2016Cyber-Duck
Our creative, technology and marketing discuss key tactics that will help digital innovation for 2016 including website performance, search engine marketing, social, apps and ongoing analysis and personalisation.
Marketing Your App for the Social Era - Dreamforce 2012 - 9/20Salesforce Partners
Marketing Your App for the Social Era discusses how to optimize app marketing in a social world. It recommends integrating marketing strategies across PR, digital, events, websites, social media and advertising. It also suggests engaging customers on social platforms through content like stories, videos and infographics. Tracking metrics like social media followers and leads from social can measure the success of these strategies. The presentation emphasizes becoming a valuable social outlet and optimizing content for sharing.
This document provides best practices for social media marketing on key platforms like Facebook, Instagram, Twitter, and Snapchat. It discusses building an audience, defining objectives and goals, and how to track ROI. For each platform, it outlines the overall audience, how to set up your profile, build followers, engage users, when to post, and targeting abilities for ads. The document is intended as a guide for businesses to effectively utilize major social networks in their marketing.
AppExchange Marketing Program Overview (Spring ’16: February – April 2016 | S...Salesforce Partners
The AppExchange Marketing Program provides marketing packages to partners to promote their apps and services on the AppExchange. The document provides an overview of the program and available packages for Spring and Summer 2016. Key packages include App Talks customer interviews, App Mavericks web chats, 2-minute product demo videos, Awesome App/Partner of the Week promotions, display and social retargeting, and AppExchange Connected Leaders webinars. The program aims to increase awareness, demand, and leads for partners through world-class marketing execution and reach across Salesforce channels.
From zero to hero - based on a true inbound marketing storyJason Acidre
The document provides tips and strategies for inbound marketing and link building. It discusses developing brand identity and expertise, engaging with online communities, creating valuable content assets, licensing content, building microsites, and continually learning to improve one's skills. The overall message is that inbound marketing is an evolving field that requires an ongoing focus on creating and sharing useful content to build authority, earn links, and drive traffic over time.
This document provides an overview of outbound marketing strategies for AppExchange partners. It discusses generating demand through social advertising, public relations, events, digital marketing, and email marketing. It also covers measuring marketing success, best practices for events, and the AppExchange Marketing Program for partner promotion. Safe harbor statements are included at the beginning regarding forward-looking statements.
9 Secrets to Launch on the AppExchange [Webinar]CodeScience
After helping our customers launch 100+ products on the AppExchange, CodeScience understands the critical milestones to go from idea to app. Leverage our insider knowledge to your advantage. This webinar shares our best tips on how to succeed and what pitfalls to avoid.
The Future Is Here: How Social Affects Lead GenerationMarketo
Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”
For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities. For the rest of us, it’s time to drop the philosophical approach and get down to some tactics and metrics that drive revenue. The SlideShare deck above is a goldmine for social marketers. It’s a self-guided visual journey that will enlighten and layout a blueprint for success. Developed over several months and through a tremendous amount of trial and error, we have done the homework for you and laid the groundwork. From building a foundation, to combining inbound with outbound and finally fully integrating social with marketing automation, this is the one stop shop on the road to finally breaking social out of its silo and welcoming it to the revenue table.
The business plan outlines an open source eBusiness promotion service that analyzes websites and identifies problems to improve search engine rankings. It discusses analyzing competitors, developing keyword-rich content, link building, and determining an appropriate market strategy and business model. The financial plan, risks, roadmap, and team organization are also summarized. The open source model allows for easy scaling by marketing additional sites once an initial site is revenue positive.
Top 10 website needs for manufacturers- Webinar held January 30, 2014Kasie Hilburn
This document discusses elements that should be included in a modern manufacturer's website. It recommends creating a scope and specifications document with the client that outlines project background, target audience, design requirements, infrastructure needs, functionality, and maintenance/marketing plans. The document also discusses why manufacturers need consumer-facing websites to reach end users researching products and channel partners needing product information. It provides examples of key elements a modern site should include like navigation, images, mobile responsiveness, dealer/staff portals, e-commerce functions, search optimization, content, and calls-to-action.
Scott Brand has extensive experience in digital marketing, social media management, and search engine optimization. He has built social media networks from the ground up with over 200,000 followers across LinkedIn, Facebook, Twitter, and Instagram. He also has experience managing websites, paid advertising campaigns, and analyzing digital marketing performance metrics.
The document describes the AppExchange Marketing Program (AMP), which is a co-marketing program designed to accelerate growth for partners on the AppExchange marketplace. The AMP offers various partnership packages that partners can invest in to increase awareness, drive demand, and accelerate growth. These packages include promotion opportunities, demand generation activities, influencer marketing, and social/content packages. Partners who have invested in AMP have seen significant increases in page views, listing activity, and lead generation on average. The document provides details on the various package options available in the Spring and Summer 2015 programs.
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility500 Startups
Rand Fishkin discusses how SEO has evolved and which tactics marketers should embrace or leave behind. Key changes include more complex ranking algorithms using more user data signals, personalized search results, and less direct traffic data. Tactics to leave include building keyword-targeted pages with minimal unique content, acquiring links through directories and guest posting, and expecting social shares alone to boost rankings. Tactics to embrace include creating uniquely valuable and helpful content, earning links editorially, using social media to expose content, and measuring ROI through attribution models and search traffic to pages.
This document outlines a marketing training session that covers both inbound and outbound marketing strategies. The session goals are to understand marketing resources and tools, simplify messaging and create great content, manage an AppExchange listing, use social media to increase scale, lead campaigns and public relations, modernize digital marketing, and inspire the marketing team. Key topics covered in the training include inbound marketing tactics like content marketing, the AppExchange, and social media, as well as outbound tactics like events, email marketing, and the AppExchange Marketing Program for co-sponsored partnerships. The document provides resources, best practices, and suggestions for an effective multi-channel marketing approach.
Back to LinkedIn: Fundamentals of Marketing on LinkedInLinkedIn
We'll begin with how to build your organic presence, do a deep dive into LinkedIn’s product suite and run through how to set up, optimize and measure your campaigns.
Social Media Reputation Management by Ralph Paglia to SABRalph Paglia
Ralph Paglia provides an overview of social media and reputation management strategies that have proven effective for car dealerships. He discusses five areas where dealerships can see a return on investment from social media including lead generation, reputation management, traffic generation, search optimization, and reducing bandwidth costs. Paglia also outlines a five phase deployment model for implementing a complete social media strategy and marketing team.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
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