This document discusses prioritizing tasks for a startup based on their impact and complexity. It recommends focusing on tasks that are high impact and easy to medium complexity, while avoiding low impact tasks that are hard or medium complexity. An effective prioritization balances delivering value to users and progress on key metrics, while learning quickly and avoiding low-value work. Check-ins should evaluate progress on goals and the primary key performance indicator, the biggest obstacles, tasks completed, and key learnings.

1. Exercise
Family
Friends
Hobbies
Sleep
Startup

2. Real vs. Fake
Progress

4. Revenue
Active users

5. Set weekly goal for primary KPI

6. Talking to users
Building product

7. Fake Winning awards
Conferences
Progress Lots of advisors
Pitch competitions
Press announcements
ForbesEveryoneUnder30
Networking events
Twitter activity
Meeting famouspeople
Optimizing BSmetrics

8. Delivering points to your ego
Delivering real value to user

9. Task
Prioritization

10. Impact on weekly goal
High
Medium
Low

11. Task Impact
In-person demo to 10warm intros High
Video demo to 10customer leads Medium
Cold email 1000 potential users Medium
Add chat widget to website Medium
Get feedback from users re: bigfeature X Medium
Re-write section of code for better speed Low
Improve website copy Low
Coding for big featureX Low

12. Task Impact
In-person demo to 10warm intros High
Video demo to 10customer leads Medium
Cold email 1000 potential users Medium
Add chat widget to website Medium
Get feedback from users re: bigfeature X Medium
Re-write section of code for better speed Low
Improve website copy Low
Coding for big featureX Low

13. Complexity of task
Easy
Medium
Hard

14. Task Impact Complexity
In-person demo to 10warm intros High Medium
Video demo to 10customer leads Medium Easy
Add chat widget to website Medium Easy
Cold email 1000 potential users Medium Medium
Get feedback from users re: big featureX Medium Medium
Improve website copy Low Easy
Re-write section of code for better speed Low Hard
Coding for big featureX Low Hard

15. Focus on High/Easy,High/Medium
Avoid Low/Hard, Low/Medium
Don’t do too many things at once

16. How well amI
prioritizing?

19. Primary KPI (Actual vs Goal)
Biggest obstacle to growth
Tasks accomplished + impact
Big learnings

20. Learning fast?
Predicting impact well?
Low value work creep in?
Consistent blockers to growth?
Completing tasks in timely manner?

22. The art of moving fast =
Decisiveness

23. Revenue
Active users

24. Talking to users
Building product