Video Priming – How to Give Your Acquisition Campaigns an Unfair Advantage
•
0 likes•2,611 views
Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Acquisition Breakout Session — 10:20am - 10:40am Let’s get down to brass tacks: If you want more users then your acquisition costs will increase. This creates a shift from a low average cost to a potentially high marginal cost. Historically, there’s been no way around it. However, If we start to change our thinking from only focusing on today’s results to thinking about the users of tomorrow, then we can create scale without experiencing the same efficiency tradeoff. Our data has shown us that users exposed to rich, engaging content (such as video) makes them easier to acquire through other sources down the line. In this session, Fetch will share exclusive learnings from our data dashboard, Fetchme, and explain how to use data to prime behaviors in mobile video and TV to drive tomorrow’s users, while also hitting today’s targets. Tim Villanueva, Head of Media Partnerships @ Fetch Dan Wilson, Head of Data @ Fetch
Report
Share
Report
Share
Download to read offline
Recommended
MAU Vegas 2016 — Lessons Learned From A/B Testing Wins and Losses
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 3:30pm - 3:50pm
By now, we hope you have notepad’s full of ideas and new thoughts. If for some reason you have not hit your new things to try quota, don’t worry, our closing session will take you over the top featuring first-hand learnings from Life360's non-stop product experimentation engine.
Andreas Gross, Founding Team / Product @ Life360
MAU Vegas 2016 — Taking AIM: Top 10 App Install Marketing Trends
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 11:20am - 11:40am
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
Bryan Buskas, Chief Customer Officer @ Adcolony
MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Cr...
Mobile Apps Unlocked Vegas 2016
Main Stage — 9:50am - 10:10am
Programmatic technology has become the de facto method for buying mobile advertising. Yet most marketers continue to use generic, non-personalized ad creative. Take a deep dive into the latest techniques in dynamic creative optimization to learn how app marketers are generating hundreds of unique machine-optimized ad units in real-time, resulting in significant performance gains in mobile user acquisition and re-engagement campaigns.
Dennis Mink, VP Marketing @ Liftoff
MAU Vegas 2016 — Tackling Retention During Activation
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
MAU Vegas 2016 — The Future of SEO
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:30am - 10:50am
Mobile is, and has from its inception, been a unique digital animal. It’s been an area where organic search has played a de minimis impact on growth compared to other digital ecosystems, and yet, we all know that a growth model purely based on who spends the most is not sustainable, nor does it lead to great products. Will that change? If so, when and how? In this session we will explore these questions and more.
Ethan Smith, Chief Growth Officer @ Yummly
Tackle Ad Viewability in 2016
It’s no longer enough to show advertisers impressions and clicks; what percentage of your ads were actually viewable? According to Google, about half of ads served aren’t viewable by website visitors.
Ad viewability is the newest success metric for publishers to improve in order to grow their businesses. Making this transition is essential, but daunting. Fortunately, A/B testing and optimization can drive quantifiable improvements to ad viewability, leading to increased revenue and delighted advertisers.
#MBC2016 Dan Ekstein, Supersonic Finding the Perfect Balance Between Rewarded...
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
MAU Vegas 2016 — How-To: Create Long-Term Engagement
This document discusses strategies for growing and retaining mobile game users. It argues that retention is key to growth, as growth depends on acquisition and retention of users. Engagement is also important as it drives retention. The document recommends focusing on core loop design, content cadence, and social interactions to improve engagement. It also emphasizes the importance of network effects, and provides examples of how mobile games can increase social density and connections between players to strengthen retention.
Recommended
MAU Vegas 2016 — Lessons Learned From A/B Testing Wins and Losses
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 3:30pm - 3:50pm
By now, we hope you have notepad’s full of ideas and new thoughts. If for some reason you have not hit your new things to try quota, don’t worry, our closing session will take you over the top featuring first-hand learnings from Life360's non-stop product experimentation engine.
Andreas Gross, Founding Team / Product @ Life360
MAU Vegas 2016 — Taking AIM: Top 10 App Install Marketing Trends
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 11:20am - 11:40am
With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale? Learn what’s working for the top 100 apps — and what isn’t — during this session revealing the results from the latest App Install Survey.
Bryan Buskas, Chief Customer Officer @ Adcolony
MAU Vegas 2016 — Dynamic Ads: An Inside Look at the Impact of Programmatic Cr...
Mobile Apps Unlocked Vegas 2016
Main Stage — 9:50am - 10:10am
Programmatic technology has become the de facto method for buying mobile advertising. Yet most marketers continue to use generic, non-personalized ad creative. Take a deep dive into the latest techniques in dynamic creative optimization to learn how app marketers are generating hundreds of unique machine-optimized ad units in real-time, resulting in significant performance gains in mobile user acquisition and re-engagement campaigns.
Dennis Mink, VP Marketing @ Liftoff
MAU Vegas 2016 — Tackling Retention During Activation
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
MAU Vegas 2016 — The Future of SEO
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:30am - 10:50am
Mobile is, and has from its inception, been a unique digital animal. It’s been an area where organic search has played a de minimis impact on growth compared to other digital ecosystems, and yet, we all know that a growth model purely based on who spends the most is not sustainable, nor does it lead to great products. Will that change? If so, when and how? In this session we will explore these questions and more.
Ethan Smith, Chief Growth Officer @ Yummly
Tackle Ad Viewability in 2016
It’s no longer enough to show advertisers impressions and clicks; what percentage of your ads were actually viewable? According to Google, about half of ads served aren’t viewable by website visitors.
Ad viewability is the newest success metric for publishers to improve in order to grow their businesses. Making this transition is essential, but daunting. Fortunately, A/B testing and optimization can drive quantifiable improvements to ad viewability, leading to increased revenue and delighted advertisers.
#MBC2016 Dan Ekstein, Supersonic Finding the Perfect Balance Between Rewarded...
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
MAU Vegas 2016 — How-To: Create Long-Term Engagement
This document discusses strategies for growing and retaining mobile game users. It argues that retention is key to growth, as growth depends on acquisition and retention of users. Engagement is also important as it drives retention. The document recommends focusing on core loop design, content cadence, and social interactions to improve engagement. It also emphasizes the importance of network effects, and provides examples of how mobile games can increase social density and connections between players to strengthen retention.
Appsfire SDK. The growth engine for your app
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
Case study. Advertisers success in mobile economy
Сlickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
The document discusses mobile app marketing and attribution. It notes that the number of apps in the Google Play Store is over 1 million while the Apple App Store has around 1.6 million apps. Mobile ad spending reached $27 billion in 2015. The document discusses how app downloads and attribution work across different platforms and publishers. It explains why proper attribution is needed to optimize campaigns and prevent inaccurate metrics or duplicate attributions.
Mobile Campaign Magic - Adweek
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
MMA - State of app discovery webinar
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
The Definitive Guide to Campaign Set-Up & Optimization by Appnext
This webinar provides an overview of optimizing campaigns on the Appnext platform. It covers choosing an app, setting up campaigns by region, optimizing creatives and messages, managing publishers, and using reports. The agenda includes discussing Appnext, campaign setup milestones, optimization pillars, tips, and a Q&A. The goal is to help users build effective mobile monetization strategies through Appnext's self-serve platform.
Stellar - Monitor Case Study
A tech startup created a new "smart" baby monitor but was struggling to generate awareness and positive reviews. They partnered with weeSpring Data to test the monitor with a panel of parents and gather feedback. Weespring identified 75 parents to try the monitor for several weeks. This provided valuable feedback through surveys that helped the company shift priorities, address issues, and improve marketing. As a result, positive reviews increased on Amazon along with sales and development of a second product. The program helped the startup better understand parents and improve the monitor.
How to Use the Google HEART Framework
Learn what the Google HEART Framework is, and how you can use it to improve your app's UX.
To know more, visit: https://clevertap.com/blog/google-heart-framework/
7 Ways to Lose Money Monetizing Apps with Ads
In this webinar, we will show you some offbeat cases, as well as the typical mistakes that lead to limited revenue potential, and can sometimes jeopardize the app value. We will build the ad monetization checklist, deriving the success formula for enhanced revenues and UX.
SplitMetrics answers burning questions on mobile A/B testing
SplitMetrics team members answer frequently asked questions on the SplitMetrics app store A/B testing platform, and the mobile A/B testing process itself, cover most burning topics and provide best practices, insights and actionable tips.
Mobile Application Launch Checklist (Marketing and Analytics)
http://www.gamechangersf.com/
Launching a mobile game or app is an exciting and stressful endeavor. You have worked on it for months or even years, and your baby is about to go into the world. But having a great app isn't enough to succeed. You must be prepared to track, collect data, iterate, A/B test, acquire users, watch the competition and do many other things well.
We have launched hundreds of apps, and have developed a checklist for making sure our clients are ready. Here is a short summary of what you typically need to get going!
Building a successful cpi campaign a how to guide
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
11 pre and post launch mobile app marketing pitfalls to avoid
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Validate your product with usability testing
Contrary to popular belief Usability Testing is not expensive and it is not limited to Designers. Product teams can use it to create solutions based on objective evidence that comes directly from the users.
How to Release Your Mobile App in 10 Steps
This document outlines 10 steps for releasing a mobile app, as provided by ComboApp, a mobile app development company. The steps include: 1) planning and developing a great product, 2) choosing a revenue model, 3) preparing for launch and support, 4) optimizing for app stores, 5) building a community before launch, 6) learning from app store rankings, 7) becoming a PR expert, 8) managing user acquisition, 9) engaging users with promotions, and 10) maintaining support and optimizing operations. The document provides guidance and tips for each step to help ensure app success.
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts
From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies. Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.
Growing a Mobile App Business
The document provides best practices for growing a mobile app business, including utilizing multiple traffic sources to lower user acquisition costs, focusing on acquiring loyal users, tracking organic lift and ad performance to optimize spending, choosing the right app category and target ranking position, and ensuring landing page content is optimized for mobile. It also presents a case study of a successful app campaign for Cleopatra's Pyramid that generated ROI for the client and increased downloads. Working with networks that can help track performance, optimize campaigns, and expand the user base is essential for long-term success.
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
The Journey from User Acquisition to Advocacy - CleverTap & AppFollow
In this webinar, AppFollow and CleverTap explore how brands should optimize experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.
Social proof
Social proof is a cognitive bias where people determine what is correct by finding cues about what other people think is correct. If many people believe in something or engage in a behavior, others are more likely to accept it as well. This psychological phenomenon helps explain why trends and popular opinions can spread rapidly in a society through conformity with what others perceive as normal or popular.
Priming
Priming is a psychological phenomenon where exposure to a stimulus influences a person's response to a later stimulus, without their conscious awareness. Priming works because the first stimulus prepares the brain to identify and process related information from the second stimulus more quickly and efficiently. Research has shown that priming can influence people's behaviors, judgments, and decision making in subtle yet meaningful ways.
More Related Content
What's hot
Appsfire SDK. The growth engine for your app
Appsfire introduces a single and powerful library that will boost your user acquisition growth, engagement, feedbacks, app store merchandising and monetization. Designed with care.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
Case study. Advertisers success in mobile economy
Сlickky is a leading platform for mobile user acquisition and traffic monetization. The platform offers a wide variety of solutions, tailored to the needs of mobile publishers. Clickky ensures easy integration and high eCPM rates. Its user-friendly interface enables publishers to reduce the number of actions required to launch ad campaigns.
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
The document discusses mobile app marketing and attribution. It notes that the number of apps in the Google Play Store is over 1 million while the Apple App Store has around 1.6 million apps. Mobile ad spending reached $27 billion in 2015. The document discusses how app downloads and attribution work across different platforms and publishers. It explains why proper attribution is needed to optimize campaigns and prevent inaccurate metrics or duplicate attributions.
Mobile Campaign Magic - Adweek
Are your mobile marketing campaigns hitting their goals? Different marketing objectives often require different approaches, especially when it comes to understanding mobile acquisition and user retention. This webinar will examine four different campaign types you can implement to reach your marketing goals.
MMA - State of app discovery webinar
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
The Definitive Guide to Campaign Set-Up & Optimization by Appnext
This webinar provides an overview of optimizing campaigns on the Appnext platform. It covers choosing an app, setting up campaigns by region, optimizing creatives and messages, managing publishers, and using reports. The agenda includes discussing Appnext, campaign setup milestones, optimization pillars, tips, and a Q&A. The goal is to help users build effective mobile monetization strategies through Appnext's self-serve platform.
Stellar - Monitor Case Study
A tech startup created a new "smart" baby monitor but was struggling to generate awareness and positive reviews. They partnered with weeSpring Data to test the monitor with a panel of parents and gather feedback. Weespring identified 75 parents to try the monitor for several weeks. This provided valuable feedback through surveys that helped the company shift priorities, address issues, and improve marketing. As a result, positive reviews increased on Amazon along with sales and development of a second product. The program helped the startup better understand parents and improve the monitor.
How to Use the Google HEART Framework
Learn what the Google HEART Framework is, and how you can use it to improve your app's UX.
To know more, visit: https://clevertap.com/blog/google-heart-framework/
7 Ways to Lose Money Monetizing Apps with Ads
In this webinar, we will show you some offbeat cases, as well as the typical mistakes that lead to limited revenue potential, and can sometimes jeopardize the app value. We will build the ad monetization checklist, deriving the success formula for enhanced revenues and UX.
SplitMetrics answers burning questions on mobile A/B testing
SplitMetrics team members answer frequently asked questions on the SplitMetrics app store A/B testing platform, and the mobile A/B testing process itself, cover most burning topics and provide best practices, insights and actionable tips.
Mobile Application Launch Checklist (Marketing and Analytics)
http://www.gamechangersf.com/
Launching a mobile game or app is an exciting and stressful endeavor. You have worked on it for months or even years, and your baby is about to go into the world. But having a great app isn't enough to succeed. You must be prepared to track, collect data, iterate, A/B test, acquire users, watch the competition and do many other things well.
We have launched hundreds of apps, and have developed a checklist for making sure our clients are ready. Here is a short summary of what you typically need to get going!
Building a successful cpi campaign a how to guide
This document provides guidance on setting up a successful cost per install (CPI) mobile app marketing campaign using the Appnext platform. It discusses campaign milestones like app setup, campaign setup, tracking, activation testing, and payment. Campaign setup involves choosing between network-wide or direct-buy campaigns, geo targeting, setting the CPI rate, testing different creatives, and integrating tracking. Tracking installation and app usage is important for optimizing campaigns, knowing users, and only paying for valid installs. The document provides tips and recommendations at each stage to help campaigns succeed.
11 pre and post launch mobile app marketing pitfalls to avoid
http://www.theexpertseo.com/internet-marketing/iphone-applications-marketing.html....
Search engine optimization, or SEO, is the leading method of internet marketing used to attract relevant visitors to your website. SEO techniques ensure that your website is highly ranked on search results for queries related to your business.
Validate your product with usability testing
Contrary to popular belief Usability Testing is not expensive and it is not limited to Designers. Product teams can use it to create solutions based on objective evidence that comes directly from the users.
How to Release Your Mobile App in 10 Steps
This document outlines 10 steps for releasing a mobile app, as provided by ComboApp, a mobile app development company. The steps include: 1) planning and developing a great product, 2) choosing a revenue model, 3) preparing for launch and support, 4) optimizing for app stores, 5) building a community before launch, 6) learning from app store rankings, 7) becoming a PR expert, 8) managing user acquisition, 9) engaging users with promotions, and 10) maintaining support and optimizing operations. The document provides guidance and tips for each step to help ensure app success.
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts
From user experiences to campaign measurement, mobile has introduced huge fragmentation across channels, devices, and platforms for many businesses — especially consumer brands. The situation is worsened by big platforms who are building “walled gardens” with changing standards and bewildering updates. As a result, it has become incredibly challenging for brands to devise effective mobile strategies. Join Branch CEO Alex Austin and guest speaker, Forrester VP and Principal Analyst Julie Ask for an in-depth discussion on how to tackle mobile fragmentation.
Growing a Mobile App Business
The document provides best practices for growing a mobile app business, including utilizing multiple traffic sources to lower user acquisition costs, focusing on acquiring loyal users, tracking organic lift and ad performance to optimize spending, choosing the right app category and target ranking position, and ensuring landing page content is optimized for mobile. It also presents a case study of a successful app campaign for Cleopatra's Pyramid that generated ROI for the client and increased downloads. Working with networks that can help track performance, optimize campaigns, and expand the user base is essential for long-term success.
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
The Journey from User Acquisition to Advocacy - CleverTap & AppFollow
In this webinar, AppFollow and CleverTap explore how brands should optimize experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.
What's hot (20)
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
The Definitive Guide to Campaign Set-Up & Optimization by Appnext
The Definitive Guide to Campaign Set-Up & Optimization by Appnext
SplitMetrics answers burning questions on mobile A/B testing
SplitMetrics answers burning questions on mobile A/B testing
Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)
11 pre and post launch mobile app marketing pitfalls to avoid
11 pre and post launch mobile app marketing pitfalls to avoid
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts
Branch<>Forrester Webinar: Tackling Mobile Fragmentation: Do’s & Don’ts
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)
The Journey from User Acquisition to Advocacy - CleverTap & AppFollow
The Journey from User Acquisition to Advocacy - CleverTap & AppFollow
Viewers also liked
Social proof
Social proof is a cognitive bias where people determine what is correct by finding cues about what other people think is correct. If many people believe in something or engage in a behavior, others are more likely to accept it as well. This psychological phenomenon helps explain why trends and popular opinions can spread rapidly in a society through conformity with what others perceive as normal or popular.
Priming
Priming is a psychological phenomenon where exposure to a stimulus influences a person's response to a later stimulus, without their conscious awareness. Priming works because the first stimulus prepares the brain to identify and process related information from the second stimulus more quickly and efficiently. Research has shown that priming can influence people's behaviors, judgments, and decision making in subtle yet meaningful ways.
Influencing Visual Judgment through Affective Priming
Affective priming (positive and negative emotion) is shown to significantly influence accuracy in visual judgment tasks for several common chart types.
Final Priming Video
This document discusses different types of priming, which is an implicit memory effect where exposure to a stimulus influences responses to a later stimulus. It describes verbal priming, where exposure to a word primes the reader to complete a word stem with the same word. It also discusses behavioral priming, where exposure to images or phrases associated with a stereotype can unconsciously elicit that behavior. Additionally, it mentions moral priming, where people are more likely to donate money if they feel they are being watched. Finally, it explains negative priming, where being primed with conflicting color words and responses can slow a person's reaction time.
anchoring-heuristic Decision Making
- Anchoring is a cognitive bias where people rely too heavily on the first piece of information (the "anchor") when making decisions. Initial anchors shape subsequent judgments and estimates.
- Experiments show that arbitrary and irrelevant anchors influence people's judgments. For example, students were more likely to attend a free poetry reading depending on whether they were initially asked if they would pay $2 or be paid $2 to attend.
- Anchors are difficult to adjust from, even when the anchor is clearly irrelevant. This can lead people to make suboptimal decisions based on arbitrary initial values rather than objective information.
Cep wk4
Long-term memory can be declarative (explicit) or non-declarative (implicit). Declarative memory involves remembering facts and events and can be impaired through amnesia. Non-declarative memory is implicit and involves skills and habits. Studies of amnesiac patients like H.M. showed they could improve skills through practice but not remember learning them, and priming effects could influence word recall but not conscious remembering. Effective learning strategies like elaboration and relating ideas aid deep understanding and memory retention, while forgetting serves an important function in managing memory overload.
EdPsychSpreadActivation
This is a companion module that I use to help students understand the nature of priming and spread activation. The 'sample schema' created in this presentation was created using Inspiration.com software. This module can be viewed as a narrated movie off my website for the course:
http://courses.ncsu.edu/edp304/lec/002/
Memory
The document discusses memory in early childhood and provides definitions and types of memory, including explicit memory (episodic and semantic) and implicit memory (priming and procedural). It then outlines various techniques to improve early childhood memory, such as early musical training, mnemonics, engaging children in detailed conversations about past events, playing memory games, suggesting learning strategies, practicing repeatedly, and using rhymes, acronyms, and acrostics.
Theories presentation
This document discusses priming theory and how entertainment media like TV shows can prime viewers' political perceptions. It presents research on how shows like "The West Wing" positively portrayed the US presidency while "Scandal" may negatively prime viewers' views of the president. The study hypothesized that viewers of "Scandal" would have more negative perceptions of Barack Obama than those watching "Full House." Students were surveyed before and after watching an episode of either show to test if perceptions changed. The results supported that "Scandal" primed more negative political views compared to the control show.
Memory
This document discusses different types of memory including short-term memory, long-term memory, procedural memory, priming memory, episodic memory, and semantic memory. It describes key aspects of memory such as encoding, storage, and retrieval. Different causes of memory loss are also outlined including alcohol blackout, dissociative fugue, Korsakoff's psychosis, post-traumatic amnesia, and repressed memory.
psychology of memory
Memory works through encoding, storage, and retrieval according to an information processing model. The Atkinson-Shiffrin model proposes that information moves from sensory memory to short-term memory and then long-term memory, though more recent models recognize additional processing in working memory and some automatic processing into long-term memory. Memories can be formed through effortful, explicit processing or implicit, automatic processing. Encoding involves strategies like chunking, mnemonics, rehearsal, deep processing, and relating information to oneself. Memories are stored throughout the brain in overlapping neural networks rather than isolated locations. Explicit and implicit memories are processed in different brain areas, and emotions can strengthen memory formation through the amygdala. Retrieval is affected
Viewers also liked (11)
Influencing Visual Judgment through Affective Priming
Influencing Visual Judgment through Affective Priming
Similar to Video Priming – How to Give Your Acquisition Campaigns an Unfair Advantage
Maximise Monetization Without Going Too Far
Monetize your mobile apps without annoying users? That might sound far-fetched but you can maximise your monetization with going too far.
New velocity ppt
This document provides information about a business opportunity involving video marketing and direct sales. It discusses the company Team Effort International, their products including My Video Talk for video email and live streaming. It outlines the business model of recommending the products and services to others to earn commissions. The document suggests that one can earn over 1.2 crores INR in promotions over 12 months by building two teams of recruits. It presents a leadership recognition program and argues that one can retire earlier and richer through this direct selling business compared to traditional jobs or businesses.
Welcome Talk - CMO Mobile Summit 2014
This document summarizes key points from a talk on applying startup thinking to mobile marketing. It discusses how startups think of mobile not just as a media channel but in terms of products, distribution, and customer experience. It advocates for mobile marketers to test, learn, and scale quickly; embrace failure as progress; and take risks in order to drive innovation. Specific strategies highlighted include creating minimum viable products, obtaining user feedback, continual refinement, and rapid testing of new ideas. Examples like Facebook, Nike+, Airbnb, and Yo are presented as illustrations of these principles.
Openrice Digital Marketing Strategy 2015
Digital marketing strategy and research on improving the Openrice application in Indonesia. The summary discusses conducting research on competitors like Open Snap and Zomato, focusing social media marketing on Facebook, Twitter and Instagram, optimizing keywords for search engine marketing, improving backlinks and the website, using databases to send marketing messages, and testing app designs and content through research and development to improve downloads and user numbers. The goal is to make Openrice the main brand Indonesians think of for information on food and dining out.
Digital Marketing Nanodegree Portfolio
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
How Hulu could 3x App Viewership & User Engagement
Our media & entertainment app customers have increased engagement by 3x using these proven techniques. See how Hulu can apply these learnings to their mobile app.
Dww mktg
Dream World Web Marketing Plan.
Good news in Indian Network Marketing Industry.
The best opportunity to all MLM leaders. First time in India, 14 types of Income. Pre-Launched on Monday, 01/07/2013.
Leaders who want to earn good money, are invited from all over India. Grab the Opportunity. Be Top in your City. Don't be late. Send your Name, Email, Mobile, Birth date, PANCard, Nominee details to info@dreamworldweb.com and Book your TOP Position Now.
A Masterclass in Restaurant Digital Transformation
Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.
Mobilio Review - OTO - Bundle - Best Bonus
Mobilio review detail with OTO and the best bonus for bundle deal from Tom Yevsikov here https://reviewproductbonus.com/mobilio-review-bonus
Mobilio Is The World’s First, A.I Based GoogleTM Friendly Technology To Convert All Business Elements Including Any Website, Link, Video, Graphic, and Document Into Mobile Optimized First & Even Start A Full Blown, Profitable Marketing Agency In Just 3 EASY Clicks.
Read more here https://reviewproductbonus.com/mobilio-review-bonus
The Evolution of Digital Recruitment, How Video Interviewing has Shifted the ...
This session will highlight why integrating video interviewing into Mosaic's hiring process was a priority for 2014 and how it has impacted their recruitment efforts from improved efficiency, to an enhanced employment brand, and a more dynamic candidate & hiring manager experience.
Report
This document provides an overview of WebTek Labs Pvt. Ltd., which is an IT solutions company founded in 2001. It discusses the company's various business verticals including recruitment & staffing, software development & testing, digital marketing, enterprise mobility, certifications & trainings. The document then describes a proposed project for a personal finance management web application called "YRMoney Analyzer". It discusses the purpose and objectives of the new system, which would allow users to track income, expenses, and budgets online in order to better manage their personal finances. The methodology discussed is a waterfall model approach involving requirements analysis, design, implementation, testing, and maintenance.
For Your Viewing Pleasure: Using YouTube to Generate Leads for the Home Impro...
It’s a visual world and every business has a story to tell. Join Google’s Jessie Hochhalter for an insightful discussion on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube).
- Video marketing trends in the home services industry
- Using YouTube to reach your ideal target audience
- Ways consumers are engaging with video; watching, sharing, live feeds
- Understanding video advertising; how ads appear in/on your videos
- See how other businesses are using video advertising to drive results
Video Marketing and Email – Can it Work?
This document discusses using video in email marketing to increase engagement and conversions. It provides statistics showing that video can increase click-through and conversion rates. However, there are challenges like deliverability, browser compatibility, and determining the most effective video type. The document provides solutions such as using animated GIFs, thumbnails, dynamic email services, and eye-tracking videos. It emphasizes testing different video styles and formats and including calls to action to track results. Overall, the key message is that video can boost engagement if marketers address obstacles and focus on creating high-quality, targeted videos attached to measurable goals.
Mobile video ads: How to acquire high quality new users and measure marketing...
* Mobile User Acquisition * Mobile video ads * Mobile Measurement
Learn how Smule, the maker of popular apps like ‘Sing! Karaoke’ and ‘Magic Piano’ with more than 50 million users, acquires users with video ads.
- How to acquire mobile users with video via AppLovin
- Tactics & UA best practices from Smule
- How to accurately attribute marketing ROI with Adjust
For more info on mobile measurement with Adjust, please visit: https://www.adjust.com/
For more info on AppLovin and video ads, please go to: https://www.applovin.com/
Data or it Didn't Happen: Mobile Advertising Essentials
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketools
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
AAS 2016 Mobile CPI
This document provides information about a mobile app install affiliate marketing summit in Cairo, Egypt. It discusses the speaker's experience losing money initially, and finding success through training and mentorships. The bulk of the document then outlines the key components of a mobile app install affiliate marketing business, including choosing offers, setting up tracking and accounts with affiliate networks and traffic sources, and testing bidding and scaling strategies. It provides tips for optimizing landing pages, using different traffic types like video ads and popups, and ensuring profitability.
Grow Your Digital Video Comfort Zone - 4 Tips
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
Marketing Plan for an android app
This document outlines a marketing plan for a proposed Android app called "COOKCHAT" that allows users to search for recipes by inputting ingredients. The 3 sentence summary is:
The app would allow users to input ingredients and search hundreds of recipes online with step-by-step instructions. The goal is to become India's best recipe search app with over 10,000 downloads in the first year and revenue targets of 3 crore rupees in the first year and 5 crore rupees in 5 years. The marketing strategy involves a free basic version of the app with a premium subscription version that offers additional features.
Marketing plan
This document proposes a cooking app that provides recipes, cooking videos, and other kitchen-related services. It discusses the large and growing market for cooking apps. The proposed app would have both free and premium versions, with the premium version offering additional features like downloading content, meeting chefs, menu planning, and more. The document outlines the app's value proposition, target market, competitors, branding, pricing, distribution, marketing and implementation strategies. The goal is to attract users to the free version and convert some to paying premium subscribers to generate revenue.
Similar to Video Priming – How to Give Your Acquisition Campaigns an Unfair Advantage (20)
How Hulu could 3x App Viewership & User Engagement
How Hulu could 3x App Viewership & User Engagement
A Masterclass in Restaurant Digital Transformation
A Masterclass in Restaurant Digital Transformation
The Evolution of Digital Recruitment, How Video Interviewing has Shifted the ...
The Evolution of Digital Recruitment, How Video Interviewing has Shifted the ...
For Your Viewing Pleasure: Using YouTube to Generate Leads for the Home Impro...
For Your Viewing Pleasure: Using YouTube to Generate Leads for the Home Impro...
Mobile video ads: How to acquire high quality new users and measure marketing...
Mobile video ads: How to acquire high quality new users and measure marketing...
Data or it Didn't Happen: Mobile Advertising Essentials
Data or it Didn't Happen: Mobile Advertising Essentials
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketools
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketools
More from Grow.co
GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by Facebook
With over 4M+ apps in app stores, getting your app noticed is a massive challenge. But getting installs is just the rst step. With more than 50% of apps making less than $500/month, app developers and marketers are recognizing the need to go beyond just the installs. Recent advances in Facebook’s mobile app ads offer sophisticated targeting and optimization so you can focus on acquisition of high-value users. In this session, we’ll give you an overview of mobile app ads and walk you through the implementation of some of our most powerful features. You will also hear about best practices and tips from our pros so you can get the most out of your ad spend.
Michael Man, Software Engineer @ Facebook
Andy Ni, Software Engineer @ Facebook
GrowthStack 2016 — Driving Conversions Beyond the Install
It seems everyone’s goal is to get installs for their app. But that’s just the first step. Helping your users become engaged and ultimately paying requires smart tactics on your part. For example, businesses not only want people to enter their store but also to make purchases in their store. The challenge for most app marketers is that they acquire installs with the hope that those installs becoming engaged customers of their product. Unfortunately, not all installs become engaged customers. In fact, only 30% of users return to an app a day after installing it. That means advertisers can easily waste money on people who never become passionate about their business. In this session, hear about some of the latest features you can use with app ads to not only acquire installs, but also long-term and engaged users of your app, leading to what’s most important for your business: sales.
Tejal Parekh, Product Marketing, App Ads and Games @ Facebook
GrowthStack 2016 — Data Platforms: Why Nothing Has Changed Except Everything
Mobile marketing is officially an omni-channel game and understanding your customer data across multiple screens is more important than ever.
Michael Katz, Co-Founder / CEO @ mParticle
GrowthStack 2016 — 2017 Update to the Mobile Growth Stack
There is one person that literally wrote the book on the mobile growth stack, and that is Andy Carvell. He is one of the leading proponents in the growth world of taking a structured, thoughtful approach to building a stack that can adequately support a growth team. We are thrilled to have him here to share his update on how growth stacks are evolving in the native mobile app space.
Andy Carvell, Partner @ Phiture and MobileGrowthStack.com
GrowthStack 2016 — Rapid Response To Mobile Fraud
App install and engagement fraud cost mobile advertisers up to $350 million this year. Paying for bad installs first and negotiating a refund later means taking only a reactive approach to this massive issue – instead, you need early indicators of fraudulent traffic that you can act on right away. In this session, you’ll learn how Game Circus uses a variety of anti-fraud techniques as well as device-level data to prevent bad installs before they occur.
Marcus Lee, Director, Mobile User Acquisition @ Game Circus
Sunil Bhagwan, Vice President, Sales @ AppsFlyer
GrowCommerce 2016 — Live Case Study Analysis: Getting the Most from Your Mark...
GrowCommerce 2016
Panel — 11:35am - 12:05pm
Ever wonder if you’re marketing mix is optimal, whether your core metrics are in-line with industry standards or whether your message is attracting the right type of customer? Now is your chance to ask the experts! This panel will analyze audience-submitted marketing challenges and provide immediate and actionable insights that you can put to use. Our marketing experts are going to show you how it’s done -- see what happens live!
Emily Hickey, Co-Founder @ OnTapp Media
Matt Kritzer, Former Vice President of Ecommerce @ Tommy John
Brian Suh, AVP of Analytics & Solution Architecture @ Visual IQ
Moderated by:
Cassie Mecsery, Consultant
GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with...
Stephanie Heffernan, a senior ecommerce marketing manager, and Neal Boornazian, an executive vice president, presented on driving success on social media. They discussed integrating multiple channels like direct mail, email, Facebook ads, and paid search. They also covered best practices for social media marketing like making the most of video and testing different creative elements, like buttons and color changes, to improve conversion rates and cost per acquisition.
GrowCommerce 2016 — Fireside Chat on Proximity Marketing
GrowCommerce 2016
Keynote — 9:25am - 9:45am
Proximity marketing is more than geo-fencing – it is a new data frontier that will allow marketers to make informed inferences about consumer desires based on their visits to multiple physical locations. Join Julie Bernard, CMO of Verve Mobile and David Spinato, Director of Digital at Harman International, as they discuss the potential of this new frontier, the strides Harman International is making in proximity marketing and the importance of remembering the basics (like quality creative) when entering this fascinating arena.
Julie Bernard, Chief Marketing Officer @ Verve
Dave Spinato, Global Director of Digital Mktg. & Social Media @ HARMAN International
GrowCommerce 2016 — Shopping Apps: A Deep Dive into Mobile User Acquisition T...
GrowCommerce 2016
Keynote — 2:40pm - 2:55pm
How well does your shopping app convert installs into purchases? Are you over-spending to acquire mobile app installs that actively spend? What are the differences in user acquisition costs between men and women? Do iPhone users really convert better than Android users? Get ready for a deep dive into the user acquisition trends and benchmarks of shopping apps, including costs, conversion rates, average install-to-first purchase times and more. We’ve got lots of data and insights to help you benchmark your own shopping app and set new performance goals.
Dennis Mink, Vice President of Marketing @ Liftoff
MAU New York 2016 — Onboarding Best Practices
MAU New York 2016
Keynote — 9:35am - 9:55am
Onboarding is a problem as old as time, or at least mobile app time. While we can't promise you a silver bullet, we can offer a tactical level look at tests run to improve signup conversion as well as corresponding push enablement rates during onboarding for new users.
Phil Anderson, Growth Advisor
MAU New York 2016 — Adding Television Into Mobile User Acquisition Campaigns
MAU New York 2016
Keynote — 3:40pm - 4:00pm
Adding television to your MAU campaign provides a number of benefits — including directly acquiring new users and increased awareness of the mobile app, which leads to lower CPA costs for digital channels. In this session, we'll discuss how to add television to your campaign, including planning your campaign, targeted vs. untargeted television and measuring the impact of the television campaign.
Marvin Hidalgo, Sr. Product Manager @ Simulmedia
MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers
MAU New York 2016
Keynote — 2:30pm - 2:50pm
In a mobile-centric world, brands must focus on the mobile customer experience. Marketers must fit into their customer's journey and adhere to their mobile behaviors to connect, engage and retain their most valuable customers. Mobile is different than other digital channels - it's personal, in the moment, and always with you. Brands need to understand how they need to fit into their customers' lifestyle. Interaction cannot be random. Experiences and engagement has to fit and be relevant with your users' mobile moments.
Martin Doettling, Chief Marketing Officer @ Swrve
MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentatio...
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 2:50pm - 3:10pm
The blessing and the curse of retention talks is that we could have the exact same title for every session and still have different content materialize, because while certain things hold true across businesses, every individual company is different. Helping to contribute to your knowledge base is iBotta, sharing how they built their messaging strategy and team to support a fully segmented, cross channel approach.
Cody Ryan, Senior Manager, User Retention @ Ibotta
MAU Vegas 2016 — Retention is Every App's Game to Lose
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:40am - 11:00am
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption.
Zac Aghion, Director of Product @ Localytics
Rainer Leeb, Senior Director of Growth @ SoundHound
MAU Vegas 2016 — How to Build an Internal Growth Culture
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 3:55pm - 4:15pm
Last but certainly not least, we continue with practical and tactical insights from innovators at scale. Rounding out an amazing Day 2, come learn how SoundCloud built a best in class growth team – the people, the process, and how growth is woven into the fabric of the organization.
Sridharan Ravichandran, Senior Product Manager, Growth @ SoundCloud
MAU Vegas 2016 — Growth without Borders — Priming the International Pump
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 3:35pm - 3:55pm
Offering a product everyone uses doesn’t necessarily guarantee a business that everyone will use. Yet, that is what Expedia Worldwide has managed — during both the rise of the internet and the mobile revolution. We are excited to have Jon Guljord, Senior Director of Mobile Marketing at Expedia on stage to showcase practical, first hand experiences from their push to expand their growth, specifically globally.
Jon Guljord, Senior Director, Mobile Marketing @ Expedia
MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and E...
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Acquisition Breakout Session — 2:30pm - 2:50pm
Mobile marketers today have the unique challenge of dealing with not only a myriad of ad channels, but the technical limitations and reporting inefficiencies that come with it. In this session, you will learn valuable tips on how to architect a state-of-the-art user acquisition infrastructure to report and optimize around the metrics that matter most to you. You'll learn best practices on how to apply for the right type of workflow automation to enable the right foundation for user acquisition at scale, and to free up precious time to focus on time-sensitive decisions.
James Peng, Head of Mobile App Acquisition @ Match
Susan Kuo, COO / Co-Founder @ Singular
MAU Vegas 2016 — How to Scale Influencers Into a Major Growth Channel
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:10pm - 2:30pm
Outside of chat platforms, few areas have garnered as much interest and focus as influencer marketing as it’s moved from being a niche channel to a core growth area. Learn what works, what doesn’t, and how to turn it into a core driver of growth for you.
Adam Hadi, Head of Marketing @ Draft
MAU Vegas 2016 — If Your Messages Are a Snooze, You're Going to Lose — Upping...
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 3:10pm - 3:30pm
Join Spencer Burke, VP of Success of Appboy, as he presents a case study on real results from Appboy clients. Hear how these brands successfully keep their audience engaged with creative marketing messages. And let's finally put this age-old question to rest: is it pronounced ‘GIF’ or ‘JIF’?
Andrew Rausch, Sr. Director, Global CRM & Customer Analytics @ Urban Outfitters
Spencer Burke, VP of Success @ Appboy
MAU Vegas 2016 — Measuring Offline Campaigns + The Impact of Dynamic Creative
This document discusses approaches to measuring the effectiveness of offline marketing campaigns. It summarizes different attribution methods like market lift analysis, brand awareness surveys, and promocode redemption rates, noting the strengths and weaknesses of each. It then describes a New York City subway advertising campaign by SeatGeek that demonstrated the utility of post-transaction surveys for attributing offline sales. By surveying new NYC customers on how they heard of SeatGeek and projecting the results, SeatGeek was able to estimate a higher return on ad spend from the subway campaign than implied by other metrics like promocode redemption.
More from Grow.co (20)
GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by Facebook
GrowthStack 2016 — Scale and Acquire New Users: Growth Workshop, Led by Facebook
GrowthStack 2016 — Driving Conversions Beyond the Install
GrowthStack 2016 — Driving Conversions Beyond the Install
GrowthStack 2016 — Data Platforms: Why Nothing Has Changed Except Everything
GrowthStack 2016 — Data Platforms: Why Nothing Has Changed Except Everything
GrowthStack 2016 — 2017 Update to the Mobile Growth Stack
GrowthStack 2016 — 2017 Update to the Mobile Growth Stack
GrowCommerce 2016 — Live Case Study Analysis: Getting the Most from Your Mark...
GrowCommerce 2016 — Live Case Study Analysis: Getting the Most from Your Mark...
GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with...
GrowCommerce 2016 — How Fast-Growing E-Commerce Brands Are Driving Sales with...
GrowCommerce 2016 — Fireside Chat on Proximity Marketing
GrowCommerce 2016 — Fireside Chat on Proximity Marketing
GrowCommerce 2016 — Shopping Apps: A Deep Dive into Mobile User Acquisition T...
GrowCommerce 2016 — Shopping Apps: A Deep Dive into Mobile User Acquisition T...
MAU New York 2016 — Adding Television Into Mobile User Acquisition Campaigns
MAU New York 2016 — Adding Television Into Mobile User Acquisition Campaigns
MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers
MAU New York 2016 — Mobile Moments: Engaging Your Most Valuable Customers
MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentatio...
MAU Vegas 2016 — Conceptualizing and Implementing a Cross-Channel Segmentatio...
MAU Vegas 2016 — Retention is Every App's Game to Lose
MAU Vegas 2016 — Retention is Every App's Game to Lose
MAU Vegas 2016 — How to Build an Internal Growth Culture
MAU Vegas 2016 — How to Build an Internal Growth Culture
MAU Vegas 2016 — Growth without Borders — Priming the International Pump
MAU Vegas 2016 — Growth without Borders — Priming the International Pump
MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and E...
MAU Vegas 2016 — How to Build a UA Infrastructure to Maximize Your Time and E...
MAU Vegas 2016 — How to Scale Influencers Into a Major Growth Channel
MAU Vegas 2016 — How to Scale Influencers Into a Major Growth Channel
MAU Vegas 2016 — If Your Messages Are a Snooze, You're Going to Lose — Upping...
MAU Vegas 2016 — If Your Messages Are a Snooze, You're Going to Lose — Upping...
MAU Vegas 2016 — Measuring Offline Campaigns + The Impact of Dynamic Creative
MAU Vegas 2016 — Measuring Offline Campaigns + The Impact of Dynamic Creative
Video Priming – How to Give Your Acquisition Campaigns an Unfair Advantage
- 1. VIDEO PRIMING How To Give Your Acquisition Campaigns an Unfair Advantage
- 2. THE MOBILE EXPERTS DELIVERING POSITIVE CHANGE OUR SERVICES WORKING WITH LEADERS IN MOBILE
- 3. THINKING DIFFERENTLY ABOUT MEASURING RESULTS
- 4. We tend to look for today’s results And don’t prepare enough for tomorrow’s results
- 5. “DIMINISHING RETURNS TO SCALE MEANS THAT ALWAYS FIGHTING FOR INSTANT RESULTS CAN GET INCREASINGLY EXPENSIVE”
- 6. FETCH REGRESSION MODELS HAVE SHOWN: 1 GOOD USER TODAY 0.4 NEW USERS TOMORROW Also generates & 1 = 3.5 AFTER 7 DAYS $10 Incremental Users Cumulative Users Today 2.10 2.10 Tomorrow 0.84 2.94 Day 3 0.34 3.28 Day 4 0.13 3.41 Day 5 0.05 3.46 Day 6 0.02 3.49 Day 7 0.01 3.49 - 0.50 1.00 1.50 2.00 2.50 3.00 3.50
- 7. USING VIDEO CONTENT TO CREATE AN UNFAIR ADVANTAGE
- 8. VIDEO IMPACT IS DIRECT & INDIRECT
- 10. Effective TV exposure increases mobile media ROI by 16%
- 11. Guide users to convert in normal behavior not force into abnormal behavior
- 13. Video engaged users who convert through a different channel are 4.7x more likely to purchase
- 14. KEY TAKEAWAYS MEASURE FOR VIDEO’S LONG TERM IMPACT, NOT JUST IMMEDIATE RESULTS USE VIDEO TO PRIME AUDIENCES FOR OTHER CHANNELS TO CONVERT DESIGN VIDEO TO TELL A MEMORABLE STORY, NOT JUST DRIVE AN ACTION