Internet Competitive Analysis Report                                                                      7/5/2011




                                                                           500 N. Michigan Ave.
                                                                           Suite 300
    Internet Competitive Analysis                                          Chicago, IL 60611
                                                                           877-710-2007
                                                                           www.SplinternetMarketing.c
                                                                           om

    Date:             7/5/2011

    Recipient:        Brian C. Bateman
                      SplinternetMarketing.com
                      1204 S. 3rd Street
                      WATERTOWN WI 53094

                      Phone: 920-285-7570



    This report has been created by Splinternet Marketing. Visit us on the Web at
    www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan to
    dominate in the search results on Google and Bing.




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Internet Competitive Analysis Report                                                                             7/5/2011



Report overview
This report helps you to optimize the web page "http://splinternetmarketing.com/default.aspx" for a high ranking on
Google.com (without Places) for the search term "Internet Marketing".


Your web page
                      http://splinternetmarketing.com/default.aspx


                      Title: SplinternetMarketing.com Search Engine Optimization and Internet Marketing Services


                      Description: Ensure your success with www.SplinternetMarketing.com. Guaranteed return on
                      investment Internet marketing solutions. Guaranteed successful search engine optimization (SEO)
                      and Search Engine Marketing (SEM).




Your competitors for the search term "Internet Marketing" on Google.com (without Places)
 1                           http://en.wikipedia.org/wiki/Internet_marketing


                             Title: Internet marketing - Wikipedia, the free encyclopedia


                             Description: [No meta description available.]


 2                           http://www.internetmarketing.com/


                             Title: How to Make Money Online by Starting a Home Based Internet Business | Internet
                             Marketing Center


                             Description: Internet Marketing: make money from a home based business and be your own
                             boss. It's NOT HARD (if you do it right). Learn the secrets, and avoid the pitfalls.


 3                           http://www.internetmarketinginc.com/


                             Title: Internet Marketing Company | Top Agency for SEO, PPC, SEM Services


                             Description: Internet Marketing Inc is a Global Internet Marketing company specializing in
                             SEO, PPC, Online Reputation Management, Web Design, Social Media, and Email
                             Marketing




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Internet Competitive Analysis Report                                                                             7/5/2011

Your competitors for the search term "Internet Marketing" on Google.com (without Places)
 4                          http://www.freeinternetmarketingcourses.com/


                            Title: Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing


                            Description: Internet Marketing - FREE Internet Marketing course. Find out how I turned a
                            simple idea into over a million dollar a year business using Online Marketing


 5                          http://courtneytuttle.com/


                            Title: Court's Internet Marketing School - How To Make Money Online


                            Description: Court's Internet Marketing School provides you with free, detailed lessons that
                            will help you to learn how to make money online.


 6                          http://www.affordable-internet-marketing.com/


                            Title: Affordable Internet Marketing


                            Description: Affordable Internet Marketing about Internet Marketing Strategies, Techniques,
                            Tips And Tricks Every Website Owner Must Know To Be Successful Too


 7                          http://www.wilsonweb.com/


                            Title: Web Marketing Today - E-Mail Marketing, Internet Marketing, E-Commerce - Wilson
                            Internet


                            Description: E-commerce, e-mail marketing, and web marketing information for small
                            business entrepreneurs, researchers, non-profits, and merchants interested in Internet
                            marketing.


 8                          http://www.toputop.com/


                            Title: Internet Marketing Company | Marketing Companies : Toputop™


                            Description: Toputop.com™ is a Internet marketing company India,Online Marketing
                            Company,Internet Marketing companies,Search Engine Optimization , Search Engine
                            Marketing can make your company in top in search engines like Google,Yahoo,MSN




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Internet Competitive Analysis Report                                                                               7/5/2011

Your competitors for the search term "Internet Marketing" on Google.com (without Places)
 9                           http://www.internetmarketingspeed.com/


                             Title: Internet Marketing Blog by Internet Marketer James Schramko


                             Description: Internet Marketer James Schramko blog about Internet Marketing including
                             Affiliate Marketing, Social media, Traffic, PPC, SEO and SEM...


 10                          http://www.prosperly.com/


                             Title: Real Internet Marketing Strategies To Make Money Online and Run A Successful
                             Internet Business


                             Description: Learn everything you need to know about internet marketing to make money
                             online and start and run a highly profitable internet business today with our complete internet
                             marketing guide.



Analyzed search terms
1. Internet Marketing
2. Internet
3. Marketing


Top 10 Ranking Requirements Score™




              86%
The Top 10 Ranking Requirements Score™ of 86% means that the web page splinternetmarketing.com/default.aspx
meets only 86% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "Internet
Marketing".


Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into
account because search engines do not reveal the necessary data.




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Internet Competitive Analysis Report                                                                                   7/5/2011

Search engine ranking factors performance
Ranking Factor Importance                Factors        Factors
                                                                                  Ranking Factors Performance
                                         Passed         Failed
Essential (weighted most):                         21             2
Very Important:                                    9              0
Important:                                         31             5
Moderately Important:                              41             0
Slightly Important:                                24             2
Total:                                         126                9




                                                                                        126 ranking factors passed
                                                                                            9 ranking factors failed




Table of contents
 1. Report overview                                               19. Keyword use in same domain link URLs
 2. Keyword use in document title                                 20. Keyword use in outbound link URLs
 3. Global link popularity of web site                            21. Keyword use in meta description
 4. Link texts of inbound links                                   22. Number of trailing slashes in URL
 5. Keyword use in body text                                      23. HTML validation of web page to W3C standards
 6. Age of web site                                               24. Readability level of web page
 7. Keyword use in H1 headline texts                              25. Keyword use in meta keywords
 8. Keyword use in domain name                                    26. Keyword use in the first sentence of the body text
 9. Keyword use in page URL                                       27. Keyword use in HTML comments
10. Links from social networks                                    28. Search engine compatibility
11. Server speed                                                  29. Factors that could prevent your top ranking
12. Keyword use in H2-H6 headline texts                           30. Table: Number of keywords
13. Keyword use in IMG ALT attributes                             31. Table: Keyword density
14. Top level domain of web site                                  32. Table: Keyword position
15. Keyword use in bold body text                                 33. Table: Number of words
16. Number of visitors to the site                                34. Table: Number of characters
17. Keyword use in same domain link texts                         35. Table: Ranking factors digest
18. Keyword use in outbound link texts




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Internet Competitive Analysis Report                                                                               7/5/2011


Keyword use in document title
Essential
The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to
find out how to use the search term "Internet Marketing" in the document title and if it's important for Google.com (without
Places).


Example: <title>Your web page title</title>


Their contents
Rank Keyword use in document title
  1    Internet marketing - Wikipedia, the free encyclopedia
  2    How to Make Money Online by Starting a Home Based Internet Business | Internet Marketing Center
  3    Internet Marketing Company | Top Agency for SEO, PPC, SEM Services
  4    Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing
  5    Court's Internet Marketing School - How To Make Money Online
  6    Affordable Internet Marketing
  7    Web Marketing Today - E-Mail Marketing , Internet Marketing , E-Commerce - Wilson Internet
  8    Internet Marketing Company | Marketing Companies : Toputop™
  9    Internet Marketing Blog by Internet Marketer James Schramko
 10    Real Internet Marketing Strategies To Make Money Online and Run A Successful Internet Business


Your contents
SplinternetMarketing .com Search Engine Optimization and Internet Marketing Services


Advice for your document title
Search term: "Internet Marketing"
                       Competitors Your Site        Advice
Number of keywords:             all 1             2 Use the search term "Internet Marketing" at most once.               <<
Keyword density:        13% to 67%            38% OK                                                                    OK
Search term: "Internet"
                       Competitors Your Site        Advice
Number of keywords:            1 to 2             2 OK                                                                  OK
Keyword density:          9% to 33%           25% OK                                                                    OK
Search term: "Marketing"
                       Competitors Your Site        Advice
Number of keywords:            1 to 3             2 OK                                                                  OK
Keyword density:          6% to 33%           25% OK                                                                    OK




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Internet Competitive Analysis Report                                               7/5/2011

Advice for your document title
Search term: "Internet Marketing"
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:          2 to 5           4 OK                                     OK
Keyword density:        9% to 33%        25% OK                                        OK




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Internet Competitive Analysis Report                                                                             7/5/2011


Global link popularity of web site
Essential
The global link popularity measures how many web pages link to your site. The number of web pages linking to your site
is not as important as the quality of the web pages that link to your site.


All major search engines take the quality and the context of the links into account. Search engines assume that your
web page must offer relevant content if many quality sites link to it.


Number of inbound links according to these search engines (the more the better)
                Alexa                              AOL.com                              Peak Value
To Your Site:                                134                                    1                                   134
To Site 1:                               431,555                                    0                            431,555
To Site 2:                                   143                                    0                                   143
To Site 3:                                   261                                    0                                   261
To Site 4:                                   387                                    0                                   387
To Site 5:                                 1,394                                    0                                  1,394
To Site 6:                                   231                                    0                                   231
To Site 7:                                 1,765                                    0                                  1,765
To Site 8:                                   358                                    0                                   358
To Site 9:                                   290                                    0                                   290
To Site 10:                                  231                                    0                                   231
Range:                            134 to 431,555                               0 to 1                     143 to 431,555


Advice for the global link popularity
Summing up all analyzed search engines, there are too few web pages that link to your web site                          <<
"splinternetmarketing.com/default.aspx". You should increase the number of web pages from different domains that
link to your web site.




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Internet Competitive Analysis Report                                                                                  7/5/2011


Link texts of inbound links
Essential
Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines
consider your site to be important. However, the number of links is not as important as is the relevance of the linking
page and the link text used in linking to your site.


This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do
not reveal all inbound links to your site.


Sample of the web pages that link to your site
Linked Text               Linked URL                                         Web Page That Links To Your Site
[empty]                   http://SplinternetMarketing.com/Default.aspx       http://www.computeruser.com/directory/?tag=S
                                                                             ocial+Media
Internet Marketing by http://SplinternetMarketing.com/Default.aspx           http://www.gallunjewelry.com/shopexd.asp?id=
SplinternetMarketing                                                         306
.com
Internet Marketing        http://splinternetmarketing.com/                   http://www.affluentmagazine.com/online_adverti
SplinternetMarketing                                                         ser/affluent_collections_advertiser_profile/122
.com
Internet Marketing        http://splinternetmarketing.com/                   http://www.affluentmagazine.com/online_adverti
SplinternetMarketing                                                         ser/affluent_collections_advertiser_profile/123
.com
SEO and Internet          http://SplinternetMarketing.com/Default.aspx       http://onlineapparelshop.com/shopcontent.asp?
Marketing By                                                                 type=privacy
www.Spl
internetMarketing
.com


Advice for the link texts of inbound links
To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the            <
search term "Internet Marketing" in their link texts. The more links to your web site contain "Internet Marketing" (or
a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com (without
Places) for that search term.


It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the
same link text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns.


In addition, the quality and reputation of the web pages that link to your site is very important to the search
engines.
At least 10% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good.               OK
At least 20% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good.               OK
At least 40% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good.               OK
At least 60% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good.               OK




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Internet Competitive Analysis Report                                                                           7/5/2011

Advice for the link texts of inbound links
At least 80% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good.        OK




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Internet Competitive Analysis Report                                                                              7/5/2011


Keyword use in body text
Essential
The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML
commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The
calculations include spaces and punctuation marks.


Your contents
SplinternetMarketing Divides the Task and Multiplies Success. 877-710-2007 home about us services solutions
partners contacts Spl internetMarketing .com: Internet Marketing Services We have been in the Internet marketing
and web development business with outstanding results since 1995. Our professionals manage the best online
marketing strategies for top customers in retail, manufacturing, publishing and service industries. We even provide
search engine optimization consultation to other search engine optimization services companies in the US and overseas.
NEW CONTEST! Win A Supercar! Vote! Enter! Services Internet Marketing Keyword Research Competitive Analysis
Search Optimization Web Development Social Media Online marketing is the key to business success in today's
technological era. If your online marketing isn't bringing you the results you need, Spl internet Marketing can bring you
a positive return on your marketing investment. Guaranteed. Optimize everything. It is not enough to have your web
pages optimized and it is not enough to have an account on social media sites.
Each of your social media sites needs to be optimized and they should use your keyword phrases to link back to your
website . This sounds straight forward, but when you consider that there are over 145 social media bookmarking sites
and hundreds of social media sites with more springing up every day, it is a lot of hard work with a great reward. Brian
Bateman Read more Projects Sales Project Management Business Networking Internet Marketing Spl
internetMarketing .com strives to make small or medium sized businesses into large International businesses through
skillful execution of well planned Internet marketing programs and above all, integrity and work ethic.
We simply work harder. We work harder at building relationships with our customers, making profitable solutions for our
customers and documenting improvements with third party metrics so you'll have no doubt who is working for you. It's just
not enough to throw a few keywords onto your website, or maintain a presence on a few social networking sites. Your
online presence needs to be carefully crafted and maintained if it's going to bring you the business you want; it also
needs to be constantly and competently analyzed so that it can be adjusted to keep you on top of the online heap.
Dan Devlin Read more Solutions Emerging Trends Predictive Analysis Market Research Project Operations Business
Development Communications Splinternet Marketing can put analytics in place that will let you measure your return on
investment, do research on keywords , social media networks , and link partners and put together a plan that will
guarantee your success, and execute that plan to put you on top. Volunteering and community service work are the heart
around which the rest of the company revolves. It is my deep belief that “when we help one of us, we help all of
us.†Giving time and energy to others is one way to do this.
I currently serve on the Advisory Board for the UWM-School of Continuing Education, Career Transitions Center, and the
Advisory Board for Milwaukee Job Camp as well as the Sponsorship Committee. Jeannie Holland Read more Internet
Marketing Search Optimization Using every splinter of Internet marketing - Keyword Research, Competitive Analysis,
Social Media Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay Per
Conversion, Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds.
You can have guaranteed positive ROI by using analytics to measure your current costs per website visit, cost per sale
and support expenses. Analytics are then used to measure progress toward meeting, then exceeding your goals to show
your positive ROI. Put analytics in place, add measurable goals in order to measure success with conversions, sales and
positive return on investment (ROI). Do research on keyword phrases, link partners, social media networks, groups,
industry news sites and competitors. Then formulate a plan that guarantees success and positive ROI.
Thoroughly execute a well planned comprehensive strategy that utilizes every splinter of Internet marketing services.
Search Engine Optimization (SEO) , Search Engine Marketing (SEM) , Social Media Optimization (SMO) , Social




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Internet Competitive Analysis Report                                                                      7/5/2011

Your contents
Media Marketing (SMM) , News and Press Release Articles, Affiliate Programs, and Devise Unique Strategies for
Challenging Situations. More Internet Marketing Data and Info on E level 3 Internet Marketing , Internet Marketing
Company, Internet Marketing Agency, Advertising, Social Media, SEO, Search Engine Optimization, Online Reputation
Management, PPC, Ecommerce.
877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI 53222 |
1204 S. 3rd St., Watertown, WI 53094


Advice for your body text
Search term: "Internet Marketing"
                      Competitors Your Site     Advice
Number of keywords:         5 to 46           20 OK                                                               OK
Keyword density:          1% to 6%          4% OK                                                                 OK
Number of words:       402 to 3,123         813 OK                                                                OK
Search term: "Internet"
                      Competitors Your Site     Advice
Number of keywords:         9 to 48           20 OK                                                               OK
Keyword density:          1% to 3%          3% OK                                                                 OK
Search term: "Marketing"
                      Competitors Your Site     Advice
Number of keywords:         7 to 88           27 OK                                                               OK
Keyword density:          0% to 4%          3% OK                                                                 OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site     Advice
Number of keywords:       18 to 134           47 OK                                                               OK
Keyword density:          0% to 4%          3% OK                                                                 OK




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Age of web site
Very Important
Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for
a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be
faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site).


Dates of the domain registration or of the first contents
          URL                                                       Registration Date
Your Site http://splinternetmarketing.com/default.aspx              n/a
    1     http://en.wikipedia.org/wiki/Internet_marketing           Saturday, January 13, 2001
    2     http://www.internetmarketing.com/                         Wednesday, July 18, 2001
    3     http://www.internetmarketinginc.com/                      n/a
    4     http://www.freeinternetmarketingcourses.com/              Friday, December 16, 2005 (newest domain)
    5     http://courtneytuttle.com/                                n/a
    6     http://www.affordable-internet-marketing.com/             Monday, October 11, 2004
    7     http://www.wilsonweb.com/                                 Tuesday, November 28, 1995 (oldest domain)
    8     http://www.toputop.com/                                   n/a
    9     http://www.internetmarketingspeed.com/                    n/a
   10     http://www.prosperly.com/                                 n/a
 Range    Tuesday, November 28, 1995 to Friday, December 16, 2005


Advice for the web site age
The web site age could not be determined. In general, the older your web site, the better it is for your rankings on        <
Google.com (without Places). If you have a young web site, you must compensate by improving the other search
engine ranking factors.




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Keyword use in H1 headline texts
Very Important
H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some
search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this
applies to Google.com (without Places), too.


Example: <h1>your very big headline text</h1>


Your contents
No. H1 Heading Text
 1.   SplinternetMarketing .com:
 2.   Search Optimization


Advice for your H1 headline texts
Search term: "Internet Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 4            1 OK                                                               OK
Keyword density:       0% to 100%            33% OK                                                                OK
Search term: "Internet"
                      Competitors Your Site       Advice
Number of keywords:           0 to 4            1 OK                                                               OK
Keyword density:          0% to 50%          33% OK                                                                OK
Search term: "Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 4            1 OK                                                               OK
Keyword density:          0% to 50%          33% OK                                                                OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 8            2 OK                                                               OK
Keyword density:          0% to 50%          33% OK                                                                OK




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Internet Competitive Analysis Report                                                                                7/5/2011


Keyword use in domain name
Important
The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places)
gives extra relevance to search terms within the domain name.


Example: "your-keyword" is the domain name of http://www.your-keyword.com


Their contents
Rank Words In Domain Name                                         URL
  1   en wikipedia                                                http://en.wikipedia.org/wiki/Internet_marketing
  2   internetmarketing                                           http://www.internetmarketing.com/
  3   internetmarketing inc                                       http://www.internetmarketinginc.com/
  4   freeinternetmarketing courses                               http://www.freeinternetmarketingcourses.com/
  5   courtneytuttle                                              http://courtneytuttle.com/
  6   affordable internet marketing                               http://www.affordable-internet-marketing.com/
  7   wilsonweb                                                   http://www.wilsonweb.com/
  8   toputop                                                     http://www.toputop.com/
  9   internetmarketing speed                                     http://www.internetmarketingspeed.com/
 10   prosperly                                                   http://www.prosperly.com/


Your contents
splinternetmarketing (Domain name: "splinternetmarketing .com")


Advice for the domain name
The domain name splinternetmarketing.com contains the search term "Internet Marketing". This is very good.              OK




Created by SplinternetMarketing.com                    16 of 61                                www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011


Keyword use in page URL
Important
The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com
(without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL
with slashes, dashes or underscores.


Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm


Their contents
Rank Words In Page URL                                           URL
  1   wiki Internet marketing                                    http://en.wikipedia.org/wiki/Internet_marketing
  2   [no words]                                                 http://www.internetmarketing.com/
  3   [no words]                                                 http://www.internetmarketinginc.com/
  4   [no words]                                                 http://www.freeinternetmarketingcourses.com/
  5   [no words]                                                 http://courtneytuttle.com/
  6   [no words]                                                 http://www.affordable-internet-marketing.com/
  7   [no words]                                                 http://www.wilsonweb.com/
  8   [no words]                                                 http://www.toputop.com/
  9   [no words]                                                 http://www.internetmarketingspeed.com/
 10   [no words]                                                 http://www.prosperly.com/


Your contents
default (Page URL: "/default.aspx")


Advice for your page URL
Search term: "Internet Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 1           0 You could use the search term "Internet Marketing" at least            <
                                                 once but this is optional.
Keyword density:          0% to 67%          0% You could increase the keyword density for the search term              <
                                                "Internet Marketing" but this is optional.
Search term: "Internet"
                      Competitors Your Site       Advice
Number of keywords:           0 to 1           0 You could use the search term "Internet" at least once but this        <
                                                 is optional.
Keyword density:          0% to 33%          0% You could increase the keyword density for the search term              <
                                                "Internet" but this is optional.
Search term: "Marketing"




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Internet Competitive Analysis Report                                                                          7/5/2011

Advice for your page URL
Search term: "Internet Marketing"
                      Competitors Your Site     Advice
Number of keywords:          0 to 1           0 You could use the search term "Marketing" at least once but        <
                                                this is optional.
Keyword density:        0% to 33%         0% You could increase the keyword density for the search term            <
                                             "Marketing" but this is optional.
Keywords "Internet" or "Marketing"
                      Competitors Your Site     Advice
Number of keywords:          0 to 2           0 You could use one of the keywords "Internet" or "Marketing" at     <
                                                least once but this is optional.
Keyword density:        0% to 33%         0% You could increase the keyword density for the keywords               <
                                             "Internet" or "Marketing" but this is optional.




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Links from social networks
Important
On social network sites, people decide which web sites are popular. This means that the popularity on social network
sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on
social networks. ("n/a" means "data not available".)


Links from social networks (the more the better)
               Delicious.com              Facebook Mentions           Twitter Tweets             Total
To Your Site: 0                           7                           582                        589
To Site 1:     23,037                     2,058                       0                          25,095
To Site 2:     0                          149                         163                        312
To Site 3:     0                          37                          5                          42
To Site 4:     78                         465                         3,358                      3,901
To Site 5:     260                        15                          28                         303
To Site 6:     0                          2                           4                          6
To Site 7:     788                        83                          34                         905
To Site 8:     0                          24                          261                        285
To Site 9:     2                          53                          188                        243
To Site 10:    0                          4                           22                         26
Range:         0 to 23,037                2 to 2,058                  0 to 3,358                 6 to 25,095


Advice for the links from social networks
In average, less web pages link to your page than to the top ranked pages on these social networks. The average        <<
link popularity of the top ranked pages is 2,828, the link popularity of your web page is 589. You must increase the
number of web pages that link to your web site on these social networks.




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Internet Competitive Analysis Report                                                                               7/5/2011


Server speed
Important
Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most
search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web
pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided
by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed).


Server speed results
Average Page Load Time (measured in seconds, the lower the better)
   Your           1         2          3         4         5          6         7          8         9        10     Range
   Site
     n/a      1.26s     1.63s     1.41s     0.63s      3.02s       2.78s    4.90s      0.78s     6.30s       n/a 0.63s to
                                                                                                                    6.30s


Server Speed Relative To Other Servers On The Internet (the faster the better)
   Your           1         2          3         4         5          6         7          8         9        10     Range
   Site
     n/a       fast: average: average: very fast:       very average:         very very fast:     very       n/a        very
            top 40%    bottom top 50% top 10%         slow: bottom          slow: top 20%        slow:                 slow:
                         45%                         bottom     40%        bottom               bottom               bottom
                                                       15%                     5%                 10%                 5% to
                                                                                                                   very fast:
                                                                                                                   top 10%


Advice for the server speed
The speed of your web site could not be determined. In general, the faster your web site, the better it could be for     <
your rankings on Google.com (without Places). If you have a slow web site, you should contact or even switch your
web hosting provider.




Created by SplinternetMarketing.com                     20 of 61                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/5/2011


Keyword use in H2-H6 headline texts
Important
H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in
the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline
texts. This chapter examines if this applies to Google.com (without Places), too.


Example: <h3>your big headline text</h3>


Your contents
No. Heading Texts
 1.   [H2] Internet Marketing Services
 2.   [H3] Using every splinter of Internet marketing - Keyword Research, Competitive Analysis, Social Media
      Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay Per Conversion,
      Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds.
 3.   [H5] SEO, LLC dba www.SplinternetMarketing .com - Chicago and Milwaukee.
 4.   [H5] 877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI
      53222 | 1204 S. 3rd St., Watertown, WI 53094


Advice for your H2-H6 headline texts
Search term: "Internet Marketing"
                      Competitors Your Site        Advice
Number of keywords:           0 to 2            3 Use the search term "Internet Marketing" at most 2 times.           <<
Keyword density:          0% to 40%           6% OK                                                                   OK
Search term: "Internet"
                      Competitors Your Site        Advice
Number of keywords:           0 to 2            3 Use the search term "Internet" at most 2 times.                     <<
Keyword density:          0% to 20%           4% OK                                                                   OK
Search term: "Marketing"
                      Competitors Your Site        Advice
Number of keywords:           0 to 4            4 OK                                                                  OK
Keyword density:          0% to 20%           5% OK                                                                   OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site        Advice
Number of keywords:           0 to 5            7 Use the keywords "Internet" or "Marketing" at most 5 times.         <<
Keyword density:          0% to 20%           5% OK                                                                   OK




Created by SplinternetMarketing.com                    21 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                  7/5/2011


Keyword use in IMG ALT attributes
Important
The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has
turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if
the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the
<img alt> attributes to improve your rankings.


Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword">


Your contents
No. Image Alt Attribute Text                                         Image File Name
 1.   SplinternetMarketing .com Site Search                          images/button.gif
 2.   Connect on LinkedIn                                            images/icon1.gif
 3.   Follow us on Twitter                                           images/icon2.gif
 4.   Internet Marketing Solutions                                   images/icon3.gif
 5.   Visit Sites We've Stumbled Upon                                images/icon4.gif
 6.   Research, Planning, Tracking, Training, Social                 images/img.jpg
      Networking, Public Relations, Marketing Strategies,
      Brand Management, Promotion, SEO
 7.   Guaranteed ROI Program                                         http://SplinternetMarketing.com/images/banner.jpg
 8.   Comprehensive Marketing Services                               images/logo.gif
 9.   [empty]                                                        images/1page_img1.jpg
10. [empty]                                                          images/3page_img2.jpg
11. [empty]                                                          images/1page_img3.jpg
12. [empty]                                                          images/verification_seal.gif
13. Top Merchant on Merchant Circle Watertown, WI.                   images/top%20merchant.jpg
    Locations in Milwaukee, Watertown and Chicago.
14. [empty]                                                          images/img1.gif
15. [empty]                                                          images/title.gif


Advice for your IMG ALT attributes
Search term: "Internet Marketing"
                       Competitors Your Site         Advice
Number of keywords:            0 to 3              2 OK                                                                    OK
Keyword density:          0% to 50%              6% OK                                                                     OK
Search term: "Internet"
                       Competitors Your Site         Advice
Number of keywords:            0 to 3              2 OK                                                                    OK




Created by SplinternetMarketing.com                       22 of 61                             www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                7/5/2011

Advice for your IMG ALT attributes
Search term: "Internet Marketing"
Keyword density:       0% to 100%         4% OK                                         OK
Search term: "Marketing"
                      Competitors Your Site    Advice
Number of keywords:          0 to 8           4 OK                                      OK
Keyword density:        0% to 25%         8% OK                                         OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:         0 to 11           6 OK                                      OK
Keyword density:        0% to 50%         6% OK                                         OK




Created by SplinternetMarketing.com                  23 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                 7/5/2011


Top level domain of web site
Important
Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents.
For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz,
.info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results.


Top level domain results
     Your           1           2          3           4              5       6          7           8           9         10
     Site
     .com        .org       .com       .com        .com        .com       .com       .com        .com        .com       .com


Advice for the top level domain of your web site
Your web site URL splinternetmarketing.com/default.aspx contains the often used top level domain .com. This is           OK
neither good nor bad for your rankings on Google.com (without Places).




Created by SplinternetMarketing.com                        24 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                              7/5/2011


Keyword use in bold body text
Important
The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a
darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the
HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks.


Their contents
Rank Keyword use in bold body text
  1    needs additional citations for verification Internet marketing Affiliate marketing Search engine marketing · ·
       Internet marketing · · Marketing Internet marketing digital marketing web marketing online marketing
       search marketing e-marketing does not cite any references or sources 6 key principles of persuasion 1. Mutual
       2. Deficit 3. Sympathy 4. Good reputation 5. Popularity 6. Persistence does not cite any references or sources
       does not cite [and 66 additional characters]
  2    Here's what you'll learn in this FREE 7 part video series: Learn the most effective online business models How to
       locate lucrative niche markets Sell your existing products, create new ones, or sell other people's products. Learn
       how to design a website that sells master the search engines for loads of free traffic Create powerful email
       marketing campaigns Learn to harness the power of social media sites And much, much, much, more! Thank
       you, ple [and 626 additional characters]
  3    Contact us today Are your Target Keywords Driving Traffic to Your Site?
  4    Internet Marketing Courses Free Date: From: Free Internet Marketing Courses Free Internet Marketing
       Courses Internet Marketing Courses P.S. Free Internet Marketing Courses get 75% 75% Recent Posts about
       Internet Marketing The Importance of Finding Your Market: How and Why You Absolutely MUST Research Your
       Market FIRST Deciding the Nature of Your eZine Using Forums in Article Marketing Five Follow-through
       Guidelines to Gain and Retain your Blog R [and 376 additional characters]
  5    Court's Internet Marketing School "The Keyword Crash Course." traffic potential is high but the competition is
       limited. quick, easy, search-engine friendly websites high-paying keywords download it, read it, and implement
       make money my biggest successes, failures, and key insights 1. Image Search -> Anything that produces
       income. 2. Personal Blogging -> Adsense. 3. Social traffic -> Adsense. IF 4. Social traffic -> Sales. 5. PPC ->
       Adsense. Thing [and 93 additional characters]
  6    Affordable Internet Marketing Sponsors Home Articles/Tutorials Profitable Resources Comments Policy Guest
       Posts About Contact Me
  7    Looking to refine your company's marketing on the Web? You've come to the right place! Web Marketing Today
       ® , How to Take Advantage of Custom Alerts in Google AdWords How to Add More Creativity to your PPC Text
       Ads - with Matt Van Wagner (5:20) Recent Internet Marketing Articles for July 5, 2011, Annotated Links How to
       Predict Results from SEO - and How Not To Recent Internet Marketing Articles for June 28, 2011, Annotated
       Links Lies and Statist [and 695 additional characters]
  8    [not used]
  9    1 » FREE report
 10    Subscribe to the RSS Feed Create SEO Focused Content Use Proper Grammar and Spelling "Striking Internet
       Oil"


Your contents
SplinternetMarketing Divides the Task and Multiplies Success. NEW CONTEST! Win A Supercar! Vote! Enter! Services




Created by SplinternetMarketing.com                     25 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                         7/5/2011

Your contents
Projects Sales Project Management Business Networking Internet Marketing Solutions Emerging Trends Predictive
Analysis Market Research Project Operations Business Development Communications Internet Marketing Search
Optimization Spl internetMarketing .com © 2010 E-mail: Spl internetMarketing .com If you'd like to talk to someone
about your business and our services, please


Advice for your bold body text
Search term: "Internet Marketing"
                      Competitors Your Site      Advice
Number of keywords:          0 to 12           5 OK                                                                  OK
Keyword density:          0% to 21%         12% OK                                                                   OK
Search term: "Internet"
                      Competitors Your Site      Advice
Number of keywords:          0 to 13           5 OK                                                                  OK
Keyword density:          0% to 12%          9% OK                                                                   OK
Search term: "Marketing"
                      Competitors Your Site      Advice
Number of keywords:          0 to 15           5 OK                                                                  OK
Keyword density:          0% to 13%          9% OK                                                                   OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site      Advice
Number of keywords:          0 to 28          10 OK                                                                  OK
Keyword density:          0% to 12%          9% OK                                                                   OK




Created by SplinternetMarketing.com                   26 of 61                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011


Number of visitors to the site
Important
Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is
reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data
from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors.


Alexa.com Traffic Rank results (the lower the better)
            URL                                                                                         Alexa Traffic Rank
Your Site http://splinternetmarketing.com/default.aspx                                                     Rank #2,346,370
    1       http://en.wikipedia.org/wiki/Internet_marketing                      Rank #7 (most visitors of the competitors)
    2       http://www.internetmarketing.com/                                                                 Rank #34,217
    3       http://www.internetmarketinginc.com/                                                             Rank #102,952
    4       http://www.freeinternetmarketingcourses.com/                                                     Rank #129,618
    5       http://courtneytuttle.com/                                                                        Rank #44,102
    6       http://www.affordable-internet-marketing.com/                                                     Rank #43,627
    7       http://www.wilsonweb.com/                                                                         Rank #13,332
    8       http://www.toputop.com/                                        Rank #283,654 (least visitors of the competitors)
    9       http://www.internetmarketingspeed.com/                                                            Rank #37,109
   10       http://www.prosperly.com/                                                                        Rank #241,865
 Range                                                                                                          7 to 283,654
                                                                                                    (average rank: #93,048)


Advice for the number of visitors to your site
Your web site splinternetmarketing.com/default.aspx does not appear to attract many visitors because your traffic       <<
rank is above #100,000 and you have less visitors than the average of your competitors. This could be
disadvantageous to your rankings on Google.com (without Places).




Created by SplinternetMarketing.com                       27 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011


Keyword use in same domain link texts
Moderately Important
Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that
point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in
same domain link texts into account.


Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact
information".


Your contents
No. Same Domain Link Text                                          Link URL
 1.   [empty]                                                      /Internet Marketing Internet Marketing Services.xml
 2.   [empty]                                                      /partners.html
 3.   [empty]                                                      /InternetMarketingGuaranteedROI.html
 4.   home                                                         /default.aspx
 5.   about us                                                     /about-marketing.html
 6.   services                                                     /splinternetmarketing-services.html
 7.   solutions                                                    /splinternetmarketing-solutions.html
 8.   partners                                                     /partners.html
 9.   contacts                                                     /contact-marketing.html
10. web development                                                /WebDevelopment.html
11. online marketing                                               /splinternetmarketing-solutions.html
12. search engine optimization                                     /Search-Engine-Optimization-Services.html
13. search engine optimization                                     /SearchEngineOptimization.html
14. NEW CONTEST! Win A Supercar!                                   /win-a-supercar.html
15. Vote!                                                          /votes-for-supercar-winners.html
16. Enter!                                                         /how-to-win-a-supercar.html
17. [empty]                                                        /default.aspx
18. Internet Marketing                                             /InternetMarketing.html
19. Keyword Research                                               /KeywordResearch.html
20. Competitive Analysis                                           /CompetitiveAnalysis.html
21. Search Optimization                                            /SearchEngineOptimization.html
22. Web Development                                                /WebDevelopment.html
23. Social Media                                                   /SocialMedia.html
24. Optimize                                                       /Search-Engine-Optimization-Services.html
25. social media                                                   /SocialMedia.html
26. keyword phrases                                                /KeywordResearch.html
27. link back to your website                                      /OrganicLinkBuilding.html




Created by SplinternetMarketing.com                     28 of 61                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                             7/5/2011

Your contents
No. Same Domain Link Text                                        Link URL
28. social media bookmarking                                     /SocialMedia.html
29. social media sites                                           /SocialMedia.html
30. Read more                                                    /brianbateman.html
31. Sales                                                        /Sales.html
32. Project Management                                           /ProjectManagement.html
33. Business Networking                                          /BusinessNetworking.html
34. Internet Marketing                                           /default.aspx
35. skillful execution of well planned Internet marketing        /danieldevlin.html
36. third party metrics                                          /WebsiteAnalytics.html
37. keywords                                                     /KeywordResearch.html
38. social networking                                            /SocialMedia.html
39. competently analyzed                                         /CompetitiveAnalysis.html
40. Read more                                                    /ProjectManagement.html
41. Emerging Trends                                              /EmergingTrends.html
42. Predictive Analysis                                          /PredictiveAnalysis.html
43. Market Research                                              /MarketResearch.html
44. Project Operations                                           /ProjectOperations.html
45. Business Development                                         /BusinessDevelopment.html
46. Communications                                               /Communications.html
47. analytics                                                    /WebsiteAnalytics.html
48. research on keywords                                         /KeywordResearch.html
49. social media networks                                        /SocialMedia.html
50. link partners                                                /OrganicLinkBuilding.html
51. Advisory Board for the UWM-School                            /Jeannieholland.html
52. Milwaukee Job Camp                                           /hiring-asp-ecommerce-developer-milwaukee-chicago.htm
                                                                 l
53. Read more                                                    /Jeannieholland.html
54. Search Engine Optimization (SEO)                             /SearchEngineOptimization.html
55. Search Engine Marketing (SEM)                                /SearchEngineMarketing-SEM.html
56. Social Media Optimization (SMO)                              /SocialMedia.html
57. Social Media Marketing (SMM)                                 /SocialMedia.html
58. Competitive Analysis                                         /CompetitiveAnalysis.html
59. Keyword Research                                             /KeywordResearch.html
60. SEO                                                          /Search-Engine-Optimization-Services.html
61. SMM                                                          /SocialMedia.html
62. Web Development                                              /WebDevelopment.html




Created by SplinternetMarketing.com                   29 of 61                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           7/5/2011

Your contents
No. Same Domain Link Text                                       Link URL
63. Project Management                                          /ProjectManagement.html
64. Business Networking                                         /BusinessNetworking.html
65. Emerging Trends                                             /EmergingTrends.html
66. Predictive Analysis                                         /PredictiveAnalysis.html
67. Market Research                                             /MarketResearch.html
68. Project Operations                                          /ProjectOperations.html
69. Business Development                                        /BusinessDevelopment.html
70. Communications                                              /Communications.html
71. Social Media                                                /SocialMedia.html
72. Site Map                                                    /SiteMap.html
73. Privacy Policy                                              /privacypolicy.html


Advice for your same domain link texts
Search term: "Internet Marketing"
                      Competitors Your Site    Advice
Number of keywords:          1 to 10          3 OK                                                                 OK
Keyword density:          1% to 11%       4% OK                                                                    OK
Search term: "Internet"
                      Competitors Your Site    Advice
Number of keywords:          3 to 10          3 OK                                                                 OK
Keyword density:           1% to 8%       2% OK                                                                    OK
Search term: "Marketing"
                      Competitors Your Site    Advice
Number of keywords:          1 to 33          6 OK                                                                 OK
Keyword density:          0% to 21%       4% OK                                                                    OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:          5 to 39          9 OK                                                                 OK
Keyword density:          1% to 13%       3% OK                                                                    OK




Created by SplinternetMarketing.com                  30 of 61                              www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                7/5/2011


Keyword use in outbound link texts
Moderately Important
Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags
when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives
relevance to search terms in outbound link texts.


Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the
outbound link text "About the company".


Your contents
No. Outbound Link Text                                            Link URL
 1.   [empty]                                                     http://www.linkedin.com/in/splinternetmarketing
 2.   [empty]                                                     http://twitter.com/splinternetmark
 3.   [empty]                                                     http://www.stumbleupon.com/stumbler/Elevel3/
 4.   More Internet Marketing Data and Info on E level 3          http://usalocalsearch.com/searchcenter/Pages/results.a
                                                                  spx?k=internet+marketing+search+engine+optimization
 5.   [empty]                                                     https://www.paypal.com/us/verified/pal=Webmaster@US
                                                                  ALocalSearch.com
 6.   SEO Support and Data                                        http://usalocalsearch.com/Pages/Internet%20Traffic%20
                                                                  Data.aspx


Advice for your outbound link texts
Search term: "Internet Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 7            1 OK                                                                    OK
Keyword density:          0% to 17%          14% OK                                                                     OK
Search term: "Internet"
                      Competitors Your Site       Advice
Number of keywords:           0 to 7            1 OK                                                                    OK
Keyword density:           0% to 9%           7% OK                                                                     OK
Search term: "Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 8            1 OK                                                                    OK
Keyword density:          0% to 10%           7% OK                                                                     OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site       Advice
Number of keywords:          0 to 15            2 OK                                                                    OK
Keyword density:           0% to 9%           7% OK                                                                     OK




Created by SplinternetMarketing.com                    31 of 61                              www.SplinternetMarketing.com
Internet Competitive Analysis Report                                  7/5/2011




Created by SplinternetMarketing.com    32 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/5/2011


Keyword use in same domain link URLs
Moderately Important
Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages
on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com
(without Places).


Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL
"contact.htm".


Your contents
No. Same Domain Link URL                                           Link Text
 1.   Internet Marketing Internet Marketing Services [/            [empty]
      Internet Marketing Internet Marketing Services.xml]
 2.   partners [/partners.html]                                    [empty]
 3.   InternetMarketing GuaranteedROI [/InternetMarketing          [empty]
      GuaranteedROI.html]
 4.   default [/default.aspx]                                      home
 5.   about marketing [/about-marketing .html]                     about us
 6.   splinternetmarketing services [/splinternetmarketing         services
      -services.html]
 7.   splinternetmarketing solutions [/spl internetmarketing       solutions
      -solutions.html]
 8.   partners [/partners.html]                                    partners
 9.   contact marketing [/contact- marketing .html]                contacts
10. WebDevelopment [/WebDevelopment.html]                          web development
11. splinternetmarketing solutions [/spl internetmarketing         online marketing
    -solutions.html]
12. Search Engine Optimization Services                            search engine optimization
    [/Search-Engine-Optimization-Services.html]
13. SearchEngineOptimization                                       search engine optimization
    [/SearchEngineOptimization.html]
14. win a supercar [/win-a-supercar.html]                          NEW CONTEST! Win A Supercar!
15. votes for supercar winners                                     Vote!
    [/votes-for-supercar-winners.html]
16. how to win a supercar [/how-to-win-a-supercar.html]            Enter!
17. default [/default.aspx]                                        [empty]
18. InternetMarketing [/InternetMarketing .html]                   Internet Marketing
19. KeywordResearch [/KeywordResearch.html]                        Keyword Research
20. CompetitiveAnalysis [/CompetitiveAnalysis.html]                Competitive Analysis
21. SearchEngineOptimization                                       Search Optimization




Created by SplinternetMarketing.com                     33 of 61                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011

Your contents
No. Same Domain Link URL                                         Link Text
     [/SearchEngineOptimization.html]
22. WebDevelopment [/WebDevelopment.html]                        Web Development
23. SocialMedia [/SocialMedia.html]                              Social Media
24. Search Engine Optimization Services                          Optimize
    [/Search-Engine-Optimization-Services.html]
25. SocialMedia [/SocialMedia.html]                              social media
26. KeywordResearch [/KeywordResearch.html]                      keyword phrases
27. OrganicLinkBuilding [/OrganicLinkBuilding.html]              link back to your website
28. SocialMedia [/SocialMedia.html]                              social media bookmarking
29. SocialMedia [/SocialMedia.html]                              social media sites
30. brianbateman [/brianbateman.html]                            Read more
31. Sales [/Sales.html]                                          Sales
32. ProjectManagement [/ProjectManagement.html]                  Project Management
33. BusinessNetworking [/BusinessNetworking.html]                Business Networking
34. default [/default.aspx]                                      Internet Marketing
35. danieldevlin [/danieldevlin.html]                            skillful execution of well planned Internet marketing
36. WebsiteAnalytics [/WebsiteAnalytics.html]                    third party metrics
37. KeywordResearch [/KeywordResearch.html]                      keywords
38. SocialMedia [/SocialMedia.html]                              social networking
39. CompetitiveAnalysis [/CompetitiveAnalysis.html]              competently analyzed
40. ProjectManagement [/ProjectManagement.html]                  Read more
41. EmergingTrends [/EmergingTrends.html]                        Emerging Trends
42. PredictiveAnalysis [/PredictiveAnalysis.html]                Predictive Analysis
43. MarketResearch [/MarketResearch.html]                        Market Research
44. ProjectOperations [/ProjectOperations.html]                  Project Operations
45. BusinessDevelopment [/BusinessDevelopment.html]              Business Development
46. Communications [/Communications.html]                        Communications
47. WebsiteAnalytics [/WebsiteAnalytics.html]                    analytics
48. KeywordResearch [/KeywordResearch.html]                      research on keywords
49. SocialMedia [/SocialMedia.html]                              social media networks
50. OrganicLinkBuilding [/OrganicLinkBuilding.html]              link partners
51. Jeannieholland [/Jeannieholland.html]                        Advisory Board for the UWM-School
52. hiring asp ecommerce developer milwaukee chicago      Milwaukee Job Camp
    [/hiring-asp-ecommerce-developer-milwaukee-chicago.ht
    ml]
53. Jeannieholland [/Jeannieholland.html]                        Read more




Created by SplinternetMarketing.com                   34 of 61                               www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                          7/5/2011

Your contents
No. Same Domain Link URL                                          Link Text
54. SearchEngineOptimization                                      Search Engine Optimization (SEO)
    [/SearchEngineOptimization.html]
55. SearchEngineMarketing SEM [/SearchEngine                      Search Engine Marketing (SEM)
    Marketing -SEM.html]
56. SocialMedia [/SocialMedia.html]                               Social Media Optimization (SMO)
57. SocialMedia [/SocialMedia.html]                               Social Media Marketing (SMM)
58. CompetitiveAnalysis [/CompetitiveAnalysis.html]               Competitive Analysis
59. KeywordResearch [/KeywordResearch.html]                       Keyword Research
60. Search Engine Optimization Services                           SEO
    [/Search-Engine-Optimization-Services.html]
61. SocialMedia [/SocialMedia.html]                               SMM
62. WebDevelopment [/WebDevelopment.html]                         Web Development
63. ProjectManagement [/ProjectManagement.html]                   Project Management
64. BusinessNetworking [/BusinessNetworking.html]                 Business Networking
65. EmergingTrends [/EmergingTrends.html]                         Emerging Trends
66. PredictiveAnalysis [/PredictiveAnalysis.html]                 Predictive Analysis
67. MarketResearch [/MarketResearch.html]                         Market Research
68. ProjectOperations [/ProjectOperations.html]                   Project Operations
69. BusinessDevelopment [/BusinessDevelopment.html]               Business Development
70. Communications [/Communications.html]                         Communications
71. SocialMedia [/SocialMedia.html]                               Social Media
72. SiteMap [/SiteMap.html]                                       Site Map
73. privacypolicy [/privacypolicy.html]                           Privacy Policy


Advice for your same domain link URLs
Search term: "Internet Marketing"
                      Competitors Your Site         Advice
Number of keywords:          0 to 38            7 OK                                                              OK
Keyword density:          0% to 17%           9% OK                                                               OK
Search term: "Internet"
                      Competitors Your Site         Advice
Number of keywords:          0 to 52            7 OK                                                              OK
Keyword density:           0% to 9%           7% OK                                                               OK
Search term: "Marketing"
                      Competitors Your Site         Advice
Number of keywords:          0 to 82           10 OK                                                              OK




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Internet Competitive Analysis Report                                                 7/5/2011

Advice for your same domain link URLs
Search term: "Internet Marketing"
Keyword density:        0% to 22%         9% OK                                          OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site     Advice
Number of keywords:        1 to 134           17 OK                                      OK
Keyword density:        1% to 13%         8% OK                                          OK




Created by SplinternetMarketing.com                   36 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                 7/5/2011


Keyword use in outbound link URLs
Moderately Important
Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other
web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search
terms in outbound links


Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL
"www.not-your-site.com/info.htm".


Your contents
No. Outbound Link URL                                                 Link Text
 1.   www linkedin in splinternetmarketing                            [empty]
      [http://www.linkedin.com/in/spl internetmarketing ]
 2.   twitter splinternet mark [http://twitter.com/spl internet       [empty]
      mark]
 3.   www stumbleupon stumbler Elevel3                                [empty]
      [http://www.stumbleupon.com/stumbler/Elevel3/]
 4.   usalocalsearch searchcenter Pages results k internet            More Internet Marketing Data and Info on E level 3
      marketing search engine optimization
      [http://usalocalsearch.com/searchcenter/Pages/results.a
      spx?k= internet +marketing
      +search+engine+optimization]
 5.   www paypal us verified pal                           [empty]
      Webmaster@USALocalSearch
      [https://www.paypal.com/us/verified/pal=Webmaster@US
      ALocalSearch.com]
 6.   usalocalsearch Pages Internet 20Traffic 20Data                  SEO Support and Data
      [http://usalocalsearch.com/Pages/ Internet
      %20Traffic%20Data.aspx]


Advice for your outbound link URLs
Search term: "Internet Marketing"
                        Competitors Your Site         Advice
Number of keywords:             0 to 7              2 OK                                                                   OK
Keyword density:          0% to 23%             10% OK                                                                     OK
Search term: "Internet"
                        Competitors Your Site         Advice
Number of keywords:             0 to 7              4 OK                                                                   OK
Keyword density:          0% to 19%             13% OK                                                                     OK
Search term: "Marketing"
                        Competitors Your Site         Advice




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Internet Competitive Analysis Report                                                7/5/2011

Advice for your outbound link URLs
Search term: "Internet Marketing"
Number of keywords:         0 to 12           2 OK                                      OK
Keyword density:        0% to 27%         7% OK                                         OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:         0 to 19           6 OK                                      OK
Keyword density:        0% to 22%        10% OK                                         OK




Created by SplinternetMarketing.com                  38 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                             7/5/2011


Keyword use in meta description
Moderately Important
The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without
Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search
results.


Example: <meta name="description" content="This sentence describes the contents of your web site.">


Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to
make sure that your web site is displayed with an attractive description in the search results.


Their contents
Rank Keyword use in meta description
  1    [not used]
  2    Internet Marketing : make money from a home based business and be your own boss. It's NOT HARD (if you do
       it right). Learn the secrets, and avoid the pitfalls.
  3    Internet Marketing Inc is a Global Internet Marketing company specializing in SEO, PPC, Online Reputation
       Management, Web Design, Social Media, and Email Marketing
  4    Internet Marketing - FREE Internet Marketing course. Find out how I turned a simple idea into over a million
       dollar a year business using Online Marketing
  5    Court's Internet Marketing School provides you with free, detailed lessons that will help you to learn how to
       make money online.
  6    Affordable Internet Marketing about Internet Marketing Strategies, Techniques, Tips And Tricks Every Website
       Owner Must Know To Be Successful Too
  7    E-commerce, e-mail marketing , and web marketing information for small business entrepreneurs, researchers,
       non-profits, and merchants interested in Internet marketing .
  8    Toputop.com™ is a Internet marketing company India,Online Marketing Company,Internet Marketing
       companies,Search Engine Optimization , Search Engine Marketing can make your company in top in search
       engines like Google,Yahoo,MSN
  9    Internet Marketer James Schramko blog about Internet Marketing including Affiliate Marketing , Social media,
       Traffic, PPC, SEO and SEM...
 10    Learn everything you need to know about internet marketing to make money online and start and run a highly
       profitable internet business today with our complete internet marketing guide.


Your contents
Ensure your success with www.SplinternetMarketing .com. Guaranteed return on investment Internet marketing
solutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM).


Advice for your meta description
Search term: "Internet Marketing"
                      Competitors Your Site        Advice




Created by SplinternetMarketing.com                     39 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                7/5/2011

Advice for your meta description
Search term: "Internet Marketing"
Number of keywords:           0 to 2          2 OK                                      OK
Keyword density:          0% to 20%      13% OK                                         OK
Search term: "Internet"
                      Competitors Your Site    Advice
Number of keywords:           0 to 3          2 OK                                      OK
Keyword density:          0% to 11%       9% OK                                         OK
Search term: "Marketing"
                      Competitors Your Site    Advice
Number of keywords:           0 to 4          3 OK                                      OK
Keyword density:          0% to 14%      13% OK                                         OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:           0 to 6          5 OK                                      OK
Keyword density:          0% to 11%      11% OK                                         OK




Created by SplinternetMarketing.com                  40 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011


Number of trailing slashes in URL
Moderately Important
The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL
contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think
that the page is important in relation to the other pages.


Number of trailing slashes
   Your           1         2          3         4         5          6         7          8         9        10    Range
   Site
       0          1         0          0         0         0          0         0          0         0         0     0 to 1


Advice for the number of trailing slashes in your web site URL
The URL splinternetmarketing.com/default.aspx does not contain more or less trailing slashes than the top ranked       OK
pages. This means that you do not have to change the number of trailing slashes in your URL.




Created by SplinternetMarketing.com                      41 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/5/2011


HTML validation of web page to W3C standards
Slightly Important
Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change
constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and
what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page,
then search engines might not be able to read everything of your web page.


Validation results
        Validity
HTML: 5 errors, not valid
        http://validator.w3.org/check?uri=http://splinternetmarketing.com/default.aspx
CSS:    no errors, valid
        http://jigsaw.w3.org/css-validator/validator?uri=http://splinternetmarketing.com/default.aspx


Advice regarding the validity of your web site
The HTML code validation of your web page splinternetmarketing.com/default.aspx failed. This means that             <<
Google.com (without Places) might not be able to read your web page. You should fix any HTML errors.




Created by SplinternetMarketing.com                     42 of 61                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                           7/5/2011


Readability level of web page
Slightly Important
The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It
measures the approximate level of education necessary to understand the web page content. Higher scores indicate the
text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not
comparable.


Readability results
Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand)
   Your          1         2           3       4         5         6         7         8         9        10       Range
   Site
      34        51        55           42     75        69        68        59        52        63        78 42 to 78


Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text)
   Your          1         2           3       4         5         6         7         8         9        10       Range
   Site
      13         9        11           12      6         7         6        10        10         7         6       6 to 12


Advice for the readability of your web site
The Flesch Reading Ease Score of your web page splinternetmarketing.com/default.aspx is 34. A score of 60 to 80       <<
is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the
language of your web page is not English, then the score might be alright.


To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure
that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one
space between each word, and after any punctuation, including commas.




Created by SplinternetMarketing.com                   43 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                          7/5/2011


Keyword use in meta keywords
Slightly Important
The Meta Keywords tag allows you to define which search terms are important to your web page according to your
opinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries to
find out if Google.com (without Places) gives relevance to search terms in the Meta Keywords tag.


Example: <meta name="keywords" content="keyword, another keyword">


Their contents
Rank Keyword use in meta keywords
  1   [not used]
  2   home based business, home business, internet business, internet marketing , make money online, ecommerce
  3   Internet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media,
      SEO, Search Engine Optimization, Online Reputation Management, PPC, Website Design
  4   internet marketing , internet marketing course, marketing blog, online marketing , internet marketing online
  5   internet marketing , make money, make money online, how to make money online
  6   internet marketing , online marketing , affordable internet marketing , marketing on the net, offline marketing
  7   Internet marketing , e-commerce, e-mail, web marketing , small business, entrepreneurs, researchers,
      non-profits, merchants, ecommerce, videos
  8   Internet marketing company India , Online Marketing Company, SEO Company , Online marketing , Search
      engine marketing , Web marketing company
  9   internet marketing , affiliate marketing , james schramko, seo, ppc
 10   make money online, internet business, online business, small business internet marketing , internet
      marketing


Your contents
Internet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media, SEO,
Search Engine Optimization, Online Reputation Management, PPC, Ecommerce


Advice for your meta keywords
Search term: "Internet Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 3            3 OK                                                               OK
Keyword density:          0% to 50%         30% OK                                                                 OK
Search term: "Internet"
                      Competitors Your Site       Advice
Number of keywords:           0 to 3            3 OK                                                               OK
Keyword density:          0% to 25%         15% OK                                                                 OK
Search term: "Marketing"




Created by SplinternetMarketing.com                    44 of 61                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                7/5/2011

Advice for your meta keywords
Search term: "Internet Marketing"
                      Competitors Your Site    Advice
Number of keywords:          0 to 5           3 OK                                      OK
Keyword density:        0% to 42%        15% OK                                         OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site    Advice
Number of keywords:          0 to 8           6 OK                                      OK
Keyword density:        0% to 33%        15% OK                                         OK




Created by SplinternetMarketing.com                  45 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                                 7/5/2011


Keyword use in the first sentence of the body text
Slightly Important
The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some
search engines give more relevance to search terms when they appear in the first sentence. Some will use your first
sentence as the description of your page on the search result page.


Example: <body>Here goes the first sentence. This text is not the first sentence.


Their contents
Rank Keyword use in the first sentence of the body text
  1    Internet marketing From Wikipedia, the free encyclopedia Jump to: navigation , search This article needs
       additional citations for verification . Please help improve this article by adding reliable references . Unsourced
       material may be challenged and removed . (May 2008)
  2    About Us Contact Us Facebook Twitter RSS Home Internet Marketing Blog Training Personal Coaching
       Step-by-Step Guide Login "FREE 7 Part Video Course Teaches Step-by-Step How To Make Money Online" Here's
       what you'll learn in this FREE 7 part video series: Learn the most effective online business models and how you
       can use them to create streams of income on the internet for yourself.
  3    Internet Marketing Inc.
  4    Internet Marketing Courses Free Date: From: Cody Moya I won't waste your time with a long story here.
  5    4129
  6    Affordable Internet Marketing Internet Marketing Strategies, Techniques, Tips And Tricks Every Website
       Owner, New Or Experienced, Should Know, To Become Successful Too!
  7    Articles Videos Recommendations About Us Contact Us Home Ads and Affiliates Carts / Transactions Conversion
       / Testing Design / Usability E-Commerce E-Mail Marketing Linking Strategies Local Marketing Marketing Tools
       Miscellaneous Paid Search Recommendations SEO Social Media Videos Web Analytics Helpful Resources
       About Us Team Bios Contact Us Advertise Here Press Awards & Kudos Login Privacy Policy Related Site Joyful
       Heart Renewal Ministries: Internet Bible studies , articles, and stories Dr.
  8    Toputop.com
  9    Posts Comments Internet Marketing Speed Blog Home Products About iTunes Kevin Rogers Copywriting
       Lessons
 10    |pros • per • ly| Prosperly Way About Contact The Internet Guide Subscribe to the RSS Feed Internet
       Marketing Success


Your contents
SplinternetMarketing Divides the Task and Multiplies Success.


Advice for your first sentence of the body text
Search term: "Internet Marketing"
                       Competitors Your Site         Advice
Number of keywords:            0 to 2             1 OK                                                                      OK
Keyword density:         0% to 67%             14% OK                                                                       OK




Created by SplinternetMarketing.com                       46 of 61                            www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                7/5/2011

Advice for your first sentence of the body text
Search term: "Internet Marketing"
Search term: "Internet"
                      Competitors Your Site       Advice
Number of keywords:           0 to 2          1 OK                                      OK
Keyword density:          0% to 33%        14% OK                                       OK
Search term: "Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 3          1 OK                                      OK
Keyword density:          0% to 33%        14% OK                                       OK
Keywords "Internet" or "Marketing"
                      Competitors Your Site       Advice
Number of keywords:           0 to 4          2 OK                                      OK
Keyword density:          0% to 33%        14% OK                                       OK




Created by SplinternetMarketing.com                  47 of 61   www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/5/2011


Keyword use in HTML comments
Slightly Important
HTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. This
chapter tries to find out if search terms in the HTML comment tags are relevant for a good ranking in Google.com (without
Places).


Example: <!-- comments with keywords -->


Your contents
No. HTML Comment Text
 1.   webbot bot="PurpleText" PREVIEW="Ensure your success with SEO, LLC. Guaranteed return on investment
      Internet marketing solutions. Guaranteed successful search engine optimization (SEO) and Search Engine
      Marketing (SEM). Internet Marketing Company, Social Media, SEO, Search Engine Optimization, Online
      Reputation Management, PPC, Ecommerce."
 2.   Include the Google Friend Connect javascript library.
 3.   Define the div tag where the gadget will be inserted.
 4.   Render the gadget into a div.


Advice for your HTML comments
Search term: "Internet Marketing"
                       Competitors Your Site        Advice
Number of keywords:            0 to 4             2 OK                                                               OK
Keyword density:           0% to 8%             6% OK                                                                OK
Search term: "Internet"
                       Competitors Your Site        Advice
Number of keywords:            0 to 4             2 OK                                                               OK
Keyword density:           0% to 6%             3% OK                                                                OK
Search term: "Marketing"
                       Competitors Your Site        Advice
Number of keywords:            0 to 4             3 OK                                                               OK
Keyword density:           0% to 6%             5% OK                                                                OK
Keywords "Internet" or "Marketing"
                       Competitors Your Site        Advice
Number of keywords:            0 to 8             5 OK                                                               OK
Keyword density:           0% to 6%             4% OK                                                                OK




Created by SplinternetMarketing.com                      48 of 61                         www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                               7/5/2011


Search engine compatibility
This chapter examines the general search engine compatibility of your web page.


Advice
Search engines need text to index your web pages, to determine the theme of your web site and to produce a site        OK
summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to
create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that
search engines return to your web site (and your visitors, too). Your web page
"splinternetmarketing.com/default.aspx" contains 821 words which should be enough for search engines.
Some search engines penalize web sites if the search terms of the Meta Keywords tag don't appear in the body           OK
text of the web page. All search terms of your Meta Keywords tag appear in the body text of your web page so
there will not be any problems with the search engines in this aspect.
Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this          OK
aspect.
Your web page uses the Meta Robots tag to allow search engines to index your web page.                                 OK
Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this            OK
aspect.
Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in          OK
this aspect.
Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this           OK
aspect.
Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect.     OK
Some search engines and directories don't accept submissions with capitalized letters in the document title or in      OK
the meta tags. Your web page doesn't use all capitalized letters in those web page elements so there won't be any
problems with the search engines in this aspect.
Your web page uses script code in an external file so you've already minimized the problems with scripts and the       OK
search engines.
Your web page uses style sheet code in an external file so you've already minimized the problems with style            OK
sheets and the search engines.
Your web page doesn't use frames so there won't be any problems with the search engines in this aspect.                OK
Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some               OK
webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers
cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search
engines in this aspect.
Your web page URL "splinternetmarketing.com/default.aspx" indicates a dynamically served web page. Some                <<
search engines cannot index web pages that are created dynamically. Consider using static web pages.
Your web page URL "splinternetmarketing.com/default.aspx" doesn't contain any of the special characters "&", "$",      OK
"%", "?" or "=" in it so there shouldn't be any problems with the search engines in this aspect.
Some search engines and directories rank web sites lower that are hosted at free web space providers, or if web        OK
sites don't have their own domain name. Some search engines also limit the number of web pages they'll index
from a single domain. Your web site doesn't seem to be hosted at a free web space provider. If it does, consider
getting your own domain name.




Created by SplinternetMarketing.com                     49 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/5/2011


Factors that could prevent your top ranking
Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be
extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could
prevent a top ranking for splinternetmarketing.com/default.aspx on Google.com (without Places).


Advice
Inbound links to your web page
Are the web pages linking to your web page relevant to the search term "Internet Marketing"?
How fast does your web page get new links pointing to it?
Do the web sites which link to your page belong to the same content category?
Since when do the links to your page exist?
Is the text surrounding the link to your page relevant to the search term "Internet Marketing"?
Your web page
How many important links from your other pages point to your web page?
Do the links on your web page point to high quality, topically-related pages?
How often and how many changes do you make to your web page over time? Is your content up-to-date?
How often and how many web pages do you add to your web site?
How long do your visitors spend time on your web page?
Search engine result page
Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for
example Amazon or Wikipedia?
How many visitors of the search engine result pages click through to your page?
How often do search engine visitors search for your company name or web page URL on Google.com (without Places)?
Negative ranking factors (you should be able to say "no" to all the following questions)
Is your content very similar or a duplicate of existing content?
Is your server often down when search engine crawlers try to access it?
Do you link to web sites that do not deserve a link?
Do you use the same title or meta tags for many web pages?
Do you overuse the same keyword or key phrase?
Do you participate in link schemes?
Do you actively sell links on your web page?
Do a majority of your inbound links come from low quality or spam sites?
Does your web page have any spelling or grammar mistakes?




Created by SplinternetMarketing.com                       50 of 61                          www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                     7/5/2011


Table: Number of keywords
This chapter lists the analyzed keyword ranking factors in tabular form.
(LT = link text, LU = link URL, SD = same domain.)
Search term: "Internet Marketing"
                   Your        1        2       3        4          5      6    7    8     9     10       Range
                   Site
Document Title:        2       1        1       1        1          1      1    1    1     1       1         all 1
Body Text:           20       27        7      46      21           6      11   7    8     5       8      5 to 46
H1 Texts:              1       1        0       1        4          0      1    0    0     1       1       0 to 4
Domain:                1       0        1       1        1          0      1    0    0     1       0       0 to 1
Page URL:              0       1        0       0        0          0      0    0    0     0       0       0 to 1
H2-H6 Texts:           3       1        0       1        0          2      1    0    1     1       0       0 to 2
IMG ALT:               2       0        2       3        1          1      0    0    0     2       0       0 to 3
Bold Text:             5       3        4       0      12           1      1    4    0     0       0      0 to 12
SD LT:                 3       2        2      10        3          3      5    4    3     3       1      1 to 10
Outbound LT:           1       3        0       0        7          1      1    0    0     0       0       0 to 7
SD LU:                 7      38        0      23        1          6      9    0    2     3       1      0 to 38
Outbound LU:           2       3        4       7        1          7      2    0    0     5       0       0 to 7
Meta Descr.:           2       0        1       2        2          1      2    1    2     1       2       0 to 2
Meta Keyw.:            3       0        1       3        3          1      2    1    1     1       2       0 to 3
First Sentence:        1       1        1       1        1          0      2    0    0     1       1       0 to 2
HTML Comm.:            2       0        4       1        0          0      0    0    0     1       0       0 to 4
Search term: "Internet"
                   Your        1        2       3        4          5      6    7    8     9     10       Range
                   Site
Document Title:        2       1        2       1        2          1      1    2    1     2       2       1 to 2
Body Text:           20       48        9      46      22       13         15   10   9    11     17       9 to 48
H1 Texts:              1       1        0       1        4          0      1    0    0     1       1       0 to 4
Domain:                1       0        1       1        1          0      1    0    0     1       0       0 to 1
Page URL:              0       1        0       0        0          0      0    0    0     0       0       0 to 1
H2-H6 Texts:           3       2        0       1        0          2      1    1    1     2       1       0 to 2
IMG ALT:               2       0        2       3        1          1      0    0    0     2       1       0 to 3
Bold Text:             5       3        5       0      13           1      1    4    0     0       1      0 to 13
SD LT:                 3       6        3      10        4          6      7    4    3     6       6      3 to 10
Outbound LT:           1       7        0       0        7          2      1    1    0     0       0       0 to 7
SD LU:                 7      52        1      23        2          7      12   0    2     8       7      0 to 52
Outbound LU:           4       5        4       7        2          7      2    0    0     6       0       0 to 7




Created by SplinternetMarketing.com                      51 of 61                    www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                             7/5/2011

Search term: "Internet"
                  Your        1        2     3    4           5   6    7    8      9     10       Range
                  Site
Meta Descr.:          2       0        1     2    2           1   2    1    2      2       3       0 to 3
Meta Keyw.:           3       0        2     3    3           1   2    1    1      1       3       0 to 3
First Sentence:       1       1        2     1    1           0   2    1    0      1       2       0 to 2
HTML Comm.:           2       0        4     1    0           0   3    0    0      1       0       0 to 4
Search term: "Marketing"
                  Your        1        2     3    4           5   6    7    8      9     10       Range
                  Site
Document Title:       2       1        1     1    2           1   1    3    2      1       1       1 to 3
Body Text:          27       79        10   88    28     15       18   22   21     7       8      7 to 88
H1 Texts:             1       1        0     1    4           0   1    0    0      1       1       0 to 4
Domain:               1       0        1     1    1           0   1    0    0      1       0       0 to 1
Page URL:             0       1        0     0    0           0   0    0    0      0       0       0 to 1
H2-H6 Texts:          4       2        0     4    0           2   1    1    1      2       0       0 to 4
IMG ALT:              4       0        2     8    1           1   1    0    0      2       0       0 to 8
Bold Text:            5      11        5     0    15          1   1    7    0      0       0      0 to 15
SD LT:                6      33        2    19    6           6   9    11   12     5       1      1 to 33
Outbound LT:          1       8        0     0    8           1   1    0    0      0       0       0 to 8
SD LU:              10       82        0    30    5           8   13   5    11     7       1      0 to 82
Outbound LU:          2       6        4    12    2           7   2    1    0      5       0      0 to 12
Meta Descr.:          3       0        1     3    3           1   2    3    4      2       2       0 to 4
Meta Keyw.:           3       0        1     3    5           1   5    2    5      2       2       0 to 5
First Sentence:       1       1        1     1    1           0   2    3    0      1       1       0 to 3
HTML Comm.:           3       0        4     1    0           0   3    1    0      1       0       0 to 4

Keywords "Internet" or "Marketing"
                  Your        1        2     3    4           5   6    7    8      9     10       Range
                  Site
Document Title:       4       2        3     2    4           2   2    5    3      3       3       2 to 5
Body Text:          47     127         19   134   50     28       33   32   30    18     25     18 to 134
H1 Texts:             2       2        0     2    8           0   2    0    0      2       2       0 to 8
Domain:               2       0        2     2    2           0   2    0    0      2       0       0 to 2
Page URL:             0       2        0     0    0           0   0    0    0      0       0       0 to 2
H2-H6 Texts:          7       4        0     5    0           4   2    2    2      4       1       0 to 5
IMG ALT:              6       0        4    11    2           2   1    0    0      4       1      0 to 11
Bold Text:          10       14        10    0    28          2   2    11   0      0       1      0 to 28




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Keywords "Internet" or "Marketing"
                  Your        1        2   3    4           5   6    7    8      9     10       Range
                  Site
SD LT:                9      39        5   29   10     12       16   15   15    11       7      5 to 39
Outbound LT:          2      15        0   0    15          3   2    1    0      0       0      0 to 15
SD LU:              17     134         1   53   7      15       25   5    13    15       8     1 to 134
Outbound LU:          6      11        8   19   4      14       4    1    0     11       0      0 to 19
Meta Descr.:          5       0        2   5    5           2   4    4    6      4       5       0 to 6
Meta Keyw.:           6       0        3   6    8           2   7    3    6      3       5       0 to 8
First Sentence:       2       2        3   2    2           0   4    4    0      2       3       0 to 4
HTML Comm.:           5       0        8   2    0           0   6    1    0      2       0       0 to 8




Created by SplinternetMarketing.com              53 of 61                  www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                       7/5/2011


Table: Keyword density
This chapter lists the analyzed keyword ranking factors in tabular form.
(LT = link text, LU = link URL, SD = same domain.)
Search term: "Internet Marketing"
                   Your        1        2       3        4          5      6     7     8      9     10      Range
                   Site
Document Title:    38%      33%     13%      18%     17%      22%       67%    17%   25%   25%    14% 13% to 67%
Body Text:           4%      2%        3%     4%      6%       1%       3%     2%    3%     1%     1%     1% to 6%
H1 Texts:          33%    100%         0%    67%     36%       0%       50%    0%    0%    50%    25% 0% to 100%
Domain:           100%       0%    100%     100%     100%      0%       67%    0%    0%    100%    0% 0% to 100%
Page URL:            0%     67%        0%     0%      0%       0%       0%     0%    0%     0%     0%    0% to 67%
H2-H6 Texts:         6%      2%        0%     4%      0%       6%       40%    0%    13%    2%     0%    0% to 40%
IMG ALT:             6%      0%     16%       7%     50%      25%       0%     0%    0%    50%     0%    0% to 50%
Bold Text:         12%       7%        4%     0%     21%       2%       13%    4%    0%     0%     0%    0% to 21%
SD LT:               4%      1%     11%      10%      7%       2%       8%     3%    11%    3%     1%    1% to 11%
Outbound LT:       14%       4%        0%     0%     17%       2%       4%     0%    0%     0%     0%    0% to 17%
SD LU:               9%      4%        0%    17%      2%       2%       12%    0%    8%     1%     1%    0% to 17%
Outbound LU:       10%       3%     19%      23%      3%       6%       4%     0%    0%    11%     0%    0% to 23%
Meta Descr.:       13%       0%        7%    17%     16%      10%       20%    9%    13%   11%    14%    0% to 20%
Meta Keyw.:        30%       0%     15%      29%     50%      17%       31%    12%   12%   25%    31%    0% to 50%
First Sentence:    14%       5%        3%    67%     11%       0%       18%    0%    0%    14%    10%    0% to 67%
HTML Comm.:          6%      0%        8%     1%      0%       0%       0%     0%    0%     1%     0%     0% to 8%
Search term: "Internet"
                   Your        1        2       3        4          5      6     7     8      9     10      Range
                   Site
Document Title:    25%      17%     13%       9%     17%      11%       33%    17%   13%   25%    14%    9% to 33%
Body Text:           3%      2%        2%     2%      3%       1%       2%     1%    2%     1%     1%     1% to 3%
H1 Texts:          33%      50%        0%    33%     18%       0%       25%    0%    0%    25%    13%    0% to 50%
Domain:           100%       0%    100%     100%     100%      0%       33%    0%    0%    100%    0% 0% to 100%
Page URL:            0%     33%        0%     0%      0%       0%       0%     0%    0%     0%     0%    0% to 33%
H2-H6 Texts:         4%      2%        0%     2%      0%       3%       20%    6%    6%     2%     1%    0% to 20%
IMG ALT:             4%      0%        8%     4%     25%      13%       0%     0%    0%    25%    100% 0% to 100%
Bold Text:           9%      3%        3%     0%     12%       1%       7%     2%    0%     0%     6%    0% to 12%
SD LT:               2%      1%        8%     5%      4%       2%       5%     1%    5%     3%     3%     1% to 8%
Outbound LT:         7%      4%        0%     0%      9%       2%       2%     7%    0%     0%     0%     0% to 9%
SD LU:               7%      3%        5%     9%      2%       1%       8%     0%    4%     2%     2%     0% to 9%
Outbound LU:       13%       2%     19%      16%      7%       3%       4%     0%    0%     7%     0%    0% to 19%




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Internet Competitive Analysis Report                                                                   7/5/2011

Search term: "Internet"
                  Your        1         2      3      4          5     6     7     8      9    10       Range
                  Site
Meta Descr.:        9%      0%         3%    9%     8%     5%        10%   5%    6%    11%    10%    0% to 11%
Meta Keyw.:       15%       0%     15%      14%    25%     8%        15%   6%    6%    13%    23%    0% to 25%
First Sentence:   14%       3%         3%   33%     6%     0%        9%    1%    0%     7%    10%    0% to 33%
HTML Comm.:         3%      0%         6%    1%     0%     0%        3%    0%    0%     1%     0%     0% to 6%
Search term: "Marketing"
                  Your        1         2      3      4          5     6     7     8      9    10       Range
                  Site
Document Title:   25%      17%         6%    9%    17%    11%        33%   25%   25%   13%     7%    6% to 33%
Body Text:          3%      3%         3%    4%     4%     1%        3%    3%    4%     1%     0%     0% to 4%
H1 Texts:         33%      50%         0%   33%    18%     0%        25%   0%    0%    25%    13%    0% to 50%
Domain:           100%      0%    100%      100%   100%    0%        33%   0%    0%    100%    0% 0% to 100%
Page URL:           0%     33%         0%    0%     0%     0%        0%    0%    0%     0%     0%    0% to 33%
H2-H6 Texts:        5%      2%         0%    9%     0%     3%        20%   6%    6%     2%     0%    0% to 20%
IMG ALT:            8%      0%         8%   10%    25%    13%        5%    0%    0%    25%     0%    0% to 25%
Bold Text:          9%     12%         3%    0%    13%     1%        7%    4%    0%     0%     0%    0% to 13%
SD LT:              4%      5%         6%    9%     7%     2%        7%    4%    21%    2%     0%    0% to 21%
Outbound LT:        7%      5%         0%    0%    10%     1%        2%    0%    0%     0%     0%    0% to 10%
SD LU:              9%      5%         0%   11%     5%     2%        8%    3%    22%    2%     0%    0% to 22%
Outbound LU:        7%      3%     19%      27%     7%     3%        4%    2%    0%     6%     0%    0% to 27%
Meta Descr.:      13%       0%         3%   13%    12%     5%        10%   14%   13%   11%     7%    0% to 14%
Meta Keyw.:       15%       0%         8%   14%    42%     8%        39%   12%   29%   25%    15%    0% to 42%
First Sentence:   14%       3%         2%   33%     6%     0%        9%    4%    0%     7%     5%    0% to 33%
HTML Comm.:         5%      0%         6%    1%     0%     0%        3%    0%    0%     1%     0%     0% to 6%

Keywords "Internet" or "Marketing"
                  Your        1         2      3      4          5     6     7     8      9    10       Range
                  Site
Document Title:   25%      17%         9%    9%    17%    11%        33%   21%   19%   19%    11%    9% to 33%
Body Text:          3%      2%         2%    3%     4%     1%        2%    2%    3%     1%     0%     0% to 4%
H1 Texts:         33%      50%         0%   33%    18%     0%        25%   0%    0%    25%    13%    0% to 50%
Domain:           100%      0%    100%      100%   100%    0%        33%   0%    0%    100%    0% 0% to 100%
Page URL:           0%     33%         0%    0%     0%     0%        0%    0%    0%     0%     0%    0% to 33%
H2-H6 Texts:        5%      2%         0%    5%     0%     3%        20%   6%    6%     2%     0%    0% to 20%
IMG ALT:            6%      0%         8%    7%    25%    13%        2%    0%    0%    25%    50%    0% to 50%
Bold Text:          9%      8%         3%    0%    12%     1%        7%    3%    0%     0%     3%    0% to 12%




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Keywords "Internet" or "Marketing"
                  Your        1         2     3     4          5     6    7     8     9     10       Range
                  Site
SD LT:              3%      3%         7%   7%    5%     2%        6%    3%   13%   3%      1%    1% to 13%
Outbound LT:        7%      5%         0%   0%    9%     2%        2%    3%   0%    0%      0%     0% to 9%
SD LU:              8%      4%         2%   10%   3%     2%        8%    2%   13%   2%      1%    1% to 13%
Outbound LU:      10%       2%     19%      22%   7%     3%        4%    1%   0%    7%      0%    0% to 22%
Meta Descr.:      11%       0%         3%   11%   10%    5%        10%   9%   9%    11%     9%    0% to 11%
Meta Keyw.:       15%       0%     12%      14%   33%    8%        27%   9%   18%   19%    19%    0% to 33%
First Sentence:   14%       3%         2%   33%   6%     0%        9%    3%   0%    7%      8%    0% to 33%
HTML Comm.:         4%      0%         6%   1%    0%     0%        3%    0%   0%    1%      0%     0% to 6%




Created by SplinternetMarketing.com                 56 of 61                    www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/5/2011


Table: Keyword position
This chapter lists the analyzed keyword ranking factors in tabular form.
(LT = link text, LU = link URL, SD = same domain.)
Search term: "Internet Marketing"
                   Your        1        2       3        4          5       6     7     8       9      10        Range
                   Site
Document Title:        4       1       71       1        1          9      12    41     1       1       6         1 to 71
Body Text:             4       1       53       1        1     135         12    931   95      18     100       1 to 931
H1 Texts:              4       1       n/a      1        1     n/a         12    n/a   n/a      1      21       n/a to 21
Domain:                4     n/a        1       1        5     n/a         12    n/a   n/a      1      n/a      n/a to 12
Page URL:            n/a       6       n/a    n/a      n/a     n/a         n/a   n/a   n/a     n/a     n/a       n/a to 6
H2-H6 Texts:           1     248       n/a     66      n/a      10          1    n/a    1     489      n/a    n/a to 489
IMG ALT:               4     n/a       51      22        6          9      n/a   n/a   n/a      1      n/a      n/a to 51
Bold Text:             4      46       657    n/a        1          9      12    254   n/a     n/a     n/a    n/a to 657
SD LT:              184    1,521       27     291      55      442         12    605   156     11    1,308   11 to 1,521
Outbound LT:           7      13       n/a    n/a      19      529      105      n/a   n/a     n/a     n/a    n/a to 529
SD LU:                 1      74       n/a    334     530      976      269      n/a   36    1,335   1,810   n/a to 1,810
Outbound LU:         20      542       14      14     281      102         29    n/a   n/a     18      n/a    n/a to 542
Meta Descr.:         33      n/a        1       1        1          9      12    149   19      45      41     n/a to 149
Meta Keyw.:            1     n/a       56       1        1          1       1     1     1       1      71       n/a to 71
First Sentence:        4       1       47       1        1     n/a         12    n/a   n/a     16      92       n/a to 92
HTML Comm.:         101      n/a       98     713      n/a     n/a         n/a   n/a   n/a    171      n/a    n/a to 713
Search term: "Internet"
                   Your        1        2       3        4          5       6     7     8       9      10        Range
                   Site
Document Title:        4       1       51       1        1          9      12    41     1       1       6         1 to 51
Body Text:             4       1       53       1        1     135         12    481   95      18      57       1 to 481
H1 Texts:              4       1       n/a      1        1     n/a         12    n/a   n/a      1      21       n/a to 21
Domain:                4     n/a        1       1        5     n/a         12    n/a   n/a      1      n/a      n/a to 12
Page URL:            n/a       6       n/a    n/a      n/a     n/a         n/a   n/a   n/a     n/a     n/a       n/a to 6
H2-H6 Texts:           1     248       n/a     66      n/a      10          1    72     1     272     335     n/a to 335
IMG ALT:               4     n/a       51      22        6          9      n/a   n/a   n/a      1       9       n/a to 51
Bold Text:             4      46       657    n/a        1          9      12    254   n/a     n/a     96     n/a to 657
SD LT:              184    1,112       27     291      55      442         12    605   156     11      51    11 to 1,112
Outbound LT:           7      13       n/a    n/a      19      450      105      49    n/a     n/a     n/a    n/a to 450
SD LU:                 1      74       20     334     510      976      269      n/a   36     699      77     n/a to 976
Outbound LU:         20      542       14      14     241      102         29    n/a   n/a     18      n/a    n/a to 542




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Search term: "Internet"
                  Your        1         2     3     4           5    6       7     8      9     10        Range
                  Site
Meta Descr.:        33      n/a         1     1     1           9   12     149    19      1     41     n/a to 149
Meta Keyw.:           1     n/a        37     1     1           1    1       1     1      1     20       n/a to 37
First Sentence:       4       1        47     1     1      n/a      12     448    n/a    16     51     n/a to 448
HTML Comm.:        101      n/a        98    713   n/a     n/a      66      n/a   n/a   171     n/a    n/a to 713
Search term: "Marketing"
                  Your        1         2     3     4           5    6       7     8      9     10        Range
                  Site
Document Title:     12       10        80    10    10      18       21       5    10     10     15         5 to 80
Body Text:          12       10        62    10    10     144       21     167    104    27    109      10 to 167
H1 Texts:           12       10        n/a   10    10      n/a      21      n/a   n/a    10     30       n/a to 30
Domain:             12      n/a         9     9    13      n/a      21      n/a   n/a     9     n/a      n/a to 21
Page URL:           n/a      15        n/a   n/a   n/a     n/a      n/a     n/a   n/a   n/a     n/a      n/a to 15
H2-H6 Texts:        10     117         n/a   75    n/a     19       10      39    10    221     n/a    n/a to 221
IMG ALT:            12      n/a        60    31    15      18       82      n/a   n/a    10     n/a      n/a to 82
Bold Text:          12       55        340   n/a   10      18       21      34    n/a   n/a     n/a    n/a to 340
SD LT:              76     128         36    198   64     451       21     158    80     20   1,317   20 to 1,317
Outbound LT:        16        2        n/a   n/a   28     538       114     n/a   n/a   n/a     n/a    n/a to 538
SD LU:              10       83        n/a   15    366    985       278    516    45    523   1,819   n/a to 1,819
Outbound LU:        28       19        22    22    21     111       37     108    n/a    26     n/a    n/a to 111
Meta Descr.:        41      n/a        10    10    10      18       21      20    28     54     50       n/a to 54
Meta Keyw.:         10      n/a        65    10    10      10       10      10    10     10     80       n/a to 80
First Sentence:     12       10        56    10    10      n/a      21     156    n/a    25    101     n/a to 156
HTML Comm.:        110      n/a        106   721   n/a     n/a      75    1,160   n/a   179     n/a   n/a to 1,160




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Table: Number of words
This chapter lists the analyzed keyword ranking factors in tabular form.
(LT = link text, LU = link URL, SD = same domain.)
                   Your        1        2       3        4          5      6     7     8      9     10        Range
                   Site
Document Title:        8       6       16      11      12           9      3    12     8      8     14        3 to 16
Body Text:          813    3,123       402   2,235    713    1,775      701     741   561   846   2,764 402 to 3,123
H1 Texts:              3       2       14       3      22           0      4     0     1      4       8       0 to 22
Domain:                1       2        1       1        1          1      3     1     1      1       1        1 to 3
Page URL:              1       3        0       0        0          0      0     0     0      0       0        0 to 3
H2-H6 Texts:         78      105       30      46        0      68         5    16    16     83    129       0 to 129
IMG ALT:             51        6       25      82        4          8      21   16    11      8       1       1 to 82
Bold Text:           59       89       172     12     113       83         15   193    0      4     17       0 to 193
SD LT:              154      705       36     208      92      289      131     278   57    219    244     36 to 705
Outbound LT:         14      160        3       2      82       96         45   15     0     12       7      0 to 160
SD LU:              106    1,746       21     268     102      510      156     172   50    431    341    21 to 1,746
Outbound LU:         31      240       21      44      30      221         48   44     2     83     22       2 to 240
Meta Descr.:         23        0       29      23      25       21         20   22    32     18     29        0 to 32
Meta Keyw.:          20        0       13      21      12       12         13   17    17      8     13        0 to 21
First Sentence:        7      39       67       3      18           1      22   71     1     14     20        1 to 71
HTML Comm.:          63      108       66     101        0      37         88   225   28    189     43       0 to 225




Created by SplinternetMarketing.com                      59 of 61                       www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                             7/5/2011


Table: Number of characters
This chapter lists the analyzed keyword ranking factors in tabular form.
(LT = link text, LU = link URL, SD = same domain.)
                   Your        1        2       3        4          5      6       7       8       9      10       Range
                   Site
Document Title:      83       53       95      66      84       60         29     88      59      59      94      29 to 95
Body Text:        5,366 19,816     2,431 14,860      4,206 10,150       4,193   4,513   3,490   5,138 14,773      2,431 to
                                                                                                                   19,816
H1 Texts:            45       18       72      23     157           0      35      0      11      29      45      0 to 157
Domain:              20       12       17      20      28       14         29      9       7      22       9       7 to 29
Page URL:              7      23        0       0        0          0      0       0       0       0       0       0 to 23
H2-H6 Texts:        544      564       162    357        0     413         41    112      93     560     714      0 to 714
IMG ALT:            412       46       169    604      30       51       133      85      74      61      19     19 to 604
Bold Text:          462      467   1,052       70     802      527       122    1,125      0      13     105    0 to 1,125
SD LT:            1,149    4,619       230   1,494    571    1,685       855    1,754    418    1,444   1,526 230 to 4,619
Outbound LT:         70    1,623       18      15     513      568       302     104       0      82      38    0 to 1,623
SD LU:            1,272    9,820       127   2,026    608    2,728      1,070   1,231    387    2,677   2,186 127 to 9,820
Outbound LU:        277    1,689       176    390     294    1,632       483     294      13     679     125   13 to 1,689
Meta Descr.:        206        0       158    163     154      128       145     167     226     136     185      0 to 226
Meta Keyw.:         179        0       103    184     106       75       108     140     141      65     108      0 to 184
First Sentence:      61      271       384     23     101           4    168     497      11     104     117      4 to 497
HTML Comm.:         476      828       687    740        0     292       764    1,710    161    1,321    317    0 to 1,710




Created by SplinternetMarketing.com                      60 of 61                           www.SplinternetMarketing.com
Internet Competitive Analysis Report                                                                            7/5/2011


Table: Ranking factors digest
This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been
abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".)
Digest
                  Your        1        2       3       4       5        6       7       8         9     10        Range
                  Site
Number of inbound links according to these search engines (the more the better)
Alexa:             134    432k      143     261     387       1k     231       2k     358       290    231    143 to 432k
AOL.com:              1       0        0       0       0       0        0       0       0         0       0           all 0
Links from social networks (the more the better)
Delicious.com:        0    23k         0       0      78     260        0    788        0         2       0      0 to 23k
Facebook              7      2k     149      37     465       15        2      83      24        53       4       2 to 2k
Mentions:
Twitter            582        0     163        5      3k      28        4      34     261       188     22        0 to 3k
Tweets:
Other ranking factors results (the older or the lower the better)
Web Site Age:       n/a    Jan       Jul     n/a    Dec      n/a     Oct     Nov      n/a       n/a     n/a   Nov 1995 to
                          2001     2001            2005             2004    1995                                Dec 2005
Server Speed:       n/a   1.26s   1.63s    1.41s   0.63s   3.02s    2.78s   4.90s   0.78s     6.30s     n/a      0.63s to
                                                                                                                    6.30s
Alexa Traffic    2,346k       7     34k    103k    130k      44k     44k     13k     284k       37k   242k      7 to 284k
Rank:




Created by SplinternetMarketing.com                     61 of 61                            www.SplinternetMarketing.com

Competitive analysis-internet-marketing-7-5-2011

  • 1.
    Internet Competitive AnalysisReport 7/5/2011 500 N. Michigan Ave. Suite 300 Internet Competitive Analysis Chicago, IL 60611 877-710-2007 www.SplinternetMarketing.c om Date: 7/5/2011 Recipient: Brian C. Bateman SplinternetMarketing.com 1204 S. 3rd Street WATERTOWN WI 53094 Phone: 920-285-7570 This report has been created by Splinternet Marketing. Visit us on the Web at www.SplinternetMarketing.com or call 877-710-2007 for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SplinternetMarketing.com 1 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Report overview This report helps you to optimize the web page "http://splinternetmarketing.com/default.aspx" for a high ranking on Google.com (without Places) for the search term "Internet Marketing". Your web page http://splinternetmarketing.com/default.aspx Title: SplinternetMarketing.com Search Engine Optimization and Internet Marketing Services Description: Ensure your success with www.SplinternetMarketing.com. Guaranteed return on investment Internet marketing solutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM). Your competitors for the search term "Internet Marketing" on Google.com (without Places) 1 http://en.wikipedia.org/wiki/Internet_marketing Title: Internet marketing - Wikipedia, the free encyclopedia Description: [No meta description available.] 2 http://www.internetmarketing.com/ Title: How to Make Money Online by Starting a Home Based Internet Business | Internet Marketing Center Description: Internet Marketing: make money from a home based business and be your own boss. It's NOT HARD (if you do it right). Learn the secrets, and avoid the pitfalls. 3 http://www.internetmarketinginc.com/ Title: Internet Marketing Company | Top Agency for SEO, PPC, SEM Services Description: Internet Marketing Inc is a Global Internet Marketing company specializing in SEO, PPC, Online Reputation Management, Web Design, Social Media, and Email Marketing Created by SplinternetMarketing.com 2 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Your competitors for the search term "Internet Marketing" on Google.com (without Places) 4 http://www.freeinternetmarketingcourses.com/ Title: Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing Description: Internet Marketing - FREE Internet Marketing course. Find out how I turned a simple idea into over a million dollar a year business using Online Marketing 5 http://courtneytuttle.com/ Title: Court's Internet Marketing School - How To Make Money Online Description: Court's Internet Marketing School provides you with free, detailed lessons that will help you to learn how to make money online. 6 http://www.affordable-internet-marketing.com/ Title: Affordable Internet Marketing Description: Affordable Internet Marketing about Internet Marketing Strategies, Techniques, Tips And Tricks Every Website Owner Must Know To Be Successful Too 7 http://www.wilsonweb.com/ Title: Web Marketing Today - E-Mail Marketing, Internet Marketing, E-Commerce - Wilson Internet Description: E-commerce, e-mail marketing, and web marketing information for small business entrepreneurs, researchers, non-profits, and merchants interested in Internet marketing. 8 http://www.toputop.com/ Title: Internet Marketing Company | Marketing Companies : Toputop™ Description: Toputop.com™ is a Internet marketing company India,Online Marketing Company,Internet Marketing companies,Search Engine Optimization , Search Engine Marketing can make your company in top in search engines like Google,Yahoo,MSN Created by SplinternetMarketing.com 3 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Your competitors for the search term "Internet Marketing" on Google.com (without Places) 9 http://www.internetmarketingspeed.com/ Title: Internet Marketing Blog by Internet Marketer James Schramko Description: Internet Marketer James Schramko blog about Internet Marketing including Affiliate Marketing, Social media, Traffic, PPC, SEO and SEM... 10 http://www.prosperly.com/ Title: Real Internet Marketing Strategies To Make Money Online and Run A Successful Internet Business Description: Learn everything you need to know about internet marketing to make money online and start and run a highly profitable internet business today with our complete internet marketing guide. Analyzed search terms 1. Internet Marketing 2. Internet 3. Marketing Top 10 Ranking Requirements Score™ 86% The Top 10 Ranking Requirements Score™ of 86% means that the web page splinternetmarketing.com/default.aspx meets only 86% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "Internet Marketing". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into account because search engines do not reveal the necessary data. Created by SplinternetMarketing.com 4 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Search engine ranking factors performance Ranking Factor Importance Factors Factors Ranking Factors Performance Passed Failed Essential (weighted most): 21 2 Very Important: 9 0 Important: 31 5 Moderately Important: 41 0 Slightly Important: 24 2 Total: 126 9 126 ranking factors passed 9 ranking factors failed Table of contents 1. Report overview 19. Keyword use in same domain link URLs 2. Keyword use in document title 20. Keyword use in outbound link URLs 3. Global link popularity of web site 21. Keyword use in meta description 4. Link texts of inbound links 22. Number of trailing slashes in URL 5. Keyword use in body text 23. HTML validation of web page to W3C standards 6. Age of web site 24. Readability level of web page 7. Keyword use in H1 headline texts 25. Keyword use in meta keywords 8. Keyword use in domain name 26. Keyword use in the first sentence of the body text 9. Keyword use in page URL 27. Keyword use in HTML comments 10. Links from social networks 28. Search engine compatibility 11. Server speed 29. Factors that could prevent your top ranking 12. Keyword use in H2-H6 headline texts 30. Table: Number of keywords 13. Keyword use in IMG ALT attributes 31. Table: Keyword density 14. Top level domain of web site 32. Table: Keyword position 15. Keyword use in bold body text 33. Table: Number of words 16. Number of visitors to the site 34. Table: Number of characters 17. Keyword use in same domain link texts 35. Table: Ranking factors digest 18. Keyword use in outbound link texts Created by SplinternetMarketing.com 5 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Created by SplinternetMarketing.com 6 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "Internet Marketing" in the document title and if it's important for Google.com (without Places). Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 Internet marketing - Wikipedia, the free encyclopedia 2 How to Make Money Online by Starting a Home Based Internet Business | Internet Marketing Center 3 Internet Marketing Company | Top Agency for SEO, PPC, SEM Services 4 Internet Marketing - How To Start And Grow Your Internet Business - Online Marketing 5 Court's Internet Marketing School - How To Make Money Online 6 Affordable Internet Marketing 7 Web Marketing Today - E-Mail Marketing , Internet Marketing , E-Commerce - Wilson Internet 8 Internet Marketing Company | Marketing Companies : Toputop™ 9 Internet Marketing Blog by Internet Marketer James Schramko 10 Real Internet Marketing Strategies To Make Money Online and Run A Successful Internet Business Your contents SplinternetMarketing .com Search Engine Optimization and Internet Marketing Services Advice for your document title Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: all 1 2 Use the search term "Internet Marketing" at most once. << Keyword density: 13% to 67% 38% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 1 to 2 2 OK OK Keyword density: 9% to 33% 25% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 1 to 3 2 OK OK Keyword density: 6% to 33% 25% OK OK Created by SplinternetMarketing.com 7 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Advice for your document title Search term: "Internet Marketing" Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 2 to 5 4 OK OK Keyword density: 9% to 33% 25% OK OK Created by SplinternetMarketing.com 8 of 61 www.SplinternetMarketing.com
  • 9.
    Internet Competitive AnalysisReport 7/5/2011 Global link popularity of web site Essential The global link popularity measures how many web pages link to your site. The number of web pages linking to your site is not as important as the quality of the web pages that link to your site. All major search engines take the quality and the context of the links into account. Search engines assume that your web page must offer relevant content if many quality sites link to it. Number of inbound links according to these search engines (the more the better) Alexa AOL.com Peak Value To Your Site: 134 1 134 To Site 1: 431,555 0 431,555 To Site 2: 143 0 143 To Site 3: 261 0 261 To Site 4: 387 0 387 To Site 5: 1,394 0 1,394 To Site 6: 231 0 231 To Site 7: 1,765 0 1,765 To Site 8: 358 0 358 To Site 9: 290 0 290 To Site 10: 231 0 231 Range: 134 to 431,555 0 to 1 143 to 431,555 Advice for the global link popularity Summing up all analyzed search engines, there are too few web pages that link to your web site << "splinternetmarketing.com/default.aspx". You should increase the number of web pages from different domains that link to your web site. Created by SplinternetMarketing.com 9 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Link texts of inbound links Essential Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the link text used in linking to your site. This chapter lists a sample of the web pages that link to your site, along with the link text. Note that search engines do not reveal all inbound links to your site. Sample of the web pages that link to your site Linked Text Linked URL Web Page That Links To Your Site [empty] http://SplinternetMarketing.com/Default.aspx http://www.computeruser.com/directory/?tag=S ocial+Media Internet Marketing by http://SplinternetMarketing.com/Default.aspx http://www.gallunjewelry.com/shopexd.asp?id= SplinternetMarketing 306 .com Internet Marketing http://splinternetmarketing.com/ http://www.affluentmagazine.com/online_adverti SplinternetMarketing ser/affluent_collections_advertiser_profile/122 .com Internet Marketing http://splinternetmarketing.com/ http://www.affluentmagazine.com/online_adverti SplinternetMarketing ser/affluent_collections_advertiser_profile/123 .com SEO and Internet http://SplinternetMarketing.com/Default.aspx http://onlineapparelshop.com/shopcontent.asp? Marketing By type=privacy www.Spl internetMarketing .com Advice for the link texts of inbound links To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the < search term "Internet Marketing" in their link texts. The more links to your web site contain "Internet Marketing" (or a part of it) in the link text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. It is advisable to use different but related keywords for the link texts. If all links to your web site use exactly the same link text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. At least 10% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OK At least 20% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OK At least 40% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OK At least 60% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OK Created by SplinternetMarketing.com 10 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Advice for the link texts of inbound links At least 80% of the analyzed inbound link texts contain the search term "Internet Marketing". This is good. OK Created by SplinternetMarketing.com 11 of 61 www.SplinternetMarketing.com
  • 12.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents SplinternetMarketing Divides the Task and Multiplies Success. 877-710-2007 home about us services solutions partners contacts Spl internetMarketing .com: Internet Marketing Services We have been in the Internet marketing and web development business with outstanding results since 1995. Our professionals manage the best online marketing strategies for top customers in retail, manufacturing, publishing and service industries. We even provide search engine optimization consultation to other search engine optimization services companies in the US and overseas. NEW CONTEST! Win A Supercar! Vote! Enter! Services Internet Marketing Keyword Research Competitive Analysis Search Optimization Web Development Social Media Online marketing is the key to business success in today's technological era. If your online marketing isn't bringing you the results you need, Spl internet Marketing can bring you a positive return on your marketing investment. Guaranteed. Optimize everything. It is not enough to have your web pages optimized and it is not enough to have an account on social media sites. Each of your social media sites needs to be optimized and they should use your keyword phrases to link back to your website . This sounds straight forward, but when you consider that there are over 145 social media bookmarking sites and hundreds of social media sites with more springing up every day, it is a lot of hard work with a great reward. Brian Bateman Read more Projects Sales Project Management Business Networking Internet Marketing Spl internetMarketing .com strives to make small or medium sized businesses into large International businesses through skillful execution of well planned Internet marketing programs and above all, integrity and work ethic. We simply work harder. We work harder at building relationships with our customers, making profitable solutions for our customers and documenting improvements with third party metrics so you'll have no doubt who is working for you. It's just not enough to throw a few keywords onto your website, or maintain a presence on a few social networking sites. Your online presence needs to be carefully crafted and maintained if it's going to bring you the business you want; it also needs to be constantly and competently analyzed so that it can be adjusted to keep you on top of the online heap. Dan Devlin Read more Solutions Emerging Trends Predictive Analysis Market Research Project Operations Business Development Communications Splinternet Marketing can put analytics in place that will let you measure your return on investment, do research on keywords , social media networks , and link partners and put together a plan that will guarantee your success, and execute that plan to put you on top. Volunteering and community service work are the heart around which the rest of the company revolves. It is my deep belief that “when we help one of us, we help all of us.†Giving time and energy to others is one way to do this. I currently serve on the Advisory Board for the UWM-School of Continuing Education, Career Transitions Center, and the Advisory Board for Milwaukee Job Camp as well as the Sponsorship Committee. Jeannie Holland Read more Internet Marketing Search Optimization Using every splinter of Internet marketing - Keyword Research, Competitive Analysis, Social Media Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay Per Conversion, Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds. You can have guaranteed positive ROI by using analytics to measure your current costs per website visit, cost per sale and support expenses. Analytics are then used to measure progress toward meeting, then exceeding your goals to show your positive ROI. Put analytics in place, add measurable goals in order to measure success with conversions, sales and positive return on investment (ROI). Do research on keyword phrases, link partners, social media networks, groups, industry news sites and competitors. Then formulate a plan that guarantees success and positive ROI. Thoroughly execute a well planned comprehensive strategy that utilizes every splinter of Internet marketing services. Search Engine Optimization (SEO) , Search Engine Marketing (SEM) , Social Media Optimization (SMO) , Social Created by SplinternetMarketing.com 12 of 61 www.SplinternetMarketing.com
  • 13.
    Internet Competitive AnalysisReport 7/5/2011 Your contents Media Marketing (SMM) , News and Press Release Articles, Affiliate Programs, and Devise Unique Strategies for Challenging Situations. More Internet Marketing Data and Info on E level 3 Internet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media, SEO, Search Engine Optimization, Online Reputation Management, PPC, Ecommerce. 877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI 53222 | 1204 S. 3rd St., Watertown, WI 53094 Advice for your body text Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 5 to 46 20 OK OK Keyword density: 1% to 6% 4% OK OK Number of words: 402 to 3,123 813 OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 9 to 48 20 OK OK Keyword density: 1% to 3% 3% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 7 to 88 27 OK OK Keyword density: 0% to 4% 3% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 18 to 134 47 OK OK Keyword density: 0% to 4% 3% OK OK Created by SplinternetMarketing.com 13 of 61 www.SplinternetMarketing.com
  • 14.
    Internet Competitive AnalysisReport 7/5/2011 Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com (or Archive.org if Alexa.com does not have data about a site). Dates of the domain registration or of the first contents URL Registration Date Your Site http://splinternetmarketing.com/default.aspx n/a 1 http://en.wikipedia.org/wiki/Internet_marketing Saturday, January 13, 2001 2 http://www.internetmarketing.com/ Wednesday, July 18, 2001 3 http://www.internetmarketinginc.com/ n/a 4 http://www.freeinternetmarketingcourses.com/ Friday, December 16, 2005 (newest domain) 5 http://courtneytuttle.com/ n/a 6 http://www.affordable-internet-marketing.com/ Monday, October 11, 2004 7 http://www.wilsonweb.com/ Tuesday, November 28, 1995 (oldest domain) 8 http://www.toputop.com/ n/a 9 http://www.internetmarketingspeed.com/ n/a 10 http://www.prosperly.com/ n/a Range Tuesday, November 28, 1995 to Friday, December 16, 2005 Advice for the web site age The web site age could not be determined. In general, the older your web site, the better it is for your rankings on < Google.com (without Places). If you have a young web site, you must compensate by improving the other search engine ranking factors. Created by SplinternetMarketing.com 14 of 61 www.SplinternetMarketing.com
  • 15.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. SplinternetMarketing .com: 2. Search Optimization Advice for your H1 headline texts Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 100% 33% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 50% 33% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 4 1 OK OK Keyword density: 0% to 50% 33% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 8 2 OK OK Keyword density: 0% to 50% 33% OK OK Created by SplinternetMarketing.com 15 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Rank Words In Domain Name URL 1 en wikipedia http://en.wikipedia.org/wiki/Internet_marketing 2 internetmarketing http://www.internetmarketing.com/ 3 internetmarketing inc http://www.internetmarketinginc.com/ 4 freeinternetmarketing courses http://www.freeinternetmarketingcourses.com/ 5 courtneytuttle http://courtneytuttle.com/ 6 affordable internet marketing http://www.affordable-internet-marketing.com/ 7 wilsonweb http://www.wilsonweb.com/ 8 toputop http://www.toputop.com/ 9 internetmarketing speed http://www.internetmarketingspeed.com/ 10 prosperly http://www.prosperly.com/ Your contents splinternetmarketing (Domain name: "splinternetmarketing .com") Advice for the domain name The domain name splinternetmarketing.com contains the search term "Internet Marketing". This is very good. OK Created by SplinternetMarketing.com 16 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Rank Words In Page URL URL 1 wiki Internet marketing http://en.wikipedia.org/wiki/Internet_marketing 2 [no words] http://www.internetmarketing.com/ 3 [no words] http://www.internetmarketinginc.com/ 4 [no words] http://www.freeinternetmarketingcourses.com/ 5 [no words] http://courtneytuttle.com/ 6 [no words] http://www.affordable-internet-marketing.com/ 7 [no words] http://www.wilsonweb.com/ 8 [no words] http://www.toputop.com/ 9 [no words] http://www.internetmarketingspeed.com/ 10 [no words] http://www.prosperly.com/ Your contents default (Page URL: "/default.aspx") Advice for your page URL Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Internet Marketing" at least < once but this is optional. Keyword density: 0% to 67% 0% You could increase the keyword density for the search term < "Internet Marketing" but this is optional. Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Internet" at least once but this < is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Internet" but this is optional. Search term: "Marketing" Created by SplinternetMarketing.com 17 of 61 www.SplinternetMarketing.com
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    Internet Competitive AnalysisReport 7/5/2011 Advice for your page URL Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 1 0 You could use the search term "Marketing" at least once but < this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the search term < "Marketing" but this is optional. Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 2 0 You could use one of the keywords "Internet" or "Marketing" at < least once but this is optional. Keyword density: 0% to 33% 0% You could increase the keyword density for the keywords < "Internet" or "Marketing" but this is optional. Created by SplinternetMarketing.com 18 of 61 www.SplinternetMarketing.com
  • 19.
    Internet Competitive AnalysisReport 7/5/2011 Links from social networks Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Links from social networks (the more the better) Delicious.com Facebook Mentions Twitter Tweets Total To Your Site: 0 7 582 589 To Site 1: 23,037 2,058 0 25,095 To Site 2: 0 149 163 312 To Site 3: 0 37 5 42 To Site 4: 78 465 3,358 3,901 To Site 5: 260 15 28 303 To Site 6: 0 2 4 6 To Site 7: 788 83 34 905 To Site 8: 0 24 261 285 To Site 9: 2 53 188 243 To Site 10: 0 4 22 26 Range: 0 to 23,037 2 to 2,058 0 to 3,358 6 to 25,095 Advice for the links from social networks In average, less web pages link to your page than to the top ranked pages on these social networks. The average << link popularity of the top ranked pages is 2,828, the link popularity of your web page is 589. You must increase the number of web pages that link to your web site on these social networks. Created by SplinternetMarketing.com 19 of 61 www.SplinternetMarketing.com
  • 20.
    Internet Competitive AnalysisReport 7/5/2011 Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a 1.26s 1.63s 1.41s 0.63s 3.02s 2.78s 4.90s 0.78s 6.30s n/a 0.63s to 6.30s Server Speed Relative To Other Servers On The Internet (the faster the better) Your 1 2 3 4 5 6 7 8 9 10 Range Site n/a fast: average: average: very fast: very average: very very fast: very n/a very top 40% bottom top 50% top 10% slow: bottom slow: top 20% slow: slow: 45% bottom 40% bottom bottom bottom 15% 5% 10% 5% to very fast: top 10% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for < your rankings on Google.com (without Places). If you have a slow web site, you should contact or even switch your web hosting provider. Created by SplinternetMarketing.com 20 of 61 www.SplinternetMarketing.com
  • 21.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] Internet Marketing Services 2. [H3] Using every splinter of Internet marketing - Keyword Research, Competitive Analysis, Social Media Marketing , Social Media Optimization, On-site search engine optimization, Pay Per Click, Pay Per Conversion, Affiliate Management, organic link building, Articles, social media bookmarks, blogs, RSS Feeds. 3. [H5] SEO, LLC dba www.SplinternetMarketing .com - Chicago and Milwaukee. 4. [H5] 877-710-2007 | 500 N. Michigan Avenue #300, Chicago, IL 60611 | 9235 W. Capitol Dr. #333, Milwaukee, WI 53222 | 1204 S. 3rd St., Watertown, WI 53094 Advice for your H2-H6 headline texts Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 2 3 Use the search term "Internet Marketing" at most 2 times. << Keyword density: 0% to 40% 6% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 2 3 Use the search term "Internet" at most 2 times. << Keyword density: 0% to 20% 4% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 4 4 OK OK Keyword density: 0% to 20% 5% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 5 7 Use the keywords "Internet" or "Marketing" at most 5 times. << Keyword density: 0% to 20% 5% OK OK Created by SplinternetMarketing.com 21 of 61 www.SplinternetMarketing.com
  • 22.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents No. Image Alt Attribute Text Image File Name 1. SplinternetMarketing .com Site Search images/button.gif 2. Connect on LinkedIn images/icon1.gif 3. Follow us on Twitter images/icon2.gif 4. Internet Marketing Solutions images/icon3.gif 5. Visit Sites We've Stumbled Upon images/icon4.gif 6. Research, Planning, Tracking, Training, Social images/img.jpg Networking, Public Relations, Marketing Strategies, Brand Management, Promotion, SEO 7. Guaranteed ROI Program http://SplinternetMarketing.com/images/banner.jpg 8. Comprehensive Marketing Services images/logo.gif 9. [empty] images/1page_img1.jpg 10. [empty] images/3page_img2.jpg 11. [empty] images/1page_img3.jpg 12. [empty] images/verification_seal.gif 13. Top Merchant on Merchant Circle Watertown, WI. images/top%20merchant.jpg Locations in Milwaukee, Watertown and Chicago. 14. [empty] images/img1.gif 15. [empty] images/title.gif Advice for your IMG ALT attributes Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 50% 6% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Created by SplinternetMarketing.com 22 of 61 www.SplinternetMarketing.com
  • 23.
    Internet Competitive AnalysisReport 7/5/2011 Advice for your IMG ALT attributes Search term: "Internet Marketing" Keyword density: 0% to 100% 4% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 8 4 OK OK Keyword density: 0% to 25% 8% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 11 6 OK OK Keyword density: 0% to 50% 6% OK OK Created by SplinternetMarketing.com 23 of 61 www.SplinternetMarketing.com
  • 24.
    Internet Competitive AnalysisReport 7/5/2011 Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your 1 2 3 4 5 6 7 8 9 10 Site .com .org .com .com .com .com .com .com .com .com .com Advice for the top level domain of your web site Your web site URL splinternetmarketing.com/default.aspx contains the often used top level domain .com. This is OK neither good nor bad for your rankings on Google.com (without Places). Created by SplinternetMarketing.com 24 of 61 www.SplinternetMarketing.com
  • 25.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 needs additional citations for verification Internet marketing Affiliate marketing Search engine marketing · · Internet marketing · · Marketing Internet marketing digital marketing web marketing online marketing search marketing e-marketing does not cite any references or sources 6 key principles of persuasion 1. Mutual 2. Deficit 3. Sympathy 4. Good reputation 5. Popularity 6. Persistence does not cite any references or sources does not cite [and 66 additional characters] 2 Here's what you'll learn in this FREE 7 part video series: Learn the most effective online business models How to locate lucrative niche markets Sell your existing products, create new ones, or sell other people's products. Learn how to design a website that sells master the search engines for loads of free traffic Create powerful email marketing campaigns Learn to harness the power of social media sites And much, much, much, more! Thank you, ple [and 626 additional characters] 3 Contact us today Are your Target Keywords Driving Traffic to Your Site? 4 Internet Marketing Courses Free Date: From: Free Internet Marketing Courses Free Internet Marketing Courses Internet Marketing Courses P.S. Free Internet Marketing Courses get 75% 75% Recent Posts about Internet Marketing The Importance of Finding Your Market: How and Why You Absolutely MUST Research Your Market FIRST Deciding the Nature of Your eZine Using Forums in Article Marketing Five Follow-through Guidelines to Gain and Retain your Blog R [and 376 additional characters] 5 Court's Internet Marketing School "The Keyword Crash Course." traffic potential is high but the competition is limited. quick, easy, search-engine friendly websites high-paying keywords download it, read it, and implement make money my biggest successes, failures, and key insights 1. Image Search -> Anything that produces income. 2. Personal Blogging -> Adsense. 3. Social traffic -> Adsense. IF 4. Social traffic -> Sales. 5. PPC -> Adsense. Thing [and 93 additional characters] 6 Affordable Internet Marketing Sponsors Home Articles/Tutorials Profitable Resources Comments Policy Guest Posts About Contact Me 7 Looking to refine your company's marketing on the Web? You've come to the right place! Web Marketing Today ® , How to Take Advantage of Custom Alerts in Google AdWords How to Add More Creativity to your PPC Text Ads - with Matt Van Wagner (5:20) Recent Internet Marketing Articles for July 5, 2011, Annotated Links How to Predict Results from SEO - and How Not To Recent Internet Marketing Articles for June 28, 2011, Annotated Links Lies and Statist [and 695 additional characters] 8 [not used] 9 1 » FREE report 10 Subscribe to the RSS Feed Create SEO Focused Content Use Proper Grammar and Spelling "Striking Internet Oil" Your contents SplinternetMarketing Divides the Task and Multiplies Success. NEW CONTEST! Win A Supercar! Vote! Enter! Services Created by SplinternetMarketing.com 25 of 61 www.SplinternetMarketing.com
  • 26.
    Internet Competitive AnalysisReport 7/5/2011 Your contents Projects Sales Project Management Business Networking Internet Marketing Solutions Emerging Trends Predictive Analysis Market Research Project Operations Business Development Communications Internet Marketing Search Optimization Spl internetMarketing .com © 2010 E-mail: Spl internetMarketing .com If you'd like to talk to someone about your business and our services, please Advice for your bold body text Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 12 5 OK OK Keyword density: 0% to 21% 12% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 13 5 OK OK Keyword density: 0% to 12% 9% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 15 5 OK OK Keyword density: 0% to 13% 9% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 28 10 OK OK Keyword density: 0% to 12% 9% OK OK Created by SplinternetMarketing.com 26 of 61 www.SplinternetMarketing.com
  • 27.
    Internet Competitive AnalysisReport 7/5/2011 Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://splinternetmarketing.com/default.aspx Rank #2,346,370 1 http://en.wikipedia.org/wiki/Internet_marketing Rank #7 (most visitors of the competitors) 2 http://www.internetmarketing.com/ Rank #34,217 3 http://www.internetmarketinginc.com/ Rank #102,952 4 http://www.freeinternetmarketingcourses.com/ Rank #129,618 5 http://courtneytuttle.com/ Rank #44,102 6 http://www.affordable-internet-marketing.com/ Rank #43,627 7 http://www.wilsonweb.com/ Rank #13,332 8 http://www.toputop.com/ Rank #283,654 (least visitors of the competitors) 9 http://www.internetmarketingspeed.com/ Rank #37,109 10 http://www.prosperly.com/ Rank #241,865 Range 7 to 283,654 (average rank: #93,048) Advice for the number of visitors to your site Your web site splinternetmarketing.com/default.aspx does not appear to attract many visitors because your traffic << rank is above #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com (without Places). Created by SplinternetMarketing.com 27 of 61 www.SplinternetMarketing.com
  • 28.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in same domain link texts Moderately Important Link texts are words and sentences that are used as links. Same domain link texts are the link texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain link texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link text "Contact information". Your contents No. Same Domain Link Text Link URL 1. [empty] /Internet Marketing Internet Marketing Services.xml 2. [empty] /partners.html 3. [empty] /InternetMarketingGuaranteedROI.html 4. home /default.aspx 5. about us /about-marketing.html 6. services /splinternetmarketing-services.html 7. solutions /splinternetmarketing-solutions.html 8. partners /partners.html 9. contacts /contact-marketing.html 10. web development /WebDevelopment.html 11. online marketing /splinternetmarketing-solutions.html 12. search engine optimization /Search-Engine-Optimization-Services.html 13. search engine optimization /SearchEngineOptimization.html 14. NEW CONTEST! Win A Supercar! /win-a-supercar.html 15. Vote! /votes-for-supercar-winners.html 16. Enter! /how-to-win-a-supercar.html 17. [empty] /default.aspx 18. Internet Marketing /InternetMarketing.html 19. Keyword Research /KeywordResearch.html 20. Competitive Analysis /CompetitiveAnalysis.html 21. Search Optimization /SearchEngineOptimization.html 22. Web Development /WebDevelopment.html 23. Social Media /SocialMedia.html 24. Optimize /Search-Engine-Optimization-Services.html 25. social media /SocialMedia.html 26. keyword phrases /KeywordResearch.html 27. link back to your website /OrganicLinkBuilding.html Created by SplinternetMarketing.com 28 of 61 www.SplinternetMarketing.com
  • 29.
    Internet Competitive AnalysisReport 7/5/2011 Your contents No. Same Domain Link Text Link URL 28. social media bookmarking /SocialMedia.html 29. social media sites /SocialMedia.html 30. Read more /brianbateman.html 31. Sales /Sales.html 32. Project Management /ProjectManagement.html 33. Business Networking /BusinessNetworking.html 34. Internet Marketing /default.aspx 35. skillful execution of well planned Internet marketing /danieldevlin.html 36. third party metrics /WebsiteAnalytics.html 37. keywords /KeywordResearch.html 38. social networking /SocialMedia.html 39. competently analyzed /CompetitiveAnalysis.html 40. Read more /ProjectManagement.html 41. Emerging Trends /EmergingTrends.html 42. Predictive Analysis /PredictiveAnalysis.html 43. Market Research /MarketResearch.html 44. Project Operations /ProjectOperations.html 45. Business Development /BusinessDevelopment.html 46. Communications /Communications.html 47. analytics /WebsiteAnalytics.html 48. research on keywords /KeywordResearch.html 49. social media networks /SocialMedia.html 50. link partners /OrganicLinkBuilding.html 51. Advisory Board for the UWM-School /Jeannieholland.html 52. Milwaukee Job Camp /hiring-asp-ecommerce-developer-milwaukee-chicago.htm l 53. Read more /Jeannieholland.html 54. Search Engine Optimization (SEO) /SearchEngineOptimization.html 55. Search Engine Marketing (SEM) /SearchEngineMarketing-SEM.html 56. Social Media Optimization (SMO) /SocialMedia.html 57. Social Media Marketing (SMM) /SocialMedia.html 58. Competitive Analysis /CompetitiveAnalysis.html 59. Keyword Research /KeywordResearch.html 60. SEO /Search-Engine-Optimization-Services.html 61. SMM /SocialMedia.html 62. Web Development /WebDevelopment.html Created by SplinternetMarketing.com 29 of 61 www.SplinternetMarketing.com
  • 30.
    Internet Competitive AnalysisReport 7/5/2011 Your contents No. Same Domain Link Text Link URL 63. Project Management /ProjectManagement.html 64. Business Networking /BusinessNetworking.html 65. Emerging Trends /EmergingTrends.html 66. Predictive Analysis /PredictiveAnalysis.html 67. Market Research /MarketResearch.html 68. Project Operations /ProjectOperations.html 69. Business Development /BusinessDevelopment.html 70. Communications /Communications.html 71. Social Media /SocialMedia.html 72. Site Map /SiteMap.html 73. Privacy Policy /privacypolicy.html Advice for your same domain link texts Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 1 to 10 3 OK OK Keyword density: 1% to 11% 4% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 3 to 10 3 OK OK Keyword density: 1% to 8% 2% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 1 to 33 6 OK OK Keyword density: 0% to 21% 4% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 5 to 39 9 OK OK Keyword density: 1% to 13% 3% OK OK Created by SplinternetMarketing.com 30 of 61 www.SplinternetMarketing.com
  • 31.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in outbound link texts Moderately Important Link texts are words and sentences that are used as links. Outbound link texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound link texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound link text "About the company". Your contents No. Outbound Link Text Link URL 1. [empty] http://www.linkedin.com/in/splinternetmarketing 2. [empty] http://twitter.com/splinternetmark 3. [empty] http://www.stumbleupon.com/stumbler/Elevel3/ 4. More Internet Marketing Data and Info on E level 3 http://usalocalsearch.com/searchcenter/Pages/results.a spx?k=internet+marketing+search+engine+optimization 5. [empty] https://www.paypal.com/us/verified/pal=Webmaster@US ALocalSearch.com 6. SEO Support and Data http://usalocalsearch.com/Pages/Internet%20Traffic%20 Data.aspx Advice for your outbound link texts Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 17% 14% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 7 1 OK OK Keyword density: 0% to 9% 7% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 8 1 OK OK Keyword density: 0% to 10% 7% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 15 2 OK OK Keyword density: 0% to 9% 7% OK OK Created by SplinternetMarketing.com 31 of 61 www.SplinternetMarketing.com
  • 32.
    Internet Competitive AnalysisReport 7/5/2011 Created by SplinternetMarketing.com 32 of 61 www.SplinternetMarketing.com
  • 33.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com (without Places). Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. Internet Marketing Internet Marketing Services [/ [empty] Internet Marketing Internet Marketing Services.xml] 2. partners [/partners.html] [empty] 3. InternetMarketing GuaranteedROI [/InternetMarketing [empty] GuaranteedROI.html] 4. default [/default.aspx] home 5. about marketing [/about-marketing .html] about us 6. splinternetmarketing services [/splinternetmarketing services -services.html] 7. splinternetmarketing solutions [/spl internetmarketing solutions -solutions.html] 8. partners [/partners.html] partners 9. contact marketing [/contact- marketing .html] contacts 10. WebDevelopment [/WebDevelopment.html] web development 11. splinternetmarketing solutions [/spl internetmarketing online marketing -solutions.html] 12. Search Engine Optimization Services search engine optimization [/Search-Engine-Optimization-Services.html] 13. SearchEngineOptimization search engine optimization [/SearchEngineOptimization.html] 14. win a supercar [/win-a-supercar.html] NEW CONTEST! Win A Supercar! 15. votes for supercar winners Vote! [/votes-for-supercar-winners.html] 16. how to win a supercar [/how-to-win-a-supercar.html] Enter! 17. default [/default.aspx] [empty] 18. InternetMarketing [/InternetMarketing .html] Internet Marketing 19. KeywordResearch [/KeywordResearch.html] Keyword Research 20. CompetitiveAnalysis [/CompetitiveAnalysis.html] Competitive Analysis 21. SearchEngineOptimization Search Optimization Created by SplinternetMarketing.com 33 of 61 www.SplinternetMarketing.com
  • 34.
    Internet Competitive AnalysisReport 7/5/2011 Your contents No. Same Domain Link URL Link Text [/SearchEngineOptimization.html] 22. WebDevelopment [/WebDevelopment.html] Web Development 23. SocialMedia [/SocialMedia.html] Social Media 24. Search Engine Optimization Services Optimize [/Search-Engine-Optimization-Services.html] 25. SocialMedia [/SocialMedia.html] social media 26. KeywordResearch [/KeywordResearch.html] keyword phrases 27. OrganicLinkBuilding [/OrganicLinkBuilding.html] link back to your website 28. SocialMedia [/SocialMedia.html] social media bookmarking 29. SocialMedia [/SocialMedia.html] social media sites 30. brianbateman [/brianbateman.html] Read more 31. Sales [/Sales.html] Sales 32. ProjectManagement [/ProjectManagement.html] Project Management 33. BusinessNetworking [/BusinessNetworking.html] Business Networking 34. default [/default.aspx] Internet Marketing 35. danieldevlin [/danieldevlin.html] skillful execution of well planned Internet marketing 36. WebsiteAnalytics [/WebsiteAnalytics.html] third party metrics 37. KeywordResearch [/KeywordResearch.html] keywords 38. SocialMedia [/SocialMedia.html] social networking 39. CompetitiveAnalysis [/CompetitiveAnalysis.html] competently analyzed 40. ProjectManagement [/ProjectManagement.html] Read more 41. EmergingTrends [/EmergingTrends.html] Emerging Trends 42. PredictiveAnalysis [/PredictiveAnalysis.html] Predictive Analysis 43. MarketResearch [/MarketResearch.html] Market Research 44. ProjectOperations [/ProjectOperations.html] Project Operations 45. BusinessDevelopment [/BusinessDevelopment.html] Business Development 46. Communications [/Communications.html] Communications 47. WebsiteAnalytics [/WebsiteAnalytics.html] analytics 48. KeywordResearch [/KeywordResearch.html] research on keywords 49. SocialMedia [/SocialMedia.html] social media networks 50. OrganicLinkBuilding [/OrganicLinkBuilding.html] link partners 51. Jeannieholland [/Jeannieholland.html] Advisory Board for the UWM-School 52. hiring asp ecommerce developer milwaukee chicago Milwaukee Job Camp [/hiring-asp-ecommerce-developer-milwaukee-chicago.ht ml] 53. Jeannieholland [/Jeannieholland.html] Read more Created by SplinternetMarketing.com 34 of 61 www.SplinternetMarketing.com
  • 35.
    Internet Competitive AnalysisReport 7/5/2011 Your contents No. Same Domain Link URL Link Text 54. SearchEngineOptimization Search Engine Optimization (SEO) [/SearchEngineOptimization.html] 55. SearchEngineMarketing SEM [/SearchEngine Search Engine Marketing (SEM) Marketing -SEM.html] 56. SocialMedia [/SocialMedia.html] Social Media Optimization (SMO) 57. SocialMedia [/SocialMedia.html] Social Media Marketing (SMM) 58. CompetitiveAnalysis [/CompetitiveAnalysis.html] Competitive Analysis 59. KeywordResearch [/KeywordResearch.html] Keyword Research 60. Search Engine Optimization Services SEO [/Search-Engine-Optimization-Services.html] 61. SocialMedia [/SocialMedia.html] SMM 62. WebDevelopment [/WebDevelopment.html] Web Development 63. ProjectManagement [/ProjectManagement.html] Project Management 64. BusinessNetworking [/BusinessNetworking.html] Business Networking 65. EmergingTrends [/EmergingTrends.html] Emerging Trends 66. PredictiveAnalysis [/PredictiveAnalysis.html] Predictive Analysis 67. MarketResearch [/MarketResearch.html] Market Research 68. ProjectOperations [/ProjectOperations.html] Project Operations 69. BusinessDevelopment [/BusinessDevelopment.html] Business Development 70. Communications [/Communications.html] Communications 71. SocialMedia [/SocialMedia.html] Social Media 72. SiteMap [/SiteMap.html] Site Map 73. privacypolicy [/privacypolicy.html] Privacy Policy Advice for your same domain link URLs Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 38 7 OK OK Keyword density: 0% to 17% 9% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 52 7 OK OK Keyword density: 0% to 9% 7% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 82 10 OK OK Created by SplinternetMarketing.com 35 of 61 www.SplinternetMarketing.com
  • 36.
    Internet Competitive AnalysisReport 7/5/2011 Advice for your same domain link URLs Search term: "Internet Marketing" Keyword density: 0% to 22% 9% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 1 to 134 17 OK OK Keyword density: 1% to 13% 8% OK OK Created by SplinternetMarketing.com 36 of 61 www.SplinternetMarketing.com
  • 37.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. www linkedin in splinternetmarketing [empty] [http://www.linkedin.com/in/spl internetmarketing ] 2. twitter splinternet mark [http://twitter.com/spl internet [empty] mark] 3. www stumbleupon stumbler Elevel3 [empty] [http://www.stumbleupon.com/stumbler/Elevel3/] 4. usalocalsearch searchcenter Pages results k internet More Internet Marketing Data and Info on E level 3 marketing search engine optimization [http://usalocalsearch.com/searchcenter/Pages/results.a spx?k= internet +marketing +search+engine+optimization] 5. www paypal us verified pal [empty] Webmaster@USALocalSearch [https://www.paypal.com/us/verified/pal=Webmaster@US ALocalSearch.com] 6. usalocalsearch Pages Internet 20Traffic 20Data SEO Support and Data [http://usalocalsearch.com/Pages/ Internet %20Traffic%20Data.aspx] Advice for your outbound link URLs Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 7 2 OK OK Keyword density: 0% to 23% 10% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 7 4 OK OK Keyword density: 0% to 19% 13% OK OK Search term: "Marketing" Competitors Your Site Advice Created by SplinternetMarketing.com 37 of 61 www.SplinternetMarketing.com
  • 38.
    Internet Competitive AnalysisReport 7/5/2011 Advice for your outbound link URLs Search term: "Internet Marketing" Number of keywords: 0 to 12 2 OK OK Keyword density: 0% to 27% 7% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 19 6 OK OK Keyword density: 0% to 22% 10% OK OK Created by SplinternetMarketing.com 38 of 61 www.SplinternetMarketing.com
  • 39.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 [not used] 2 Internet Marketing : make money from a home based business and be your own boss. It's NOT HARD (if you do it right). Learn the secrets, and avoid the pitfalls. 3 Internet Marketing Inc is a Global Internet Marketing company specializing in SEO, PPC, Online Reputation Management, Web Design, Social Media, and Email Marketing 4 Internet Marketing - FREE Internet Marketing course. Find out how I turned a simple idea into over a million dollar a year business using Online Marketing 5 Court's Internet Marketing School provides you with free, detailed lessons that will help you to learn how to make money online. 6 Affordable Internet Marketing about Internet Marketing Strategies, Techniques, Tips And Tricks Every Website Owner Must Know To Be Successful Too 7 E-commerce, e-mail marketing , and web marketing information for small business entrepreneurs, researchers, non-profits, and merchants interested in Internet marketing . 8 Toputop.com™ is a Internet marketing company India,Online Marketing Company,Internet Marketing companies,Search Engine Optimization , Search Engine Marketing can make your company in top in search engines like Google,Yahoo,MSN 9 Internet Marketer James Schramko blog about Internet Marketing including Affiliate Marketing , Social media, Traffic, PPC, SEO and SEM... 10 Learn everything you need to know about internet marketing to make money online and start and run a highly profitable internet business today with our complete internet marketing guide. Your contents Ensure your success with www.SplinternetMarketing .com. Guaranteed return on investment Internet marketing solutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM). Advice for your meta description Search term: "Internet Marketing" Competitors Your Site Advice Created by SplinternetMarketing.com 39 of 61 www.SplinternetMarketing.com
  • 40.
    Internet Competitive AnalysisReport 7/5/2011 Advice for your meta description Search term: "Internet Marketing" Number of keywords: 0 to 2 2 OK OK Keyword density: 0% to 20% 13% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 11% 9% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 4 3 OK OK Keyword density: 0% to 14% 13% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 6 5 OK OK Keyword density: 0% to 11% 11% OK OK Created by SplinternetMarketing.com 40 of 61 www.SplinternetMarketing.com
  • 41.
    Internet Competitive AnalysisReport 7/5/2011 Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your 1 2 3 4 5 6 7 8 9 10 Range Site 0 1 0 0 0 0 0 0 0 0 0 0 to 1 Advice for the number of trailing slashes in your web site URL The URL splinternetmarketing.com/default.aspx does not contain more or less trailing slashes than the top ranked OK pages. This means that you do not have to change the number of trailing slashes in your URL. Created by SplinternetMarketing.com 41 of 61 www.SplinternetMarketing.com
  • 42.
    Internet Competitive AnalysisReport 7/5/2011 HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. Like any language, HTML and CSS change constantly. The World Wide Web Consortium (W3C) is the governing body that establishes what is valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page. Validation results Validity HTML: 5 errors, not valid http://validator.w3.org/check?uri=http://splinternetmarketing.com/default.aspx CSS: no errors, valid http://jigsaw.w3.org/css-validator/validator?uri=http://splinternetmarketing.com/default.aspx Advice regarding the validity of your web site The HTML code validation of your web page splinternetmarketing.com/default.aspx failed. This means that << Google.com (without Places) might not be able to read your web page. You should fix any HTML errors. Created by SplinternetMarketing.com 42 of 61 www.SplinternetMarketing.com
  • 43.
    Internet Competitive AnalysisReport 7/5/2011 Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your 1 2 3 4 5 6 7 8 9 10 Range Site 34 51 55 42 75 69 68 59 52 63 78 42 to 78 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your 1 2 3 4 5 6 7 8 9 10 Range Site 13 9 11 12 6 7 6 10 10 7 6 6 to 12 Advice for the readability of your web site The Flesch Reading Ease Score of your web page splinternetmarketing.com/default.aspx is 34. A score of 60 to 80 << is considered to be optimal. This means that the text of your web page is too difficult to comprehend. If the language of your web page is not English, then the score might be alright. To improve your score, break long sentences into shorter sentences and use shorter words. In addition, make sure that you end sentences with punctuation (a period, question mark, or exclamation point). There should be one space between each word, and after any punctuation, including commas. Created by SplinternetMarketing.com 43 of 61 www.SplinternetMarketing.com
  • 44.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in meta keywords Slightly Important The Meta Keywords tag allows you to define which search terms are important to your web page according to your opinion. It should be placed between the <head>...</head> tags in the HTML code of your web page. This chapter tries to find out if Google.com (without Places) gives relevance to search terms in the Meta Keywords tag. Example: <meta name="keywords" content="keyword, another keyword"> Their contents Rank Keyword use in meta keywords 1 [not used] 2 home based business, home business, internet business, internet marketing , make money online, ecommerce 3 Internet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media, SEO, Search Engine Optimization, Online Reputation Management, PPC, Website Design 4 internet marketing , internet marketing course, marketing blog, online marketing , internet marketing online 5 internet marketing , make money, make money online, how to make money online 6 internet marketing , online marketing , affordable internet marketing , marketing on the net, offline marketing 7 Internet marketing , e-commerce, e-mail, web marketing , small business, entrepreneurs, researchers, non-profits, merchants, ecommerce, videos 8 Internet marketing company India , Online Marketing Company, SEO Company , Online marketing , Search engine marketing , Web marketing company 9 internet marketing , affiliate marketing , james schramko, seo, ppc 10 make money online, internet business, online business, small business internet marketing , internet marketing Your contents Internet Marketing , Internet Marketing Company, Internet Marketing Agency, Advertising, Social Media, SEO, Search Engine Optimization, Online Reputation Management, PPC, Ecommerce Advice for your meta keywords Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 3 3 OK OK Keyword density: 0% to 50% 30% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 3 3 OK OK Keyword density: 0% to 25% 15% OK OK Search term: "Marketing" Created by SplinternetMarketing.com 44 of 61 www.SplinternetMarketing.com
  • 45.
    Internet Competitive AnalysisReport 7/5/2011 Advice for your meta keywords Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 5 3 OK OK Keyword density: 0% to 42% 15% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 8 6 OK OK Keyword density: 0% to 33% 15% OK OK Created by SplinternetMarketing.com 45 of 61 www.SplinternetMarketing.com
  • 46.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: <body>Here goes the first sentence. This text is not the first sentence. Their contents Rank Keyword use in the first sentence of the body text 1 Internet marketing From Wikipedia, the free encyclopedia Jump to: navigation , search This article needs additional citations for verification . Please help improve this article by adding reliable references . Unsourced material may be challenged and removed . (May 2008) 2 About Us Contact Us Facebook Twitter RSS Home Internet Marketing Blog Training Personal Coaching Step-by-Step Guide Login "FREE 7 Part Video Course Teaches Step-by-Step How To Make Money Online" Here's what you'll learn in this FREE 7 part video series: Learn the most effective online business models and how you can use them to create streams of income on the internet for yourself. 3 Internet Marketing Inc. 4 Internet Marketing Courses Free Date: From: Cody Moya I won't waste your time with a long story here. 5 4129 6 Affordable Internet Marketing Internet Marketing Strategies, Techniques, Tips And Tricks Every Website Owner, New Or Experienced, Should Know, To Become Successful Too! 7 Articles Videos Recommendations About Us Contact Us Home Ads and Affiliates Carts / Transactions Conversion / Testing Design / Usability E-Commerce E-Mail Marketing Linking Strategies Local Marketing Marketing Tools Miscellaneous Paid Search Recommendations SEO Social Media Videos Web Analytics Helpful Resources About Us Team Bios Contact Us Advertise Here Press Awards & Kudos Login Privacy Policy Related Site Joyful Heart Renewal Ministries: Internet Bible studies , articles, and stories Dr. 8 Toputop.com 9 Posts Comments Internet Marketing Speed Blog Home Products About iTunes Kevin Rogers Copywriting Lessons 10 |pros • per • ly| Prosperly Way About Contact The Internet Guide Subscribe to the RSS Feed Internet Marketing Success Your contents SplinternetMarketing Divides the Task and Multiplies Success. Advice for your first sentence of the body text Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 67% 14% OK OK Created by SplinternetMarketing.com 46 of 61 www.SplinternetMarketing.com
  • 47.
    Internet Competitive AnalysisReport 7/5/2011 Advice for your first sentence of the body text Search term: "Internet Marketing" Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 33% 14% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 3 1 OK OK Keyword density: 0% to 33% 14% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 4 2 OK OK Keyword density: 0% to 33% 14% OK OK Created by SplinternetMarketing.com 47 of 61 www.SplinternetMarketing.com
  • 48.
    Internet Competitive AnalysisReport 7/5/2011 Keyword use in HTML comments Slightly Important HTML comment tags are "hidden comments" in the HTML code of your web page. They are not visible to the user. This chapter tries to find out if search terms in the HTML comment tags are relevant for a good ranking in Google.com (without Places). Example: <!-- comments with keywords --> Your contents No. HTML Comment Text 1. webbot bot="PurpleText" PREVIEW="Ensure your success with SEO, LLC. Guaranteed return on investment Internet marketing solutions. Guaranteed successful search engine optimization (SEO) and Search Engine Marketing (SEM). Internet Marketing Company, Social Media, SEO, Search Engine Optimization, Online Reputation Management, PPC, Ecommerce." 2. Include the Google Friend Connect javascript library. 3. Define the div tag where the gadget will be inserted. 4. Render the gadget into a div. Advice for your HTML comments Search term: "Internet Marketing" Competitors Your Site Advice Number of keywords: 0 to 4 2 OK OK Keyword density: 0% to 8% 6% OK OK Search term: "Internet" Competitors Your Site Advice Number of keywords: 0 to 4 2 OK OK Keyword density: 0% to 6% 3% OK OK Search term: "Marketing" Competitors Your Site Advice Number of keywords: 0 to 4 3 OK OK Keyword density: 0% to 6% 5% OK OK Keywords "Internet" or "Marketing" Competitors Your Site Advice Number of keywords: 0 to 8 5 OK OK Keyword density: 0% to 6% 4% OK OK Created by SplinternetMarketing.com 48 of 61 www.SplinternetMarketing.com
  • 49.
    Internet Competitive AnalysisReport 7/5/2011 Search engine compatibility This chapter examines the general search engine compatibility of your web page. Advice Search engines need text to index your web pages, to determine the theme of your web site and to produce a site OK summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "splinternetmarketing.com/default.aspx" contains 821 words which should be enough for search engines. Some search engines penalize web sites if the search terms of the Meta Keywords tag don't appear in the body OK text of the web page. All search terms of your Meta Keywords tag appear in the body text of your web page so there will not be any problems with the search engines in this aspect. Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this OK aspect. Your web page uses the Meta Robots tag to allow search engines to index your web page. OK Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in OK this aspect. Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this OK aspect. Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK Some search engines and directories don't accept submissions with capitalized letters in the document title or in OK the meta tags. Your web page doesn't use all capitalized letters in those web page elements so there won't be any problems with the search engines in this aspect. Your web page uses script code in an external file so you've already minimized the problems with scripts and the OK search engines. Your web page uses style sheet code in an external file so you've already minimized the problems with style OK sheets and the search engines. Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some OK webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. Your web page URL "splinternetmarketing.com/default.aspx" indicates a dynamically served web page. Some << search engines cannot index web pages that are created dynamically. Consider using static web pages. Your web page URL "splinternetmarketing.com/default.aspx" doesn't contain any of the special characters "&", "$", OK "%", "?" or "=" in it so there shouldn't be any problems with the search engines in this aspect. Some search engines and directories rank web sites lower that are hosted at free web space providers, or if web OK sites don't have their own domain name. Some search engines also limit the number of web pages they'll index from a single domain. Your web site doesn't seem to be hosted at a free web space provider. If it does, consider getting your own domain name. Created by SplinternetMarketing.com 49 of 61 www.SplinternetMarketing.com
  • 50.
    Internet Competitive AnalysisReport 7/5/2011 Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for splinternetmarketing.com/default.aspx on Google.com (without Places). Advice Inbound links to your web page Are the web pages linking to your web page relevant to the search term "Internet Marketing"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "Internet Marketing"? Your web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com (without Places)? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your inbound links come from low quality or spam sites? Does your web page have any spelling or grammar mistakes? Created by SplinternetMarketing.com 50 of 61 www.SplinternetMarketing.com
  • 51.
    Internet Competitive AnalysisReport 7/5/2011 Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "Internet Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 2 1 1 1 1 1 1 1 1 1 1 all 1 Body Text: 20 27 7 46 21 6 11 7 8 5 8 5 to 46 H1 Texts: 1 1 0 1 4 0 1 0 0 1 1 0 to 4 Domain: 1 0 1 1 1 0 1 0 0 1 0 0 to 1 Page URL: 0 1 0 0 0 0 0 0 0 0 0 0 to 1 H2-H6 Texts: 3 1 0 1 0 2 1 0 1 1 0 0 to 2 IMG ALT: 2 0 2 3 1 1 0 0 0 2 0 0 to 3 Bold Text: 5 3 4 0 12 1 1 4 0 0 0 0 to 12 SD LT: 3 2 2 10 3 3 5 4 3 3 1 1 to 10 Outbound LT: 1 3 0 0 7 1 1 0 0 0 0 0 to 7 SD LU: 7 38 0 23 1 6 9 0 2 3 1 0 to 38 Outbound LU: 2 3 4 7 1 7 2 0 0 5 0 0 to 7 Meta Descr.: 2 0 1 2 2 1 2 1 2 1 2 0 to 2 Meta Keyw.: 3 0 1 3 3 1 2 1 1 1 2 0 to 3 First Sentence: 1 1 1 1 1 0 2 0 0 1 1 0 to 2 HTML Comm.: 2 0 4 1 0 0 0 0 0 1 0 0 to 4 Search term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 2 1 2 1 2 1 1 2 1 2 2 1 to 2 Body Text: 20 48 9 46 22 13 15 10 9 11 17 9 to 48 H1 Texts: 1 1 0 1 4 0 1 0 0 1 1 0 to 4 Domain: 1 0 1 1 1 0 1 0 0 1 0 0 to 1 Page URL: 0 1 0 0 0 0 0 0 0 0 0 0 to 1 H2-H6 Texts: 3 2 0 1 0 2 1 1 1 2 1 0 to 2 IMG ALT: 2 0 2 3 1 1 0 0 0 2 1 0 to 3 Bold Text: 5 3 5 0 13 1 1 4 0 0 1 0 to 13 SD LT: 3 6 3 10 4 6 7 4 3 6 6 3 to 10 Outbound LT: 1 7 0 0 7 2 1 1 0 0 0 0 to 7 SD LU: 7 52 1 23 2 7 12 0 2 8 7 0 to 52 Outbound LU: 4 5 4 7 2 7 2 0 0 6 0 0 to 7 Created by SplinternetMarketing.com 51 of 61 www.SplinternetMarketing.com
  • 52.
    Internet Competitive AnalysisReport 7/5/2011 Search term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 2 0 1 2 2 1 2 1 2 2 3 0 to 3 Meta Keyw.: 3 0 2 3 3 1 2 1 1 1 3 0 to 3 First Sentence: 1 1 2 1 1 0 2 1 0 1 2 0 to 2 HTML Comm.: 2 0 4 1 0 0 3 0 0 1 0 0 to 4 Search term: "Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 2 1 1 1 2 1 1 3 2 1 1 1 to 3 Body Text: 27 79 10 88 28 15 18 22 21 7 8 7 to 88 H1 Texts: 1 1 0 1 4 0 1 0 0 1 1 0 to 4 Domain: 1 0 1 1 1 0 1 0 0 1 0 0 to 1 Page URL: 0 1 0 0 0 0 0 0 0 0 0 0 to 1 H2-H6 Texts: 4 2 0 4 0 2 1 1 1 2 0 0 to 4 IMG ALT: 4 0 2 8 1 1 1 0 0 2 0 0 to 8 Bold Text: 5 11 5 0 15 1 1 7 0 0 0 0 to 15 SD LT: 6 33 2 19 6 6 9 11 12 5 1 1 to 33 Outbound LT: 1 8 0 0 8 1 1 0 0 0 0 0 to 8 SD LU: 10 82 0 30 5 8 13 5 11 7 1 0 to 82 Outbound LU: 2 6 4 12 2 7 2 1 0 5 0 0 to 12 Meta Descr.: 3 0 1 3 3 1 2 3 4 2 2 0 to 4 Meta Keyw.: 3 0 1 3 5 1 5 2 5 2 2 0 to 5 First Sentence: 1 1 1 1 1 0 2 3 0 1 1 0 to 3 HTML Comm.: 3 0 4 1 0 0 3 1 0 1 0 0 to 4 Keywords "Internet" or "Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 4 2 3 2 4 2 2 5 3 3 3 2 to 5 Body Text: 47 127 19 134 50 28 33 32 30 18 25 18 to 134 H1 Texts: 2 2 0 2 8 0 2 0 0 2 2 0 to 8 Domain: 2 0 2 2 2 0 2 0 0 2 0 0 to 2 Page URL: 0 2 0 0 0 0 0 0 0 0 0 0 to 2 H2-H6 Texts: 7 4 0 5 0 4 2 2 2 4 1 0 to 5 IMG ALT: 6 0 4 11 2 2 1 0 0 4 1 0 to 11 Bold Text: 10 14 10 0 28 2 2 11 0 0 1 0 to 28 Created by SplinternetMarketing.com 52 of 61 www.SplinternetMarketing.com
  • 53.
    Internet Competitive AnalysisReport 7/5/2011 Keywords "Internet" or "Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range Site SD LT: 9 39 5 29 10 12 16 15 15 11 7 5 to 39 Outbound LT: 2 15 0 0 15 3 2 1 0 0 0 0 to 15 SD LU: 17 134 1 53 7 15 25 5 13 15 8 1 to 134 Outbound LU: 6 11 8 19 4 14 4 1 0 11 0 0 to 19 Meta Descr.: 5 0 2 5 5 2 4 4 6 4 5 0 to 6 Meta Keyw.: 6 0 3 6 8 2 7 3 6 3 5 0 to 8 First Sentence: 2 2 3 2 2 0 4 4 0 2 3 0 to 4 HTML Comm.: 5 0 8 2 0 0 6 1 0 2 0 0 to 8 Created by SplinternetMarketing.com 53 of 61 www.SplinternetMarketing.com
  • 54.
    Internet Competitive AnalysisReport 7/5/2011 Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "Internet Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 38% 33% 13% 18% 17% 22% 67% 17% 25% 25% 14% 13% to 67% Body Text: 4% 2% 3% 4% 6% 1% 3% 2% 3% 1% 1% 1% to 6% H1 Texts: 33% 100% 0% 67% 36% 0% 50% 0% 0% 50% 25% 0% to 100% Domain: 100% 0% 100% 100% 100% 0% 67% 0% 0% 100% 0% 0% to 100% Page URL: 0% 67% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 67% H2-H6 Texts: 6% 2% 0% 4% 0% 6% 40% 0% 13% 2% 0% 0% to 40% IMG ALT: 6% 0% 16% 7% 50% 25% 0% 0% 0% 50% 0% 0% to 50% Bold Text: 12% 7% 4% 0% 21% 2% 13% 4% 0% 0% 0% 0% to 21% SD LT: 4% 1% 11% 10% 7% 2% 8% 3% 11% 3% 1% 1% to 11% Outbound LT: 14% 4% 0% 0% 17% 2% 4% 0% 0% 0% 0% 0% to 17% SD LU: 9% 4% 0% 17% 2% 2% 12% 0% 8% 1% 1% 0% to 17% Outbound LU: 10% 3% 19% 23% 3% 6% 4% 0% 0% 11% 0% 0% to 23% Meta Descr.: 13% 0% 7% 17% 16% 10% 20% 9% 13% 11% 14% 0% to 20% Meta Keyw.: 30% 0% 15% 29% 50% 17% 31% 12% 12% 25% 31% 0% to 50% First Sentence: 14% 5% 3% 67% 11% 0% 18% 0% 0% 14% 10% 0% to 67% HTML Comm.: 6% 0% 8% 1% 0% 0% 0% 0% 0% 1% 0% 0% to 8% Search term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 25% 17% 13% 9% 17% 11% 33% 17% 13% 25% 14% 9% to 33% Body Text: 3% 2% 2% 2% 3% 1% 2% 1% 2% 1% 1% 1% to 3% H1 Texts: 33% 50% 0% 33% 18% 0% 25% 0% 0% 25% 13% 0% to 50% Domain: 100% 0% 100% 100% 100% 0% 33% 0% 0% 100% 0% 0% to 100% Page URL: 0% 33% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 33% H2-H6 Texts: 4% 2% 0% 2% 0% 3% 20% 6% 6% 2% 1% 0% to 20% IMG ALT: 4% 0% 8% 4% 25% 13% 0% 0% 0% 25% 100% 0% to 100% Bold Text: 9% 3% 3% 0% 12% 1% 7% 2% 0% 0% 6% 0% to 12% SD LT: 2% 1% 8% 5% 4% 2% 5% 1% 5% 3% 3% 1% to 8% Outbound LT: 7% 4% 0% 0% 9% 2% 2% 7% 0% 0% 0% 0% to 9% SD LU: 7% 3% 5% 9% 2% 1% 8% 0% 4% 2% 2% 0% to 9% Outbound LU: 13% 2% 19% 16% 7% 3% 4% 0% 0% 7% 0% 0% to 19% Created by SplinternetMarketing.com 54 of 61 www.SplinternetMarketing.com
  • 55.
    Internet Competitive AnalysisReport 7/5/2011 Search term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 9% 0% 3% 9% 8% 5% 10% 5% 6% 11% 10% 0% to 11% Meta Keyw.: 15% 0% 15% 14% 25% 8% 15% 6% 6% 13% 23% 0% to 25% First Sentence: 14% 3% 3% 33% 6% 0% 9% 1% 0% 7% 10% 0% to 33% HTML Comm.: 3% 0% 6% 1% 0% 0% 3% 0% 0% 1% 0% 0% to 6% Search term: "Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 25% 17% 6% 9% 17% 11% 33% 25% 25% 13% 7% 6% to 33% Body Text: 3% 3% 3% 4% 4% 1% 3% 3% 4% 1% 0% 0% to 4% H1 Texts: 33% 50% 0% 33% 18% 0% 25% 0% 0% 25% 13% 0% to 50% Domain: 100% 0% 100% 100% 100% 0% 33% 0% 0% 100% 0% 0% to 100% Page URL: 0% 33% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 33% H2-H6 Texts: 5% 2% 0% 9% 0% 3% 20% 6% 6% 2% 0% 0% to 20% IMG ALT: 8% 0% 8% 10% 25% 13% 5% 0% 0% 25% 0% 0% to 25% Bold Text: 9% 12% 3% 0% 13% 1% 7% 4% 0% 0% 0% 0% to 13% SD LT: 4% 5% 6% 9% 7% 2% 7% 4% 21% 2% 0% 0% to 21% Outbound LT: 7% 5% 0% 0% 10% 1% 2% 0% 0% 0% 0% 0% to 10% SD LU: 9% 5% 0% 11% 5% 2% 8% 3% 22% 2% 0% 0% to 22% Outbound LU: 7% 3% 19% 27% 7% 3% 4% 2% 0% 6% 0% 0% to 27% Meta Descr.: 13% 0% 3% 13% 12% 5% 10% 14% 13% 11% 7% 0% to 14% Meta Keyw.: 15% 0% 8% 14% 42% 8% 39% 12% 29% 25% 15% 0% to 42% First Sentence: 14% 3% 2% 33% 6% 0% 9% 4% 0% 7% 5% 0% to 33% HTML Comm.: 5% 0% 6% 1% 0% 0% 3% 0% 0% 1% 0% 0% to 6% Keywords "Internet" or "Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 25% 17% 9% 9% 17% 11% 33% 21% 19% 19% 11% 9% to 33% Body Text: 3% 2% 2% 3% 4% 1% 2% 2% 3% 1% 0% 0% to 4% H1 Texts: 33% 50% 0% 33% 18% 0% 25% 0% 0% 25% 13% 0% to 50% Domain: 100% 0% 100% 100% 100% 0% 33% 0% 0% 100% 0% 0% to 100% Page URL: 0% 33% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 33% H2-H6 Texts: 5% 2% 0% 5% 0% 3% 20% 6% 6% 2% 0% 0% to 20% IMG ALT: 6% 0% 8% 7% 25% 13% 2% 0% 0% 25% 50% 0% to 50% Bold Text: 9% 8% 3% 0% 12% 1% 7% 3% 0% 0% 3% 0% to 12% Created by SplinternetMarketing.com 55 of 61 www.SplinternetMarketing.com
  • 56.
    Internet Competitive AnalysisReport 7/5/2011 Keywords "Internet" or "Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range Site SD LT: 3% 3% 7% 7% 5% 2% 6% 3% 13% 3% 1% 1% to 13% Outbound LT: 7% 5% 0% 0% 9% 2% 2% 3% 0% 0% 0% 0% to 9% SD LU: 8% 4% 2% 10% 3% 2% 8% 2% 13% 2% 1% 1% to 13% Outbound LU: 10% 2% 19% 22% 7% 3% 4% 1% 0% 7% 0% 0% to 22% Meta Descr.: 11% 0% 3% 11% 10% 5% 10% 9% 9% 11% 9% 0% to 11% Meta Keyw.: 15% 0% 12% 14% 33% 8% 27% 9% 18% 19% 19% 0% to 33% First Sentence: 14% 3% 2% 33% 6% 0% 9% 3% 0% 7% 8% 0% to 33% HTML Comm.: 4% 0% 6% 1% 0% 0% 3% 0% 0% 1% 0% 0% to 6% Created by SplinternetMarketing.com 56 of 61 www.SplinternetMarketing.com
  • 57.
    Internet Competitive AnalysisReport 7/5/2011 Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Search term: "Internet Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 4 1 71 1 1 9 12 41 1 1 6 1 to 71 Body Text: 4 1 53 1 1 135 12 931 95 18 100 1 to 931 H1 Texts: 4 1 n/a 1 1 n/a 12 n/a n/a 1 21 n/a to 21 Domain: 4 n/a 1 1 5 n/a 12 n/a n/a 1 n/a n/a to 12 Page URL: n/a 6 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 6 H2-H6 Texts: 1 248 n/a 66 n/a 10 1 n/a 1 489 n/a n/a to 489 IMG ALT: 4 n/a 51 22 6 9 n/a n/a n/a 1 n/a n/a to 51 Bold Text: 4 46 657 n/a 1 9 12 254 n/a n/a n/a n/a to 657 SD LT: 184 1,521 27 291 55 442 12 605 156 11 1,308 11 to 1,521 Outbound LT: 7 13 n/a n/a 19 529 105 n/a n/a n/a n/a n/a to 529 SD LU: 1 74 n/a 334 530 976 269 n/a 36 1,335 1,810 n/a to 1,810 Outbound LU: 20 542 14 14 281 102 29 n/a n/a 18 n/a n/a to 542 Meta Descr.: 33 n/a 1 1 1 9 12 149 19 45 41 n/a to 149 Meta Keyw.: 1 n/a 56 1 1 1 1 1 1 1 71 n/a to 71 First Sentence: 4 1 47 1 1 n/a 12 n/a n/a 16 92 n/a to 92 HTML Comm.: 101 n/a 98 713 n/a n/a n/a n/a n/a 171 n/a n/a to 713 Search term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 4 1 51 1 1 9 12 41 1 1 6 1 to 51 Body Text: 4 1 53 1 1 135 12 481 95 18 57 1 to 481 H1 Texts: 4 1 n/a 1 1 n/a 12 n/a n/a 1 21 n/a to 21 Domain: 4 n/a 1 1 5 n/a 12 n/a n/a 1 n/a n/a to 12 Page URL: n/a 6 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 6 H2-H6 Texts: 1 248 n/a 66 n/a 10 1 72 1 272 335 n/a to 335 IMG ALT: 4 n/a 51 22 6 9 n/a n/a n/a 1 9 n/a to 51 Bold Text: 4 46 657 n/a 1 9 12 254 n/a n/a 96 n/a to 657 SD LT: 184 1,112 27 291 55 442 12 605 156 11 51 11 to 1,112 Outbound LT: 7 13 n/a n/a 19 450 105 49 n/a n/a n/a n/a to 450 SD LU: 1 74 20 334 510 976 269 n/a 36 699 77 n/a to 976 Outbound LU: 20 542 14 14 241 102 29 n/a n/a 18 n/a n/a to 542 Created by SplinternetMarketing.com 57 of 61 www.SplinternetMarketing.com
  • 58.
    Internet Competitive AnalysisReport 7/5/2011 Search term: "Internet" Your 1 2 3 4 5 6 7 8 9 10 Range Site Meta Descr.: 33 n/a 1 1 1 9 12 149 19 1 41 n/a to 149 Meta Keyw.: 1 n/a 37 1 1 1 1 1 1 1 20 n/a to 37 First Sentence: 4 1 47 1 1 n/a 12 448 n/a 16 51 n/a to 448 HTML Comm.: 101 n/a 98 713 n/a n/a 66 n/a n/a 171 n/a n/a to 713 Search term: "Marketing" Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 12 10 80 10 10 18 21 5 10 10 15 5 to 80 Body Text: 12 10 62 10 10 144 21 167 104 27 109 10 to 167 H1 Texts: 12 10 n/a 10 10 n/a 21 n/a n/a 10 30 n/a to 30 Domain: 12 n/a 9 9 13 n/a 21 n/a n/a 9 n/a n/a to 21 Page URL: n/a 15 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a to 15 H2-H6 Texts: 10 117 n/a 75 n/a 19 10 39 10 221 n/a n/a to 221 IMG ALT: 12 n/a 60 31 15 18 82 n/a n/a 10 n/a n/a to 82 Bold Text: 12 55 340 n/a 10 18 21 34 n/a n/a n/a n/a to 340 SD LT: 76 128 36 198 64 451 21 158 80 20 1,317 20 to 1,317 Outbound LT: 16 2 n/a n/a 28 538 114 n/a n/a n/a n/a n/a to 538 SD LU: 10 83 n/a 15 366 985 278 516 45 523 1,819 n/a to 1,819 Outbound LU: 28 19 22 22 21 111 37 108 n/a 26 n/a n/a to 111 Meta Descr.: 41 n/a 10 10 10 18 21 20 28 54 50 n/a to 54 Meta Keyw.: 10 n/a 65 10 10 10 10 10 10 10 80 n/a to 80 First Sentence: 12 10 56 10 10 n/a 21 156 n/a 25 101 n/a to 156 HTML Comm.: 110 n/a 106 721 n/a n/a 75 1,160 n/a 179 n/a n/a to 1,160 Created by SplinternetMarketing.com 58 of 61 www.SplinternetMarketing.com
  • 59.
    Internet Competitive AnalysisReport 7/5/2011 Table: Number of words This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 8 6 16 11 12 9 3 12 8 8 14 3 to 16 Body Text: 813 3,123 402 2,235 713 1,775 701 741 561 846 2,764 402 to 3,123 H1 Texts: 3 2 14 3 22 0 4 0 1 4 8 0 to 22 Domain: 1 2 1 1 1 1 3 1 1 1 1 1 to 3 Page URL: 1 3 0 0 0 0 0 0 0 0 0 0 to 3 H2-H6 Texts: 78 105 30 46 0 68 5 16 16 83 129 0 to 129 IMG ALT: 51 6 25 82 4 8 21 16 11 8 1 1 to 82 Bold Text: 59 89 172 12 113 83 15 193 0 4 17 0 to 193 SD LT: 154 705 36 208 92 289 131 278 57 219 244 36 to 705 Outbound LT: 14 160 3 2 82 96 45 15 0 12 7 0 to 160 SD LU: 106 1,746 21 268 102 510 156 172 50 431 341 21 to 1,746 Outbound LU: 31 240 21 44 30 221 48 44 2 83 22 2 to 240 Meta Descr.: 23 0 29 23 25 21 20 22 32 18 29 0 to 32 Meta Keyw.: 20 0 13 21 12 12 13 17 17 8 13 0 to 21 First Sentence: 7 39 67 3 18 1 22 71 1 14 20 1 to 71 HTML Comm.: 63 108 66 101 0 37 88 225 28 189 43 0 to 225 Created by SplinternetMarketing.com 59 of 61 www.SplinternetMarketing.com
  • 60.
    Internet Competitive AnalysisReport 7/5/2011 Table: Number of characters This chapter lists the analyzed keyword ranking factors in tabular form. (LT = link text, LU = link URL, SD = same domain.) Your 1 2 3 4 5 6 7 8 9 10 Range Site Document Title: 83 53 95 66 84 60 29 88 59 59 94 29 to 95 Body Text: 5,366 19,816 2,431 14,860 4,206 10,150 4,193 4,513 3,490 5,138 14,773 2,431 to 19,816 H1 Texts: 45 18 72 23 157 0 35 0 11 29 45 0 to 157 Domain: 20 12 17 20 28 14 29 9 7 22 9 7 to 29 Page URL: 7 23 0 0 0 0 0 0 0 0 0 0 to 23 H2-H6 Texts: 544 564 162 357 0 413 41 112 93 560 714 0 to 714 IMG ALT: 412 46 169 604 30 51 133 85 74 61 19 19 to 604 Bold Text: 462 467 1,052 70 802 527 122 1,125 0 13 105 0 to 1,125 SD LT: 1,149 4,619 230 1,494 571 1,685 855 1,754 418 1,444 1,526 230 to 4,619 Outbound LT: 70 1,623 18 15 513 568 302 104 0 82 38 0 to 1,623 SD LU: 1,272 9,820 127 2,026 608 2,728 1,070 1,231 387 2,677 2,186 127 to 9,820 Outbound LU: 277 1,689 176 390 294 1,632 483 294 13 679 125 13 to 1,689 Meta Descr.: 206 0 158 163 154 128 145 167 226 136 185 0 to 226 Meta Keyw.: 179 0 103 184 106 75 108 140 141 65 108 0 to 184 First Sentence: 61 271 384 23 101 4 168 497 11 104 117 4 to 497 HTML Comm.: 476 828 687 740 0 292 764 1,710 161 1,321 317 0 to 1,710 Created by SplinternetMarketing.com 60 of 61 www.SplinternetMarketing.com
  • 61.
    Internet Competitive AnalysisReport 7/5/2011 Table: Ranking factors digest This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".) Digest Your 1 2 3 4 5 6 7 8 9 10 Range Site Number of inbound links according to these search engines (the more the better) Alexa: 134 432k 143 261 387 1k 231 2k 358 290 231 143 to 432k AOL.com: 1 0 0 0 0 0 0 0 0 0 0 all 0 Links from social networks (the more the better) Delicious.com: 0 23k 0 0 78 260 0 788 0 2 0 0 to 23k Facebook 7 2k 149 37 465 15 2 83 24 53 4 2 to 2k Mentions: Twitter 582 0 163 5 3k 28 4 34 261 188 22 0 to 3k Tweets: Other ranking factors results (the older or the lower the better) Web Site Age: n/a Jan Jul n/a Dec n/a Oct Nov n/a n/a n/a Nov 1995 to 2001 2001 2005 2004 1995 Dec 2005 Server Speed: n/a 1.26s 1.63s 1.41s 0.63s 3.02s 2.78s 4.90s 0.78s 6.30s n/a 0.63s to 6.30s Alexa Traffic 2,346k 7 34k 103k 130k 44k 44k 13k 284k 37k 242k 7 to 284k Rank: Created by SplinternetMarketing.com 61 of 61 www.SplinternetMarketing.com