This document provides tips for optimizing a website and business for 2017 trends. It recommends incorporating voice search features to allow customers to leave voice messages, clearing unnecessary data to make websites load faster, strengthening social media presence by sharing informative content, building a mobile-friendly website to be prioritized by search engines, attracting visitors with high quality error-free content, and using long-tail keywords which have a higher conversion rate. The main trends for 2017 are said to be focusing on mobile, incorporating voice search features, optimizing for faster website loading and prioritizing mobile-first search.