1. 19 NEW SEO
Techniques For 2023
SEO is constantly changing, and keeping up with the latest techniques
can be challenging. In this presentation, we'll explore 19 new strategies
for staying ahead of the curve.
by Brand Diaries
2. Voice Search Optimization
The rise of voice search
Voice search is rapidly growing in
popularity, as consumers increasingly
rely on virtual assistants like Alexa and
Siri to answer their queries.
Optimizing for natural language
queries
Long-tail keywords and natural
language phrases can help improve
your chances of ranking for voice
search queries.
Google's featured snippets
Optimizing for Google's featured
snippets can increase the chances of
your content being read aloud in
response to a voice query.
3. Artificial Intelligence and Machine Learning in SEO
1 RankBrain
Google's artificial intelligence system that interprets
user queries and helps deliver more relevant search
results.
2
AI-powered chatbots
Chatbots can improve customer engagement and
help drive conversions on your website.
3 Machine learning algorithms
Can analyze massive amounts of data to help
improve search rankings and user experiences.
4
Personalization
AI-powered personalization can help deliver
customized content to individual users, improving
engagement and conversions.
4. Content Length and Quality
Long-form content
Longer articles tend to perform
better in search results, as they
often provide more comprehensive
coverage of a topic.
High-quality content
Content that goes in-depth,
provides unique insights, and is
well-researched and cited is
essential for ranking high in search
results.
Visual content
Visual content like infographics and
videos help increase user
engagement and can improve your
chances of being shared on social
media.
5. Mobile-First Indexing
The rise of mobile devices
Mobile devices are becoming the
primary way people access the
internet, so it's essential to optimize
your website for these users.
Responsive design
A responsive website design adjusts to
different screen sizes and orientations,
ensuring a seamless experience for
mobile users.
Mobile-first indexing
Google now primarily uses the mobile
version of a website for indexing and
ranking search results, so it's crucial to
prioritize mobile optimization.
6. User Experience and Website Speed
1 Page load time
Slow-loading websites can increase bounce rates
and decrease user engagement. Aim for a load
time of 2 seconds or less.
2
Mobile usability
Make sure your website is easy to navigate and
use on mobile devices, with features like easy-to-
click buttons and optimized menus. 3 Accessibility
Ensure your website is accessible to users with
disabilities, including those who use assistive
technologies like screen readers.
4
Website security
Securing your website with HTTPS encryption can
improve user trust and search rankings.
7. Local SEO
Google My Business
Create a Google My Business
listing to provide accurate
information about your business,
including location, hours, and
reviews.
Local keywords
Include geographic keywords in
your website content, like the name
of your city or neighborhood.
Local link building
Build local links to your website by
partnering with other businesses in
your area and participating in
community events.
8. Social Media and SEO
Increased social media
presence
Having a strong social media presence
can help drive traffic to your website
and improve your search rankings.
Choosing the right platforms
Focus on the social media platforms
that best align with your brand and
target audience.
User engagement
Engage with your audience on social
media to build relationships and
increase the likelihood of shares and
backlinks.