It's all about Search engine optimization and their growth in recent year's.

1. Sri Dharmasthala Manjunatheswara
College ( Autonomous ) Ujire
Search Engine Optimization
Department of
Business Administration
Presenter :-
M R Vilas
3rd BBA
R.No : 211026
Venue :
Classroom Date of Presentation
-: Topic :-

2. SEO stands for Search Engine Optimization. It's the practice of optimizing
websites and online content to improve their visibility in search engine
results pages (SERPs).
The goal is to increase organic (non-paid) traffic to a website by optimizing
various factors like keywords, meta tags, content quality, and website
structure, among others, to rank higher in search engine rankings. SEO
helps websites attract more visitors and reach a broader audience.

3. 1. Credibility and Trust: Websites that appear near the top of
search results are often perceived as more trustworthy and
credible by users. Good SEO can enhance your site's
reputation.
2. User Experience: SEO involves optimizing your website for
user-friendly navigation, faster loading times, and mobile
responsiveness. This improves the overall user experience,
which is important for retaining visitors.
3. Cost-Effective: Compared to paid advertising, SEO provides a
cost-effective way to attract and retain traffic over the long
term. Once your site ranks well, you don't need to pay for
clicks.
IMPORTANCE OF SEARCH ENGINE
OPTIMIZATION

4. 4.Targeted Audience: SEO allows you to target specific keywords and
demographics, ensuring that your content reaches the right audience who
are actively searching for what you offer.
5.Global Reach: If your business or content is relevant internationally,
SEO can help you reach a global audience, expanding your reach beyond
local markets.

5. SEARCH ENGINE OPTIMIZATION (SEO) GROWTH IN
RECENT YEARS.
1. Mobile Optimization: With the increasing use of smartphones, mobile
optimization has become crucial. Google's mobile-first indexing
prioritizes mobile-friendly websites in search results.
2. *User Experience (UX)*: SEO is not just about keywords and backlinks
anymore. User experience, including page speed, mobile-friendliness,
and easy navigation, has a significant impact on rankings.
3. Content Quality: High-quality, relevant content is more important
than ever. Google's algorithms have become more sophisticated in
evaluating content, favouring comprehensive, authoritative, and
engaging material.

6. 4. Voice Search: The rise of voice-activated devices like smart
speakers has led to an increase in voice search queries,
changing the way people search and the type of content they
consume.
5. Local SEO: Local businesses are focusing on optimizing their
online presence for local searches. Google My Business and
local directories play a vital role in this.

7. ANY QUESTIONS