Mobile Ad Sales Overview


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Mobile Ad Sales Overview

  1. 1. Signup Ads Performance-Based Mobile Ads
  2. 2. Years in Business Company Snapshot 3.5 70,000 400+ Top Brands using our ad solution Signups generated daily People with offices in NY, SF, India 57 Tour our NY Headquarters
  3. 3. of mobile ads priced on a Cost-Per-Click of mobile clicks are accidental 1 Mobile landing pages slow, perform poorly. Tremendous Waste in Mobile Ads 99% 63% 1: December 2010 Study by Harris Interactive
  4. 4. Advertisers only pay for signups , NOT clicks What are Signup Ads?
  5. 5. How do Signup Ads work? ON MOBILE DEVICES People see your signup ad Only pay when people complete their signup 1 2
  6. 6. How do Signup ads work? ON TABLET DEVICES People see your signup ad Only pay when people complete their signup 1 2
  7. 7. Where do Signup Ads appear? Your ads appear across a variety of top mobile apps and websites. Top Mobile & Tablet Apps
  8. 8. Sample Applications <ul><li>Launch Application </li></ul><ul><li>Ads show on launch </li></ul><ul><li>Launch Application </li></ul><ul><li>Fill out Registration Page </li></ul><ul><li>Ads shown to registered </li></ul>Top Baby Names Lasers Free Web Demo (several apps)
  9. 9. How are Signup Ads targeted? We automatically optimize ad placement based on where consumers are interested in your advertisement We select apps that have worked for similar advertisers <ul><li>Our ads run across thousands of apps </li></ul><ul><li>We optimize ads on performance feedback </li></ul>App App App App App App App App 1 2
  10. 10. What do you do with Signups? Your App  Coupon Distribution Social App Installs Automatic Email Powered by Pontiflex or Your Email Service Provider B Brand Engagement
  11. 11. Case Study – Reaching Moms <ul><li>Large Volume </li></ul><ul><ul><li>Over 100,000 sign-ups reached in 6 weeks </li></ul></ul><ul><li>Strong Results </li></ul><ul><ul><ul><li>ROI for Pontiflex is already more than double that of other national media partners </li></ul></ul></ul><ul><ul><ul><li>Over 24% open rate for emails </li></ul></ul></ul>+
  12. 12. Pledge of Feedback I hereby promise to let Pontiflex know the goals of my marketing campaign, and furthermore to provide regular feedback on how the campaign is doing. By this way, Pontiflex will be able to make my campaign even better over time, Sincerely, Awesome Marketer
  13. 13. APPENDIX
  14. 14. “ Using Pontiflex’s technology HUGGIES was able to reach moms with the right message.” “… a new dominant ad model.” “ New York City’s 10 Hottest Tech Startups” “ Advertisers will pay for a different kind of access to new readers.” “ Pontiflex is a game changing solution.” “ A less intrusive experience than a takeover ad that might click the user into a slow loading mobile screen.” What People Are Saying
  15. 15. Advertisers Using Pontiflex Include…
  16. 16. Managing Signups after first engagement <ul><li>Real-Time Signup Ad Transfer to your email service provider (ESP). </li></ul><ul><li>What’s an email service provider? </li></ul><ul><ul><li>Pontiflex can help you setup an easy way to occasionally email your signups using an email service provider. </li></ul></ul>Partner Email Service Providers
  17. 17. How Lilly Pulitzer Used Pontiflex Signup Ads to Build Online and Social Communities <ul><li>Objectives </li></ul><ul><li>Grow the size of its email database </li></ul><ul><li>Build a community of people on social sites and its website </li></ul><ul><li>Connect with new customers </li></ul><ul><li>Results </li></ul><ul><li>Doubled the size of its email database </li></ul><ul><li>Built a community of engaged people on social sites and its website </li></ul><ul><li>Reached interested people across digital platforms </li></ul>“ Pontiflex has helped us achieve accountable email and social marketing” Rachael Crews, Senior Manager e-Commerce <ul><li>Strategy and Tactics </li></ul><ul><li>Ran Pontiflex signup ads </li></ul><ul><li>Drove interested people to social sites and the Lilly Pulitzer website </li></ul><ul><li>Extend campaign and increase reach with mobile signup ads </li></ul>