New world of Web Promotion (SMO/SEO)


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New world of Web Promotion (SMO/SEO)

  1. 1. The New World of Web Promotion<br />Experience the Web in a New Way!<br />
  2. 2. What comes to our mind when we think of search engine promotion?<br />Getting a good ranking in a search engine.<br />
  3. 3. But this isn’t easy!<br />Search engines are getting smarter & intelligent everyday<br />
  4. 4. So how do you achieve your goals?<br />On page optimization is one of the very first step of SEO<br />Off Page Optimization<br />SMO<br />Advanced/Technical Techniques (HTML, CSS, Java Optimization)<br />
  5. 5. on-page optimization techniques<br />Title Optimization<br />Meta Description<br />HTML Tags<br />Keywords<br />Link Optimization<br />Image Optimization<br />URLS<br />Content<br />Sitemaps<br />Interconnectivity<br />
  6. 6. Title-the most important website optimization element.<br />Should be short but descriptive enough for your visitors to identify you and your business.<br />Target you title with the main keyphrase with which you are targeting your page.<br />Use Specific keywords in your title you want to rank with.<br />Your title should be appealing that it compels clicking.<br />
  7. 7. Don’t ignoreMeta Description<br />Include your Selling Point. Tell them what you offer and how you are different.<br />Including some of your keywords will give you some advantage in Google’s relevancy algorithm. <br />
  8. 8. Don’t miss out on impHTML Tags<br />The header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. Use them appropriately to define the page/post titles or the important sections of your website.<br />The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. <br />----------------------------------------------------------------------------<br />Note: Don’t put your navigation, site name, bread crumbs in [h1] [h2] [h3] tags. These tags are to define headlines, so use them appropriately.<br />
  9. 9. Don’t Overstuff with Keywords<br />Maintain the balance between your keywords & your content.<br />Do proper keyword research (some of the tools are SEObook Keyword Suggestion tool, Google Adwords Keyword Tool & Overture Keyword Tool. )<br />Try to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting. <br />
  10. 10. Don’t Overstuff with Keywords<br />Synonyms & Related Keywords: I personally like to use synonyms instead of having a high keyword density. This helps to make my content sound natural but still helps in SEO. <br />Try long tail keywords as well to rank high<br />
  11. 11. Link Optimization – its imp but still we neglect this.<br />Optimize your internal & external outbound links for search engines.<br />Try using good anchor text when you are linking to other people.<br />A good & clean Internal Link Structure with proper use of anchor text will definitely help. E.g. “Credit Card Application” is a better anchor text compared to “click here” <br />
  12. 12. Image Optimization- Make it easy for the spider<br />Use your relevant keywords as ALT text. <br />always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg” <br />Keep image file name same or similar to the ALT text. <br />Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text. <br />
  13. 13. Some Quick Pointers<br />Avoid Link Farms- Make Navigation Hierarchy Easy<br />Connectyour important sections <br />Define your urlswith right keywords <br />Pay attention to content(unique, useful, fresh and keyword optimized )<br />Sitemaps, both XML and user facing<br />Avoid Common Mistakes(Duplicate Content, URL Variants of the same page, Duplicate Meta tags, Hidden text & links, Keyword repetition, Mirror Pages)<br />
  14. 14. Off page Optimization<br />Use keywords in link anchor text<br />Obtain links from high ranking publisher sites<br />One way or 3 way linking but no reciprocal links or paid linking<br />Link building (Build quality links with universities/colleges/government/ngo/org)<br />Link from article marketing sites<br />Link from social bookmarking sites, pr sites, video sites, photo sites, blogs, fan pages, free directories, classified sites, profile posting sites etc…<br />
  15. 15. Social Media Strategies<br />Clear defined strategies are required to develop a process for SMO activities / SEO.<br />SMOon site<br />SMO in social space <br />
  16. 16. SMOOn site<br />Integrate RSS feeds from your related blogs, news or fan pages for dynamic content on your site.<br />Generate feed of dynamic content and do feed submissions<br />Add social bookmarking buttons to your pages for sharing on social spaces.<br />Incorporate third-party community functionalities like images and videos. (eg.<br />
  17. 17. SMO in social space<br />Directory Submissions (Site and RSS Feed)<br />Classified & Press Release Submission<br />Article Marketing & Blogging<br />Commenting on Blogs, Forums, Yahoo Answers<br />Video Posting, Sharing and Liking<br />Status updates on social platforms<br />Fan pages (urbanfashiontrends), RSS of blog in Notes in Facebook Profile or fan Pages<br />
  18. 18. SMO in social space<br />Linkedin Group discussions<br />Blog submissions in Networked Blogs,, BlogCatalog<br />Photo Sharing on Photo Networking Sites (Link Photo Albums on social networks.)( , marble-crafts.com<br />Bookmark your social profiles on social bookmarking sites<br />
  19. 19. Some common strategies<br />Category Content Optimization + Internal Linking<br />Related Site Article <br />Related Photo Gallery<br />Snapshot Posting of article on Blog & FacebookNotes<br />Snapshot posting of photo gallery on photo sharing sites and back link to photo gallery page<br />
  20. 20. Some common strategies<br />Related Article for Blog and Article Marketing Sites<br />Identify topics from social search engines (,,, yahoo answers, forums)<br />