this is some about of search engine optimisation.

1. SEO
( Search engine
optimization)
This is a part of Digital Marketing.

2. What is search engine and web browser?
Search engine:
● Search engine is a thing where
user find his query.
● Mostly it’s meaning is search
engine help to user to user
communicate .
● Some example is there
1.google
2. Bing
3.duckduckgo
Web browser:
● Web browser is a application
program that allows you to view
information on www.
● Search engine are normally
accessed through a web
browser.
● Many web browser are there
such as fire fox , internet explore
,google chrome etc

3. What is search engine optimization ?
● It is a process to
ranking our website in
search engine.
● The result is a many
traffic is there , for
many traffic business
is grow-up .

4. Some explanation of seo :
● Seo have 3 function such as crawler, indexing ,and ranking
algorithm.
1. Crawler:
● Crawler is a web spider which is crawl website like google not
which help them to crawl like scan your website .
● When crawler is crawl your website this process is known as
crawling.
● Crawler is the first process of search engine optimization.

5. 2. Indexing:
● When a page is crawled by crawler then google tries to understand
what the page is about , and store in such a way this process is
known as indexing .
● Indexing is second step in seo .
3. Ranking algorithm and google algorithm :
● This process is used for give a refined data or exact data according
to user’s query .
● This is the important and final step of search engine optimization .

6. Types of search engine optimization
There 3 main types of search engine optimization :
1. On page seo.
2. Off page seo
3. Technical seo.
And white hat seo , black hat seo and grey hat seo is the techniques of
seo . technical seo , international seo , local seo , mobile seo , negative
seo etc is part of search engine optimization.

7. 1. on-page seo:
● On-page seo refers to optimising the parts of your website you control like ,
content,html,title of page,url etc. in other word when you can control content , html, title
of page etc this is known as on-page seo.
I. write unique,helpful content
Ii.place target keywords stratgically
Iii. write keyword-rich title tags.
Iv.include and optimise images
2.Off-page seo:
● When you can optimise out of your website this is known as off-page seo .
● off -page seo function’s is (i) backlinks (ii)domain authority (iii)social links (iv)forum
submission(v)quora
● In Off-page backlink are more important.

8. I. backlink:
● Backlinks are links from outside domains that point to pages on your domain .
● This is a backlink of semrush.
● Backlink is 2 types such as
1. Do follow 2. No follow
1. Do follow:
A dofollow link is a link which passes authority on to the website. it is linking to the
dofollow tag tells search engines to crawl that link .
2. no follow:
A nofollow link is a link which does not pass authority on to the website it is linking
to the no follow tag tells search engine to ignore that link .

9. 3. Technical seo
● Technical SEO is the process of ensuring that a website meets the
technical requirements of modern search engines with the goal of
improved organic rankings.
● Technical SEO can greatly impact a website’s performance on
Google.
● If your pages load slowly , users may get annoyed and leave your site.user
behaviour like this may signal that your site doesn’t create a positive user
expression .as a result ,google may not rank your site well
● So technical seo is important

11. THANK YOU