Here are my SEO predictions and trends for 2023 including why ranking number 1 is becoming more and more overrated and what you should focus on instead, ways that Google is proving that user experience is important and what you can do, and the importance of using semantically related keywords and topic clusters to better demonstrate E.A.T (expertise, authority and trust).

1. SEO Predictions
& Trends 2023
Sarah McDowell

2. @SarahMcDUK @CaptivateAudio

3. What will you learn?
@SarahMcDUK @CaptivateAudio

4. @SarahMcDUK @CaptivateAudio

5. @SarahMcDUK @CaptivateAudio
Ranking #1 is becoming
more & more overated

6. @SarahMcDUK @CaptivateAudio

7. @SarahMcDUK @CaptivateAudio

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Go in more depth...

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Nail search intent...

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User Experience (UX) is
more important

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Source: Search Engine Land

27. Core Web Vitals
May 28, 2020
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tinyurl.com/learncls

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We need to focus on
semantically related
keywords

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Source: Semrush

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MUM
'Multitask Unified Model'
'S

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37. Helpful Content Update
August 25, 2022
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38. People first content NOT
search engine first
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tinyurl.com/learnpeoplefirst

40. You are what you E.A.T
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Topic clusters

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Pillar Page
Topic Cluster Topic Cluster
Sub Cluster Sub Cluster Sub Cluster Sub Cluster

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Halloween
Costumes Games
Couple
costumes
Family
costumes
Family Adults

44. @SarahMcDUK @CaptivateAudio
tinyurl.com/learneat

45. @SarahMcDUK @CaptivateAudio
Ranking #1 is becoming
more & more overated

46. @SarahMcDUK @CaptivateAudio
UX is becoming more &
more important

47. @SarahMcDUK @CaptivateAudio
We need to focus on
semantically related
keywords

48. Thanks for listening
@SarahMcDUK @CaptivateAudio