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Ecommerce SEO - How to Prepare for 2023 - Himani Kankaria.pdf

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Ecommerce SEO - How to Prepare for 2023 - Himani Kankaria.pdf

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Ecommerce SEO in 2023 is critical with many Google algorithm updates, product feature launches, and economic downturns. Himani Kankaria discusses how you can be ready for sustainable organic growth for your eCommerce website in 2023.

For eCommerce SEO consulting by Himani Kankaria, visit - https://missivedigital.com/ecommerce-seo/

Connect with her on LinkedIn - https://www.linkedin.com/in/himanikankaria/

Follow her on Twitter - https://twitter.com/himani_kankaria

Ecommerce SEO in 2023 is critical with many Google algorithm updates, product feature launches, and economic downturns. Himani Kankaria discusses how you can be ready for sustainable organic growth for your eCommerce website in 2023.

For eCommerce SEO consulting by Himani Kankaria, visit - https://missivedigital.com/ecommerce-seo/

Connect with her on LinkedIn - https://www.linkedin.com/in/himanikankaria/

Follow her on Twitter - https://twitter.com/himani_kankaria

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Ecommerce SEO - How to Prepare for 2023 - Himani Kankaria.pdf

  1. 1. Ecommerce SEO Himani Kankaria Founder, Missive Digital | How to Prepare for 2023?
  2. 2. Our parents are like @himani_kankaria Ecommerce SEO in 2023
  3. 3. Our parents are like @himani_kankaria Ecommerce SEO in 2023
  4. 4. But then @himani_kankaria Ecommerce SEO in 2023
  5. 5. But then there's a problem @himani_kankaria Ecommerce SEO in 2023
  6. 6. Whenever we want to change the world, @himani_kankaria Ecommerce SEO in 2023
  7. 7. @himani_kankaria Ecommerce SEO in 2023
  8. 8. @himani_kankaria Ecommerce SEO in 2023
  9. 9. @himani_kankaria Ecommerce SEO in 2023
  10. 10. @himani_kankaria
  11. 11. But this time @himani_kankaria Ecommerce SEO in 2023
  12. 12. But this time it's not just Google @himani_kankaria Ecommerce SEO in 2023
  13. 13. The WORLD is actually changing.
  14. 14. The world is facing economic recession and inflation. @himani_kankaria Ecommerce SEO in 2023
  15. 15. The world is facing economic recession and inflation. The UK declared its annual inflation rate at 11.1% till October 2022. @himani_kankaria Ecommerce SEO in 2023
  16. 16. The world is facing economic recession and inflation. Highest in the last 41 years | 1% higher than in September The UK declared its annual inflation rate at 11.1% till October 2022. @himani_kankaria Ecommerce SEO in 2023
  17. 17. The world is facing economic recession and inflation. The US also saw the highest inflation rate in 2022. @himani_kankaria Ecommerce SEO in 2023
  18. 18. Now that's affecting @himani_kankaria Ecommerce SEO in 2023
  19. 19. Now that's affecting Consumer spending @himani_kankaria Ecommerce SEO in 2023
  20. 20. More spend on essentials, not experiences. Source: eMarketer @himani_kankaria Ecommerce SEO in 2023
  21. 21. Reduced spend across most eCommerce categories. @himani_kankaria Ecommerce SEO in 2023
  22. 22. Stats from Amazon's Prime Early Access Sale in October 2022 @himani_kankaria Ecommerce SEO in 2023
  23. 23. Stats from Amazon's Prime Early Access Sale in October 2022 The October one brought in $8 billion in gross merchandise value, down 25% from July. @himani_kankaria Ecommerce SEO in 2023
  24. 24. Stats from Amazon's Prime Early Access Sale in October 2022 The October one brought in $8 billion in gross merchandise value, down 25% from July. Nearly 80% of Early Access shoppers said that inflation impacted their choices. @himani_kankaria Ecommerce SEO in 2023
  25. 25. This will now affect @himani_kankaria Ecommerce SEO in 2023
  26. 26. This will now affect Client budgets @himani_kankaria Ecommerce SEO in 2023
  27. 27. What you now need to do is @himani_kankaria Ecommerce SEO in 2023
  28. 28. What you now need to do is Change your mindset @himani_kankaria Ecommerce SEO in 2023
  29. 29. We used to focus on Growth @himani_kankaria Ecommerce SEO in 2023
  30. 30. Now we need to focus on Sustainability @himani_kankaria Ecommerce SEO in 2023
  31. 31. Let's plan for eCommerce SEO in 2023 @himani_kankaria Ecommerce SEO in 2023
  32. 32. 1. Check if we can work on our product/shipping pricing @himani_kankaria Ecommerce SEO in 2023
  33. 33. 1. Check if we can work on our product/shipping pricing We already saw that consumer spending is reduced @himani_kankaria Ecommerce SEO in 2023
  34. 34. 1. Check if we can work on our product/shipping pricing We already saw that consumer spending is reduced So check with the client if they can reduce some profit margins to sustain the business @himani_kankaria Ecommerce SEO in 2023
  35. 35. 2. Play on your strengths @himani_kankaria Ecommerce SEO in 2023
  36. 36. 2. Play on your strengths Collections/products that converts the most @himani_kankaria Ecommerce SEO in 2023
  37. 37. Collections/products that converts the most 2. Play on your strengths Check your platform for the report Source: Wix @himani_kankaria Ecommerce SEO in 2023
  38. 38. Collections/products that converts the most 2. Play on your strengths Promote them more aggressively @himani_kankaria Ecommerce SEO in 2023
  39. 39. Collections/products that converts the most 2. Play on your strengths Build more social proof to build trust @himani_kankaria Ecommerce SEO in 2023
  40. 40. 2. Play on your strengths Collections/products that recently started converting @himani_kankaria Ecommerce SEO in 2023
  41. 41. Collections/products that recently started converting 2. Play on your strengths Use aggressive content marketing @himani_kankaria Ecommerce SEO in 2023
  42. 42. 2. Play on your strengths Collections/products ranking at > 5 on Page 1 @himani_kankaria Ecommerce SEO in 2023
  43. 43. Collections/products ranking at > 5 on Page 1 2. Play on your strengths Analyse competitors' search results @himani_kankaria Ecommerce SEO in 2023
  44. 44. Collections/products ranking at > 5 on Page 1 2. Play on your strengths Optimise for available SERP features @himani_kankaria Ecommerce SEO in 2023
  45. 45. Collections/products ranking at > 5 on Page 1 2. Play on your strengths Optimise for available SERP features Ecommerce SEO in 2023
  46. 46. Collections/products ranking at > 5 on Page 1 2. Play on your strengths Be present on third-party sites for the same queries @himani_kankaria Ecommerce SEO in 2023
  47. 47. Collections/products ranking at > 10 & < 20 2. Play on your strengths @himani_kankaria Ecommerce SEO in 2023
  48. 48. 2. Play on your strengths Collections/products ranking at > 10 & < 20 Check GSC and optimize pages for relevant queries @himani_kankaria Ecommerce SEO in 2023
  49. 49. Collections/products ranking at > 10 & < 20 2. Play on your strengths Build more relevant & contextual internal links @himani_kankaria Ecommerce SEO in 2023
  50. 50. Collections/products ranking at > 10 & < 20 2. Play on your strengths Be present on third-party sites for the same queries @himani_kankaria Ecommerce SEO in 2023
  51. 51. 3. Identify the low-hanging fruits @himani_kankaria Ecommerce SEO in 2023
  52. 52. 3. Identify the low-hanging fruits Pages with high traffic but less conversions @himani_kankaria Ecommerce SEO in 2023
  53. 53. Pages with high traffic but less conversions 3. Identify the low-hanging fruits Check the user behaviour on CRO tool Source: Mouse Flow @himani_kankaria Ecommerce SEO in 2023
  54. 54. Pages with high traffic but less conversions 3. Identify the low-hanging fruits Check if mobile browsing has issues Source: UXCam @himani_kankaria Ecommerce SEO in 2023
  55. 55. Pages with high traffic but less conversions 3. Identify the low-hanging fruits See if they're able to find the "Add to Cart" button Source: Kind PNG @himani_kankaria Ecommerce SEO in 2023
  56. 56. 3. Identify the low-hanging fruits Pages with high traffic but less conversions Check why they're leaving the page without converting @himani_kankaria Ecommerce SEO in 2023
  57. 57. 3. Identify the low-hanging fruits Pages with high traffic but less conversions Check why they're leaving the page without converting Are they not able to find what they're looking for? @himani_kankaria Ecommerce SEO in 2023
  58. 58. 3. Identify the low-hanging fruits Pages with high traffic but less conversions Check why they're leaving the page without converting Are they not able to find what they're looking for? Is the page loading properly in micro- seconds? @himani_kankaria Ecommerce SEO in 2023
  59. 59. 3. Identify the low-hanging fruits Pages with high traffic but less conversions Check why they're leaving the page without converting Are they not able to find what they're looking for? Is the page loading properly in micro- seconds? Does the page look clean to help users make decisions faster? @himani_kankaria Ecommerce SEO in 2023
  60. 60. Pages with high SV but fewer clicks 3. Identify the low-hanging fruits @himani_kankaria Ecommerce SEO in 2023
  61. 61. Pages with high SV but fewer clicks 3. Identify the low-hanging fruits Optimise SEO tags - Title, Desc., H1 @himani_kankaria Ecommerce SEO in 2023
  62. 62. Pages with high SV but fewer clicks 3. Identify the low-hanging fruits Optimise content for available SERP features Source: Moz @himani_kankaria Ecommerce SEO in 2023
  63. 63. Pages that dropped the clicks recently 3. Identify the low-hanging fruits @himani_kankaria Ecommerce SEO in 2023
  64. 64. 3. Identify the low-hanging fruits Pages that dropped the clicks recently Check if competitors have ranked better @himani_kankaria Ecommerce SEO in 2023
  65. 65. 3. Identify the low-hanging fruits Pages that dropped the clicks recently Check if competitors have ranked better Check if you have lost the top SERP features @himani_kankaria Ecommerce SEO in 2023
  66. 66. 3. Identify the low-hanging fruits Pages that dropped the clicks recently Check if competitors have ranked better Check if you have lost the top SERP features Check if the irrelevant queries have dropped the clicks @himani_kankaria Ecommerce SEO in 2023
  67. 67. 3. Identify the low-hanging fruits Pages that dropped the clicks recently Check if competitors have ranked better Check if you have lost the top SERP features Check if the irrelevant queries have dropped the clicks Check if you need SEO tag optimisation @himani_kankaria Ecommerce SEO in 2023
  68. 68. 4. Check who converts more, where, and how @himani_kankaria Ecommerce SEO in 2023
  69. 69. Demographics 4. Check who converts more, where, and how Create pages and content accordingly. @himani_kankaria Ecommerce SEO in 2023
  70. 70. Location 4. Check who converts more, where, and how Choose queries and topics accordingly. @himani_kankaria Ecommerce SEO in 2023
  71. 71. Device 4. Check who converts more, where, and how Design and manage speed accordingly. @himani_kankaria Ecommerce SEO in 2023
  72. 72. New vs Returning 4. Check who converts more, where, and how Strategise your SEO accordingly. @himani_kankaria Ecommerce SEO in 2023
  73. 73. 4. Strategise for Remarketing SEO @himani_kankaria Ecommerce SEO in 2023
  74. 74. 4. Strategise for Remarketing SEO @himani_kankaria Ecommerce SEO in 2023
  75. 75. 4. Strategise for Remarketing SEO @himani_kankaria Ecommerce SEO in 2023
  76. 76. 4. Strategise for Remarketing SEO @himani_kankaria Ecommerce SEO in 2023
  77. 77. 4. Strategise for Remarketing SEO @himani_kankaria Ecommerce SEO in 2023
  78. 78. 4. Strategise for Remarketing SEO Link to my #BrightonSEO deck - https://bit.ly/RemarketingSEO @himani_kankaria Ecommerce SEO in 2023
  79. 79. 4. Monitor every week, month, quarter eCommerce is critical & requires constant monitoring. @himani_kankaria Ecommerce SEO in 2023
  80. 80. 4. Monitor every week, month, quarter You need to know what performs better. @himani_kankaria Ecommerce SEO in 2023
  81. 81. Just remember @himani_kankaria Ecommerce SEO in 2023
  82. 82. Just remember If the client sustains in the market, @himani_kankaria Ecommerce SEO in 2023
  83. 83. Just remember If the client sustains in the market, you will sustain the project. @himani_kankaria Ecommerce SEO in 2023
  84. 84. 2023 is going to be the year of sustainability. " " Himani Kankaria
  85. 85. Himani Kankaria Founder, Missive Digital About Me Been in this industry for 12+ years now Author at Search Engine Journal, eComKeeda, Semrush, Search Engine Land, and more! Speaker at Global Events at BrightonSEO, Meet Magento, Semrush, Whitespark Local Summit, and more! @himani_kankaria /himanikankaria/

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