1.
Ecommerce SEO
Himani Kankaria
Founder, Missive Digital
|
How to Prepare for 2023?

2.
Our parents are
like
@himani_kankaria
Ecommerce SEO in 2023

3.
Our parents are
like
@himani_kankaria
Ecommerce SEO in 2023

4.
But then
@himani_kankaria
Ecommerce SEO in 2023

5.
But then
there's a problem
@himani_kankaria
Ecommerce SEO in 2023

6.
Whenever we want to
change the world,
@himani_kankaria
Ecommerce SEO in 2023

7.
@himani_kankaria
Ecommerce SEO in 2023

8.
@himani_kankaria
Ecommerce SEO in 2023

9.
@himani_kankaria
Ecommerce SEO in 2023

10.
@himani_kankaria

11.
But this time
@himani_kankaria
Ecommerce SEO in 2023

12.
But this time
it's not just Google
@himani_kankaria
Ecommerce SEO in 2023

13.
The WORLD is actually changing.

14.
The world is facing
economic recession and
inflation.
@himani_kankaria
Ecommerce SEO in 2023

15.
The world is facing
economic recession and
inflation.
The UK declared its annual inflation rate at
11.1% till October 2022.
@himani_kankaria
Ecommerce SEO in 2023

16.
The world is facing
economic recession and
inflation.
Highest in the last 41 years | 1% higher than in September
The UK declared its annual inflation rate at
11.1% till October 2022.
@himani_kankaria
Ecommerce SEO in 2023

17.
The world is facing
economic recession and
inflation.
The US also saw the
highest inflation rate
in 2022.
@himani_kankaria
Ecommerce SEO in 2023

18.
Now that's affecting
@himani_kankaria
Ecommerce SEO in 2023

19.
Now that's affecting
Consumer spending
@himani_kankaria
Ecommerce SEO in 2023

20.
More spend on
essentials, not
experiences.
Source: eMarketer
@himani_kankaria
Ecommerce SEO in 2023

21.
Reduced spend across
most eCommerce
categories.
@himani_kankaria
Ecommerce SEO in 2023

22.
Stats from Amazon's Prime Early Access
Sale in October 2022
@himani_kankaria
Ecommerce SEO in 2023

23.
Stats from Amazon's Prime Early Access
Sale in October 2022
The October one brought in $8 billion in gross
merchandise value, down 25% from July.
@himani_kankaria
Ecommerce SEO in 2023

24.
Stats from Amazon's Prime Early Access
Sale in October 2022
The October one brought in $8 billion in gross
merchandise value, down 25% from July.
Nearly 80% of Early Access shoppers said that
inflation impacted their choices.
@himani_kankaria
Ecommerce SEO in 2023

25.
This will now affect
@himani_kankaria
Ecommerce SEO in 2023

26.
This will now affect
Client budgets
@himani_kankaria
Ecommerce SEO in 2023

27.
What you now need to do is
@himani_kankaria
Ecommerce SEO in 2023

28.
What you now need to do is
Change your mindset
@himani_kankaria
Ecommerce SEO in 2023

29.
We used to focus on
Growth
@himani_kankaria
Ecommerce SEO in 2023

30.
Now we need to focus on
Sustainability
@himani_kankaria
Ecommerce SEO in 2023

31.
Let's plan for
eCommerce SEO
in 2023
@himani_kankaria
Ecommerce SEO in 2023

32.
1. Check if we can work on our
product/shipping pricing
@himani_kankaria
Ecommerce SEO in 2023

33.
1. Check if we can work on our
product/shipping pricing
We already saw that consumer spending is reduced
@himani_kankaria
Ecommerce SEO in 2023

34.
1. Check if we can work on our
product/shipping pricing
We already saw that consumer spending is reduced
So check with the client if they can reduce some
profit margins to sustain the business
@himani_kankaria
Ecommerce SEO in 2023

35.
2. Play on your strengths
@himani_kankaria
Ecommerce SEO in 2023

36.
2. Play on your strengths
Collections/products
that converts the most
@himani_kankaria
Ecommerce SEO in 2023

37.
Collections/products
that converts the most
2. Play on your strengths
Check your platform for
the report
Source: Wix
@himani_kankaria
Ecommerce SEO in 2023

38.
Collections/products
that converts the most
2. Play on your strengths
Promote them more
aggressively
@himani_kankaria
Ecommerce SEO in 2023

39.
Collections/products
that converts the most
2. Play on your strengths
Build more social
proof to build trust
@himani_kankaria
Ecommerce SEO in 2023

40.
2. Play on your strengths
Collections/products that
recently started converting
@himani_kankaria
Ecommerce SEO in 2023

41.
Collections/products that
recently started converting
2. Play on your strengths
Use aggressive content
marketing
@himani_kankaria
Ecommerce SEO in 2023

42.
2. Play on your strengths
Collections/products
ranking at > 5 on Page 1
@himani_kankaria
Ecommerce SEO in 2023

43.
Collections/products
ranking at > 5 on Page 1
2. Play on your strengths
Analyse competitors'
search results
@himani_kankaria
Ecommerce SEO in 2023

44.
Collections/products
ranking at > 5 on Page 1
2. Play on your strengths
Optimise for available
SERP features
@himani_kankaria
Ecommerce SEO in 2023

45.
Collections/products
ranking at > 5 on Page 1
2. Play on your strengths
Optimise for available
SERP features
Ecommerce SEO in 2023

46.
Collections/products
ranking at > 5 on Page 1
2. Play on your strengths
Be present on third-party
sites for the same queries
@himani_kankaria
Ecommerce SEO in 2023

47.
Collections/products
ranking at > 10 & < 20
2. Play on your strengths
@himani_kankaria
Ecommerce SEO in 2023

48.
2. Play on your strengths
Collections/products
ranking at > 10 & < 20
Check GSC and optimize
pages for relevant queries
@himani_kankaria
Ecommerce SEO in 2023

49.
Collections/products
ranking at > 10 & < 20
2. Play on your strengths
Build more relevant &
contextual internal links
@himani_kankaria
Ecommerce SEO in 2023

50.
Collections/products
ranking at > 10 & < 20
2. Play on your strengths
Be present on third-party
sites for the same queries
@himani_kankaria
Ecommerce SEO in 2023

51.
3. Identify the low-hanging fruits
@himani_kankaria
Ecommerce SEO in 2023

52.
3. Identify the low-hanging fruits
Pages with high traffic
but less conversions
@himani_kankaria
Ecommerce SEO in 2023

53.
Pages with high traffic
but less conversions
3. Identify the low-hanging fruits
Check the user
behaviour on CRO tool
Source: Mouse Flow
@himani_kankaria
Ecommerce SEO in 2023

54.
Pages with high traffic
but less conversions
3. Identify the low-hanging fruits
Check if mobile
browsing has issues
Source: UXCam
@himani_kankaria
Ecommerce SEO in 2023

55.
Pages with high traffic
but less conversions
3. Identify the low-hanging fruits
See if they're able to find
the "Add to Cart" button
Source: Kind PNG
@himani_kankaria
Ecommerce SEO in 2023

56.
3. Identify the low-hanging fruits
Pages with high traffic
but less conversions
Check why they're leaving
the page without converting
@himani_kankaria
Ecommerce SEO in 2023

57.
3. Identify the low-hanging fruits
Pages with high traffic
but less conversions
Check why they're leaving
the page without converting
Are they not able to find what they're
looking for?
@himani_kankaria
Ecommerce SEO in 2023

58.
3. Identify the low-hanging fruits
Pages with high traffic
but less conversions
Check why they're leaving
the page without converting
Are they not able to find what they're
looking for?
Is the page loading properly in micro-
seconds?
@himani_kankaria
Ecommerce SEO in 2023

59.
3. Identify the low-hanging fruits
Pages with high traffic
but less conversions
Check why they're leaving
the page without converting
Are they not able to find what they're
looking for?
Is the page loading properly in micro-
seconds?
Does the page look clean to help users
make decisions faster?
@himani_kankaria
Ecommerce SEO in 2023

60.
Pages with high SV
but fewer clicks
3. Identify the low-hanging fruits
@himani_kankaria
Ecommerce SEO in 2023

61.
Pages with high SV
but fewer clicks
3. Identify the low-hanging fruits
Optimise SEO tags
- Title, Desc., H1
@himani_kankaria
Ecommerce SEO in 2023

62.
Pages with high SV
but fewer clicks
3. Identify the low-hanging fruits
Optimise content for
available SERP features
Source: Moz
@himani_kankaria
Ecommerce SEO in 2023

63.
Pages that dropped
the clicks recently
3. Identify the low-hanging fruits
@himani_kankaria
Ecommerce SEO in 2023

64.
3. Identify the low-hanging fruits
Pages that dropped
the clicks recently
Check if competitors have ranked better
@himani_kankaria
Ecommerce SEO in 2023

65.
3. Identify the low-hanging fruits
Pages that dropped
the clicks recently
Check if competitors have ranked better
Check if you have lost the top SERP features
@himani_kankaria
Ecommerce SEO in 2023

66.
3. Identify the low-hanging fruits
Pages that dropped
the clicks recently
Check if competitors have ranked better
Check if you have lost the top SERP features
Check if the irrelevant queries have dropped
the clicks
@himani_kankaria
Ecommerce SEO in 2023

67.
3. Identify the low-hanging fruits
Pages that dropped
the clicks recently
Check if competitors have ranked better
Check if you have lost the top SERP features
Check if the irrelevant queries have dropped
the clicks
Check if you need SEO tag optimisation
@himani_kankaria
Ecommerce SEO in 2023

68.
4. Check who converts more, where, and
how
@himani_kankaria
Ecommerce SEO in 2023

69.
Demographics
4. Check who converts more, where, and
how
Create pages and content accordingly.
@himani_kankaria
Ecommerce SEO in 2023

70.
Location
4. Check who converts more, where, and
how
Choose queries and
topics accordingly.
@himani_kankaria
Ecommerce SEO in 2023

71.
Device
4. Check who converts more, where, and
how
Design and manage
speed accordingly.
@himani_kankaria
Ecommerce SEO in 2023

72.
New vs
Returning
4. Check who converts more, where, and
how
Strategise your SEO accordingly.
@himani_kankaria
Ecommerce SEO in 2023

73.
4. Strategise for Remarketing SEO
@himani_kankaria
Ecommerce SEO in 2023

74.
4. Strategise for Remarketing SEO
@himani_kankaria
Ecommerce SEO in 2023

75.
4. Strategise for Remarketing SEO
@himani_kankaria
Ecommerce SEO in 2023

76.
4. Strategise for Remarketing SEO
@himani_kankaria
Ecommerce SEO in 2023

77.
4. Strategise for Remarketing SEO
@himani_kankaria
Ecommerce SEO in 2023

78.
4. Strategise for Remarketing SEO
Link to my #BrightonSEO deck -
https://bit.ly/RemarketingSEO
@himani_kankaria
Ecommerce SEO in 2023

79.
4. Monitor every week, month, quarter
eCommerce is critical & requires constant monitoring.
@himani_kankaria
Ecommerce SEO in 2023

80.
4. Monitor every week, month, quarter
You need to know
what performs
better.
@himani_kankaria
Ecommerce SEO in 2023

81.
Just remember
@himani_kankaria
Ecommerce SEO in 2023

82.
Just remember
If the client sustains in
the market,
@himani_kankaria
Ecommerce SEO in 2023

83.
Just remember
If the client sustains in
the market,
you will sustain the
project.
@himani_kankaria
Ecommerce SEO in 2023

84.
2023 is going to be the year of
sustainability.
"
"
Himani Kankaria

85.
Himani Kankaria
Founder, Missive Digital
About Me
Been in this industry for 12+ years now
Author at Search Engine Journal,
eComKeeda, Semrush, Search
Engine Land, and more!
Speaker at Global Events at
BrightonSEO, Meet Magento, Semrush,
Whitespark Local Summit, and more!
@himani_kankaria
/himanikankaria/