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Seo Part 1
The document discusses Google Universal's impact on SEO, emphasizing its ability to increase visibility and opportunities for businesses during recessionary times through various multimedia formats. It highlights the importance of user-generated content (UGC) for maintaining freshness and engagement, as well as its benefits for longtail search optimization. The document also addresses potential challenges of UGC, including moderation and copyright concerns, while urging businesses to embrace these strategies to drive more traffic and enhance brand awareness.
Seo Part 1
- 1. Common Sense SEOGoogleUniversal and User Generated ContentPresenter:Lee Colbran
- 2. Common Sense SEOGoogleUniversalWhat is Google Universal?
- 3. Common Sense SEOGoogleUniversalThe composites of Google UniversalBlog Search Book Search Code Search (labs)Finance Images Local/MapsNews Patent Search (beta)Product Search Scholar Video Web Search
- 4. Common Sense SEOGoogleUniversalGoogle Universal and AdwordsBlog Search Book Search Code Search (labs)Finance Images Local/MapsNews Patent Search (beta)Product Search Scholar Video Web Search+
- 5. Common Sense SEOGoogleUniversalWhat does Google Universal offer a businessin times of recession?
- 6. Common Sense SEOGoogleUniversalWhat does Google Universal offer a businessin times of recession?FlexibilityCommon Sense SEOGoogle UniversalWhat does Google Universal offer a businessin times of recession?Flexibility
- 7. Opportunity to tellpotential visitors you embrace multi-mediaCommon Sense SEOGoogle UniversalWhat does Google Universal offer a businessin times of recession?Flexibility
- 8. Opportunity to tellpotential visitors you embrace multi-media
- 9. Increased exposureCommon SenseSEOGoogle UniversalWhat does Google Universal offer a businessin times of recession?Flexibility
- 10. Opportunity to tellpotential visitors you embrace multi-media
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- 12. Business opportunitiesCommon SenseSEOGoogle UniversalWhat does Google Universal offer a businessin times of recession?Flexibility
- 13. Opportunity to tellpotential visitors you embrace multi-media
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- 16. We all lookfor products, service & information– make sure you are doing all you can to lead traffic to your doorCommon Sense SEOGoogle UniversalGoogle Universal in effectSearch Term: Les PaulWeb SearchImage SearchVideo SearchNews SearchShopping ResultsAdwordsThere are six opportunities to appear on the first page of Google for the term.
- 17. Common Sense SEOGoogleUniversalGoogle Universal in effectSearch Term: Brian JonesNews SearchWeb SearchImage SearchVideo SearchBlog ResultsBook ResultsThere are six opportunities to appear on the first page of Google for the term.
- 18. Common Sense SEOGoogleUniversal Typical GoogleSearch Products that can appear on the 1st Page of results
- 19. Why bother withUCD?Common Sense SEOGoogle UniversalAnd that provides serious Real Estate
- 20. Common Sense SEOGoogleUniversal
- 21. Common Sense SEOGoogleUniversalGoogle Universal impact36% click "news" results within blended search results*Only 17% click a "news" result after conducting a news-specific search* Source Jupiter
- 22. Common Sense SEOGoogleUniversalGoogle Universal impact36% click "news" results within blended search results*Only 17% click a "news" result after conducting a news-specific search31% click "image" results within blended search results*Only 26% click an "image" result after conducting an image-specific search* Source Jupiter
- 23. Common Sense SEOGoogleUniversalGoogle Universal impact36% click "news" results within blended search results*Only 17% click a "news" result after conducting a news-specific search31% click "image" results within blended search results*Only 26% click an "image" result after conducting an image-specific search17% click "video" results within blended search results*Only 10% click a "video" result after conducting a video-specific search* Source Jupiter
- 24. Common Sense SEOGoogleUniversalGoogle Universal impact“I think, that a year from now, we are going to be sitting here saying – ‘if you don’t have video, if you don’t have engagement objects on your website, you are just not going to rank.”* Bruce Clay
- 25. Common Sense SEOGoogleUniversal Will Google Universal change with the introduction of Google Caffeine?
- 26. Common Sense SEOGoogleUniversalGoogle Universal conclusions- Drive more traffic- Gain real estate- Increase brand awarenessVersatility
- 27. Dominate thefront page of GoogleCommon Sense SEOUser Generated ContentUser Generated Content
- 28. Common Sense SEOUserGenerated ContentWhy is User Generated Content great in recession?- It takes the pressure away from site owners and web teams having to create fresh content- UGC gives you a competitive advantage in tough trading timesIt complements your core contentBenefits of User Generated Content on your website?Common Sense SEOUser Generated Content- Freshness
- 29. Common Sense SEOUserGenerated ContentBenefits of User Generated Content on your website?- Freshness- Unique Content
- 30. Common Sense SEOUserGenerated ContentBenefits of User Generated Content on your website?- Freshness- Unique Content- Honesty (Independence)
- 31. Common Sense SEOUserGenerated ContentBenefits of User Generated Content on your website?- Freshness- Unique Content- Honesty (Independence)- Engagement
- 32. Common Sense SEOUserGenerated ContentBenefits of User Generated Content on your website?- Freshness- Unique Content- Honesty (Independence)- EngagementAnd from an SEO perspective most importantly- Longtail Search
- 33. Common Sense SEOUserGenerated ContentNotable websites based on user generated content
- 34. Common Sense SEOUserGenerated ContentSuccessful ecommerce sites using usergenerated content
Editor's Notes
- #2 - Self Empower - Extend your saturationWe are looking to increase positivity in recession when money is tight, give you an edge
- #3 Show of hands Who understands the concept of Google Universal? Who feels they are already using Google Universal? Who feels they are getting the best out of Google Universal? How many media opportunities do you feel there is with Google Universal?Four answers – 4, 7, 11 or more than 11
- #4 Check Catalogs, Code Search, Finance, Patent, Scholar, DirectoryFlight and Movies being in America and we can expect + video content is in trial in Beta mode in US
- #5 Rare that any one page would contain more than 7 universal opportunitiesI am all for max visibility
- #10 You are not placing all your eggs in one basket
- #12 The other relation that may of have appeared is Blog Search ResultsBring term up on the screenLook at what happened when Michael Jackson sadly passed away – The Internet lit up like a Christmas Tree, a trendPossibly add second with Brian Jones23 slots
- #13 On top of this theDailymail news story appears in the top 10 as well as a fresh resultHis death was murder and would be investigated after xx year
- #14 Need ICONS for the images to the left hand sideParking – Gatwick ParkingWembley ParkingHotels – Torquay Hotels
- #20 I endorse this3 Examples – Self build wine rack – Flat pack furnitureHints and tips for gamersI will tell my peers, I may well link from my blog, I may be a member of a forum or communityI want help and guidance – not a slick presentation. I can turn on the TV for that (well sometimes) – it’s informationIt’s time to make rich content, it’s time to engage our visitors, it is time to expand your reach to your users of tomorrpw
- #21 Caffeine is an under the bonnet change10 years on current structureFight challenges from Twitter, Facebook and Microsoft
- #23 Hands up what site managers here?Keep your hands up if you deploy User Generated Content on your site?
- #24 What do we mean by User Generated Content (UCD)
- #25 Talk about Amazon, talk about Colin Forbes book on holiday and the reviewsBook ¾ complete but still read the reviewsWent on to buy more based on peer reviewsToys R Us StaffI am looking for a toy to teach my 3yr old son SpanishGoogle offers me varietyReviews of X teach my son spanish within a week
- #30 Hands up who uses each siteFacebook - Mark ZuckerbergTwitter - Jack DorseyThey are all phenomallysuccessfuil sites
- #32 Longtail not from a staff content writer, but from the likes of you and I
- #33 Why would I not object to incorrect grammar appearing on a website?Caribbean is a Heinz 57 word – there are numerous ways that it is spelt
- #35 I must add I do not expect every site to be in a position to have the visitor levels that Amazon does – that said, there is no reason why within your niches that you cannot be seen as the leader in your field – UGC will help you achieve this.