1. Off page optimization
The stepsmentionedbelowplaysamajorrole inthe off page optimization
Ask for back link
Back linkisa linkone websitegetsfromanotherwebsite.Backlinks
make a huge impact ona website’sprominenceinsearchengine results.Thisiswhytheyare considered
veryuseful forimprovingawebsite’sSEOranking.Searchenginescalculaterankingsusingmultiple
factors to displaysearchresults.
There are 3 typesof back links
a) One way
b) Two way
c) Three way
Directory Submission
Directorysubmission isbasicallylistingyourwebsite invariousbusinessdirectories
that bestsuitedyourservices.
Niche submission
A niche,inthe market, isa specificareaof marketingwhichhasitsownparticular
requirements,customers,andproducts
Local businessdirectory
Listingyourwebsite inthe local listingwebsitesoryellowpagescanincrease yoursearch
resultslocally.
The Belowlistedwebsitesare helpful foryouroff page optimization.
Google Local
Maps
Yahoo Local
YellowPages
SuperPages
Hot-frogs
2. Social bookmarking:
Most of the youthis presentinthe social media.If we promote yourwebsiterighthere,thenchances
are higherof yourimprovedpage rankings.Create Communities,Businesspage,Businessevents etc.
and postyour website linkoverthere.Thishelpsingeneratingnew traffictoyourwebsite.
Classifiedback links:
We can post or submitclassifiedadsonvariouswebsitesforfree.Thisoverall helpsustoadvertise
our products.
Questionandanswerstrategy
We needtotry to find outsomequestions andanswerwebsitethat hassometopicsrelatedto yourwebsite.
Post questionsand answersrelatedto yourwebsite’s contentand posts.
https://www.quora.com
Blogging:
A blog is a frequently updatedonlinepersonal journalor diary. Itis a placeto express you to theworld. A place
to shareyourthoughtsandyourpassions
3. https://www.tumblr.com/
https://wordpress.com/
https://www.blogger.com
Blog commenting:
Blogcommentingisanessential procedureforinteractionbetweenblogs,bloggersandblogreaders.It
isan action whereinvisitorsorblogreadersleave acommenttoa blogpost or article,replytoreaders’
comments,orthe author himself answersorrepliestovisitorsquestionsandcomments.Blog
commentingisagood wayto exchange thoughtsandopinionsaboutcertaintopicwrittenasablogpost
Guestblogging:
Guesstbloggingisa methodusedbythe ownersof blogstoincrease traffictotheirsites.Theyofferto
write contentforothersimilarblogsintheirindustryasguestbloggers.Inexchange,theyreceive alink
to theirownblogand an opportunitytopromote theirownname andblogintheirchosenindustry.
Pressrelease:
A pressrelease isessentiallyaimedathighlightingandunderscoringthe new events, happenings inyour
company/firmthatyouwouldlike topromote andletyouraudiencesknow.
4. Eg :https://www.pr.com/press-releases
Competitivelinkstealing:
It teachesyou about the industry:
Which competitors are landing the most backlinks, and which sites in your vertical are more likely to give
backlinks.
It helpsyou understand several key thingsabout your competitors:
Get a behind-the-scenes look at your competitor’s back link profile, and why they rank for different
search terms
The specific strategies and tactics used to land quality links
The growth of their link profile (are they dedicating a lot of resources?)
The types of content attracting the most back link
