SEO can be a huge headache to copywriters, especially if you don’t understand the intricacies and strategies it takes to really make it work. There’s not much that’s more frustrating than spending your valuable time working on SEO only to see no effects at all in your website traffic.

1. 1
Sidestepping the 3 Most Common SEO
Mistakes
SEO can be a huge headache to copywriters; especially if you don’t
understand the intricacies and strategies it takes to really make it
work. There’s not much that’s more frustrating than spending your
valuable time working on SEO only to see no effects at all in your
website traffic.
There are three common mistakes that many SEO first-timers make
fairly regularly. If you can keep an eye out for these mistakes in your
own SEO efforts, you’ll save a lot of time and will have effective SEO
copy pulling in more traffic than ever.
Your Site Isn’t Crawl-able
Google implements what are known as “web crawlers” to index and
locate certain pages. If you aren’t using great headlines, keywords
and relevant content, you are making your page hard to find and,
thus, not optimized to be caught by these web crawlers. This can also
be blamed on poorly written page descriptions.
You can keep tabs on this by navigating your own site. Make sure
you are able to reach every page within your site through Google
search results. You’ll need to clock on Google’s listing of your site
and select the “text only version.”

2. 2
Your Keywords Are Weak
Be sure that your keywords are relevant and related to what
people want to read about. If you have weak keywords, your
content is going to get lost in the millions of other websites out
there. You need to be very specific. For instance, if you are
writing an article on the depth of the Grand Canyon, using
“depth of the Grand Canyon” isn’t quite enough. You need to
specify your key phrase like “How deep is the Grand Canyon?”
A general rule of thumb is to think about the phrases or words
you would use when looking for the same information. The more
specific you can get, the better.
Too Much Focus on Links, Not Enough Focus on Your Website
Do not, under any circumstances, write content solely for the
sake of trying to get backlinks and new followers. Of course, if
content results in these things, that’s great. But your content
should be interesting and compelling before everything else.
Don’t focus on loading the content down with keywords just to
include them…they need to fit naturally and not forced in like the
wrong piece of a puzzle.
What are some other common SEO mistakes you have seen on a
regular basis? And what strategies do you have to make sure your
SEO is done naturally and without being blatant and forced?
Source: http://www.readybuzz.com/sidestepping-the-3-most-
common-seo-mistakes/