Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribut...Distilled
Developing a content strategy is only half the battle — you also need to devise a plan for distributing your content to ensure it’s seen. Adria will talk you through the different distribution channels and the types of content and target demographics that are best for each. You'll walk away with a better understanding of how to develop a diverse distribution mix and the tools that you can try right away back in the office.
Red and White Shop- The AdVenture Media Case Study Daniel Tawil
RedandWhiteShop.com (eCommerce NC State licensed gear) came to us in need of a PPC management agency that could diagnose their AdWords campaigns and discover why they were not seeing the types of results that they had initially anticipated. After running a complete audit and analyzing the historical data in the account, we discovered...
Hoger rendement met google ad words voor smit mode 201114valantic NL
Smit Mode is een fashion retailer met 19 filialen in Zuid-Holland. Naast haar fysieke winkels heeft dit familiebedrijf sinds 2011 in de vorm SmitMode.nl ook een eigen webshop. Smit Mode is een performance based samenwerking aangegaan met ISM eCompany voor haar Google AdWords programma. Arjen vertelt over het eerste succesvolle samenwerkingsjaar waarin opbrengst uit Google AdWords meer dan verdrievoudigde en de kosten-per-transactie (CPS) fors afnamen. Van Arjen krijg je concrete tips voor data analyse en optimalisatietechnieken om meer rendement te halen uit jouw Google AdWords search campagnes.
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
MozCon - E-Commerce SEO - Tips and TricksFabio Ricotta
US consumers will spend $327 billion online in 2016, and the competition's getting really serious. To succeed, sites need to improve their advanced strategies because everyone's doing a good job on the basic key SEO factors. This presentation covers tips and tricks such as link building strategies, scalable content creation, and measurement and reports with Google Analytics, developed for one of Brazil's biggest online retailers.
7 Steps to Becoming a Performance-Driven Content MarketerPR 20/20
(#CMWorld 14 presentation) We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough. Marketers must go beyond brand storytelling to deliver personalized, highly relevant communications across all channels, and connect their actions to marketing goals including subscribers, reach, website visitors, leads, sales and customer retention.
TAKE-AWAYS:
* Learn how gaps in talent, technology and strategy are impacting content marketers’ ability to maximize ROI.
* Build integrated content marketing campaigns that take a scientific approach to success.
* Discover tools and techniques to connect content marketing activities to bottom-line business results.
Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribut...Distilled
Developing a content strategy is only half the battle — you also need to devise a plan for distributing your content to ensure it’s seen. Adria will talk you through the different distribution channels and the types of content and target demographics that are best for each. You'll walk away with a better understanding of how to develop a diverse distribution mix and the tools that you can try right away back in the office.
Red and White Shop- The AdVenture Media Case Study Daniel Tawil
RedandWhiteShop.com (eCommerce NC State licensed gear) came to us in need of a PPC management agency that could diagnose their AdWords campaigns and discover why they were not seeing the types of results that they had initially anticipated. After running a complete audit and analyzing the historical data in the account, we discovered...
Hoger rendement met google ad words voor smit mode 201114valantic NL
Smit Mode is een fashion retailer met 19 filialen in Zuid-Holland. Naast haar fysieke winkels heeft dit familiebedrijf sinds 2011 in de vorm SmitMode.nl ook een eigen webshop. Smit Mode is een performance based samenwerking aangegaan met ISM eCompany voor haar Google AdWords programma. Arjen vertelt over het eerste succesvolle samenwerkingsjaar waarin opbrengst uit Google AdWords meer dan verdrievoudigde en de kosten-per-transactie (CPS) fors afnamen. Van Arjen krijg je concrete tips voor data analyse en optimalisatietechnieken om meer rendement te halen uit jouw Google AdWords search campagnes.
Beyond the Buzzfeed Effect – Content Types Every Website NeedsPaddy Moogan
It can be too easy to focus just on creating the next viral piece of content. This content is needed but it's not the only type of content we should be creating. In this slide deck, Paddy talks through the three different types of content every online business should be creating.
MozCon - E-Commerce SEO - Tips and TricksFabio Ricotta
US consumers will spend $327 billion online in 2016, and the competition's getting really serious. To succeed, sites need to improve their advanced strategies because everyone's doing a good job on the basic key SEO factors. This presentation covers tips and tricks such as link building strategies, scalable content creation, and measurement and reports with Google Analytics, developed for one of Brazil's biggest online retailers.
7 Steps to Becoming a Performance-Driven Content MarketerPR 20/20
(#CMWorld 14 presentation) We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough. Marketers must go beyond brand storytelling to deliver personalized, highly relevant communications across all channels, and connect their actions to marketing goals including subscribers, reach, website visitors, leads, sales and customer retention.
TAKE-AWAYS:
* Learn how gaps in talent, technology and strategy are impacting content marketers’ ability to maximize ROI.
* Build integrated content marketing campaigns that take a scientific approach to success.
* Discover tools and techniques to connect content marketing activities to bottom-line business results.
Summary Comparison of the 2013 Gartner MCCM Magic Quadrant vendors to the previous year, 2012 results. Easily see what Gartner's standout recommendations are and how the MCCM Multi-Channel vendors compares to 2012.
WHY SEO AND DIGITAL MARKETING ARE NECESSARY FOR YOUR WEBSITE?Digital-marketing1
ParulSoft provide you the best SEO and Digital marketing service to our customer. It is also provide the cheapest website designing. ParulSoft also work in the field of IT. ParulSoft also an IT company. It is one of the best software companies in Indore. Here you will get the complete solution related to your website. We design the best software, Website and app in very cheap rates. It also provides the best SEO and Digital marketing service to their customer to fight in this Global market.
The team at G Map Pros have been managing Google My Business accounts and providing local SEO services for over 10 years. Experience gives us a great understanding of what works, as well as what doesn’t; combining experience with analytics and some automation helps deliver better results on a regular basis. We have analyzed thousands of businesses that show up in the Google Maps 3-Pack in some of the most competitive markets and industries throughout the United States. We know what it takes to get you to the Prime Real Estate position on the search engines. Contact Us Today! (816) 605-3750.
Digital marketing refears promoting or increasing brand awareness using digital channels or internet. Digital channels such as - Search Engines, Websites, Social Media, Mobile Apps, Email etc.
I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing
Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz (Twitter @joannalord)
Best Practices in Marketing Budgeting for Improved ROI with IDC, VMWare and A...Allocadia Software
Watch a best practices webinar in marketing budgeting with leading industry analyst IDC and billion-dollar tech cloud and virtualization software company, VMWare.
3 Key Takeways:
1: Best Practices in Marketing Budgeting: Best practice insights and industry trends from the Head of IDC's CMO Advisory Council on managing marketing operating budget allocations
2: Global Budgeting Case Study: How VMWare manages their global marketing investments and budgets across their worldwide marketing organization
3: Building Alignment & ROI: How you can build alignment across your marketing organization to increase marketing's credibility, drive better ROMI, and impact the bottomline
[Webinar] Predictive Lead Scoring: How To Turn Data Into RevenueMintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/predictive-lead-scoring-how-to-turn-data-into-revenue/
Description:
“Predictive Analytics” is the buzzword du jour. With so many digital marketing tools, technologies, and channels at our disposal and the ability to track prospect and customer behavior, we are awash with data to be analyzed in order to predict and drive our marketing results. So, how do we cut through the clutter, sift through the hype, and bring the most critical data into focus? How do we put it to use?
Download the slides and watch this Marketo LaunchPoint webinar replay to discover how predictive lead scoring will put all of your data to work for you. Learn how the marketing ninjas at SmartBear Software have used Marketo and Mintigo to build an automated system that targets the right leads with the right messages at the right time.
You will learn how to:
- Profile your ideal customer so that you can target high-fit leads
- Score your leads in real-time based on that profile
- Optimally engage the leads by routing them to the appropriate nurture track or sales reps before even gathering behavioral data
Speakers:
Patrick Chen - Sr. Manager of Marketing Operations at Marketo
Tony Yang - Director of Demand Generation at Mintigo
Gary DeAsi - Sr. Marketing Manager & Marketo Champion at SmartBear Software
Presented at Cloud Conventions 2020 by Angela Leavitt of Mojo Marketing.
Turbulent times may have you asking, 'What do I do now?' If history has shown us one thing, it's that innovative companies use down markets to cement their thought leadership, sharpen their strategies, and overtake competition. This session will explore sales and marketing strategies that will not only keep you afloat, but also allow you to grow during uncertain times.
Backlinks Uncovered: How to Analyze Their Performance and Get More for Your W...Unamo
In this presentation webinar, we’ll guide you through the backlinks basics and give you tips how to attract more of them to your website.
If you would like to take part in our free webinar about backlinks, save your seat here: http://try.positionly.com/webinar/backlinks-uncovered/
Also, if you would like to watch our webinar regarding backlinks, please visit, please watch the video: https://www.youtube.com/watch?v=l8fM5TwaaQk
Summary Comparison of the 2013 Gartner MCCM Magic Quadrant vendors to the previous year, 2012 results. Easily see what Gartner's standout recommendations are and how the MCCM Multi-Channel vendors compares to 2012.
WHY SEO AND DIGITAL MARKETING ARE NECESSARY FOR YOUR WEBSITE?Digital-marketing1
ParulSoft provide you the best SEO and Digital marketing service to our customer. It is also provide the cheapest website designing. ParulSoft also work in the field of IT. ParulSoft also an IT company. It is one of the best software companies in Indore. Here you will get the complete solution related to your website. We design the best software, Website and app in very cheap rates. It also provides the best SEO and Digital marketing service to their customer to fight in this Global market.
The team at G Map Pros have been managing Google My Business accounts and providing local SEO services for over 10 years. Experience gives us a great understanding of what works, as well as what doesn’t; combining experience with analytics and some automation helps deliver better results on a regular basis. We have analyzed thousands of businesses that show up in the Google Maps 3-Pack in some of the most competitive markets and industries throughout the United States. We know what it takes to get you to the Prime Real Estate position on the search engines. Contact Us Today! (816) 605-3750.
Digital marketing refears promoting or increasing brand awareness using digital channels or internet. Digital channels such as - Search Engines, Websites, Social Media, Mobile Apps, Email etc.
I’ll cover what retargeting is, how to segment and sequence retargeting, as well as how you use this as a cheap testing vehicle, a branding campaign, and a bottom-line gain to your returns.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Paid Marketing
Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz (Twitter @joannalord)
Best Practices in Marketing Budgeting for Improved ROI with IDC, VMWare and A...Allocadia Software
Watch a best practices webinar in marketing budgeting with leading industry analyst IDC and billion-dollar tech cloud and virtualization software company, VMWare.
3 Key Takeways:
1: Best Practices in Marketing Budgeting: Best practice insights and industry trends from the Head of IDC's CMO Advisory Council on managing marketing operating budget allocations
2: Global Budgeting Case Study: How VMWare manages their global marketing investments and budgets across their worldwide marketing organization
3: Building Alignment & ROI: How you can build alignment across your marketing organization to increase marketing's credibility, drive better ROMI, and impact the bottomline
[Webinar] Predictive Lead Scoring: How To Turn Data Into RevenueMintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/predictive-lead-scoring-how-to-turn-data-into-revenue/
Description:
“Predictive Analytics” is the buzzword du jour. With so many digital marketing tools, technologies, and channels at our disposal and the ability to track prospect and customer behavior, we are awash with data to be analyzed in order to predict and drive our marketing results. So, how do we cut through the clutter, sift through the hype, and bring the most critical data into focus? How do we put it to use?
Download the slides and watch this Marketo LaunchPoint webinar replay to discover how predictive lead scoring will put all of your data to work for you. Learn how the marketing ninjas at SmartBear Software have used Marketo and Mintigo to build an automated system that targets the right leads with the right messages at the right time.
You will learn how to:
- Profile your ideal customer so that you can target high-fit leads
- Score your leads in real-time based on that profile
- Optimally engage the leads by routing them to the appropriate nurture track or sales reps before even gathering behavioral data
Speakers:
Patrick Chen - Sr. Manager of Marketing Operations at Marketo
Tony Yang - Director of Demand Generation at Mintigo
Gary DeAsi - Sr. Marketing Manager & Marketo Champion at SmartBear Software
Presented at Cloud Conventions 2020 by Angela Leavitt of Mojo Marketing.
Turbulent times may have you asking, 'What do I do now?' If history has shown us one thing, it's that innovative companies use down markets to cement their thought leadership, sharpen their strategies, and overtake competition. This session will explore sales and marketing strategies that will not only keep you afloat, but also allow you to grow during uncertain times.
Backlinks Uncovered: How to Analyze Their Performance and Get More for Your W...Unamo
In this presentation webinar, we’ll guide you through the backlinks basics and give you tips how to attract more of them to your website.
If you would like to take part in our free webinar about backlinks, save your seat here: http://try.positionly.com/webinar/backlinks-uncovered/
Also, if you would like to watch our webinar regarding backlinks, please visit, please watch the video: https://www.youtube.com/watch?v=l8fM5TwaaQk
[Polish presentation] Przewodnik po pozycjonowaniu i optymalizacji stron z Po...Unamo
W trakcie naszej prezentacji przeprowadzimy Cię przez meandry SEO. Dowiesz się co to jest pozycjonowanie i w jaki sposób może Ci pomóc w wypromowaniu Twojego biznesu. Pokażemy Ci także jak wykorzystać potencjał drzemiący w narzędziach Positionly, aby zdobyć jeszcze lepsze wyższe pozycje w wyszukiwarkach internetowych.
Jeśli chciałbyś wziąć na żywo udział w naszym najnowszym webinarze dotyczącym pozycjonowania, zarezerwuj swoje miejsce: http://try.positionly.com/webinar/pozycjonowanie-z-positionly/
Aby obejrzeć jeden z naszych webinarów o pozycjonowaniu, odwiedź nasz profil na YouTube: https://www.youtube.com/watch?v=tHWSFxx80TE
Google Penguin algorithm updates aim to decrease search engine rankings of the websites that use forbidden link building techniques. The newest update was released on 17th of October. It’s the 6th refresh of the algorithm so far. It focuses on spammy backlink profiles and based on the official source – it affected less than 1% of US search queries.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.