SlideShare a Scribd company logo
http://seo2.0.onreact.com
http://www.iblogzone.com
http://searchenginejournal.com
http://searchengineland.com
Sources
Positionly-theeasiestwaytotrackand
improveyourpostioninsearchengine
rankings
www.positionly.com
UserEngagement
&BrandExposure
-Aimingforbiggeruserengagementand
brandexposure,
-Thinkingaboutrankingsasareporting
metricandaprizeforefforts,notan
ultimategoal
UserEngagement
&B
DiversifiedTraffic
Focusingonsocialmediaandreferraltraffic
fromvariouswebsites
Marketing
Knowledge
Analyticalandmostlymarketing
knowledgeisnecessary
Traffic&Rankings
Aimingonlyformoretrafficandhigher
rankings
OrganicTraffic
Focusingonorganictrafficfromsearch
engines
TechnicalKnowledge
Analyticalandmostlytechnicalknowledge
isneeded
On-site
Using#TAGS
Communication
Usingsocialmediaforcommunication
aroundcontent
Viralexposure
Gettingviralexposurethankstogreat
contentandpeoplewhoshareit
Participatingin
Community
-Sharingtheexperience,
-Helpingpeoplewiththeproblemsthey
encounter,
-Buildingrelationsandpersonalauthority
Keywords
Focusingonkeywords
ContentDistribution
Pushingcontentviasocialmedia
ArticleSubmissionSites
Gettingexposurebasedonarticle
submissionsites
Commentingfor
Backlinks
Interactionandcommentingwithin
communityforbacklinks
SocialMedia
UserEngagement,
Conversion&Revenue
Creatingcontentforuserengagement,
conversionsandrevenue
Optimization
forUsers
Creatingcatchyheadlinesandengaging
content
KeywordDiversity
Focusingonkeyworddiversity
Competingin
Blogosphere
-Competinginindustry-relatedblogs,
-Writingyourownblog,
-Managingsocialmediaintermsofcontent
publication
Competingin
Blogosphere
-Competinginindustry-relatedblogs,
-Writingyourownblog,
-Managingsocialmediaintermsofcontent
publication
PersonalBranding
Beingthefaceofthebrandandusing
authorshipmarkup
People'sDemands
Payingattentiononpeople’sdemands
Clicks&PageViews
Creatingcontentforclicksandpageviews
OptimizationforSearch
Engines
Creatingtitlesandheadlinesforkeywords
ExactMatchAnchorText
Focusingonexactmatchanchortext
CompetinginSearch
Engines
Competingsolelyinsearchengines
Anonymity
Avoidingpersonalexposure
Numbers
Payingattentiononnumbers
Content
LinkEarning
High-qualityguestbloggingin
industry-trustedsites
Establishing
Relations
LinkWithoutany
Conditions
Offeringalinkregardlesstowhetheryou
receiveabacklink
ResultsThanksto
ContentCreation
Resultsareachievedbyputtingtimein
contentcreation
Long-term
Strategy
Operatinginanaccordancetolong-term
strategy
LinkBuilding
-Addingwebsitestodirectoriesmanually,
-Buyinglinks,
-Participatinginlinkexchangeprograms
ResultsThanksto
TechnicalMethods
Resultsaregeneratedbasedontechnical
methods
Short-termEfforts
Focusingonhereandnow:
Short-termactionsaimedtotricksearch
engines
ScoringBacklinks
LinkforLinkExchange
Off-site
vs.
Sustainableandalgorithm-proofSEOmethodsthatworkin2013
SEO SEONEW

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SEO Marketing 2013