1. Red and White Shop was seeking help to improve their Google AdWords campaign which was underperforming. Their account had issues like poor structure, lack of conversion tracking, and low quality scores.
2. The agency restructured the account by separating campaigns by geography and organizing ad groups by product type. They also implemented conversion tracking and dynamic remarketing.
3. These changes led to immediate success, with a 119% increase in conversions, 37% decrease in cost per conversion, and other improvements over two months. Ongoing optimizations helped sustain gains in key metrics like quality score and return on investment.
Verify Digital - Verified Lead GenerationMatthew King
Verified provides lead generation and verification services. They have a team of marketing experts who research target audiences and develop customized lead generation strategies. This includes creating media plans, landing pages, ads, and tracking results. They execute campaigns across multiple online channels and optimize for conversions. All leads are then verified through calls to confirm identity and intent. This process aims to provide quality leads and maximize return on investment for clients.
Demand generation is the process of creating awareness and interest in a company's products or services through marketing efforts to generate qualified leads. It involves multiple tactics like content marketing, social media promotion, email marketing, and lead generation to build a brand and attract potential customers. An effective demand generation system is strategic, comprehensive, and focuses on creating value for the audience through free resources, content, and engagement over social media to gradually build trust and generate long-term demand. Testing different tactics and analyzing results is important to optimize the demand generation process.
Top 100 global engineering and construction brands Sumit Roy
Amongst the developed nations, the biggest growth is expected in the United States, whereas growth prospects in Europe remain rather bleakWestern European construction market is expected to be 5% smaller in 2025 than it was at its peak in 2007. Swiss ABB is this year’s biggest loser, falling 16% to US$4.5 billion, and the European housing bubble has undercut investors’ incentive to fund housing construction projects.
Larsen & Toubro is the biggest riser this year on the back of significant investment by India’s Modi government in all its core sectors. Its brand value rose by 36% this year to US$3.2 billion
Key engineering and construction brands, including Holcim and Lafarge have already started leveraging these megatrends by disposing of assets in Europe and investing more in Asia and other growth markets. 2014 saw collective brand values across the sector rise by 4% and enterprise values rise by 10%, with four of the five fastest rising brands being Chinese.
This document discusses optimizing the customer experience through a party planning analogy. It suggests taking a holistic view of optimization across the organization and focusing efforts on specific customer segments and journeys. Key areas to optimize include governance, themes, insights, segments, journeys, personalization, marketing, design, content and engagement. The goal is to provide customers the best experience by understanding them and collaborating across teams.
The document provides guidance on developing a strategic marketing plan using an inbound marketing approach. It discusses leveraging existing marketing assets to attract and engage customers through relevant content. The plan involves setting goals based on understanding the target market, then creating messaging, choosing appropriate channels, and establishing a content schedule. It emphasizes tracking results, tweaking ineffective strategies, and growing efforts over time by recycling high-performing content across new channels. The goal is to attract and delight customers so they promote the business through word-of-mouth.
This document discusses how social media analytics can help advertising agencies strengthen their pitches for new clients. It presents two models: the Improving the Pitch with Social Intelligence (IPSI) model shows how analyzing online conversations about a prospective client can provide insights for a more compelling pitch. The Effective Advertising with Social Intelligence (EASI) model demonstrates how social data can prove the effectiveness of advertising campaigns. The document also describes a case study where Crimson Hexagon analyzed online discussions about shopping at Best Buy to identify opportunities agencies could propose.
Verify Digital - Verified Lead GenerationMatthew King
Verified provides lead generation and verification services. They have a team of marketing experts who research target audiences and develop customized lead generation strategies. This includes creating media plans, landing pages, ads, and tracking results. They execute campaigns across multiple online channels and optimize for conversions. All leads are then verified through calls to confirm identity and intent. This process aims to provide quality leads and maximize return on investment for clients.
Demand generation is the process of creating awareness and interest in a company's products or services through marketing efforts to generate qualified leads. It involves multiple tactics like content marketing, social media promotion, email marketing, and lead generation to build a brand and attract potential customers. An effective demand generation system is strategic, comprehensive, and focuses on creating value for the audience through free resources, content, and engagement over social media to gradually build trust and generate long-term demand. Testing different tactics and analyzing results is important to optimize the demand generation process.
Top 100 global engineering and construction brands Sumit Roy
Amongst the developed nations, the biggest growth is expected in the United States, whereas growth prospects in Europe remain rather bleakWestern European construction market is expected to be 5% smaller in 2025 than it was at its peak in 2007. Swiss ABB is this year’s biggest loser, falling 16% to US$4.5 billion, and the European housing bubble has undercut investors’ incentive to fund housing construction projects.
Larsen & Toubro is the biggest riser this year on the back of significant investment by India’s Modi government in all its core sectors. Its brand value rose by 36% this year to US$3.2 billion
Key engineering and construction brands, including Holcim and Lafarge have already started leveraging these megatrends by disposing of assets in Europe and investing more in Asia and other growth markets. 2014 saw collective brand values across the sector rise by 4% and enterprise values rise by 10%, with four of the five fastest rising brands being Chinese.
This document discusses optimizing the customer experience through a party planning analogy. It suggests taking a holistic view of optimization across the organization and focusing efforts on specific customer segments and journeys. Key areas to optimize include governance, themes, insights, segments, journeys, personalization, marketing, design, content and engagement. The goal is to provide customers the best experience by understanding them and collaborating across teams.
The document provides guidance on developing a strategic marketing plan using an inbound marketing approach. It discusses leveraging existing marketing assets to attract and engage customers through relevant content. The plan involves setting goals based on understanding the target market, then creating messaging, choosing appropriate channels, and establishing a content schedule. It emphasizes tracking results, tweaking ineffective strategies, and growing efforts over time by recycling high-performing content across new channels. The goal is to attract and delight customers so they promote the business through word-of-mouth.
This document discusses how social media analytics can help advertising agencies strengthen their pitches for new clients. It presents two models: the Improving the Pitch with Social Intelligence (IPSI) model shows how analyzing online conversations about a prospective client can provide insights for a more compelling pitch. The Effective Advertising with Social Intelligence (EASI) model demonstrates how social data can prove the effectiveness of advertising campaigns. The document also describes a case study where Crimson Hexagon analyzed online discussions about shopping at Best Buy to identify opportunities agencies could propose.
Everything You Need To Know About AdWords Attribution ModelsWill Marlow Agency
In this presentation, we highlight the different attribution modeling options that are available in AdWords, and the impact that each can have on your campaigns.
6 key steps for account based marketing that really worksConvergeHub
The document outlines 6 key steps for account based marketing: 1) Find your target accounts, 2) Research your accounts, 3) Create customized content for each account, 4) Choose appropriate channels to deliver your content, 5) Run an integrated campaign across channels, and 6) Measure results such as engagement, revenue, and list growth. It emphasizes aligning marketing and sales, treating each account like its own market, and using content to influence the right stakeholders within accounts.
HeroConf 2019 Using Google Analytics to Supercharge Audience PerformanceAmy Bishop
This presentation outlines the many ways that Google Analytics can be used to: identify prospecting targets, create high-intent audiences, identify audiences with the highest propensity to convert, and improve the conversion rates of those audiences.
(paid search audiences, ppc audiences, remarketing, retargeting)
Lift Without Loss: New e-retail white paper offers help for tough timesElizabeth Lupfer
Summary: Promotional offers can be effective for increasing online revenue, but they can also cut into margins. An alternative marketing strategy, campaigns based on messaging alone, can increase conversions and boost revenue without the need to discount product prices or shipping charges. In this white paper we share our experiences and lessons learned while creating and managing "zero cost" marketing campaigns on a wide range of commercial web sites.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
In this presentation, we outline the benefits of SEO and why you should use both paid and organic search for maximizing your revenue. Brought to you by https://ppc.co/ and https://seo.co/ppc/
The document provides an overview of marketing trends for 2012 and recommendations for multi-channel marketing, print marketing, local search engine optimization, social media marketing, online advertising, email marketing, and mobile marketing. It then presents an assessment for companies to rate themselves on how well they integrate various marketing channels, conduct direct marketing, online marketing, email marketing, and mobile marketing.
The Ultimate Guide to Measuring the ROI of Content MarketingMohamed Mahdy
This document provides guidance on measuring the return on investment (ROI) of content marketing efforts. It discusses defining key performance indicators (KPIs) around reach, engagement, and conversions. It also covers forecasting ROI to determine necessary budgets, and choosing the right tools to track metrics and report on results. The guidelines aim to help marketers quantify and optimize their content strategies.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Personalised Search Marketing - The Drum 2016Lee Mason
This document discusses the increasing personalization of paid search marketing. It begins by describing how search marketing has traditionally focused on targeting ads based on keywords but is now evolving to personalize ads using additional data. Examples of early personalization efforts include mobile-specific ad copy and search remarketing based on previous site visits. The key development discussed is Google's addition of location data to ad customization templates in late 2015. This allows advertisers to dynamically adjust ad copy based on a user's location within a single campaign, avoiding issues of low search volumes that splitting campaigns by location could cause. The document argues this represents a shift from targeting to true personalization. It provides examples of how location and other publicly available data could be used to create
Proper Cards Strategic Communications PlanJohn Lee
The strategic communications plan outlines objectives for launching the website of Proper Cards, a specialty invitation company. The plan aims to increase website traffic and sales by 10% monthly for 12 months through social media campaigns on Facebook, Instagram and Twitter promoting the slogan "A Proper Card at a Proper Price". Success will be evaluated based on web traffic, sales increases and growth of a loyal customer base over time. The primary target is couples seeking wedding invitations, while the secondary target is event planners.
Industry benchmark study in collaboration with MarketingProfs, Direct Marketing News, Merit Direct, Target Marketing Magazine, The Marketing Advisory Network, and Researchscape. Reveals how B2B organizations understand buyers, create and maintain personas, and put customer insights to use.
Customer Journey Maps and Buyer PersonasGoodbuzz Inc.
Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average retailer understands them as an individual, and only 21 percent say the communications they receive from the average retailer are “usually relevant.”
Sales and Marketing - Shifting Lead Nurturing Into OverdrivePardot
Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead nurturing has historically been known as a marketing tool and has quickly become a successful part of the overall strategy that supports and drives sales deal success.
So, just how does sales leverage lead nurturing? Join Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, to find out!
Cari Baldwin from BlueBird Strategies gave a presentation on building a better nurturing program. She discussed moving from Lead Nurture 1.0 to 2.0 by using multiple channels of communication, triggered sophistication based on buyer behavior, and separate nurture tracks for new and existing customers. Baldwin provided benchmarks on the importance of lead nurturing and tips for success, including developing buyer personas, thought leadership content strategy, and testing different nurture programs to engage prospects at various stages of the buying process.
Raley's launched a customer loyalty program called Something Extra to improve customer engagement and drive sales. The program accounted for 65% of sales in its first year. It focuses on making shopping easy for customers and providing rewards and highly personalized offers based on customer data and purchase history. The program aims to provide a world-class shopping experience and has seen great success, with Raley's sales increasing since the program launched.
Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribut...Distilled
Developing a content strategy is only half the battle — you also need to devise a plan for distributing your content to ensure it’s seen. Adria will talk you through the different distribution channels and the types of content and target demographics that are best for each. You'll walk away with a better understanding of how to develop a diverse distribution mix and the tools that you can try right away back in the office.
Everything You Need To Know About AdWords Attribution ModelsWill Marlow Agency
In this presentation, we highlight the different attribution modeling options that are available in AdWords, and the impact that each can have on your campaigns.
6 key steps for account based marketing that really worksConvergeHub
The document outlines 6 key steps for account based marketing: 1) Find your target accounts, 2) Research your accounts, 3) Create customized content for each account, 4) Choose appropriate channels to deliver your content, 5) Run an integrated campaign across channels, and 6) Measure results such as engagement, revenue, and list growth. It emphasizes aligning marketing and sales, treating each account like its own market, and using content to influence the right stakeholders within accounts.
HeroConf 2019 Using Google Analytics to Supercharge Audience PerformanceAmy Bishop
This presentation outlines the many ways that Google Analytics can be used to: identify prospecting targets, create high-intent audiences, identify audiences with the highest propensity to convert, and improve the conversion rates of those audiences.
(paid search audiences, ppc audiences, remarketing, retargeting)
Lift Without Loss: New e-retail white paper offers help for tough timesElizabeth Lupfer
Summary: Promotional offers can be effective for increasing online revenue, but they can also cut into margins. An alternative marketing strategy, campaigns based on messaging alone, can increase conversions and boost revenue without the need to discount product prices or shipping charges. In this white paper we share our experiences and lessons learned while creating and managing "zero cost" marketing campaigns on a wide range of commercial web sites.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
In this presentation, we outline the benefits of SEO and why you should use both paid and organic search for maximizing your revenue. Brought to you by https://ppc.co/ and https://seo.co/ppc/
The document provides an overview of marketing trends for 2012 and recommendations for multi-channel marketing, print marketing, local search engine optimization, social media marketing, online advertising, email marketing, and mobile marketing. It then presents an assessment for companies to rate themselves on how well they integrate various marketing channels, conduct direct marketing, online marketing, email marketing, and mobile marketing.
The Ultimate Guide to Measuring the ROI of Content MarketingMohamed Mahdy
This document provides guidance on measuring the return on investment (ROI) of content marketing efforts. It discusses defining key performance indicators (KPIs) around reach, engagement, and conversions. It also covers forecasting ROI to determine necessary budgets, and choosing the right tools to track metrics and report on results. The guidelines aim to help marketers quantify and optimize their content strategies.
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Personalised Search Marketing - The Drum 2016Lee Mason
This document discusses the increasing personalization of paid search marketing. It begins by describing how search marketing has traditionally focused on targeting ads based on keywords but is now evolving to personalize ads using additional data. Examples of early personalization efforts include mobile-specific ad copy and search remarketing based on previous site visits. The key development discussed is Google's addition of location data to ad customization templates in late 2015. This allows advertisers to dynamically adjust ad copy based on a user's location within a single campaign, avoiding issues of low search volumes that splitting campaigns by location could cause. The document argues this represents a shift from targeting to true personalization. It provides examples of how location and other publicly available data could be used to create
Proper Cards Strategic Communications PlanJohn Lee
The strategic communications plan outlines objectives for launching the website of Proper Cards, a specialty invitation company. The plan aims to increase website traffic and sales by 10% monthly for 12 months through social media campaigns on Facebook, Instagram and Twitter promoting the slogan "A Proper Card at a Proper Price". Success will be evaluated based on web traffic, sales increases and growth of a loyal customer base over time. The primary target is couples seeking wedding invitations, while the secondary target is event planners.
Industry benchmark study in collaboration with MarketingProfs, Direct Marketing News, Merit Direct, Target Marketing Magazine, The Marketing Advisory Network, and Researchscape. Reveals how B2B organizations understand buyers, create and maintain personas, and put customer insights to use.
Customer Journey Maps and Buyer PersonasGoodbuzz Inc.
Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average retailer understands them as an individual, and only 21 percent say the communications they receive from the average retailer are “usually relevant.”
Sales and Marketing - Shifting Lead Nurturing Into OverdrivePardot
Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead nurturing has historically been known as a marketing tool and has quickly become a successful part of the overall strategy that supports and drives sales deal success.
So, just how does sales leverage lead nurturing? Join Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, to find out!
Cari Baldwin from BlueBird Strategies gave a presentation on building a better nurturing program. She discussed moving from Lead Nurture 1.0 to 2.0 by using multiple channels of communication, triggered sophistication based on buyer behavior, and separate nurture tracks for new and existing customers. Baldwin provided benchmarks on the importance of lead nurturing and tips for success, including developing buyer personas, thought leadership content strategy, and testing different nurture programs to engage prospects at various stages of the buying process.
Raley's launched a customer loyalty program called Something Extra to improve customer engagement and drive sales. The program accounted for 65% of sales in its first year. It focuses on making shopping easy for customers and providing rewards and highly personalized offers based on customer data and purchase history. The program aims to provide a world-class shopping experience and has seen great success, with Raley's sales increasing since the program launched.
Adria Saracino | SearchLove San Diego, 'How to Leverage All Content Distribut...Distilled
Developing a content strategy is only half the battle — you also need to devise a plan for distributing your content to ensure it’s seen. Adria will talk you through the different distribution channels and the types of content and target demographics that are best for each. You'll walk away with a better understanding of how to develop a diverse distribution mix and the tools that you can try right away back in the office.
This document provides information about Swapnroop Drugs and Pharmaceuticals, an ISO 9001:2008 certified company based in India that specializes in sales and marketing of pharmaceutical products. It lists their vision as providing affordable, high quality pharmaceutical products to benefit customers. Their mission is to increase their product portfolio and deliver more products to customers under one roof to increase company revenue. It notes they provide a variety of pharmaceutical products supported by regulatory documents and can deliver worldwide via courier services within 4-5 days. The document concludes by listing over 200 active pharmaceutical ingredients (APIs) in their product catalog.
Katja Stolze participated in a youth internship program called Project Azubi-Europa that took her to Slovenia and Croatia from May 27th to June 7th, 2013. The trip provided opportunities to gain international experience through visits to companies, schools, and cultural sites. In Slovenia, the group learned about the economy and ports of Koper, visited logistics firms Intereuropa and DB Schenker, and a vocational school in Ljubljana. In Croatia, they gained insights into cargo companies and the Chamber of Economy in Split, while also sightseeing in Zagreb and Split. Through presentations, surveys and discussions, Katja worked to improve her English and intercultural skills.
Este documento propone actividades para conmemorar el Día Internacional del Libro enfocadas en las obras de William Shakespeare y Miguel de Cervantes. Sugiere leer y analizar textos de ambos autores para explorar temas como la locura, la época en que vivieron y su influencia. También recomienda investigar intertextualidades, biografías y distintas adaptaciones de sus obras a otros medios. El objetivo es promover el acercamiento de los estudiantes a estas obras literarias universales.
1) O poema descreve o ato de escrever poemas como sendo semelhante a soldar palavras juntas para criar significado e expressão.
2) A verdade é um assunto complexo e nem sempre é benéfico revelá-la sem consideração, embora a sinceridade com compaixão seja a melhor abordagem.
3) Quando a mente está focada no positivo, a pessoa tem maior proteção contra acidentes porque evita vibrações de desordem.
Este documento describe los virus informáticos, sus características, clasificaciones, formas de ataque y algunos de los virus más conocidos. También explica qué son las vacunas informáticas, sus tipos según su forma de detección y desinfección de archivos infectados, y cómo comparan firmas para identificar virus. Finalmente, incluye una bibliografía con referencias sobre estos temas.
The document discusses interconnection and how it has transformed our personal and business lives by connecting people and organizations through technologies like phones, faxes, computers, and the internet. It then introduces VANGA as a global supplier of quality external interconnection solutions like power cords, cables, and connectivity kits that meet country-specific requirements for customers in technology industries around the world. VANGA aims to add value through assisting customers from the design phase, saving them time and money and helping make good products better.
[WEBINARIO] Gamificación aplicada y cómo incentivar a nuestros clientes con j...OM Latam
En el webinar tuvimos la posibilidad de conocer cuáles son los fundamentos, herramientas y elementos que se toman en gamificación; y cómo podemos tomar éstas prácticas para incentivar los vínculos con nuestros clientes.
Orador:
Rodrigo Borgia
Rodrigo Borgia es el Fundador y CEO de Gamifica – Consultoría en Gamificación. Está certificado en Gamification Design, facilitador de talleres bajo la metodología LEGO® SERIOUS PLAY®, es Licenciado en Administración de Empresas, con estudios de posgrado y MBA. A partir de la creación de Gamifica, ha gestionado programas de millaje y fidelización de clientes, como también proyectos de motivación para empleados en distintas empresas de la región.
El documento presenta el programa de las fiestas de Bilbao (Aste Nagusia) del 17 al 25 de agosto de 2013. Incluye información sobre el pregón, la historia de las fiestas, un mapa de la ciudad, la programación diaria de actividades para todos los públicos, y detalles sobre conciertos y eventos organizados por las comparsas (konpartsak) de Bilbao.
Invitación Evento Presentación The Coach BoxBesatsang
Reserva el día 19 en la agenda para una tarde diferente donde nos presentaremos ;y acompañados de cocktails y picoteo iremos descubriendo los secretos de The Coach Box
AT&T saw significant growth in its business messaging portfolio in 2011, with over 750 billion peer-to-peer messages and 45 billion application-to-person/person-to-application messages. The document discusses several challenges faced by AT&T customers and how messaging solutions can help, such as using text messages to ensure employee safety during disasters and using two-factor authentication via text for secure access to systems. It also notes that over 3,000 developers and content providers use AT&T's messaging APIs.
The document discusses aligning, involving, and empowering employees. It defines these concepts and explains their importance for organizational performance. Alignment brings strategy to employees and energizes the organization. Involvement improves performance by capturing creativity and ideas through communication. Empowerment gives employees responsibility over their work, increasing productivity and motivation. Approaches to achieve these goals include suggestion systems, setting aligned objectives, and cross-functional work teams. A suggestion system case study demonstrates improved innovation, optimization, and employee satisfaction when ideas are encouraged and recognized. Assessment and refinement ensure continuous improvement.
El documento describe la evolución de la medicina en la Argentina durante el siglo XIX. Comenzó formalmente en 1821 con la creación de la Universidad de Buenos Aires. A pesar de las dificultades durante el gobierno de Rosas, continuó desarrollándose y formando buenos profesionales. Varios médicos de la época hicieron importantes contribuciones e investigaciones, como la higiene pública, la cirugía cerebral y descripciones de enfermedades como la coccidioidomicosis. La medicina experimental también se desarrolló durante este periodo
La empresa Urnafim fabrica urnas artesanales de madera de alta calidad y diseño a precios competitivos. Ofrece cuatro series de productos - Serie Basic, Serie Eco, Serie Select y Serie Premium - que varían en materiales como tablero de fibra, madera y elementos naturales. Los diseños van desde líneas minimalistas hasta más elaborados de manera artesanal y respetuosa con el medio ambiente.
Creating Creative Events for the Professional Publishers Association ScotlandWilliam Thomson
How do you embed creativity in your organisation? And where does "creativity" live in your events. In this presentation we look at the tips and techniques for ensuring a creative environment exists in your organisation. We then look at the secrets to other creative events.
Skilled Nursing Facilities have seen a significant increase in Medicare Part A and Part B Therapy denials. The goal of medical review is to determine whether the services are reasonable and necessary, delivered in the appropriate setting, and coded correctly, based on appropriate documentation. As a Skilled Nursing Facility leader, are you confident in your ability to appeal any and all denied claims that may arise in your building?
La prensa como aparato ideológico del EstadoEva Avila
1) El poder europeo de los siglos XVI, XVII y XVIII se caracterizó por una actitud defensiva, tratando de paralizar el proceso histórico a través de la ley y la verdad escrita.
2) Creó un eficaz aparato ideológico informativo-cultural con cuatro modus operandi fundamentales como sistemas de concesiones, licencias individuales, aplicación de leyes punitivas y creación de aparatos de difusión.
3) Estos sistemas de información y cultura fueron usados
The document discusses three case studies about reaching customers through e-marketing:
[1] A mortgage company used analytics to track keyword campaigns, customer types, and abandonment rates to improve their application process.
[2] Nestle implemented centralized web analytics to learn more about customers and evaluate website performance across brands to optimize sites.
[3] Fast food restaurants CKE and its brands used Google Analytics to see traffic sources, time spent on sites, and determine their most popular areas to add more engaging content.
C2 provides marketing solutions to help clients better understand their customers, identify their best customers, and bring in new customers similar to their best ones. They aggregate customer data, use direct marketing methodology to test campaigns, and provide effective marketing campaigns to increase cross-selling and profits from each customer over time. Their process involves enhancing customer data, analyzing it, assessing opportunities, recommending campaigns, and implementing campaigns to improve results through repeated learning.
C2 provides marketing solutions to help clients better understand their customers, identify their best customers, and bring in new customers similar to their best ones. They aggregate customer data, use direct marketing methodology to test campaigns, and provide effective marketing campaigns to increase cross-selling and profits from each customer over time. Their process involves enhancing customer data, analyzing opportunities, recommending campaigns, and implementing campaigns to achieve business goals and learning objectives.
The document discusses marketing strategies and the importance of the 4 P's of marketing - product, price, place, and promotion. It emphasizes that to be successful, all 4 P's must be addressed and that understanding customers is key. Several specific strategies are proposed for different projects, including brand building, media planning, data collection, and sales training. The importance of implementation and follow up is stressed for any marketing strategy to be effective.
Judy Willis is a marketing consultant who helps companies resolve business issues through fact-based research and analysis. She identifies the root causes of issues to drive positive change. Her services include revenue enhancement, innovation, brand positioning, customer engagement, and operationalizing brands. She uses a combination of marketing strategy, research, communications, insights, and management consulting. A key tool is Rules Developing Experimentation, which designs experiments to discover customer preferences and appeals. Past clients in technology, food, and finance saw significant sales growth and customer acquisition results from her work.
Judy Willis is a marketing consultant who helps companies resolve business issues through fact-based research and market insights. She identifies the root causes of issues to drive positive change. Her services include revenue enhancement, innovation, brand positioning, customer engagement, and operationalizing brands. She uses a combination of marketing strategy, research, communications, and management consulting tools. Specifically, she utilizes Rules Developing Experimentation to quickly test concepts and identify customer preferences through online experiments.
The customer acquisition lifecycle for marketing providers is changing. The traditional sales funnel is dead.
Join WordStream and UpCity on the transition from the sales funnel to a flywheel of engaging, converting, and delighting your customers, prospects, and advocates.
In this session, you'll:
- Identify how to engage with your audience at each stage of the customer lifecycle
- Discover practical ways to benchmark and grow your digital reputation and credibility
- Build a network of ambassadors that can help you grow your brand
RocketEnroll is a marketing agency focused on K-12 schools that aims to be schools' marketing team. Their goal is to leverage schools' marketing budgets to get maximum results and allow schools to focus resources on the classroom. As a marketing agency, RocketEnroll helps schools convert more website visitors into leads, convert more leads into students, and drive more traffic to their website through proven inbound marketing strategies at a lower cost than traditional marketing.
Customer Analysis The Foundation For Marketing And Sales Successamandaeverhart
The document discusses the importance of customer analysis for marketing and sales success. It recommends four steps to better understand customers: 1) keep customer databases clean, 2) enhance customer information, 3) identify common customer characteristics, and 4) talk to customers directly. Understanding customers allows companies to increase sales, boost acquisitions, understand market potential, save time and money, and build stronger relationships. The document is from an infoUSA white paper on using customer data to target prospects and increase profitable marketing campaigns.
The document provides information about Findit, a service by the Omaha World-Herald designed to help businesses establish their brand and increase their online search ranking. It does this through brand promotion activities like print ads, email blasts, and an enhanced online business listing, as well as ensuring accurate business information across directories to aid search engine optimization. Additional services discussed include website development, social media promotion, Google AdWords campaigns, and audience extension strategies to reach customers.
Start With A Lead Fusion Bpo Services, Inckongking
The document outlines seven critical success factors for lead generation in complex sales: 1) focusing on conversation rather than campaigns to build relationships over time, 2) defining an ideal customer profile to target the right prospects, 3) establishing a universal lead definition, 4) implementing an effective lead management process, 5) building a foundational database, 6) using integrated multimodal tactics, and 7) providing consistent lead nurturing. The success factors emphasize quality over quantity, understanding buyers, and sustaining dialogue with prospects throughout the sales cycle.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
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Naweed Sadiq has over 10 years of experience in supply chain operations and management. He received a B.S. in Operations Management from DePaul University in 2012. Currently, he is the Operations Manager at Advance Sleep Solutions & Diagnostics, where he manages inventory, distribution, sales, customer service and relationships with manufacturers. Previously, he was the General Manager of Ace Hardware, where he improved customer service and increased seasonal product sales. His career achievements include expanding business operations, developing efficient inventory and distribution systems, and maximizing customer satisfaction and retention.
Naweed Sadiq has over 10 years of experience in supply chain operations and management. He received a B.S. in Operations Management from DePaul University in 2012. Currently, he is the Operations Manager at Advance Sleep Solutions & Diagnostics, where he manages inventory, distribution, sales, customer service and relationships with manufacturers. Previously, he was the General Manager of Ace Hardware, where he improved customer service and increased seasonal product sales. His career achievements include expanding annual sales to over $8 million and growing customer retention rates.
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2. 2
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
Introduction
LOCALLY OWNED BY A NORTH CAROLINA STATE UNIVERSITY
GRADUATE, RED AND WHITE SHOP AIMS TO HAVE THE BEST
SELECTION OF NC STATE PRODUCTS.
Since August 2008, Red and White Shop has proudly supplied the NC State fan-base with
official Wolfpack gear, while donating a percentage of sales back to the University to sup-
port academic scholarships and athletic programs.
In April 2015, the staff of Red and White Shop had been referred to AdVenture Media
Group, LLC. by Ruth H. of Moissanite (moissanite.com), another client of AdVenture Me-
dia’s.The staff requested a free Google AdWords audit and was very interested to learn
about effective strategies within their account that could be implemented with immediate
results.
At this point, Red and White Shop had been participating in search engine marketing for
about a year.They averaged an AdWords Quality Score below five, had spent more than
$9,000 in Google AdWords, and while they had received around 39,000 ad clicks over
that time, they were not tracking conversions.As a result, there was no way of measuring a
return on investment.
3. 3
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
Their campaigns had been managed by an account manager at Google.While it may
seem like a Google employee would know AdWords best, these account managers are ty-
pically entry level and do not possess the level of knowledge that an experienced Certified
Google Partner Agency does. Further, these employees seldom actively manage accounts;
rather, they are reactive to the client calling and requesting a specific action be taken on
their account.
Red and White Shop was eager to join the AdVenture Media family and we are happy to
say that we saw immediate positive results as well as sustained success since inception.
Our relationship with them has been positive and rewarding, and we look forward to hel-
ping Red and White Shop serve the Wolfpack fan-base for years to come. Shop Local and
Go Pack!
Thanks for taking the time to look through this case study.We hope you find it both enga-
ging and informative.
4. 4
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
Contents
Diagnosis 7
Account Structure 8
Geographic Targeting 9
Planning 11
Implementation 12
Launching Google Shopping PLA‘s 15
Performance and Structure 16
Quantifiable Results 17
New Quality Scores 18
FAQ‘s 20
Final Words 24
Testimonials 25
1 BACKGROUND
2 STRATEGY AND IMPLEMENTATION
3 RESULTS
5. RED & WHITE SHOP CASE STUDY – ADVENTURE MEDIA GROUP
1
Background
6. 6
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
Diagnosis
Red and White Shop came to us in need of a PPC management agency that could diagnose
their AdWords campaigns and discover why they were not seeing the types of results that
they had initially anticipated. After running a complete audit and analyzing the historical data
in the account, we discovered:
ACCOUNT STRUCTURE WAS A DISASTER
It appeared that the account manager whom initially setup the account did not
complete enough research related to the market, the company’s products, or the
competition. As such, the keywords were too broad and the associated ad copy
was not relevant enough to the search queries.
STAGNANT QUALITY SCORE
As a result of the poor keyword structure and irrelevant ad copy mentioned above,
the Quality Scores were very low and not improving over time. As a result, Red and
White Shop was sacrificing impressions and ultimately paying more for clicks.
NO CONVERSION TRACKING
Google account managers do not set conversion tracking up for clients. Similarly,
they will not run tests to ensure that the tracking code is installed correctly. Without
this feature, the client would not have been able to confidently determine that their
AdWords marketing was a profitable venture.
While there were other issues in the account, these were the primary metrics that informed
us of how much work the account needed. These sore points also gave us a solid foundation
from which to work from. We knew which areas needed the most work and we knew where to
begin optimizing and restructuring the account.
1
2
3
7. All campaign ads (left), Keywords Within One Ad Group (right)
7
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
PROBLEMATIC ACCOUNT STRUCTURE AND KEYWORD ORGANIZATION
CAUSES LOWER PERFORMANCE AND INCREASED COST PER CLICK
It’s crucial that each ad group is organized by thematically related groups of
keywords. In the above screenshot, we see keywords like “nc state stuff,”
“Raleigh NC State store,” and “wolfpack t shirt” all lumped together in one ad
group.
This means that searches related to all of these keywords would trigger the
same variations of ad copy, when ideally we’d want to ensure that each keyword
theme receives tailored ad copy to increase relevancy in the eyes of the person
performing their search. Segmenting keyword lists into appropriate ad groups
with highly specific ad copy will also increase Quality Score, increase click
through rate and decrease our cost per conversion.
8. 8
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
GEOGRAPHIC TARGETING ... LITERALLY ALL OVER
THE PLACE!
Red and White Shop has a physical store near NC State’s campus in Raleigh,
NC, but ships orders to the proud Wolfpack fan-base throughout the
continental U.S. Their website header showcases their $4.99 shipping rate, and
they have a separate page dedicated to shipping information.
A low shipping rate is a very valuable advertising proposition. However, it would
be both unethical and frowned upon in the eyes of Google to advertise a false
promise within your ads. This mistake risks negative actions being taken on the
account by Google.
One of the campaigns was originally set up with global targeting. As mentioned
above, there would be negative implications to advertising the $4.99 shipping
rate to customers that would not qualify for this rate. Moreover, international
clicks resulted in a serious waste in ad spend.
9. RED AND WHITE CASE STUDY – ADVENTURE MEDIA GROUP
2
Strategy
10. 10
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
Planning
Low Quality Scores across the account
indicated that Red and White Shop was
overpaying for ad clicks while sacrificing ad
rank. It was crucial to invest in our quality
score by taking several courses of action
immediately.
Account Structure
Our team decided to
organize the campaigns
by geographic region, and
organize the ad groups
by merchandise cluster.
This enabled us to write
more compelling ad text
that directs the user to the
most relevant page that
will help them find what
they are looking for.
Each product cluster has
a different price point, so
thanks to this granular ad
group structure we are
able to make keyword bid
adjustments while being
mindful of ROI
Conversion Tracking
Proper installation of
conversion tracking is
essential if you want to
collect the data that is
necessary for effective
optimizations.
We worked with Red
and White Shop’s web
developer to get this code
properly installed on all
thank you pages, and then
performed the necessary
tests to ensure that it
would accurately record
purchases.
Quality Score Focus
Proper account structure
resulted in ad groups only
featuring related keywords.
Within these new ad
groups we wrote relevant
ad copy that was more
appealing to searchers,
resulting in a higher click-
through-rate.
Finally, our ads directed to
landing pages that were
most relevant to the search
query
11. 11
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
Restructuring The Account
We chose to split up the account into two
geographic audiences: Local and Nationwide.
The Local audience largely consists of current
students and local die-hard fans, while the
Nationwide audience largely consists of alumni
family members of students. These audiences
differ in their needs, desires, and ultimately have
different buying patterns.
For example, it would be more valuable to
show an ad featuring the $4.99 shipping policy
to an alum living in Southern California than it
would be to someone who could potentially
pick up their purchase at the store, whereas
a local resident might be more interested in
an ad featuring cold-weather gear to wear to
Carter-Finley Stadium than the alum in Southern
California would.
SPECIFIC STEPS WE TOOK
TO RESTRUCTURE THE
RED AND WHITE SHOP
ADWORDS ACCOUNT.
Segmenting the campaigns at the
top level by geographic region.
Fans in the Raleigh, NC region are
targeted by one campaign while
the rest of the continental U.S. is
targeted by another.
This structure also gives us the
option to adjust the budget based
on seasonality, for example,
allocating more of the budget to
the Nationwide campaign in the
summer months when students are
home on break.
Individual ad groups were then
created based on specific products
or features of the website, such
as sweatshirts or clearance. This
granular ad group development
may have initially taken a long time
to create, but it enabled us to write
ads that were incredibly specific to
the users search. We also created
a broad ad group that related
to users that are using search
terms like gear, clothes, clothing,
merchandise and swag.
12. 12
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
Remarketing is an integral component
of any AdWords strategy. By placing
a remarketing tag within the footer of
a website, all visitors will be tagged
with a cookie that will add them to a
custom audience. From there, display
campaigns can specifically target
these audiences.
In our experience, we have found
that remarketing is almost always
a worthwhile venture if executed
correctly.
Dynamic Remarketing, however, is an
even greater advantage E-commerce
sites.
This feature allows you to serve an ad
to a user featuring a specific product
that the user has previously viewed.
Dynamic Remarketing is one of the
greatest opportunities that AdWords
has to offer in terms of return on
investment.
Red and White Shop was running a
remarketing campaign, but they were
not taking advantage of Dynamic
Remarketing. As such, our team
explained the benefits of this feature
and helped them install the necessary
components.
Increased ROI through Dynamic
Remarketing
13. 13
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
STRATEGY IS OUR
BEDROCK
A successful advertising
campaign can only
manifest from a sound
strategy. One unique to
your business and goals.
TEAMWORK IS OUR
EXECUTION
We know that true,
meaningful client-
agency collaboration is
crucial to the ongoing
success of each account.
teamwork
strategy
INCREASED ROI THROUGH GOOGLE SHOPPING
Setting up a Google Shopping Campaign may seem complex, but once it
is successfully linked to your Google Merchant Account it is rather simple
and can yield incredible results in terms of click through rate and ROI.
Unfortunately, if your GMC data feeds are not automatically updating, your
Google Shopping ads will not continue to show. We were able to quickly
identify this issue and walk them through correcting it.
Red and White Shop preferred to manage their Google Shopping
Campaign in house, but AdVenture Media still monitors this campaign
by offering advice and ensuring that the data feed updates are not being
disrupted.
14. RED AND WHITE CASE STUDY – ADVENTURE MEDIA GROUP
3
Results
15. Top image shows how
the campaigns initially
performed after we took
over management of the
account.
Bottom image shows
how our scheduled
optimizations helped
the account consistently
improve across a range
of key performance
indicators.
15
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
Sustained
improvements
over time
Immediate
success and
results
IMPRESSIVE AND SUSTAINED RESULTS
In the beginning, we were primarily concerned with the structure of the account and finding keywords that were
relevant to the respective landing pages. It is always important to keep a close eye on the daily results while the
new campaigns are in their nascent stage in order to make initial tweaks. We quickly found that many keywords
or even specific ad groups had very low search volume, so we made small adjustments along the way.
As time went on, specific ad headlines were driving higher click through rates, so we were able to take
advantage of this opportunity and test other aspects of the ad including display URL and ad copy.
The campaigns benefitted from a significant increase in performance across all the key performance indicator
metrics (KPIs). Through strategic geographic targeting and a neurotic ad group structure, we generated a drastic
increase in Quality Score and overall return on investment.
It is not useful to compare the conversion data against the previous date range because the account had
not been properly tracking conversions. However it is useful to compare it against ourselves to see how we
improved the account after the first month of management. Thanks to careful optimizations over the first
two months, Red and White Shop’s AdWords account saw a significant increase in sales at a lower cost
per conversion!
16. RED AND WHITE SHOP CASE STUDY – ADVENTURE MEDIA GROUP
119%increase in conversions
37%decrease in
cost per conversion
415conversion in first
2 months
22%increase in
paid website traffic
9%increase in CTR
17. 17
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
Quality Score
The Quality Score of the account was almost immediately reset to 6.6
once we constructed and focused on small groups of thematically related
keywords with designated, highly relevant ad copy. Within two months we
had increased the overall Quality Score to an astounding 8.3!
As our Quality Score increased we were able to bid more aggressively on
high converting keywords. This would help ensure that our ads remained
at the top of search results but also kept our average cost per click very
low.
18. 18
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
Geographic Targeting
We were no longer wasting ad spend on international clicks
and we were now able to segment our campaigns with dif-
ferent strategies catered to each aspect of the Wolfpack
fan-base.
19. Q
19
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
What software and tools do you use to help you optimize,
develop and manage client accounts more efficiently?
We are inherently opposed to any sort of software that automates any aspect
of campaign management. Our experience has shown us that while these
tools save time, no software in the world could truly replace the thoughtful
analyses of an intellectual human being. That being said, there are a number
of tools that assist us in our analysis and help us serve our clients in a more
effective way.
OPTMYZTR® is our tool of choice for reporting, aggregating and comparing
historical data. OPTMYZR helps us run A/B and multivariate tests on ad copy
and they make it easy to get an overview of account performance segmented
for any key performance metric of our choice. This sort of week over week
analysis helps us determine which areas of the campaigns are improving and
which areas of the campaigns need more work.
We are HubSpot agency partners, and we are deeply entrenched in the
HubSpot ecosystem for all our clients‘ inbound marketing campaigns.
Additionally, we leverage Marin® Perfect Audience and AdRoll® for
powerful remarketing beyond the Google Display Network. We work with
YouTube Video Remarketing through the AdWords dashboard as well.
We use Zoho® CRM and Zoho® Visitor IQ to manage databases and to
set up workflows to increase efficiency within our agency and our client
organizations. Asana® is our project management tool of choice, allowing
us to communicate with our clients and schedule and keep track of project
timelines, optimizations and management tasks.
We use CallRail® and IfByPhone® for dynamic phone call tracking which
FAQ‘s
If your question isn‘t on this list, don‘t hesitate to reach out!
20. Q
Q
20
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
allows to go even deeper into conversion and engagement analytics than
what the standard AdWords system provides.
We use Wordpress, Magento, Shopify and Squarespace to build custom
website solutions for our clients, and we use Unbounce and LeadPages to
create PPC landing pages.
What services above and beyond PPC management does
AdVenture Media Group offer?
We offer custom web design, inbound marketing campaigns, Google
shopping campaign management, remarketing management, localized
marketing and conversion funnel optimization consulting. Please contact us
HERE to schedule a consultation.
Which industries do you have experience with?
We’ve been around for a while, and we’ve certainly been around the prover-
bial online marketing block. Chances are we understand the dynamics of your
niche and can leverage that experience in your marketing campaigns.
To be more specific, we have extensive experience in the following industries:
• Manufacturing
• Law
• Retail
• Ecommerce
• Restaurants
• Medical
• Hospitality
• Healthcare
• Lead Gen
• Automobile
• Insurance
• Hotels / Rentals
• Property Management
• Agency
21. Q
Q
Q
Q
21
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
I’m not such a big company, will I still receive the attention
and commitment I need to succeed?
A resounding “Yes”. It’s not about how much money you’re spending on
marketing, how many employees in your company or your yearly revenue.
We’re committed to our fundamental principles - transparency, collaboration,
commitment and intelligence - with all the work we do for each and every
client.
We’re a large enterprise, how do I know you have the capacity
and skill to manage all aspects of our marketing accounts?
We manage the digital marketing campaigns for a number of publicly traded
companies, international brands doing over a billion dollars in revenue, and
ecommerce sites with over 10,000 unique SKU’s.
We have the team in place to handle large, demanding and complex projects
and we have the skill, expertise and creative energy to get the job done with
the utmost professionalism.
Do you require long term contracts?
No, all of our predetermined pricing plans are month to month. The quality
of our performance keeps our clients with us long term. Besides, it keeps us
on our toes and eager to provide outstanding service and results.
Can you provide references of current and past clients?
Absolutely! We’re happy to provide references. Please send an email to
info@adventureppc.com with some background information, and we’ll send a
handful of references right over. You can also take a look at some testimonials
and reviews right HERE.
22. “
Todd Bookout, Marketing Director
GlobalTranz
Honesty, Integrity, Transparency.
Isaac and his team are a true pleasu-
re to work with. Not only have they
reduced overall cost while maintai-
ning efficiency, they have collabora-
ted on projects outside the scope of
initial presented guidelines. I would
highly recommend their services.
23. 23
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
ASSUME YOUR
MARKETING IS AS
GOOD AS CAN BE
ASK US HOW WE
CAN ENHANCE
YOUR EFFORTS
WHERE DO WE GO FROM HERE?
We develop both our relationships with our clients and their marketing campaigns with
three guiding principles.
Transparency – a commitment to a completely upfront and honest relationship in all
aspects of our partnership. Full administrative access to every account me manage, and
full ownership to any creative work we do on your behalf. And if there’s something we
can’t do or we’re not comfortable with - we’ll tell you.
Collaboration – a healthy respect for our own unique skills and expertise and an aware-
ness that your input and collaborative synergy will absolutely make a profound, positive
impact.
Intelligence – above technical expertise, each member of our team brings a high level
of intelligence and a nuanced understanding of complex ideas and marketing concepts.
It’s our intelligence and creativity that truly distinguishes us from other marketing agen-
cies.
LEADERSHIP THAT BEGINS WITH PROFESSIONALISM
AT THE HIGHEST LEVEL
24. 24
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
The Quality Score Conundrum
The 6 Metrics That Matter
More eBooks!
faceook.com/adventureppc
twitter.com/adventureppc
linkedin.com/adventureppc
Connect With Us
AdVenture Media
407 Central Ave
Cedarhurst, NY
11516
(516) 362-2387
info@adventureppc.com
www.adventureppc.com
Contact Us Now
Final Words
THANKS FOR TAKING THE TIME TO
READ OUR CASE STUDY, AND WE HOPE
TO HEAR FROM YOU SOON.
All businesses face a broad range of obstacles and
struggles on their quest for effective online marketing.
There’s no shortage of techniques, strategies and differ-
ing “best practice” opinions. Gone are the days that a
one dimensional approach to your internet presence is
enough.
Whether you’re struggling with getting new visitors to
your site, having difficulty converting those visitors to
leads and customers, or exploring new ways to market
your brand, we’d be happy to offer our advice and guid-
ance during a no-pressure consultation.
Don’t hesitate to get in touch with us when the time
is right, and once again, thanks for taking the time to
learn more about who we are and what we do.
Cheers,
Isaac Rudansky - co-founder
25. 25
Address: 407 Central Avenue, Cedarhurst, NY, 11516
Phone: (516) 218-3722
Email: info@adventureppc.com
www.adventureppc.com
RED AND WHITE SHOP CASE STUDY PRESENTED BY THE ADVENTURE MEDIA GROUP
“
Great bunch to work with! Totally turned
around our PPC and conversion rates. I
recommend AdVenture Media Group to all of
my friends in the E-Commerce business.“
Ruth Hearn - Ecommerce Director
www.moissanite.com
I get so much personal attention from Isaac and his team.
Love these guys.They are always available to me.And they
have done absolute magic with my campaigns. I sure wish I
had started with them earlier“
Scott Marlow - CEO
www.surveymoneymachines.com
Testimonials
“