The document discusses how SEO has evolved and focuses more on content optimization rather than solely optimizing for search engines. It emphasizes creating valuable content and using both on-page and off-page techniques like backlinks, social media, and guest posting to get sites ranked. While social media is good for engagement, the document cautions that it is not a proven SEO strategy on its own. Blackhat techniques like keyword stuffing are discouraged in favor of whitehat content creation and link building.

1. SEO is Dead, Long Live SEO!
SEO Camp Montreal 2013
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2. SEO Is Incredibly Basic ...
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3. ★ Title Tags
★ H Tags
★ Alt Attributes
★ Good Keyword Choices
★ Keyword-laden Content
★ etc.
Standard on-page factors
you know all that cliche crap ...
and align with on-page efforts ...
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4. SEO is supposed to be about
optimizing your website for the
search engines, right?
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5. Sure, in 1997!
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6. Search Engine Optimization
is a misnomer.
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7. We don't optimize search engines!
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8. We find out how after the fact and work to
optimize our content in order to be found.
Google optimizes itself!
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9. We should be thinking about
Content Optimization
Forget SEO!
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10. If you’re not involved in
content creation you’re
not in SEO!
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11. Decide what content
to produce How to produce it
Ensure it can
easily be found
Content Optimization
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12. SEO is all encompassing. It’s about getting
your site RANKED!
Today,
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13. How?
Off-page efforts!
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14. Backlinks
Article Marketing
Comments
Quality Content
Social Media
Forums
Guest Posting
White Papers
Case Studies
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15. There’s good an bad content:
whitehat vs. blackhat!
... but, be careful!
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16. Blackhat
★ Keyword Stuffing
★ Invisible Text
★ Doorway Pages
★ Spamdexing
Basically, break any search engine rules and regulations
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17. Everything else!
Whitehat
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18. It can help SEO, but don’t rely on it!
A quick word on Social Media
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19. Social Media is for building, engaging,
and supporting your community
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20. Twitter is by far the worst for SEO!
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22. Example:
Someone with 5000 followers
tweets this presentation. 11 people
click the link. That’s a .2% CTR.
Talk about an engaged audience!
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23. ★ Patience - it takes time to build good SEO
★ Always think about the value of your content
★ Always consider the relevance of your content
★ Social Media is good - but not a proven SEO strategy
★ Fire anyone who calls them self an SEO or SMO expert!
Some Tips
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24. www.TheBrendans.com
www.KeepMarketingFun.com
@TheBrendans
www.facebook.com/thebrendans
@digibomb
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25. Thank You!
www.TheBrendans.com
www.KeepMarketingFun.com
@TheBrendans
www.facebook.com/thebrendans
@digibomb
Monday, 3 June, 13