The ability for website content to be found on search engines has always been a concern for anyone managing a website. Search has evolved however, and improving "findability" means more today than ever, in no small part due to the sophisticated technologies underpinning today's search engines. This workshop, originally presented to digital practitioners at the Smithsonian Institution, discusses the current state of search, provides an overview of still-important SEO variables and techniques, and discusses newer, important considerations. Also discussed are priorities for relaunching an existing site (or launching a new one), and a look at current trends that illuminate where things are heading.
Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff....Brian Alpert
Updated web analytics and SEO workshop presented by Brian Alpert at MCN2016, New Orleans, LA. The workshop is designed to make Web Analytics and SEO understandable, manageable and actionable. A common sense, multi-stepped web analytics process is discussed, and carefully-crafted exercises help familiarize you with Google Analytics' most powerful features. The conversation shifts to today's SEO landscape and where SEO is heading. Safe, effective steps practitioners may take to improve findability are outlined, including specialized metrics for demonstrating whether or not website findability is improving.
Measure, Rinse, Repeat! Choosing the Right Metrics to Better Understand & R...Brian Alpert
Social media and website measurement workshop presented with @SBanks20 and @digitaleffie at MCN2016, New Orleans, LA. Steps through the process of defining clear, measurable goals for target audiences to streamline digital communications and help use data to tell a story. In this updated half-day workshop, Smithsonian's Brian Alpert, Sarah Banks and Effie Kapsalis worked with participants through a series of methodologies, case studies and a small group activity.
Metrics, Metrics, Everywhere! Choosing the Right Ones for Your Website and ...Brian Alpert
UPDATED social media and website measurement workshop as presented by Sarah Banks, Erin Blasco, Effie Kapsalis and Brian Alpert, at Museums and the Web 2016, 4/6/16, Los Angeles California.
Google Analytics: MVPs and Game-Changing New FeaturesBrian Alpert
Part two of Seb Chan & Brian Alpert’s "Web Metrics and Google Analytics for Museums" workshop looks at some of the most significant recent changes to Google Analytics. With many improvements released over the course of the 2013-14, Google dramatically altered the landscape of the tool's capabilities. The presentation discusses such GA "MVPs" as Advanced Segmentation and Event Tracking, and provides an overview of some of the many new features, including Demographics and Interests reports, custom channels and content grouping, and the coming change to Universal Analytics. Case studies and slides showing best practices and "tips and tricks" are also included, as well as links to the valuable resources used to collect the information. Presented 4/2/14 at Museums and the Web 2014, Baltimore Maryland.
Cut Through the Web Analytics Fog: Using GA Data Grabber to Act on Google Ana...Brian Alpert
A common chorus from museum professionals is how challenging it is to make data-driven decisions with which to improve their programs. Popular tools such as Google Analytics are intuitive and seemingly easy-to-use, yet when the time comes to use data to measure a program's stated goals, too often the main question surrounding the data is "So what?" This workshop will focus on bringing clarity to this challenge. Presented at MCN2012, on 11/7/12.
Metrics, Metrics, Everywhere - Choosing the Right Ones for Your Website and S...Brian Alpert
Museums and the Web 2015 workshop includes the analytics process, case studies and a social media framework. Presented by Brian Alpert, Erin Blasco, Effie Kapsalis and Sarah Banks, Smithsonian Institution.
the current state of... Search Engine Optimization (SEO) (Oct, 2015)Brian Alpert
Presented at the Smithsonian National Museum of Natural History Social Media Summit, 7/21/15, updated 10/1/15. A presentation exploring the current state of affairs vis a vis Search Engine Optimization (SEO). Areas of exploration include on-page and off-page SEO, the role social media plays, and tips for search-optimizing the leading social media sites. Overview of the current state of App Indexing. Links to many resources are sprinkled throughout.
Metrics, Metrics, Everywhere: Choosing the Right Ones for Your Website and So...Brian Alpert
Social media has connected millions of people in ways never before possible, disrupting the landscape and breathing new life into the old questions: "Why is this important and how do we know it's working?" Only now, the answers are more complex. Today's landscape is a splintered collection of new channels, sublimely named yet inscrutable metrics, and a dizzying array of tools both free and paid, offering a dizzying range of possibilities with which to answer the classic analytics question, "What do I measure?" and its first cousin, "What does that have to do with our program?" At this MCN 2013 workshop, the presenters worked with participants to refine and articulate this conversation through a series of examples, case studies, and recommendations. In addition to social media, a healthy dose of web analytics is included, with a particular focus on Google Analytics.
Web Analytics and SEO: Learn the Ropes, Work a Plan, Measure the Right Stuff....Brian Alpert
Updated web analytics and SEO workshop presented by Brian Alpert at MCN2016, New Orleans, LA. The workshop is designed to make Web Analytics and SEO understandable, manageable and actionable. A common sense, multi-stepped web analytics process is discussed, and carefully-crafted exercises help familiarize you with Google Analytics' most powerful features. The conversation shifts to today's SEO landscape and where SEO is heading. Safe, effective steps practitioners may take to improve findability are outlined, including specialized metrics for demonstrating whether or not website findability is improving.
Measure, Rinse, Repeat! Choosing the Right Metrics to Better Understand & R...Brian Alpert
Social media and website measurement workshop presented with @SBanks20 and @digitaleffie at MCN2016, New Orleans, LA. Steps through the process of defining clear, measurable goals for target audiences to streamline digital communications and help use data to tell a story. In this updated half-day workshop, Smithsonian's Brian Alpert, Sarah Banks and Effie Kapsalis worked with participants through a series of methodologies, case studies and a small group activity.
Metrics, Metrics, Everywhere! Choosing the Right Ones for Your Website and ...Brian Alpert
UPDATED social media and website measurement workshop as presented by Sarah Banks, Erin Blasco, Effie Kapsalis and Brian Alpert, at Museums and the Web 2016, 4/6/16, Los Angeles California.
Google Analytics: MVPs and Game-Changing New FeaturesBrian Alpert
Part two of Seb Chan & Brian Alpert’s "Web Metrics and Google Analytics for Museums" workshop looks at some of the most significant recent changes to Google Analytics. With many improvements released over the course of the 2013-14, Google dramatically altered the landscape of the tool's capabilities. The presentation discusses such GA "MVPs" as Advanced Segmentation and Event Tracking, and provides an overview of some of the many new features, including Demographics and Interests reports, custom channels and content grouping, and the coming change to Universal Analytics. Case studies and slides showing best practices and "tips and tricks" are also included, as well as links to the valuable resources used to collect the information. Presented 4/2/14 at Museums and the Web 2014, Baltimore Maryland.
Cut Through the Web Analytics Fog: Using GA Data Grabber to Act on Google Ana...Brian Alpert
A common chorus from museum professionals is how challenging it is to make data-driven decisions with which to improve their programs. Popular tools such as Google Analytics are intuitive and seemingly easy-to-use, yet when the time comes to use data to measure a program's stated goals, too often the main question surrounding the data is "So what?" This workshop will focus on bringing clarity to this challenge. Presented at MCN2012, on 11/7/12.
Metrics, Metrics, Everywhere - Choosing the Right Ones for Your Website and S...Brian Alpert
Museums and the Web 2015 workshop includes the analytics process, case studies and a social media framework. Presented by Brian Alpert, Erin Blasco, Effie Kapsalis and Sarah Banks, Smithsonian Institution.
the current state of... Search Engine Optimization (SEO) (Oct, 2015)Brian Alpert
Presented at the Smithsonian National Museum of Natural History Social Media Summit, 7/21/15, updated 10/1/15. A presentation exploring the current state of affairs vis a vis Search Engine Optimization (SEO). Areas of exploration include on-page and off-page SEO, the role social media plays, and tips for search-optimizing the leading social media sites. Overview of the current state of App Indexing. Links to many resources are sprinkled throughout.
Metrics, Metrics, Everywhere: Choosing the Right Ones for Your Website and So...Brian Alpert
Social media has connected millions of people in ways never before possible, disrupting the landscape and breathing new life into the old questions: "Why is this important and how do we know it's working?" Only now, the answers are more complex. Today's landscape is a splintered collection of new channels, sublimely named yet inscrutable metrics, and a dizzying array of tools both free and paid, offering a dizzying range of possibilities with which to answer the classic analytics question, "What do I measure?" and its first cousin, "What does that have to do with our program?" At this MCN 2013 workshop, the presenters worked with participants to refine and articulate this conversation through a series of examples, case studies, and recommendations. In addition to social media, a healthy dose of web analytics is included, with a particular focus on Google Analytics.
Analytics Tune Up! Google Analytics workshop for beginners, intermediatesBrian Alpert
Workshop presented 6/14/2016 to digital practitioners at the Smithsonian Institution, Washington D.C. Workshop includes:
- Web Analytics Process
- GA Basics
- Exercise: “Solutions Gallery”
- Exercise: Segments
- Exercise: Custom Reports
- Demo: Goals
- Exercise: Dashboards
- New(ish) features
- Universal Analytics
- A few best practices
- A few ‘real world’ questions
You'd like to be more rational and data-driven in your decision making. You know that your museum has been collecting web traffic metrics using Google Analytics, but you've never fully understood what those reports mean for you or your department. How can you use this popular software to find actionable data that helps you do your job better? In this session you will get a practical tutorial, led by two Google Analytics veterans at the Smithsonian, who will provide an overview of the current Google Analytics, including some of its newest, most powerful features. The presenters will also discuss the step-by-step process for moving beyond measurement just for measurement's sake, using real-life museum case studies as examples.
Presenters: Sara Snyder, Smithsonian American Art Museum; Brian Alpert, Smithsonian Institution.
Presented at the American Alliance of Museums 2016 Annual Meeting & MuseumExpo, 5/27/2016.
How does Google's Local algorithm really work? Andrew Shotland & Dan Leibson of Local SEO Guide have spent months working on one of the largest ever statistical studies of the local search ranking factors. Over the past six months they have studied the effect of over 100 factors on the rankings of 30,000 local businesses in a hundred different metros. Learn which tactics really matter so you know how you and your team should spend your resources
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
What's Hot in SEO Ranking Factors - SMX Advanced June, 2016Eric Enge
This slide shares knowledge and results from Eric Enge's latest study on links as a ranking factor which is also presented at The Periodic Table Of SEO Ranking Factors: 2016 Edition at #SMX Advanced in Seattle on June 22-23, 2016.
In addition to that, this slide also covers his thoughts about Featured snippets and RankBrain.
Building Entities & Connections in 2020 Izzi Smith
Entities are machine classified objects and concepts that allow for reliable results, more efficient fact delivery, better UX of web search, and so much more. Basically put - entities are breathtaking! Izzi's talk touches upon entities and the Knowledge Graph within the context of Search over the past 8 years, and how brands and domains can leverage their power to be present and well-represented across SERPs, the risks of doing so, and what this all means for the ecosystem of search.
2013 Internet Marketing Trends (and How They'll Affect Your Organization)Kane Jamison
In the past year we've seen large changes in internet marketing in the form of increased mobile adoption, rapidly changing metrics and KPIs, and a sharp upswing in organizations investing in better content to support their existing marketing efforts. Kane will take a look at some recent stats on user interaction and marketing trends and discuss common changes many organizations will see as a result, inside and outside of the marketing department.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
This is the way I like to present my web traffic reports.
Please if you have any doubt of comment share it with me, it will help to improve my work.
Thank you very much!!
E
PS: It looks better if you download it ;)
Content Marketing - Link building through scalable strategies and processesDominique Seppelt
Structured processes are crucial to performance-driven content marketing. Stand-alone infographics as well as blog posts and guest contributions no longer scale or resonate with target groups and therefore need to be envisioned on a larger scale.
Comprehensive strategies for content are necessary to achieve measurable success within organic search. But how can content marketing remain efficient and how far is campaign success plannable?
Dominique presents best practice workflows that lead to successful linkbuilding, social interaction, traffic and (offline) coverage.
Metrics, Metrics, Everywhere: Choosing the Right Ones for Your Website and So...Effie Kapsalis
#MWXX Workshop
Brian Alpert, Smithsonian Institution, USA, Sarah Banks, Smithsonian's National Air and Space Museum, USA, Erin Marie Blasco, National Museum of American History, Smithsonian Institution, USA, Effie Kapsalis, Smithsonian Institution Archives, USA
From the web’s earliest days, digital professionals have been pressed to demonstrate that their online efforts were contributing to their organizations, whether by increased revenue, a more finely-honed brand identity, or the profound ability to enhance their mission via content delivery to anyone with a browser. Along comes social media, connecting millions in ways never before possible, disrupting the landscape and breathing new life into the questions: “Why is this important and how do we know it’s working?” Today’s landscape is a splintered collection of new channels, inscrutable metrics, and a dizzying array of tools offering a dizzying range of possibilities with which to answer the classic question, “What do I measure?” and its first cousin, “What does that have to do with our program?”
Join Smithsonian’s Brian Alpert, Sarah Banks, Erin Blasco and Effie Kapsalis as they work with participants to refine and articulate this conversation through a series of examples, case studies and recommendations. In addition to presenting a manageable, common sense approach to selecting metrics and extending the web analytics process to social media, examples will demonstrate how metrics served to support organizational goals and what tools proved most useful. Brian will present the process for measuring websites and social media in terms of your goals. He will also discuss the ongoing conversion to Google’s “Universal” code, the “User ID” feature, and discuss what changes are in store for ALL Google Analytics users. Effie and Erin will present case studies showing this process in action, illustrating how their approaches to social media, website and mobile measurement are mapped to specific goals. Erin will lead a group exercise that will bring participants closer to the actual process steps and definitions, and Sarah will talk about Google Analytics for mobile apps and show a framework she devised to help measure a museum’s impact through its social media outreach.
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
Analytics Tune Up! Google Analytics workshop for beginners, intermediatesBrian Alpert
Workshop presented 6/14/2016 to digital practitioners at the Smithsonian Institution, Washington D.C. Workshop includes:
- Web Analytics Process
- GA Basics
- Exercise: “Solutions Gallery”
- Exercise: Segments
- Exercise: Custom Reports
- Demo: Goals
- Exercise: Dashboards
- New(ish) features
- Universal Analytics
- A few best practices
- A few ‘real world’ questions
You'd like to be more rational and data-driven in your decision making. You know that your museum has been collecting web traffic metrics using Google Analytics, but you've never fully understood what those reports mean for you or your department. How can you use this popular software to find actionable data that helps you do your job better? In this session you will get a practical tutorial, led by two Google Analytics veterans at the Smithsonian, who will provide an overview of the current Google Analytics, including some of its newest, most powerful features. The presenters will also discuss the step-by-step process for moving beyond measurement just for measurement's sake, using real-life museum case studies as examples.
Presenters: Sara Snyder, Smithsonian American Art Museum; Brian Alpert, Smithsonian Institution.
Presented at the American Alliance of Museums 2016 Annual Meeting & MuseumExpo, 5/27/2016.
How does Google's Local algorithm really work? Andrew Shotland & Dan Leibson of Local SEO Guide have spent months working on one of the largest ever statistical studies of the local search ranking factors. Over the past six months they have studied the effect of over 100 factors on the rankings of 30,000 local businesses in a hundred different metros. Learn which tactics really matter so you know how you and your team should spend your resources
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
What's Hot in SEO Ranking Factors - SMX Advanced June, 2016Eric Enge
This slide shares knowledge and results from Eric Enge's latest study on links as a ranking factor which is also presented at The Periodic Table Of SEO Ranking Factors: 2016 Edition at #SMX Advanced in Seattle on June 22-23, 2016.
In addition to that, this slide also covers his thoughts about Featured snippets and RankBrain.
Building Entities & Connections in 2020 Izzi Smith
Entities are machine classified objects and concepts that allow for reliable results, more efficient fact delivery, better UX of web search, and so much more. Basically put - entities are breathtaking! Izzi's talk touches upon entities and the Knowledge Graph within the context of Search over the past 8 years, and how brands and domains can leverage their power to be present and well-represented across SERPs, the risks of doing so, and what this all means for the ecosystem of search.
2013 Internet Marketing Trends (and How They'll Affect Your Organization)Kane Jamison
In the past year we've seen large changes in internet marketing in the form of increased mobile adoption, rapidly changing metrics and KPIs, and a sharp upswing in organizations investing in better content to support their existing marketing efforts. Kane will take a look at some recent stats on user interaction and marketing trends and discuss common changes many organizations will see as a result, inside and outside of the marketing department.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
This is the way I like to present my web traffic reports.
Please if you have any doubt of comment share it with me, it will help to improve my work.
Thank you very much!!
E
PS: It looks better if you download it ;)
Content Marketing - Link building through scalable strategies and processesDominique Seppelt
Structured processes are crucial to performance-driven content marketing. Stand-alone infographics as well as blog posts and guest contributions no longer scale or resonate with target groups and therefore need to be envisioned on a larger scale.
Comprehensive strategies for content are necessary to achieve measurable success within organic search. But how can content marketing remain efficient and how far is campaign success plannable?
Dominique presents best practice workflows that lead to successful linkbuilding, social interaction, traffic and (offline) coverage.
Metrics, Metrics, Everywhere: Choosing the Right Ones for Your Website and So...Effie Kapsalis
#MWXX Workshop
Brian Alpert, Smithsonian Institution, USA, Sarah Banks, Smithsonian's National Air and Space Museum, USA, Erin Marie Blasco, National Museum of American History, Smithsonian Institution, USA, Effie Kapsalis, Smithsonian Institution Archives, USA
From the web’s earliest days, digital professionals have been pressed to demonstrate that their online efforts were contributing to their organizations, whether by increased revenue, a more finely-honed brand identity, or the profound ability to enhance their mission via content delivery to anyone with a browser. Along comes social media, connecting millions in ways never before possible, disrupting the landscape and breathing new life into the questions: “Why is this important and how do we know it’s working?” Today’s landscape is a splintered collection of new channels, inscrutable metrics, and a dizzying array of tools offering a dizzying range of possibilities with which to answer the classic question, “What do I measure?” and its first cousin, “What does that have to do with our program?”
Join Smithsonian’s Brian Alpert, Sarah Banks, Erin Blasco and Effie Kapsalis as they work with participants to refine and articulate this conversation through a series of examples, case studies and recommendations. In addition to presenting a manageable, common sense approach to selecting metrics and extending the web analytics process to social media, examples will demonstrate how metrics served to support organizational goals and what tools proved most useful. Brian will present the process for measuring websites and social media in terms of your goals. He will also discuss the ongoing conversion to Google’s “Universal” code, the “User ID” feature, and discuss what changes are in store for ALL Google Analytics users. Effie and Erin will present case studies showing this process in action, illustrating how their approaches to social media, website and mobile measurement are mapped to specific goals. Erin will lead a group exercise that will bring participants closer to the actual process steps and definitions, and Sarah will talk about Google Analytics for mobile apps and show a framework she devised to help measure a museum’s impact through its social media outreach.
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
SEO Workshop : "Does Google love or hate your website"Sylvie de Meeûs
What can I do to improve my website ranking on Google ?
What are the criteria used by Google and by other search engines ?
What tools can I use to measure my website performance ?
If you’ve got any of these questions, join this workshop !
The slides of my talk at the seokomm in Salzburg, Austria (November 2015).
It covers the basics of web crawling, with focus of search engine bots. It can be settled in the SEO space aswell as in the general webmaster world. Besides quotes of important influencers of Bing, Yandex and Google, it gives actionable advices on how you can influence the Crawl Budget allocation of search engine spiders.
In context of ajax / javascript crawling there is a minor excursion into the world of angularjs.
The talk closes on some insights on how we wrote our own CMS in order to cover all the SEO needs we are facing (multilanguage, multi-template, caching, if-modified-since, etc.).
If you like this talk, please follow me on twitter:
http://twitter.com/jhmjacob
And to miss to sign up for the Free Account of OnPage.org:
http://onpa.ge/V141p
Last but not least -> visit the seokomm next year if you are around - its worth it :)
http://www.seokomm.at/
Surprising facts about google and 2017 seoMeena Bisht
Google, a search engine launched in 1997 by two Stanford students: Larry Page and Sergy Brin. For two years, these students had worked on an advanced method for finding information on the Internet. Since the creation of Google, the company is already worth $ 400 billion! This makes Google one of the most valuable brands in the world.
Bearish SEO: Defining the User Experience for Google’s Panda Search LandscapeMarianne Sweeny
The search sun shifted in March 2011 when Google started rolling out the beginning of the Panda update. Instead of using the famous PageRank, a link-based relevance calculation, Panda rests on a machine interpretation of user experience to decide which sites are most relevant to a searchers quest for knowledge. This means that IA and UX practitioners need to start thinking about the machine implications of the way they structure information on the web, and think ahead about the human implications for how search engines present their sites in response to searcher queries. Bearish SEO will present real, actionable methods for content providers, information architects and user experience designers to directly influence search engine discoverability. Need is an experience. It is a state of being. The goal for this presentation is to ensure that user experience professionals become an integral part of designing search experience.
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
Important factors to consider while designing your website !Shubhankar Gautam
You’re probably tired of hearing it, but search engine optimization is important. It can dictate and influence
who visits a site, and how many people make it through to see your beautiful design work.
It should be a part of the WEB Design & Development process from the planning stages forward. So
DESIGNERS & DEVELOPERS, unplug your ears and make it a priority to learn how you can start
thinking about SEO in the design process. Let’s dive into the topic a little more today.
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Similar to SEO in 2017 - A New World Where Old Rules Still Matter (20)
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
2. #musedata#musedata
Today’s Workshop
SEO today
Old-school SEO still matters
Relaunching a site
New-ish stuff that matters
Measuring SEO
Structured data
Social media
What’s next
What do I DO?
2
3. #musedata#musedata
What does “SEO” mean today?
Search Engines (SE’s) are smarter than ever.
Almost all traffic is personalized, which affects SE results.
Google has worked to defeat tactical SEO, but…
“Old school” stuff, (titles, text content, links, URLs, site
architecture) still matters.
Depending on who you believe, Google has between 73%* and
90%** of worldwide desktop traffic.
…Bing, Yahoo, Baidu, Yandex “and the rest” still account for
billions of searches every month.
3
*source
**source
4. #musedata#musedata
Importance of Personalization
Virtually all search results are personalized now.
This is true whether or not you are logged into Google, but especially
true if you are.
SO… there is no standard rank for a given keyword.
Analyzing rankings for specific keywords is a flawed strategy anyway!
Tip: try Chrome’s ‘Incognito’ mode – Shift-Ctrl-N
4
5. #musedata#musedata
SEO and Museums
In our favor:
We have great content!
We (sometimes) have ultra-high domain authority!
SI.edu – 94 out of 100! (moz.com)
We have some of the strongest brands in the world!
Brands matter on search engines
Many sites receive 40-60% of traffic from organic search.
Social media helps (but maybe not as much as we think).
Challenges:
Despite great content, many sites aren’t optimized.
Some have technical issues such as “duplicate content.”
Some are too small / unlinked, to break through.
5
Drew Bowie
6. #musedata#musedata
SO MUCH going on, on a ‘SERP’ these days!
(With a little help from the moz.com Google Glossary)
6
Paid Search
(PPC) ads
Twitter results
Organic search
result with
“mini-sitelinks”
“Google My
Business”
(formerly
Google Places)
“Knowledge Panel”
– MANY things can
show here – team
rosters, “popular
times,” etc.
Social Networks
Recommendations (“People
also search for…”)
7. #musedata#musedata
Importance of Local
Over 50% of Google trillions of searches / year are mobile
Nearly one third of those are location-related. (source)
“Every month people visit 1.5 billion destinations related to what they
searched for on Google.” (source)
Searches with local intent are more likely to lead to store visits and
sales within a day. Fifty percent of mobile users are most likely to visit
after conducting a local search. (Google / source)
“Authoritative OneBox” (right) is the grand prize.
7
Appearing in the three-listing snack-
pack is critical for businesses, but not
always do-able.
Organic optimization plays a large role.
Correct/consistent “NAP” (name,
address, phone) is critical.
8. #musedata#musedata
Moz 2017 Local Search Ranking Factors
Moz 2017 Local Ranking Survey
Approx. 20 Local Search experts surveyed;
released 4/11/2017.
Google My Business (GMB) is the largest slice.
Links are second: “We’re seeing significant
increases for link-related factors across the
board.”
Highest ranked factor is Proximity of Address to
the Point of Search.
Consistency and completeness of Citations
matters.
8
9. #musedata#musedata
What influences Google’s algorithm?
Moz 2015 Ranking Survey
150 expert opinions
One-to-ten scale
“Old school” factors still
rank highest, but exact
keyword matches are less
influential
Social ranks lowest, but
shares are impt.
9
“…The data continues to show
some of the highest correlations
between Google rankings and the
number of links to a given page.”
10. #musedata#musedata
Moz definitions (into the weeds)
Domain-Level, Link Authority Features: Based on link/citation metrics such as quantity of
links, trust, domain-level PageRank, etc. (8.22)
Page-Level Link Metrics: PageRank, Trust metrics, quantity of linking root domains, links,
anchor text distribution, quality/spamminess of linking sources, etc. (8.19)
Page-Level Keyword & Content-Based Metrics: Content relevance scoring, on-page
optimization of keyword usage, topic-modeling algorithm scores on content, content
quantity/quality/relevance, etc. (7.87)
Page-Level, Keyword-Agnostic Features: Content length, readability, Open Graph markup,
uniqueness, load speed, structured data markup, HTTPS, etc. (6.57)
User Usage & Traffic/Query: Data SERP engagement metrics, clickstream data, Visitor
traffic/usage signals, quantity/diversity/CTR of queries, both on the domain and page level (6.55)
Domain-Level Brand Metrics: Offline usage of brand/domain name, mentions of brand/domain
in news/media/press, toolbar/browser data of usage about the site, entity association, etc. (5.88)
Domain-Level Keyword Usage: Exact-match keyword domains, partial-keyword matches, etc.
(4.97)
Domain-Level, Keyword-Agnostic Features: Domain name length, TLD extension, SSL
certificate, etc. (4.09)
Page-Level Social Metrics: Quantity/quality of tweeted links, Facebook shares, Google +1s,
etc. to the page (3.98)
10
11. #musedata#musedata
Old-School Website SEO Still Matters
Good quality “backlinks” (keywords)
Body content – keywords, semantically-related words
Page Title Tags and Meta Description tags
URLs, site architecture, page structure
Internal “anchor” links using keywords
Titles, headlines (H1) and sub-heads (H2)
Images with ALT and TITLE tags.
“301 Redirects” still matter, but not as much as before (source).
Misc. content emphasis attributes (bold, italics, underline, etc.).
The Beginner’s Guide to SEO (Moz)
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New Orleans Public Library
12. #musedata#musedata 12
Old-School Website SEO (con’td)
Navigation and link structure
Spiders still find pages by crawling the site through navigation and links.
SE’s like flatter architectures and will index flat sites more thoroughly.
Infrastructure can impact the crawler's ability to scan and index pages.
• Incorporating links in JavaScript, iFrames, Flash, etc.
URL / directory / filename structure. Search-friendly URLs:
Are descriptive, giving some idea what the page is about.
Are simple, static and short:
• A single dynamic parameter can result in lower ranking and indexing.
• Easier for the spider to understand and put in context
Use (but do not overuse) keywords.
Use hyphens to separate words.
13. #musedata#musedata
You have control of Title and Description tags!
Page Title tags are important – every page should have its own!
They tell a search engine what the page is about.
They are the headline for the search listing.
Meta Description tag helps improve click-through.
They need to be short, provide a coherent description.
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Awesomesauce!
Uninspired, but to the point.
No description tag!
Dept. of Redundancy Dept.
Good description, but it’s not the
one they wrote, AND it’s cut off!
14. #musedata#musedata
Exercise: write a title tag
Length is important (if you want the tag the display properly)!
Short! ~55 characters! (source)
Best case: individual tags for each page.
Write a headline in 55 characters or less (including spaces) that:
Imparts an accurate expectation of what the page is about.
Will serve as a clear, clickable headline for your search result.
Steps:
1. Open a browser and a text editor.
2. Make a 55-character ‘character counter’ in a monospaced (Courier) font:
3. Pick a page and choose ‘View Source’
4. Find <TITLE> (or <title>)
5. Copy your current Title Tag, paste it into a text file under the character counter
6. Edit / write a new tag!
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+++++++++++++++++++++++++++++++++++++++++++++++++++++++ (55 characters)
V&A · The world's leading museum of art and design
Home | Cooper Hewitt, Smithsonian Design Museum
Projects | National Air and Space Museum
15. #musedata#musedata
Exercise: write a meta-description tag
Meta Description tag helps improve click-through.
Needs to be customized and short.
Describe what the page is about in 120 characters or less.
If for your homepage, describe the site.
BTW, 120 characters is very conservative! Moz says between 150 and 160 characters is ok.
I Can't Drive 155: Meta Descriptions in 2015 - Moz
Steps:
1. Pick a page and choose ‘View Source’
2. Find meta name="description"
3. Make a 120-character character counter in Courier font
4. Copy your current description tag, paste it into a text file under the character counter
5. Edit / write a new tag!
15
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ (120 chars.)
Museum of the decorative arts founded in 1852 to support and encourage excellence in art and design. Located in London, England.
(8 extra chars.)
16. #musedata#musedata
“Keyword research” was HUGE!
BUT – Google has gotten very (VERY) good at:
Understanding what pages are about.
How words relate to each other (“semantic keywords”).
If you have great content, you are probably using a rich variety of the right keywords.
I.e., the ones people actually search for!
MAYBE. You should know.
BUT… concentrated keyword research is an intense process:
STEP 1: Use Multiple Sources to Get Keyword Suggestions.
STEP 2: Selects Keywords that Match Multiple Types of Searcher Intent Based on Your Content Strategy.
STEP 3: Collect Keyword Metrics and Sort/Filter/Prioritize Based on Goals.
STEP 4: Determine Keyword Targeting & New Content Creation Needs/Priority.
These tips are easy-to-do however:
Google auto-suggest (search entry box pull-down).
Google “Searches related-to _______” (similar searches).
Moz’s Keyword Explorer can help identify keyword suggestions.
16
17. #musedata#musedata 17
Keyword research (into the weeds)
Process:
Discovering and Prioritizing the Best Keywords (Moz)
Keyword Research in 2016: Going Beyond Guesswork (Moz)
How to Do Keyword Research for SEO (Hubspot)
A Visual Guide to Keyword Targeting and On-Page SEO (Moz)
Tools
Google AdWords Keyword Planner (free, but limited usefulness)
Google Trends (free)
Moz Pro Keyword Explorer (paid / limited free usage)
11 Best free keyword research tools for SEO in 2016 (SEOstack blog)
SEMrush (paid)
18. #musedata#musedata
You’re relaunching your site!
Launching a new site hurts in the short run…
If you change your URLs, your site disappears from engine DBs and must be
reindexed / reassessed.
You’re starting from scratch!
Don’t worry – your traffic will come back, but it can take months.
Re-launching is an opportunity to improve your rankings by:
Migrating to https.
Using unique Title and Description tags.
Incorporating logical directory structure and navigational elements.
Having search-friendly URLs. (No numerical parameters!)
Providing lots of indexable text.
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19. #musedata#musedata
You’re relaunching your site! (cont’d)
Minimize the loss of traffic and rankings by
employing 301-type (permanent) redirects from
your old pages.
They tell the engines that a page has permanently moved.
“One-to-one” redirects are optimal, but not always possible
(practically speaking).
Google is working on lessening the importance
of using 301s, but it is still the best practice.
301 Redirects Rules Change: What You Need to Know
for SEO (Moz)
19
301-type redirects are the way
you tell the engines your old
site hasn’t died. (It’s also an
old highway in Maryland.)
20. #musedata#musedata
New-ish stuff that matters
20
Tyler (10-weeks)
Mobile-friendly / responsive design is boosted in Google.
Page speed matters, but what matters more is having relevance
reduced for having a slow site.
People expect a page to load in about two secs.
Security - https is better than http.
There are new ways to improve the way your search results
appear.
Structured data - “Rich snippets.”
User reviews matter!
Improved CTR if your Google listing shows high-star reviews.
Social media content is more integrated into search results.
Localized results – Geo-targeting is pretty accurate.
21. #musedata#musedata
New stuff that matters – AMP!
Google-backed, open-source initiative.
Accelerated Mobile Pages provide a MUCH faster mobile
experience!
Speed up the load time of mobile webpages using existing
technologies.
AMP for mobile search results gives the appearance of these
pages being prioritized…
Google says they are not boosted in search results. BUT...
Load time and page speed ARE ranking factors!
AMP Testing Tool in Google Search Console.
Testing tool blog post (Google)
Another blog post (SEO Roundtable)
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Look for the symbol.
22. #musedata#musedata 22
Google’s ‘divided we stand’ strategy
Currently, Google has a single search index.
By 2018 (est.) Google will divide its index,
giving mobile users better, fresher content
(SMX Advanced – 6/13/17).
The separate mobile search index will
become the primary, more frequently
updated one.
Google’s Gary Illyes says they will
“communicate a lot” before rolling out the
mobile-first index.
“Don’t freak out.”
mobile searchers
everyone else!
A mobile-optimized site is no longer a luxury!
23. #musedata#musedata 23
“Off-Page” stuff that matters
More important:
LINKS (a.k.a. “backlinks”)!
• HIGH QUALITY external links back to your site, using keywords.
• Poor quality links can really hurt you!
• Moz free Open Site Explorer can help identify existing links and
linking opportunities.
Social shares.
Less important (but not irrelevant):
Blog appearances for domain.
Links in directories.
News releases.
Social presence (FB, Twitter, YouTube).
The Ultimate Guide to Off-Page SEO
Bernard Landgraf
24. #musedata#musedata
Discredited Practices
On-page:
Keyword stuffing
Meta keyword tag
Spammy comments
Off-page:
Paid links
Poor-quality links
Content farms
Guest blogging
Exact match domains:
“cheap-airline-tickets.com”
SEO “gateway” pages
Flash (doesn’t get indexed)
Google Penalties are usually applied by algorithm
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Behaving badly means real penalties!
25. #musedata#musedata
How are SE’s getting better and better?
Machine-learning / artificial intelligence.
Microsoft Bing’s RankNet was first (2005).
Google’s RankBrain algorithm (2015).
RankBrain:
Used to process search results and rank web pages.
The third most important part of Google’s so-called Hummingbird
ranking algorithm!
Google: RankBrain (Search Engine Land)
FAQ: All About The New Google RankBrain Algorithm (Search
Engine Land)
How Machine Learning Works (Martech)
Machine Learning: Making Sense of a Messy World (Google)
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HAL 9000
26. #musedata#musedata
Hummingbirds, Pandas, Penguins – what?!
Hummingbird – Google’s algorithm changes OFTEN -
weekly.
Panda (2011/2015) – Boosted high-quality sites and
demoted lower quality (spammy) sites.
Penguin (2012/2016) – Penalized sites that use
“unnatural” backlinks.
Moz blogs to help you plunder the Google-Algo depths:
Google Algorithm Change History
Penguin 4.0: Was It Worth the Wait?
Google Algorithm Cheat Sheet
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27. #musedata#musedata 27
Measuring SEO
Percent of visits referred from
search engines.
Manually tracked (or via API
tool).
Shows your progress with
engines in a context-neutral
way, independent of ancillary
traffic spikes. Paid-search (orange) is boosting traffic, but
as the year progresses, organic share
(blue) is on the increase as well.
28. #musedata#musedata 28
Measuring SEO (cont’d)
Number of keywords referring traffic.
Manually teased out of the GA interface.
Navigate:
Acquisition
All Traffic
Channels
Organic Search
Primary dimension = Keyword
Then… look to the bottom-right of chart,
for “Show rows:”
1-10 of X,XXX
X,XXX (8,319) is your metric.
29. #musedata#musedata 29
Measuring SEO (cont’d)
Number of pages receiving at least one visit
from a search engine.
Manually teased out of the GA interface.
Navigate:
Acquisition
All Traffic
Channels
Organic Search
Primary dimension = Landing page
Then… look to the bottom-right of chart, for
“Show rows:”
1-10 of X,XXX
X,XXX (3,324) is your metric.
31. #musedata#musedata
Search Console metrics Google Analytics metrics
31
Google Analytics Search Console
Linking with Google Search
Console is required.
Clicks / Impressions / CTR from
search engines
Number of landing pages referred
from search engines
Navigate:
Acquisition
Search Console
Landing Pages
Acquisition
• Impressions
• Clicks
• CTR
• Average position
• Sessions
Behavior
• Bounce Rate
• Pages / Session
Conversions
• Goal Completions
• Goal Value
• Goal Conversion Rate
32. #musedata#musedata 32
Structured Data
Schema.org metadata provides info SE’s
need to understand content, provide
better results.
Tells the engines what your data means,
not just what it says.
Moz rates schema.org tags as a low-
influence ranking factor, but…
Meta tags improve CTR in search results
by displaying enhanced content.
Authorship
"In-depth articles" feature (Article markup)
Other “Rich Snippets”
33. #musedata#musedata 33
Structured Data (cont’d)
Structured data can be used to mark up:
Creative work
Event
Organization
Person
Place
Product
Recipes
Structured data may help:
Enhance CTR from search engine results.
Search engines understand your content.
Your content to appear in specialized search
results like “in-depth Articles.”
Google Structured Data Testing Tool
Museum content can be relevant to “in-depth articles”
34. #musedata#musedata 34
Social Media’s Role
Google stated there is no causation of high social
metrics and Google rank (2013).
I.e., authoritative “social signals" (Facebook likes, Twitter
followers) do not affect rank.
Do you believe that? Not sure I do.
Social media matters:
It encourages links to your content.
These links may influence rank by helping engines understand a
site’s credibility.
Bing: “We take into consideration how often a link has been
tweeted or retweeted, as well as the authority of the Twitter users
that shared the link.”
Social media profiles rank in search engines.
Google+ does influence search results, but its influence
is believed to be shrinking.
5 Things You Need to Know About
Social Media & SEO (kissmetrics)
35. #musedata#musedata 35
Open Graph meta tags are essential
Open Graph (OG) tags (2010) promote
integration between social sites and
your website.
Allows you to control how site content
appears in social media posts.
OG tags can significantly affect click-
through rates and conversions from
social sites.
The Open Graph Protocol
What You Need to Know About Open Graph Meta Tags
for Total Facebook and Twitter Mastery (kissmetrics)
og:title
og:description
36. #musedata#musedata 36
The next chapter: app indexing
Google and Apple are now “deep-indexing” content
within apps:
Perform a search on a mobile device.
Results will include web pages and relevant content from within an app.
Google: indexed app links influence rank for associated Web pages.
SEO is suddenly an important part of the app
development process.
App Indexing: Why It Matters For The Future Of Search
Searchengineland: App Indexing (topic page)
Google’s Firebase app indexing
Apple’s Deep Linking in iOS
37. #musedata#musedata
OK, so what do I DO?!
Use your time for things you can control!
Improve your “old” site’s “on-page” findability:
Add unique Title and Meta-Description tags.
Delete the old “meta keywords” tag!
Improve your text content.
Add internal links using keywords.
Switch to https.
Reduce your site’s load time.
Off-page: try and get backlinks!
When someone is going to link to you, use keywords for the link – unless
your institutional name NEEDS the exposure.
Off-page: social content that stimulates shares, user reviews.
Register with “Google My Business”
Make sure your existing info is correct
37
Vampyre Fangs
38. #musedata#musedata
OK, so then what do I do?!
If redesigning your site, go to the mat for:
Mobile-friendly (responsive) design.
Quick load-time and AMP compatibility.
Unique Title and Meta-description tags.
Open graph (OG) tags for social.
Search-friendly nav structure and URLs.
Text content! Sometimes sites are surprisingly devoid
of this, esp. if the design mantra was a “clean look.”
Work the analytics process, benchmark and
measure!
38
Vampyre Fangs
39. #musedata#musedata
Search Engine Marketing References
Search Engine Land
Search Engine Watch
Danny Sullivan (twitter)
Matt Cutts (twitter)
Moz (free/paid)
Woorank (free/paid SEO checker)
SEMrush (paid)
Bruce Clay
SEO Smarty - Ann Smarty
SEOBook - Aaron Wall (paid)
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