The document provides tips for simple SEO for content creators. It recommends including keywords in page titles, URLs, headings, images, and content to optimize pages for search engines. Pages should be written for a specific topic and keyword, and content should be broken up with subheadings to make it easy for users to consume. Images, videos and linked content should also be optimized with keywords and descriptive text. The overall goal is to create high-quality, unique content around targeted keywords to attract links and improve search rankings.
3. Meta data
• Google announced in September 2009 that
neither meta descriptions nor meta
keywords are ranking signals
• Objective: We’re writing compelling ads
to increase SERP (search engine results
page) conversion rate
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4. Pick a keyword
• Every page should have a target keyword
• Keyword should be strategically applied
• Use keyword clusters to increase density
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5. Write a title
• Each page should have a unique title
• Title should be short (less than 65 char)
• Title must contain keyword
• Title should contain site name
• Format:
• Primary keyword - secondary keyword | Brand
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6. Write a description
• Each page should have a description
• Each description must contain the keyword
• Descriptions should be 150-160 characters
• Descriptions should be compelling ad copy
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7. On Page SEO
• Google is getting smarter and smarter
about analyzing web pages for relevancy
AND value
• Objective: Create content that is
(generally) specific to one topic and easy to
consume, even when skimming--especially
when skimming.
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8. Core elements
• Title tag
• URL
• Headlines & Sub-headlines (H1, H2, H3)
• Content (keyword placement)
• Image filename
• Image alt text
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9. Write a headline
• Each page should have a unique headline
• The headline should contain the keyword
• Headlines should be H1
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10. Write sub-headlines
• Pages should have a unique sub-headlines
• Sub-headline should contain keywords
• Headlines should be H2 or H3
• Use to break and navigate content
• Use to create page hierarchy
• Use to create keyword density
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11. Break up content
• Each page must have unique content
• Make content easy to skim and consume
• Use sub-headlines, bulleted content,
resource boxes, images, video
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12. Tag content
• Use alt text for images
• Wrap images in descriptive content
• Wrap video in descriptive content
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13. Use rel=”author”
• Add link to the <head> of relevant pages:
<link rel=”author” href=”https://plus.google.com/u/0/106248586382178339589/posts”/>
• Add website to Google+ “Contributor to”
section
• Make sure +1’s are public on Google+
• Check your work: http://www.google.com/
webmasters/tools/richsnippets
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15. Help Google Rank
Your Relevant Images
• Use keywords in relevant filenames
• Make filenames simple and unique
• Use alt text and include keywords
• Wrap relevant images with descriptive,
keyword copy
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17. Help Google Rank Your
Relevant Videos
• Use keywords in relevant filenames or
embed code
• Use alt text and include keywords
• Wrap relevant videos with descriptive,
keyword copy
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18. Make each page
link-worthy
• Objective: Create a page that people
would want to bookmark as a resource.
• Education
• Reference
• Illustrative
• Shareable
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19. Update linked content
• Once page is ranking and people are linking
keep the content fresh and current
• Use RSS feeds for relevant, fresh content
• Create a scheduled review cycle
• Update with new internal links or
authoritative external references
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20. Ideal SEO Page
• Single, specific, relevant topic (keyword)
• keyword in title tag
• keyword in URL
• keyword in headlines
• keyword cluster in content
• keyword in image alt text
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21. Questions
Bill Rice
bill.rice@kaleidico.com
734.775.4487
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