Social Media 101 for Education

Social Media 101

Educa/on

11/2/09 www.kaleidico.com 1

A brief introduc/on to the…

Web 2.0 Learning Environment


Take out your cell phones

Text billrice to 50500


TwiJer backchannel

#


References & More Informa/on

hJp://delicious.com/wmriceusa/
educa/on+socialmedia


Copy of the Slides

hJp://slideshare.net/wmrice


Being connected is assumed


Is it important?


Is Google?


By the numbers
•  Social media is signiﬁcant
–  TwiJer grew 1,382% y‐o‐y in February 2009
(registered 7 million US users)
–  65.7 mm unique visitors on Facebook February 2009
(update: 125 mm in September)
–  Source: Nielsen Online
•  Social media is a “professional” demographic
–  Facebook’s largest group of users are 35‐54
–  Facebook users aged 55 and over has grown from
950,000 to 5.9 million in 6 months
–  Source: iStrategy Labs


What is driving the change?
•  78% of the incoming class of 2009 will have
had Internet access their en/re K‐12 career*
•  98% of the incoming class of 2012 will have
had Internet access their en/re K‐12 career*

*Ins/tute of Educa/on Studies, Na/onal Center for Educa/on Sta/s/cs


Are we equipped to handle it?
•  More than 1 in 5 companies have disciplined an employee
for viola/ng blog or message board policies in the last year
–  Of these companies, half have terminated an employee for such
a viola/on.
–  (Source: Proofpoint)
•  Over 20% have inves/gated the exposure of conﬁden/al,
sensi/ve, or private informaiton via a blog or message
board pos/ng.
–  (Source: Proofpoint)
•  1 in 3 employees surveyed never consider what their boss
or customer might think before pos/ng material online.
–  (Source: Deloi<e Ethics & Workplace Survey)


What is it?


“Revolu/on doesn’t happen when
society adopts new technology, it
happens when society adapts new
behavior.”
‐Clay Shirky, Here Comes Everybody


Read‐only World


Access


Scale


Trust


Read‐Write Web


Access


Scale


Trust


How Does it Work?


Facebook
Personal Professional


I’m not sure how this will turn out?


Linkedin
Resume Resume


Blogging
New York Times Huﬃngton Post


Microblogging/TwiJer
Twi8er Real‐:me Search


Collabora/on
Wiki Google Wave


Feeling overwhelmed?


So are businesses

Some examples…


#amazonfail


#amazonfail: Starts small


#amazonfail: PR crisis
•  Probst’s blog post April 12, 2009 (Sunday at
2:08 am) within 24 hours
–  #AmazonFail is #1 trending topic on TwiJer
–  Over 5,000 blog posts
–  Facebook group with over 1200 members
–  Online pe//on collects 9000 signatures
–  Blogger campaign takes #1 spot on Google (s/ll)
–  335 mainstream media ar/cles (WSJ, Wired, NPR)
•  No response from Amazon.com

#amazonfail

Meanwhile, customers take control…


…of the website, and…


…their reputa/on


Glenn Tilton

Chairman, President and Chief
Execu/ve Oﬃcer of United Airlines


…doesn’t own his reputa/on…


…not even on Google.


PR problem. S/ll not ﬁxed.


Are we preparing our children?


Obviously not…


Cyber Bullying
•  13 year old commits suicide
•  “Rival” parent creates fake MySpace
iden/ty
•  Numerous red ﬂags to indicate
probable fake/hoax


School/Teacher
Reputa:on
•  High school student
•  Uses Facebook to “bully” English
teacher
•  Disciplined with removal from AP
class and suspended
•  Student sues school


Sex:ng
•  20% of teens admit to par/cipa/ng in
“sex/ng” in na/onwide survey
•  Teens are being charged with felony
counts of traﬃcking child pornography
and placed on the sex oﬀender registry


Are we prepared?

Shiq your perspec/ve…


15%
Percentile change in
importance of task type
10%
in U.S. economy
5%

0%

‐5%
Manual

‐10%
1960 1970 1980 1990 2002

Autor, D., Levy, F., & Murnane, R. J. (2003). The skill content of recent technological change:
An empirical explora/on. Quarterly Journal of Economics 188, 4. [updated, D. Autor, 2008]

Growth of the creative class
50%

45%

40%

35%

30%

25%

20%

15%

10%

5%

0%
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000

Agriculture Working Service Crea/ve
11/2/09 Florida, R. (2002). The rise of the creaIve class (p. 332). New York, NY: Basic Books.
www.kaleidico.com 53

Library


Library?


Classroom


Classroom?


Resume


Resume?


Conference?


Geung in the game.

Next steps…


Listen


Social Media Policy


Prac/ce


Teach


Engage


Social Media Best Prac/ces


Transparency


Authen/city


Value


Common Sense


Exper/se


Appropriate


Diploma/c


Avoid
•  Antagonism
•  Trolls
•  Legal maJers
•  Crisis situa/ons


Protect
•  Privacy
•  Conﬁden/al informa/on
•  Google has a long memory


Ques/ons?


Points of Contact
Bill Rice
734.775.4487
bill.rice@kaleidico.com

Keith Burwell
330.807.1337
keith.burwell@kaleidico.com


Social Media 101 for Education

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