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6. Our Major Goals
100,000
NEW USERS
$15 Million
TARGET REVENUE

7. Key Company Strategies for the Year
Provide value for
cost with diverse
fitness features
Differentiate our
product from
competitors
Grow a community
of empowered fur
parents

8. Our First
Company Strategy

9. Provide value for
cost with diverse
fitness features
Present with ease and wow any audience with Canva
Presentations. Choose from over a thousand professionally-
made templates to fit any objective or topic. Make it your
own by customizing it with text and photos.
OUR FIRST COMPANY STRATEGY

10. PROBLEMS WE ARE SOLVING OR OPPORTUNITIES
WE ARE GOING AFTER
Present with ease and wow any audience with Canva Presentations.
Choose from over a thousand professionally-made templates to fit
any objective or topic. Make it your own by customizing it with text
and photos.
Pet dogs can have obesity-related
problems but they are often simply seen
as "cute" and "chonky."

11. SUPPORT WE NEED TO ACHIEVE THIS GOAL Solid programming and design skills are
critical in creating a wearable device and
a fitness app for dogs.
Present with ease and wow any audience with Canva Presentations.
Choose from over a thousand professionally-made templates to fit
any objective or topic. Make it your own by customizing it with text
and photos.

12. Item 1 Item 2 Item 3 Item 4 Item 5 Item 6
30
20
10
0
Present with ease and wow any audience with
Canva Presentations. Choose from over a thousand
professionally-made templates to fit any objective or
topic. Make it your own by customizing it with text
and photos.
HOW WILL ACHIEVING THIS GOAL HAVE A
GREAT IMPACT?
Widespread use of pet
wearables can help lower the
chances of health issues for
dogs.

13. Present with ease and wow any audience with
Canva Presentations. Choose from over a thousand
professionally-made templates to fit any objective or
topic. Make it your own by customizing it with text
and photos.
KEY METRICS:
HOW WILL WE KNOW WE HAVE ACHIEVED THIS GOAL?
HOW DO WE KNOW IF WE ARE SUCCESSFUL?
By the third quarter, our
number of app users should
reach 50,000.
Item 1 Item 2 Item 3 Item 4 Item 5 Item 6
60
40
20
0

14. Our roadmap shows the five small goals
we need to achieve within a year.
1 2 3 4 5
January Goal:
Beta testing of
wearable device
and fitness app
March Goal:
Launch pet
wearable device
and fitness app
May Goal:
Launch smart
watch support
August Goal:
Expand smart
watch support to
other operating
systems
November Goal:
Launch smart pet
feeder support
OUR ROADMAP

15. Present with ease and wow any audience with
Canva Presentations. Choose from over a thousand
professionally-made templates to fit any objective or
topic. Make it your own by customizing it with text
and photos.
CHALLENGES WE'RE ANTICIPATING
Device compatibility and
challenges in operating system
support can slow user adoption

16. Summary
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Pet dogs can have
obesity-related
problems but they are
often simply seen as
"cute" and "chonky."
PROBLEMS WE ARE SOLVING
OR OPPORTUNITIES WE ARE
GOING AFTER
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Solid programming
and design skills are
critical in creating a
wearable device and a
fitness app for dogs.
SUPPORT WE NEED TO
ACHIEVE THIS GOAL
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Widespread use of pet
wearables can help
lower the chances of
health issues for dogs.
HOW WILL ACHIEVING THIS
GOAL HAVE A GREAT
IMPACT?
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
By the third quarter,
our number of app
users should reach
50,000.
KEY METRICS. HOW WILL
WE KNOW WE HAVE
ACHIEVED THIS GOAL? HOW
DO WE KNOW IF WE ARE
SUCCESSFUL?
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Device compatibility
and challenges in
operating system
support can slow user
adoption
CHALLENGES WE'RE
ANTICIPATING

17. Differentiate
our product
from competitors
Present with ease and wow any audience with Canva
Presentations. Choose from over a thousand professionally-
made templates to fit any objective or topic. Make it your
own by customizing it with text and photos.
OUR SECOND COMPANY STRATEGY

18. Start inspired with thousands of templates,
collaborate with ease, and engage your audience
with a memorable Canva Presentation.
Location-tracking pet wearables
are common but are not specific
to health and fitness.
Start inspired with thousands of templates,
collaborate with ease, and engage your audience
with a memorable Canva Presentation.
Superior UI/UX development
and digital marketing tactics are
crucial for success.
PROBLEMS WE ARE SOLVING OR OPPORTUNITIES
WE ARE GOING AFTER

19. Start inspired with thousands of templates,
collaborate with ease, and engage your audience
with a memorable Canva Presentation.
Achieving this goal will help us
build brand loyalty and increase
price points.
Start inspired with thousands of templates,
collaborate with ease, and engage your audience
with a memorable Canva Presentation.
We should be able to meet our
target revenue and operating
income by the end of 2025.
SUPPORT WE NEED TO ACHIEVE THIS GOAL

20. Planning
Research
Prototype Production
Testing
QA
Implementation
Follow up
Documentation
1st Month 2nd month 3rd month 4th month 5th month
TASKS
OUR ROADMAP

21. 30%
Start inspired with thousands of templates,
collaborate with ease, and engage your audience
with a memorable Canva Presentation.
CHALLENGES WE'RE ANTICIPATING
Product marketing may take up
most of our budget.
Item 1 Item 2

22. Summary
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Location-tracking pet
wearables are
common but are not
specific to health and
fitness.
PROBLEMS WE ARE SOLVING
OR OPPORTUNITIES WE ARE
GOING AFTER
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Superior UI/UX
development and
digital marketing
tactics are crucial for
success.
SUPPORT WE NEED TO
ACHIEVE THIS GOAL
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Achieving this goal will
help us build brand
loyalty and increase
price points.
HOW WILL ACHIEVING THIS
GOAL HAVE A GREAT
IMPACT?
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
We should be able to
meet our target
revenue and operating
income by the end of
2025.
KEY METRICS. HOW WILL
WE KNOW WE HAVE
ACHIEVED THIS GOAL? HOW
DO WE KNOW IF WE ARE
SUCCESSFUL?
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Product marketing
may take up most of
our budget.
CHALLENGES WE'RE
ANTICIPATING

23. Grow a
community of
empowered fur
parents
Present with ease and wow any audience with Canva
Presentations. Choose from over a thousand professionally-
made templates to fit any objective or topic. Make it your
own by customizing it with text and photos.
OUR THIRD COMPANY STRATEGY

24. SUPPORT WE NEED TO
ACHIEVE THIS GOAL
Location-tracking pet wearables
are common but are not specific
to health and fitness.
Pet dogs can have obesity-related
problems but they are often
simply seen as "cute" and
"chonky."
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Start inspired with thousands of
templates, collaborate with ease,
and engage your audience with a
memorable Canva Presentation.
Superior UI/UX development and
digital marketing tactics are
crucial for success.
Solid programming and design
skills are critical in creating a
wearable device and a fitness app
for dogs.
Achieving this goal will help us
build brand loyalty and increase
price points.
Widespread use of pet wearables
can help lower the chances of
health issues for dogs.
We should be able to meet our
target revenue and operating
income by the end of 2025.
By the third quarter, our number
of app users should reach 30,000.
PROBLEMS WE ARE SOLVING
OR OPPORTUNITY WE ARE
GOING AFTER
Provide value for
cost with diverse
fitness features
Differentiate our
product from
competitors
Grow a community
of empowered fur
parents
HOW WILL ACHIEVING THIS
GOAL HAVE A GREAT IMPACT?
KEY METRICS. HOW WILL
WE KNOW WE HAVE
ACHIEVED THIS GOAL?
HOW DO WE KNOW IF WE
ARE SUCCESSFUL?
Summary

25. Thank you!

26. Meet our
Team
FOUNDER AND CEO
Juliana Silva
CHIEF FINANCIAL OFFICER
Tristan Clousso
APP DEVELOPMENT MANAGER
Powell Finwood

27. Resource
Page
Use these design resources in your
Canva Presentation. Happy
designing! Don't forget to delete this
page before presenting.

28. B for blur
D for a drumroll
Q for quiet
Any number from 0-9 for a timer
C for confetti
O for bubbles
X to close
Resource
Page
Find the magic and fun in presenting
with Canva Presentations.
Press the following keys while on
Present mode! Don't forget to delete
this page before presenting.

29. Click the three dots on the top right corner of your screen,
and select ‘Present and record.’
Click ‘Go to recording studio’ where you can choose
the video and audio source for your video presentation.
Feel free to choose the ‘No camera’ option
and record your voice only.
Start recording, and press pause in between takes
if you have to.
Once you're done, download your Canva Presentation in
MP4 file format or get a link to your Talking Presentation and
share it with others.
You can also record a video inside the editor!
Go to 'Uploads' and click on 'Record yourself'.
Resource
Page
Presenting live not your thing?
No worries! Record your Canva
Presentation your audience can
watch at their own pace. Don't forget
to delete this page before presenting.