The document outlines a brand integrity development proposal aimed at enhancing a client's brand image and customer engagement through a tailored marketing strategy. Key objectives include analyzing competitors, establishing a strong social media presence, and aligning brand communication with company values, all within a structured framework over several weeks. It also details investment costs and emphasizes collaboration and mutual cooperation between the service provider and the client throughout the project.

1. Brand Integrity Development Proposal
Project proposal – (Proposal name)
Client – (Client name)
Delivered on – (Submission date)
Submitted by – (User _assigned)

2. Cover Letter for Brand Integrity
Development
2
Dear (Client_name),
Thank you for reaching out to us for your brand design needs. We will work towards transforming your company vision and strategy into an original brand and online experience
that will connect with customers more effectively.
We ensure that with our expertise, your company will be able to achieve the below mentioned goals-
› Unique brand proposition to gain advantage in competitive market.
› Social media presence on most used websites like – LinkedIn, Facebook, Twitter, Instagram etc.
› Communication of organizational objectives via brand aesthetic for increasing customer loyalty.
› Add text here
We will prepare the initial design phase of the project to give you appropriate look and feel of the brand and design hierarchy.
Feel free to contact us for more information.
Sincerely,
(company_name)
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3. Table of Contents
3
Project Context and Objectives
Our Process
› Plan of Action
› Scope of Services
› Time frame
› Mode of Communication
› Additional service offerings
Your Investment
Company Overview
› Why Us
› About Us
› Most recent awards
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Statement of Work and Contract
Next Steps01
02
03
04
05
06
07

4. 4
Project Context
and Objectives

5. Project Context and Objectives for
Brand Integrity Development Services
5
Project Context –
› We have identified that your company (client_name) is facing decreased
brand integrity, low customer engagement and loyalty challenges, due to
which your value proposition has been hampered.
› The company is also facing challenges related to declining sales volume.
Project Objectives –
› Analyze competitor’s branding and promotion strategies and develop your
own unique brand for long term sustainability, higher customer engagement
and loyalty.
› Create awareness about client’s products and service on most commonly
used social media platforms like LinkedIn, Facebook, Twitter etc.
› Develop a brand that is up do date with the latest market trends and clearly
communicates your company’s core values and vision.
› Add text here
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6. 6
Our Process
› Plan of Action
› Scope of Services
› Time frame
› Mode of Communication
› Additional service offerings

7. Plan of Action for Brand Integrity Development Services
7
1-3 Weeks
Project Kick off
› Assess
company(client
name) products/
services
› Analyze customer
buying pattern
› Add text here
4-5 Weeks
Development and Design
› Develop brand signature
style & design unique
personal brand
› Add text here
5-8 Weeks
Devise Plan
› Formulate your personal
brand Marketing plan
› Add text here
10-12 Weeks
Smart phone design update
› Design update for firm’s android
or iOS application interface
› Add text here
Competitor Assessment
› Analyze competitor brand
marketing strategies
› Add text here
2-4 Weeks
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8. Scope for Brand Integrity Development Services
8
01 02 03 04 05Research
› Analyze company strategies,
goals and values
› Competitive market assessment
› Identify latest marketing trends
Planning
› Value Proposition
› Brand Position
› Core Messages
› Values and attributes
Developing
Develop the:
› Brand design
› Tag Line
› Logo
› Printing Banner
Presentation
› Present the proposal
to client
› Get feedback and
implement the
changes
Finalizing
Finalize the:
› Brand architecture
› Social media activities
› Brand look and feel
› Database design
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9. Timeframe for Brand Integrity
Development Services
9
Duration
Stages
1-3 weeks
Research
4-5 weeks
Planning
5-7 weeks
Developing
7-9 weeks
Finalizing
9-12 weeks
Presentation
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10. Mode of Communication for
Brand Integrity
Development Services
10
Communicate Medium Description
Weekly Calls Every Wednesday
Monthly Catch up Last day of the month
Review Sessions Emails
Add text here Add text here
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11. Additional Service Offerings
for Brand Integrity
Development
11
Mobile & User Experience Design-
Intelligent AI Solutions
User
Research
UX
Strategy
Product
Design
Prototyping
Cognitive
Computing
Cloud
Vision API
Machine
Learning

12. 12
Your Investment

13. Your Investment for Brand
Integrity Development
Services (1/3)
13This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Stages
Total
Price (in USD)
4,620
Research 600
Planning 900
Developing 800
Finalizing 1,200
Presentation 900
Total (Before tax) 4,400
Taxation Rate, 5% 220

14. Your Investment for Brand Integrity Development
Services (2/3)
14
Stages Activities Duration in Week Estimated Cost (in USD)
Research
› Analyze company strategies, goals and
values
› Competitive market assessment
› Identify latest marketing trends
1-3 600
Brand Strategy
› Value proposition
› Brand positioning
› Core values determination
3-5 900
Developing
› Brand design
› Tag Line
› Logo
› Printing Banner
5-7 800
Finalizing
› Brand architecture
› Social media activities
› Brand look and feel
› Database design
7-9 1200
Presentation
› Present the proposal to client
› Get feedback and implement the changes
9-12 900
(Designer name) will perform different activities in different phases –
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15. Additional Services for Brand
Integrity Development (3/3)
15
Additional Services Price (in USD)
Mobile user and experience design 900
Intelligent AI solutions 1200
Total 1,700
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16. 16
Company Overview
› Why Us
› About Us
› Most recent awards
› Our Team

17. Why Us for Brand Integrity
Development Services
17
Strengths that will add to your firm-
Our client (client_name) requires a strong brand to sustain in competitive market
and gain customer attention and loyalty in order to increase sales and generate
more revenue.
We ensure to provide cost effective marketing solutions and branding techniques,
to strengthen brand image for sales increment and business success.
We advice clients with innovative approaches for every aspect of branding campaign with sole intention of
business growth.
Add text here
We provide high quality branding techniques and marketing tools to strengthen clients brand impression.
We create a healthy partnership with every business we represent. We follow the policy of open communication
between ourselves and our client to ensure brand satisfaction.
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18. About Us for Brand Integrity
Development Services
18
Who We Are –
› Founded in 2004, we are a dedicated team of designers, strategists, writers, developers and account specialists.
› We develop extraordinary brand experiences that help the companies in uplift their brand value.
› Our work is acclaimed for its high-quality design.
Vision –
Elaborate here your company’s vision statement
Mission –
Elaborate here your company’s mission statement
Trust
Consistent Improvement
Respect for Diversity
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19. Awards and Recognition for Brand Integrity Development Services
19This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
XYZ
Jan 2020
Agency Business
awards
Finalist
ABC
Dec 2019
Digital Growth
Award
European
Most effective
Branding Agency
Award
Nov 2019

20. Kendra Williams
Brand Strategy Manager
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audience's attention.
Jasmine Cooper
Creative Director
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audience's attention.
Our Team for Brand Integrity Development Services (1/2)
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Natasha James
Associate creative director
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audience's attention.

21. Salena Black
Visual designer
James Milner
Interactive design director
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audience's attention.
Our Team for Brand Integrity Development Services (2/2)
21
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audience's attention.
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22. 22
Our Past Experience
› Client Testimonials
› Case Study

23. Client Testimonials for Brand Integrity Development Services (1/2)
23
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Designation
Company Name
Designation
Company Name
William Spencer
John Hooper

24. Client Testimonials for Brand Integrity Development Services (2/2)
24
Company Name
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Peter Turner
Alizabeth
Owen
Adam Watts
Company Name
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Company Name
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25. Case Study for Brand Integrity
Development Services
25
– Michel Phillips
(ABC Solution)
(Company Name) has redesigned our products/services impression. It was a remarkable
experience to work with such knowledgeable and dedicated professionals. Our conversion
rate increased by 30 % and overheads reduced by 40%.”
Problem-
ABC solution had a wide range of products for the target audience.
However, they required a brand aesthetic identity which could align with
the target market and clearly communicate its vision to the audience.
Our Solution-
We developed framework for brand design, web development, and
marketing support, which clearly communicated company’s vision to
target audience. This resulted in higher customer engagement and
increased website traffic.
Overheads reduced
by 40%
Add text here
Conversion rate
increased by 30%

26. 26
Statement of Work
and Contract

27. Statement of Work and Contract for
Brand Integrity Development Services
27
Services Rendered
› 3-week opportunity to review our work and provide feedback
› Not liable to the firm and third party for damages
Mutual Cooperation
› We agree to put our best efforts in return we expect your cooperation in providing needed information regarding website
Terms of payment
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% has to be submitted after project completion
Plans Cancellation
› Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs and expenses
Confidentiality
› All efforts to preserve confidentiality of information
Terms and Termination
› This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days notice
given in writing.
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to design
branding proposal at the estimated total cost of $XXXX as outlined.
Contract

28. 28
Next Steps

29. Next Steps for Brand Integrity
Development Services
29
Proposal Lead
(user_title)
(user_assignment)
Signature
(client_contact_first)
(client_contact_last)
(client_name)
Default Contact
Signature
It is requested to read the contract to get the understanding of the details involved in working with us.
Everything should be fair, transparent and easily understandable at the beginning in order to lay a solid
foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together.
Discuss the desired changes
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed contract for your record
Feel free to contact
Accept the proposal
Add text here

30. Contact Us for Brand Integrity
Development Services
30
Company Name
Company Address
Phone Number
Email and website
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31. Additional Slides
31

32. About Us for Brand Integrity
Development Services
32
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audience's attention.
Preferred by Many
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Target Audience
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audience's attention.
Value Clients

33. Organization Mission and Vision Statement for
Brand Integrity Development Services
33
Vision
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Mission
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Goal
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34. Start
Finish
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2016
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2017
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2018
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2019
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2020
Timeline for Brand Integrity
Development Services
34

35. Roadmap Process Flow for Brand Integrity Development Services
35
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36. 30 days 60 days 90 days
30 60 90 Days Plan for Brand Integrity Development Services
36
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